ST. LOUIS, 2017-Nov-14 — /EPR Retail News/ — Today (11.10.2017), Schnuck Markets, Inc. and Volpi Foods Inc. announced the opening of a new prototype “Store-within-a-Store” concept at the Schnucks Des Peres, Mo. location. This location will provide Schnucks customers the ability to conveniently purchase freshly sliced artisan cured meats produced by Volpi Foods as well as offer a unique opportunity to experience the heritage and craftsmanship of a legendary St. Louis specialty producer.
To celebrate the new test concept, Schnucks and Volpi will host a ribbon cutting and kickoff party at the flagship Schnucks Des Peres store (12332 Manchester Road, 63131) Friday, Nov. 17 from 4 – 6 p.m.
Tim Urban, Chief Commercial Officer for Volpi Foods, said, “We are excited to partner with the leading grocery retailer in the St. Louis market. The partnership between Schnucks and Volpi is the highlight of a relationship that spans a combined 200+ years of servicing the Midwest market. We share in the Schnucks commitment to the community and their legacy as a family-owned company. We look forward to offering a unique shopping experience at the Des Peres location.”
According to Schnucks Category Manager Derick Rosinsky, the event will include plenty of fun, free samples and great deals on Volpi products. “Schnucks is excited to be able to offer our shoppers Volpi premium meats with this new concept.” Rosinsky said. “This takes our partnership with Volpi to the next level and allows us to deliver on our fresh promise to our customers.
The new concept will be located near the store’s Deli department.
Volpi Foods was established in 1902 as an artisan producer of specialty cured meats in St Louis, Mo. As a third-generation family-owned company, Volpi Foods is unique in the industry in being the only producer that makes all products within one of four facilities, all located within Missouri. Volpi produces the highest quality specialty cured meats using locally sourced fresh pork combined with a craft process built on low temperature fermentation, long drying periods and no artificial ingredients. https://www.facebook.com/volpifoods/.
Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third-generation, family-owned grocery/pharmacy retailer committed to nourishing people’s lives. The company takes pride in its community partnerships and gives more than $13 million annually in food to food pantries and more than $1.7 million to not-for-profit organizations through the company’s My Schnucks Card program. Schnucks operates 100 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa. Privately held, Schnucks employs 14,000 teammates and is headquartered in St. Louis, Missouri. Follow Schnucks on Facebook at www.facebook.com/schnucks.
Source: Schnuck Markets, Inc.