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Currys PC World unveils its first-ever Ultimate Advent Calendar

Currys PC World unveils its first-ever Ultimate Advent Calendar


  • UK’s largest electrical retailer set to giveaway over £30k worth of tech with its exclusive limited edition Ultimate Advent Calendar
  • Tech-filled advent calendar will be open to visitors of Westfield Stratford City shopping centre on Wednesday 29th November with a chance to win one of 24 top prizes, along with additional opportunities to win online
  • Calendar features this year’s most in-demand tech gifts for Christmas, from the latest headphones and laptops, to hairdryers and cameras

London, 2017-Nov-28 — /EPR Retail News/ — With Christmas just around the corner, Currys PC World today (27 Nov 2017) unveils its first-ever Ultimate Advent Calendar – a custom-built 3x3m installation, housing 24 of this year’s most in-demand tech gifts, worth a whopping £10,000.

The UK’s largest electrical retailer is offering lucky Westfield Stratford City shoppers the chance to win one of the 24 prizes, featuring the latest tech from top brands, including Google, Dyson, Microsoft, Samsung and Sonos.

For one day only, consumers will be able to try their luck at unlocking one of the 24 advent boxes; if the key fits, the tech gift inside is theirs to take home, with headphones, speakers, fitness trackers and cameras all up for grabs.

The one-off Christmas calendar will be available for all shoppers to visit between 10:00 and 22:00 on Wednesday 29th November, in Westfield Stratford City. Shoppers who aren’t able to get down to the shopping centre will also have the chance to win the calendar’s contents online with two more sets of prizes up for grabs.

Matt Walburn, Brand and Communications Director, Currys PC World said: “Nothing beats marking the start of the Christmas countdown like opening that first door of your calendar, and what better to way to celebrate the festivities than with our ultimate version, filled with this year’s must-have tech.

He adds: “From the latest in-demand voice-controlled tech, cameras, and even a 32” TV, we’re excited to offer consumers the special chance to win one of these fantastic prizes this Christmas.”

With contents ranging in price from £29.99 for the Polaroid pen, up to £1,499 for the Microsoft Surface Book 2, the Currys PC World Ultimate Advent Calendar houses something for everyone this Christmas:

Sonos One
Bose Revolve & Bose QC35 II headphones
Amazon Echo family
Instax Mini 9
HP Sprocket bundle
Beauty package
Google Home/Mini/Chromecast Ultra
Microsoft Xbox One X
Kitchenaid Artisan Stand Mixer
SAMSUNG T32E390SX Smart 32″ LED TV
Polaroid 3D pen
Nespresso Vertuo Coffee machine
Dyson Pure Hot + Cool Link Smart Air Purifier
Dyson Supersonic Hairdryer
Canon M100 Mirrorless camera
Fitbit Ionic
DJI Spark drone
Spider-man Homecoming drone
Sphero R2-D2 & LENOVO Star Wars Headset
Microsoft Surface Book 2
Logitech racing steering wheel
Google Pixel 2

For those not fortunate enough to win one of the prizes, all of Currys PC World’s Christmas gifts are available online and in store across the country, with click and collect available across the range. Customers will also be able to spread the cost of Christmas with flexible credit from Your Plan.

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Team Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK airports as well as Dublin and Oslo. Our key service brands include Team Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK & Ireland.

Business-to-business (B2B) services are provided through Connected World Services, CurrysPCWorld Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

For further information, please contact the Currys PC World press office at M&C Saatchi PR:

Source: Dixons Carphone


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