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Asda unveils Tickled Pink campaign to support Breast Cancer Care and Breast Cancer Now

Asda unveils Tickled Pink campaign to support Breast Cancer Care and Breast Cancer Now

LEEDS, UK, 2017-Oct-12 — /EPR Retail News/ — World-famous fashion photographer Rankin has captured portraits of UK celebrities, including TV Presenter Amanda Holden and Saturday’s pop star Frankie Bridge for Asda’s Tickled Pink campaign raising money to support Breast Cancer Care and Breast Cancer Now.

They are joined by fashion darling and daughter of Rock legend Noel Gallagher, Anais Gallagher; alongside Cora Corre, model and granddaughter of Punk pioneer Dame Vivienne Westwood. Jacqui Ritchie, British model, mother and wife of film director Guy Ritchie also stars in the campaign, as well as British actress and presenter Donna Air. British supermodel and multiple Vogue cover star, Cecilia Chancellor also stars in the campaign, which has raised £55 million so far.

Anais Gallagher says, “It’s the first time I have joined Asda’s Tickled Pink campaign for Breast Cancer Care and Breast Cancer Now and I am so proud to be part of it. Every 10 minutes, someone in the UK is diagnosed with breast cancer. I’m encouraging everyone to buy Tickled Pink products to help everyone affected by breast cancer, the most common cancer in the UK.”

Amanda Holden says, “It’s so exciting to be part of the Tickled Pink campaign this year, and amazing to know that this will encourage people to get involved in supporting the campaign this October. I am officially ‘Proud to be Pink’ and thrilled to support such an incredible cause.”

Frankie Bridge says, “Breast cancer is still the most common cancer in the UK. I am so proud to support Asda’s Tickled Pink campaign which has transformed the work of two charities and has incredibly raised more than £55 million over the last 21 years.”

Cora Corre says, ‘I’m really proud to support a cause close to my heart and celebrate the 21st anniversary. Show your support; join us and wear your t-shirt this October!’

Jacqui Ritchie says, “Everybody knows somebody… Let’s make sure that our loved ones are supported today and that the future generation will benefit for endless tomorrows. Please show your support by wearing a Tickled Pink T-shirt, alongside us this October.”

Donna Air says, “I am immensely proud to be part of Asda’s Tickled Pink campaign which has helped the two charities to provide support and vital research. I love that Tickled Pink makes it easy for people to get involved and show their support; you can even just pick up something from the range on your weekly shop.”

Cecelia Chancellor says, “It was a pleasure and a privilege to be part of the shoot to support Asda’s Tickled Pink campaign which raises money for the charities ‘Breast Cancer Care’ and ‘Breast Cancer Now’. Please do pop into Asda to buy one of the fab Tickled Pink T shirts or other products to support this very important cause.”

Samia al Qadhi, Chief Executive of Breast Cancer Care and Baroness Delyth Morgan, Chief Executive of Breast Cancer Now said, “We would like to thank Asda’s colleagues, customers and suppliers for all they have done to support those affected by breast cancer.

“We’re so proud of everything Asda’s Tickled Pink campaign has achieved over the past 21 years. Funds raised for Tickled Pink are vital to the work of both charities; to provide specialist support and care for people living with, through and beyond breast cancer, and to invest in world-class research to stop women dying of this devastating disease once and for all.

“It’s wonderful to see this incredible line-up of celebrities supporting Tickled Pink this year and we are thrilled to have their support in helping us to raise awareness and funds for the work of both charities.”

The campaign has been raising money for Breast Cancer Care and Breast Cancer Now for 21 years, with the funds raised helping to support people diagnosed with breast cancer and helping to progress life-saving breast cancer research. Asda’s Tickled Pink campaign has helped Breast Cancer Care and Breast Cancer Now achieve improved care, support and information for anyone affected by the disease, as well as funding vital research to help stop women dying of breast cancer in the future.

The Tickled Pink T-shirt, £8, and exclusive products from George and Asda go on sale in store and online from 2nd October.

For all further information contact the George team at Lee Publicity
Tel: 020 7833 5885/ Email:

Notes to Editors

About Asda Stores Ltd:
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 165,000 dedicated Asda colleagues serving customers across 606 stores, including 33 Supercentres, 336 Superstores, 33 Asda Living stores, 204 Supermarkets, and we’ve 26 depots and 18 Stand Alone Petrol stations. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 17 million people shop at Asda stores every week and 98 per cent of UK homes are served by Asda joined Walmart, the world’s number one retailer, in 1999.

About Breast Cancer Care:
When you have breast cancer, everything changes. Time becomes measured in appointments. The next scan. The next results. The next challenge. At Breast Cancer Care, we understand the emotions, challenges and decisions you face every day. So, from the day you notice something’s not right to the day you begin to move forward, we’ll be here to help you through.
Whether you want to speak to our nurses, download our specialist information or connect with volunteers who have faced what you are facing now, we can help you feel more in control.

For care, support and information from day one, call our nurses free on 0808 800 6000 or visit

About Breast Cancer Now:
Breast Cancer Now is the UK’s largest breast cancer charity.
Breast Cancer Now’s ambition is that by 2050 everyone who develops breast cancer will live. The charity is determined to stop women dying from the disease, working in a new, collaborative way and bringing together all those affected by breast cancer to fund research, share knowledge and find answers.

Breast Cancer Now’s world-class research is focused entirely on breast cancer. The charity supports nearly 450 of the world’s brightest researchers at more than 20 locations across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.

Breast cancer is still the most common cancer in the UK. Nearly 700,000 people living in the UK have experienced a diagnosis and one in eight women will face it in their lifetime. This year alone, more than 50,000 women will be told they have the disease.

The UK still has one of the lowest breast cancer survival rates in Western Europe and this year alone around 11,500 women and 80 men will lose their lives – that’s nearly 1,000 deaths each month. It’s time to act.

Breast Cancer Now launched in June 2015, created by the merger of leading research charities Breast Cancer Campaign and Breakthrough Breast Cancer.
For more information on Breast Cancer Now’s work, visit or follow us on Twitter or on Facebook.


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