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Tops Friendly Markets partners with Instacart to launch same-day delivery service

WILLIAMSVILLE, N.Y., 2017-Nov-14 — /EPR Retail News/ — Tops Friendly Markets, headquartered in Williamsville, N.Y., today (November 9, 2017) announced a new partnership with Instacart, providing customers with a new way to experience TOPS’ savings and convenience. Now, from the comfort of their own homes, customers can shop online for everything they need and have their order delivered to their door in as little as one hour.“We know that our customers lead busy, active lifestyles so being able to offer them home delivery essentially gives them the gift of time” said Diane Colgan, senior vice president, marketing for TOPS. “Thanks to our partnership with Instacart, our customers will now have thousands of items including fresh meat, seafood, and produce literally right at their fingertips. Customers will not only find a vast majority of our in store deals online, but will still find the brands they love, all while earning the gas points they value that they can redeem when they visit our fuel stations.”

The same-day delivery service will be available in the Buffalo, Rochester, Syracuse, NY and Erie, PA markets prior to Thanksgiving 2017. TOPS anticipates rolling out the service into most of its remaining stores by the end of first quarter of 2018. As one of the region’s largest supermarket chains, TOPS customers throughout the geographic footprint, whether residing in a larger city or a rural community, will have access to home delivery as a result of this new partnership.

Launching the same–day delivery service as the hustle and bustle of the holiday season draws near certainly has its benefits for TOPS shoppers. “As customers are already rushing around trying to check off their holiday shopping lists, this is one less stop they will have to make on their way home from the office or cram in on a lunch break,” said Kathy Romanowski, public and media relations specialist for TOPS. “Even after the holidays, the ease of online grocery shopping will continue to benefit our customers. From those who may be housebound or home with their children to others who can’t get to the store due to transportation challenges or inclement weather, our home-delivery option is an added bonus to the everyday TOPS shopping experience.”

Additionally, not only are Instacart services available to be delivered to traditional residential communities, but also to area businesses, hotels, apartments, senior living complexes, and dorms making the service even more convenient for a broad spectrum of TOPS shoppers.

Upon launch customers can visit and enter their zip code to determine if they are within the current TOPS delivery area. To help celebrate the launch, TOPS is offering free delivery for the first two months when customers shop Instacart at TOPS. Once the site is live, complete details on this offer will be available at

“Instacart’s success hinges on our ability to offer customers same-day delivery from the stores they love within their own communities,” said Andrew Nodes, Vice President, Retail Accounts for Instacart. “We are proud to partner with TOPS to give customers a convenient, time-saving option to get the products they rely on from their neighborhood TOPS store.”

The partnership between TOPS and Instacart will also lead to income earning opportunities in the region. Instacart, which relies on a network of shoppers who shop and deliver groceries for consumers, said it expects to onboard thousands of new shoppers to support the expansion with TOPS in the Northeast. For more information on Instacart delivery from TOPS please visit

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 171 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 15,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company’s website at


Kathy Romanowski

Source: Tops Friendly Markets

EPR Retail News