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Taubman announces return of “Santa’s Flight Academy” to 12 of its shopping centers from November 9 through December 24

Larger-than-life reimagination of the North Pole features state-of-the-art technology that transforms each child into a ‘Cadet’ and delivers a sneak peak of ‘Ferdinand’ in theaters Dec. 15

BLOOMFIELD HILLS, Mich., 2017-Nov-09 — /EPR Retail News/ — To capture the magic and wonder of the holiday season, Taubman (NYSE: TCO) today (11/07/2017) announced that “Santa’s Flight Academy,” a one-of-a-kind, immersive holiday experience, will return to 12 of its shopping centers from November 9 through December 24. Set in a gigantic reimagination of the North Pole, state-of-the-art technology is used to enable children to join Santa’s flight crew before meeting him in person.

“With Santa’s Flight Academy, we continue the cherished tradition of meeting Santa, but modernize it for each child with special, personalized experiences that happen throughout the visit,” said William Taubman, chief operating officer, Taubman. “This special adventure can only be found in select Taubman shopping centers.”

As an elite flight crew member, the mission is to prepare Santa’s sleigh to deliver presents around the world. Upon entering Santa’s Flight Academy, each ‘Cadet’ presents their official badge and is recognized by name. From there, children are fitted for a virtual flight suit, navigate a flight course, inspect and power the sleigh all before takeoff. The experience culminates with an enchanted snowfall dance party and a visit with Santa.

In partnership with 20th Century Fox, the holiday set will also showcase a sneak preview of the upcoming animated movie Ferdinand. In theaters Friday, December 15, the film tells the story of a giant bull with a big heart and proves you can’t judge a bull by its cover.

For a second year, Santa’s Flight Academy will only be available at the following:

  • Cherry Creek Shopping Center (Denver)
  • Dolphin Mall (Miami, Fla.)
  • Fair Oaks Mall (Fairfax, Va.)
  • Great Lakes Crossing Outlets (Auburn Hills, Mich.)
  • International Plaza (Tampa, Fla.)
  • The Mall at Green Hills (Nashville)
  • The Mall of San Juan (Puerto Rico)*
  • The Mall at Short Hills (Short Hills, N.J.)
  • The Mall at University Town Center (Sarasota, Fla.)*
  • Sunvalley Shopping Center (Concord, Calif.)
  • Twelve Oaks Mall (Novi, Mich.)
  • Westfarms (Hartford, Conn.)

*The Mall of San Juan and The Mall at UTC open to the public on November 11

To help expedite each visit, customers are encouraged to create official flight crew badges via the center’s website, or through mobile apps available for iPhone and Android. However, badges can also be created onsite at special Santa’s Flight Academy kiosks.

A variety of photo packages will be available for purchase, each includes a complimentary Lovepop card. Santa’s Express Lane passes (at participating centers) may be purchased online and will allow families to reserve a time block and avoid lengthy lines. For more information on a specific location, please contact each shopping center or visit the center’s website.


Taubman Centers is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 27 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong.


Maria Mainville
Director, Strategic Communications, Taubman

Amy Grundman
Manager, Strategic Communications, Taubman

Source: Taubman Centers, Inc.

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