Real Holiday Moments Representing Real Canadian Families
OTTAWA, 2017-Nov-15 — /EPR Retail News/ — Giant Tiger Stores Limited is excited to debut their second year of holiday commercials celebrating what truly matters; life’s precious family moments. These commercials are a continuation of the successful “Inner Voice” themed advertising campaigns.
“Each of our 2017 holiday commercials features a different mom in a heartfelt and relatable scenario,” explains Karen Sterling, Vice President of Marketing, Giant Tiger Stores Limited. “Whether mom is worrying about a child away at college, or getting ready to tell her partner they are expecting, or relieved to see her partner home safely, these scenarios speak directly to mom and her core values. Regardless of where you live, or your circumstances these moments resonate. They are a reminder that while thoughtful gift-giving is most certainly a part of the holiday season, the truly important and memorable moments have family at the centre.”
The first two commercials end with a gift-giving carousel that will change weekly. Throughout the season, they reflect an up-to-date assortment of this season’s go-to gifts available in Giant Tiger stores. “Giant Tiger is known to be a destination for on-trend and on-budget gifts for everyone on your list and the gift-giving carousel is a way for us to highlight some of the thousands of low price gifting solutions found in store and online,” adds Sterling.
The third commercial speaks to Giant Tiger’s deep connection to the 240-plus communities it calls home by paying tribute to community volunteers. The commercial was developed in consultation with the Canadian Volunteer Fire Services Association and pays tribute to all Canadians who volunteer to make our communities safer and stronger. To complement the commercials, a social media campaign will be launched to thank community volunteers and help celebrate the spirit of volunteerism that is the fabric of Canadian communities. Giant Tiger’s proudly Canadian stores support over 1,200 charities and association across Canada.
The commercials, developed in partnership with Yield Branding, will air on national specialty TV stations as well as Tim’s TV and will have geo-targeted placement on the Weather Network.
About Giant Tiger
Giant Tiger is the leading Canadian owned family discount store, committed to providing on trend family fashions, groceries and everyday household needs. Known as Canada’s best kept secret, the privately held company has over 240 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com. All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud
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About Yield: Yield is a strategic + creative boutique, delivering richer brand experiences using human behaviour as the catalyst to drive higher performance.
For further information: For media inquiries contact:
Alison Scarlett
Manager
Brand Communications
ascarlett@gianttiger.com
SOURCE: Giant Tiger Stores Limited