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The Pinnacle Pet Nutrition Shops featured in 35 new PetSmart stores opened through the second quarter 2017

Only Natural Pet®, Wellness®, Instinct® and Castor & Pollux® Among Top Brands in Pinnacle Line

PHOENIX, 2017-Nov-20 — /EPR Retail News/ — PetSmart today (Nov. 16, 2017) announced the addition of its Pinnacle Pet Nutrition Shop in all new stores*, a dedicated space featuring an expanded collection of pet food products offering high-protein, organic, natural, grain-free, minimally processed and/or raw pet food. These food types are the fastest growing in the overall pet food category and embody the peak of pet nutrition.

The Pinnacle Pet Nutrition Shops are featured in all 35 new stores opened so far through the second quarter 2017. The shops are about 550 square feet and offer 400-plus items across several brands such as Wellness, which crafts delicious recipes that use simple, natural ingredients without any fluff or fillers including Wellness CORE RawRev high-protein kibble plus 100 percent freeze dried raw meat and dehydrated Wellness TruFood formulas; Instinct®– The Raw Brand®, a brand redefining better in pet food through the pure, real nutrition of raw; Castor & Pollux®, a brand setting new standards with organic and responsibly sourced pet food with its Organix® & PristineTM lines; as well as Only Natural Pet, which offers paleo-inspired, raw, protein-first recipes that are dehydrated, freeze-dried and air-dried.

“We know many pet parents want their pets to live a happy, healthy lifestyle that mirrors their own, and that includes enjoying great-tasting, wholesome foods,” said Eran Cohen, chief customer experience officer, PetSmart. “We are thrilled to help pet parents feed their pets the very best by offering this easy-to-find, dedicated store space that features a curated collection of pet food representing the peak of pet nutrition.”

Raw formulas are popular among pet parents today, especially the freeze-dried, air-dried and dehydrated recipes that deliver a convenient and safe raw nutrition alternative. Only Natural Pet is rooted in this approach, and PetSmart is the exclusive national retailer for this natural pet food brand, which launched in 2015 at PetSmart in about 250 stores and is now offered in more than 800 stores across the U.S. and Canada.

The Pinnacle Pet Nutrition Shop recently won the Retail Council of Canada’s Excellence in Retailing Award for the in-store merchandising category.

For more information on PetSmart’s Pinnacle Pet Nutrition Shop, visit:

*Excludes The Groomery stand-alone salon stores, which began opening in Oct. 2017.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes,,, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*. In May 2017, PetSmart acquired, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.Find PetSmart on Facebook:
See PetSmart on Instagram: @PetSmart
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Turn your passion for pets into a career you’ll love! Visit careers.petsmart.comto learn more about corporate, retail store, and Distribution Center opportunities.

*Ends 12/31/17.  5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need.  See details at The actual number of meals donated is based on dog and cat food bags sold.  The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding


Erin Gray
PetSmart Media Line:

Source: PetSmart Inc.

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