The Pinnacle Pet Nutrition Shops featured in 35 new PetSmart stores opened through the second quarter 2017

Only Natural Pet®, Wellness®, Instinct® and Castor & Pollux® Among Top Brands in Pinnacle Line

PHOENIX, 2017-Nov-20 — /EPR Retail News/ — PetSmart today (Nov. 16, 2017) announced the addition of its Pinnacle Pet Nutrition Shop in all new stores*, a dedicated space featuring an expanded collection of pet food products offering high-protein, organic, natural, grain-free, minimally processed and/or raw pet food. These food types are the fastest growing in the overall pet food category and embody the peak of pet nutrition.

The Pinnacle Pet Nutrition Shops are featured in all 35 new stores opened so far through the second quarter 2017. The shops are about 550 square feet and offer 400-plus items across several brands such as Wellness, which crafts delicious recipes that use simple, natural ingredients without any fluff or fillers including Wellness CORE RawRev high-protein kibble plus 100 percent freeze dried raw meat and dehydrated Wellness TruFood formulas; Instinct®– The Raw Brand®, a brand redefining better in pet food through the pure, real nutrition of raw; Castor & Pollux®, a brand setting new standards with organic and responsibly sourced pet food with its Organix® & PristineTM lines; as well as Only Natural Pet, which offers paleo-inspired, raw, protein-first recipes that are dehydrated, freeze-dried and air-dried.

“We know many pet parents want their pets to live a happy, healthy lifestyle that mirrors their own, and that includes enjoying great-tasting, wholesome foods,” said Eran Cohen, chief customer experience officer, PetSmart. “We are thrilled to help pet parents feed their pets the very best by offering this easy-to-find, dedicated store space that features a curated collection of pet food representing the peak of pet nutrition.”

Raw formulas are popular among pet parents today, especially the freeze-dried, air-dried and dehydrated recipes that deliver a convenient and safe raw nutrition alternative. Only Natural Pet is rooted in this approach, and PetSmart is the exclusive national retailer for this natural pet food brand, which launched in 2015 at PetSmart in about 250 stores and is now offered in more than 800 stores across the U.S. and Canada.

The Pinnacle Pet Nutrition Shop recently won the Retail Council of Canada’s Excellence in Retailing Award for the in-store merchandising category.

For more information on PetSmart’s Pinnacle Pet Nutrition Shop, visit: http://www.petsmart.com/pinnacle-nutrition-shop.html.

*Excludes The Groomery stand-alone salon stores, which began opening in Oct. 2017.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*. In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on Instagram: @PetSmart
Follow PetSmart on Twitter: @PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Turn your passion for pets into a career you’ll love! Visit careers.petsmart.comto learn more about corporate, retail store, and Distribution Center opportunities.

*Ends 12/31/17.  5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need.  See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold.  The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding

Contact:

Erin Gray
PetSmart Media Line:
623-587-2177

Source: PetSmart Inc.

New fundraising program at PetSmart stores to raise $1 million for Service Dogs for Heroes

  • PetSmart Makes it Easy for Shoppers to Donate to this Important Cause Memorial Day through Independence Day
  • Goal is to Raise $1 million to Train and Place Service Dogs With Eligible Veterans

WILTON, Conn. and PHOENIX, Ariz., 2017-May-24 — /EPR Retail News/ —Blue Buffalo, PetSmart Charities and PetSmart are teaming up to support and raise awareness for Service Dogs for Heroes, a nonprofit organization dedicated to training and placing service dogs with veterans who have bravely served America and may now be in need of the support a skilled service dog can provide. Through a new fundraising program established at all 1,388 PetSmart stores across the U.S., PetSmart shoppers can easily donate to this important cause Memorial Day (May 29) through Independence Day (July 4) at the checkout registers with a goal to raise $1 million for Service Dogs for Heroes.

Having served in the United States Marine Corp., BJ Ganem, program director and founder of Service Dogs for Heroes, has seen and experienced first-hand the impact that service dogs can have on veterans’ lives. While on patrol in Iraq in 2004, the vehicle BJ was driving was struck by an Improvised Explosive Device (IED) causing the loss of his lower left leg.

“I can’t thank Blue Buffalo and PetSmart Charities enough for how they have embraced and supported Service Dogs for Heroes to help us make a truly meaningful and positive impact on the lives and health of these men and women who have bravely served our country,” said Ganem. “Right now there aren’t enough service dogs available for all the veterans in need so this is truly a noble effort.”

A service dog is a type of assistance dog specifically trained to help people who have disabilities such as visual impairment, hearing impairment, mobility impairments and Post Traumatic Stress Disorder. Donations from this collaborative effort will support Service Dogs for Heroes. Service dogs help veterans in the following key areas:

  • Recognizing emotional cues and triggers
  • Providing mobility and stability support
  • Providing support with vision
  • Providing support with hearing

“Pets have an uncanny ability to enhance the human spirit through unconditional love. With the necessary training, service dogs can help veterans restore their physical independence following traumatic injuries,” said David Haworth, DVM, Ph.D., president of PetSmart Charities. “By working with Blue Buffalo and Service Dogs for Heroes to leverage the healing power of pets, we hope to help improve the quality of life and well-being of veterans.”

PetSmart Charities recently expanded its mission to include finding lifelong, loving homes for all pets by supporting programs and thought leadership that bring people and pets together. This new mission includes a year-round grant category specifically for enhancing the quality of life through pets. Grants from this category are designed to fund programs that train pets to become service animals for people when they need them the most.

“We are thrilled to team up with PetSmart Charities and PetSmart stores to increase awareness about service dogs for veterans and help raise funds for the necessary training. The program will run a little more than five weeks at PetSmart stores, and we look forward to meeting our goal of $1 million,” said David Petrie, Vice President Blue Buffalo Foundation.

PetSmart shoppers who are interested in participating may choose their donation amount at the check-out register.

For more information on these efforts, please visit bluebuffalo.com/servicedogs.

About Blue Buffalo Company

Blue Buffalo, based in Wilton, CT, is the nation’s leading natural pet food company, providing natural foods and treats for dogs and cats under its BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines. Paying tribute to its founding mission, the Company, through the Blue Buffalo Foundation, is a leading sponsor of pet cancer awareness and of critical research studies of pet cancer, including causes, treatments and the role of nutrition, at leading veterinary medical schools and clinics across the United States. For more information about Blue Buffalo, visit the Company’s website at www.BlueBuffalo.com.

About PetSmart Charities®

PetSmart Charities, Inc. is a nonprofit animal welfare organization with a mission to find lifelong, loving homes for all pets by supporting programs and thought leadership that bring people and pets together. In addition to finding homes for almost 500,000 shelter pets each year through its in-store adoption program in all PetSmart stores across the U.S. and Puerto Rico, PetSmart Charities provides funding to non-profits aligned with its mission through four key areas of grant support: Preventing Pet Homelessness; Helping Shelter Pets Thrive; Supporting the Bond Between People and Pets; and Emergency Relief and Disaster Support. Each year, millions of generous PetSmart shoppers help pets in need by donating to PetSmart Charities using the pin pads at checkout registers inside PetSmart stores. In turn, PetSmart Charities efficiently uses 90 cents of every dollar donated and has become the leading funder of animal welfare in North America, donating about $300 million to date. PetSmart Charities, a 501(c)(3) organization, has received the Four Star Rating from Charity Navigator, an independent organization that reports on the effectiveness, accountability and transparency of nonprofits, for the past 14 years in a row — placing it among the top one percent of charities rated by this organization. To learn more visit www.petsmartcharities.org.

Follow PetSmart Charities on Twitter: @PetSmartChariTs
Find PetSmart Charities on Facebook: Facebook.com/PetSmartCharities
See PetSmart Charities on YouTube: YouTube.com/PetSmartCharitiesInc

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.4 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, PetFoodDirect.com, OnlyNaturalPet.com, Pet360.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

*Ends 12/31/17.  5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need.  See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold.  The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.

About Service Dogs for Heroes

Service Dogs for Heroes is a non-profit 501 (c) (3) working to be a national leader for education, advocacy, promotion and funding necessary to connect high-quality service dogs to deserving veterans via a network of partner providers creating an effective and efficient resource that places emphasis on the physical and emotional wellness of our nation’s veterans. For more information please visit servicedogsforheroes.org.

Contact:

PetSmart Charities
Phone: 623.587.2177
PetSmart Charities Newsroom

Source: Petsmart Inc.

ED Ellen DeGeneres pet lifestyle brand exclusively available at PetSmart stores

Comprehensive Collection Includes Pet Apparel, Accessories, Toys, Beds,
At-Home Grooming Products and More

PHOENIX & LOS ANGELES, 2017-Feb-02 — /EPR Retail News/ — PetSmart Inc., the leading pet specialty retailer in North America, announced today (Feb. 1, 2017) the launch of the ED Ellen DeGeneres pet lifestyle brand exclusively available at PetSmart stores across the continent. Ellen’s inaugural collection features hundreds of pet products perfect for the Spring season such as apparel and accessories, as well as toys, beds, feeding bowls and an at-home grooming naturals line. The products are available starting today at PetSmart.com and with a phased roll-out in nearly all of PetSmart’s more than 1,500 stores by next month.

PetSmart and DeGeneres, a pet enthusiast and design icon, signed a multi-year deal to collaborate and create this innovative pet lifestyle brand — Ellen’s first venture into pet products. The new pet lifestyle brand taps Ellen’s distinctive design sensibility and PetSmart’s pet know-how to create exciting new products for pet parents everywhere. The collection launches with a Spring collection for dogs with seasonal refreshes four times a year. Future collections plan to include products for cats.

“I am so excited to launch my pet collection with PetSmart.  I mean, they help pets and they’re smart. What more can I ask for? And if you think I’m excited about the pet collection, wait until I tell you how excited my pets are. At least I think they are. They’re either excited about the pet collection or they really need to go outside,” stated Ellen DeGeneres.

Inaugural ED Ellen DeGeneres Pet Collection

The Spring launch collection includes more than 250 items representing key design themes directed by Ellen as fitting for the pet lifestyle: Nautical, Love, Sport and an exclusive “Scribble Dog” where products such as toys, beds, a treat jar, collars and leashes feature a distinctive line-art sketch inspired by one of her own dogs. The ED Love collection includes tote carriers, dog treat wristlets, feeding bowls, placemats and apparel inscribed with the “Love” insignia, while Sport-themed toys include plush soccer, football and basketball toys and sporty tees. The on-trend Nautical line offers seafaring-themed products including a unique boat-shaped pet bed, a “first mate” tee and collars adorned with maritime flags, among other items.

The at-home grooming products include a variety of shampoos, conditioners, fragrance spritzes and wipes, as well as styling tools such as brushes, clippers and combs. All of the products in line contain naturally derived ingredients and are formulated specifically for dogs’ skin and coat.

“Without a doubt, Ellen DeGeneres is one of the most iconic people of our time, and we are tremendously pleased to partner with Ellen on her brand, ED Ellen DeGeneres, and her first-ever pet lifestyle collection,” said Eran Cohen, chief customer experience officer, PetSmart. “Ellen is well known for her distinctive design aesthetic and passion for pets, and we saw that come through with her thoughtful attention to details as we teamed up to create the launch collection. We are eager to see the line come to life not only in our stores and on our website, but also in homes, dog parks and streets across the U.S. and Canada.”

Co-Marketing Integrations

In addition to offering the product collection featuring Ellen’s unique style and taste, PetSmart is also the exclusive sponsor of “Ellen’s Pet Dish,” an animated and humorous look at the life of DeGeneres’ pets while she’s not at home. Products from her PetSmart pet collection will be integrated into the web-based episodes, which are set to premiere beginning in March on http://www.ellentube.com and on Ellen’s YouTube channel. The series will feature the voice of Ellen and her beloved, witty, cute, funny and sometimes sassy pets.

The ED Ellen DeGeneres PetSmart products are also expected to be featured on “The Ellen DeGeneres Show” throughout 2017.

Shoppers can find the exclusive collection featured in a dedicated ED Ellen DeGeneres brand shop at  www.petsmart.com/edellendegeneres, as well as a comprehensive, easy-to-shop ED Ellen DeGeneres fixture in nearly all PetSmart stores across North America.

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico and 204 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.comPetFoodDirect.comPet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Contacts:
Golin for PetSmart Inc.
Danielle Bickelmann
dbickelmann@golin.com
469.680.2503

PetSmart Media Line:
623.587.2177

ED Brand:
Erika Stair
VP of PR, ED Ellen DeGeneres
646.214.2892

Source: PetSmart Inc.

Only Natural Pet’s carbon neutral PowerFood dog and cat food line available at PetSmart Stores

Natural Pinnacle Brand Founded on Sustainability; Leads Pet Food Industry with Carbon Neutral Products that Help Preserve the Amazon Rainforest in Brazil; Available at 135 PetSmart Stores

PHOENIX and BOULDER, Colo., 2016-Apr-21 — /EPR Retail News/ — In celebration of Earth Day on April 22, Only Natural Pet today announced that its PowerFood dog and cat food line that has been manufactured and distributed in 2016 is 100 percent carbon neutral.

This distinction is made possible through a partnership with Carbon Credit Capital, a company that analyzes the energy consumed by the ingredient processing, manufacturing, packaging and distribution of products and offers carbon offset credits to be purchased by companies and brands. The funds from purchased credits are donated to global climate improvement projects to offset the resulting carbon emissions.

“The process of offsetting a product’s carbon emissions by investing in global sustainability projects is a more common approach in industries such as airline travel or shipping. But, it’s much newer to the consumer packaged goods industry – especially within the pet food industry,” said Marty Grosjean, founder and CEO of Only Natural Pet. “We’re thrilled to be a leading pet food brand that is applying these innovative practices to help improve our environment. And, by also partnering with PetSmart, we can make this sustainable, natural food line available to environmentally conscious pet parents across the U.S.”

Carbon Credit Capital allows brands, products and companies to fund various global projects aimed at reducing carbon emissions into the atmosphere. As its global project of choice, Only Natural Pet chose ADPML Portel-Para REDD, a sustainability project located in the Pará region of Brazil. The initiative is helping to preserve the Amazon forest that is at risk of being deforested. The project expects to prevent more than 22 million tons of greenhouse gas emissions from being released into the atmosphere over the course of its lifetime.

Through the PowerFood Carbon Neutral program, in 2016 Only Natural Pet expects to donate more than $10,000 to this sustainability project, offsetting more than 800 metric tons of carbon emissions over the course of the year.

As a founding member of the Pet Industry Sustainability Coalition, Only Natural Pet is committed to sustainability and “green” business practices. The company utilizes wind power, carbon-neutral shipping and sustainable packaging, as well as pursues a zero-waste goal at all its facilities.

PetSmart is the exclusive national retailer for the Only Natural Pet pinnacle natural pet food brand and the product is available now in 135 stores across the nation. PetSmart expects to expand the brand later this year to more stores across the nation and additional products featuring new flavors for dogs and cats.

About Only Natural Pet
Only Natural Pet was founded in 2004 in Boulder, Colorado, with a commitment to finding the most effective and sustainable natural pet products for every facet of a pet’s life. Today, the company is a leading online retailer in the natural pet supplies market offering an e-commerce site, retail store, and catalog business with more than 3,900 products from leading manufacturers in the natural, organic, and eco-friendly pet supply market. Only Natural Pet produces more than 500 of its own highly popular Only Natural Pet branded products, including food, vitamins, supplements, and flea prevention and treatment.

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,444 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding,PetSmart Doggie Day Camp day care services and pet adoption services in stores. Our portfolio of digital resources for pet parents – includingPetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of nearly 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart  

Contacts:

Danielle Bickelmann
Golin for PetSmart
972-341-2503
dbickelmann@golin.com
 

PetSmart Media Line
623-587-2177

PetSmart Charities™ announces February National Adoption Weekend event at PetSmart stores across North America on Feb. 12-14

Playful “Better Than” Reminders Invite Prospective Pet Parents to Save a Life by Adopting a Pet during National Adoption Weekend

PHOENIX, 2016-Feb-10 — /EPR Retail News/ — If you’re looking for someone to love this Valentine’s Day, PetSmart Charities™ invites you to find your perfect soul mate with a deserving cat or dog at the February National Adoption Weekend event held in all PetSmart stores across North America Feb. 12-14.

PetSmart Charities and its 3,000 local shelter partners plan to play matchmaker with people everywhere, expanding families and giving thousands of single dogs or cats their forever homes. In the spirit of Valentine’s Day, PetSmart has identified the top five reasons why an adopted pet is the perfect year-round Valentine and may even be “better than” some significant others. Here are some playful reminders:

  1. Your pet won’t whine about spending Saturday night cuddling, while watching your favorite movie – again.
  2. You’ll never see your pet upset that you feed him or her the same dinner night after night.
  3. Your pet doesn’t mind being trained – they are even excited to show you their new tricks!
  4. It’s not hard to shop for pets – you always know that treats and toys top their list.
  5. It’s perfectly acceptable to pick your pet’s friends for them.

“Valentine’s Day is about celebrating love, and pets are the most giving source of unconditional love – not just around Valentine’s Day, but every day,” said Eran Cohen, chief customer experience officer, PetSmart. “We look forward to expanding families everywhere when 15,000-plus adoptable pets find their forever home in a single weekend this Valentine’s Day weekend.”

Fall in Love with an Adoptable Pet

You can find your perfect match at the February National Adoption Weekend event at more than 1,400 PetSmart stores in the U.S., Canada and Puerto Rico.

Where: PetSmart Charities Adoption Centers or designated adoption areas in all PetSmart stores
When: Fri., Feb. 12 and Sat., Feb. 13, 9 a.m. – 9 p.m.
Sun., Feb. 14, 10 a.m. – 6 p.m.
Contact: Find the PetSmart store nearest you at http://pets.petsmart.com/adoptions/ or call 1-877-473-8762.
Share: Tell us how your adopted pet is “better than” a significant other. Join the conversation by following @PetSmart on Twitter or on Facebook at https://www.facebook.com/PetSmart

As a gift to new pet adopters for saving a life – whether adopting at PetSmart or elsewhere – PetSmart offers its free Adoption Starter Kit available every day at PetSmart stores. The Kit includes tips to care for a new cat or dog and coupons valued at $400 in savings on beds, bowls, collars, leashes, and free one-time services such as veterinarian, grooming, boarding, training and Doggie Day Camp. Also included is a free bag of dog or cat food from Simply Nourish™, Authority® or Good Natured™ – all proud sponsors of PetSmart Charities™ adoptions and National Adoption Weekends held at PetSmart stores.

Partnering to Save Lives

Each year, about 7 million pets enter shelters across North America and some 3 million healthy, adoptable pets are euthanized. To help end pet homelessness and save lives, PetSmart joins PetSmart Charities, PetSmart Charities of Canada and nearly 3,000 local animal welfare organizations across North America on a range of powerful adoption events in PetSmart stores. Four times each year, PetSmart highlights the adoption program through National Adoption Weekends where 15,000-plus pets find lifelong, loving homes in a single weekend.

Last year, through all the combined adoption efforts at PetSmart stores two pets were adopted every minute a store was open and about 1,400 pets’ lives were saved every day.

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,444 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com, OnlyNaturalPet.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart  

About PetSmart Charities™
PetSmart Charities, Inc. is a nonprofit animal welfare organization that saves the lives of homeless pets. Each year nearly 500,000 dogs and cats find homes through our adoption program in all PetSmart® stores across the U.S. and sponsored adoption events. Each year millions of PetSmart shoppers contribute to pets in need by making donations on a pin pad at the register.  Their generous donations are then managed by PetSmart Charities, which efficiently uses 90 cents of every dollar, making funding grants to directly help pets in need.  PetSmart Charities grants more money to directly help pets in need than any other animal welfare group in North America, with a focus on funding adoption and spay/neuter programs that help communities solve pet overpopulation. PetSmart Charities is a 501(c)(3) organization, independent from PetSmart, Inc. PetSmart Charities has received the Four Star Rating for the past 13 years from Charity Navigator, an independent nonprofit that reports on the effectiveness, accountability and transparency of nonprofits, placing it among the top one percent of charities rated by this organization.

About PetSmart Charities of Canada
PetSmart Charities of Canada is a nonprofit animal welfare organization that saves the lives of homeless pets in Canada. Each year more than 20,000 cats and dogs find Canadian homes through our adoption program in nearly all PetSmart® stores across Canada and our sponsored adoption events. A leading funder of animal welfare, PetSmart Charities of Canada has granted more than $9 million to help pets in need with a funding focus on adoption and spay/neuter programs that help communities solve pet overpopulation. PetSmart Charities of Canada is a registered charity, independent from PetSmart, Inc.

SOURCE: PetSmart Store Support Group, Inc.

Contacts:

Golin for PetSmart Inc.:
Danielle Bickelmann
dbickelmann@golin.com
972-341-2503

Golin for PetSmart Charities:
Jennifer Kepler
jkepler@golin.com
972-341-2552

PetSmart Media Line:
623-587-2177