MANCHESTER, UK, 2017-Dec-05 — /EPR Retail News/ — Northumberland Tea “bags” a contract to supply approaching 60 Co-op food stores across the North East.
World Cup winner Jack Charlton OBE – a friend of the Logan family and honorary ambassador for Northumberland Tea – brewed-up further interest by popping to his nearby Co-op in Ponteland this week to showcase the tea which bears his image and states that it’s “the best cup since 1966.”
The Corbridge-based business was set up four years ago by Helen and Bill Logan. A donation from every pack sold goes to the Sir Bobby Robson Foundation, a charity which supported Helen’s father.
Helen Logan, said: “We’re delighted that we have agreed a deal with the Co-op that will see Northumberland tea in stores ranging from Teesside to Berwick, which will extend the tea’s reach to many new areas and tea lovers across the north.’’
“The Co-op is at the heart of community life and this development raises awareness of our brand and reaches new markets. “We sold our small café business to look after my father, who lost his battle with cancer in 2012 and then decided to set up Northumberland Tea. We drank so many cuppas during my father’s illness that we felt well qualified! “This contract is another huge milestone for us, and will help us to raise further funds to support the wonderful work that is carried out by the Sir Bobby Robson Foundation finding better ways to detect and treat cancer.”
The move comes as the Co-op expands its local sourcing programme into approaching 60 of its food stores across the North East.
Charlotte Bleasdale, Ranging Manager for the Co-op in the North East, said: “We are thrilled to sell locally loved products such as Northumberland Tea – food provenance and trust is important to our customers. “It is the passion, quality and innovation involved in developing these products which makes them stand out, they are part of the fabric of local community life and we are proud to give them pride of place at the Co-op.”
Sir Bobby Robson launched his Foundation in 2008 and it has gone on to raise over £11 million to find more effective ways to detect and treat cancer.
The work funded directly benefits cancer patients in the North East and Cumbria and plays a significant role in the international fight against the disease.
Working within the NHS, the Sir Bobby Robson Foundation does not employ professional fundraisers to proactively raise money and relies completely on third party, volunteer fundraisers and the incredible generosity of the general public.
Pauline Buglass, from the Sir Bobby Robson Foundation said:“We’re so pleased that Northumberland Tea is now going to be available to Co-op customers all across the North East. “With every purchase, tea-lovers will not only be getting a great cuppa, they’ll be helping us continue the work Sir Bobby began when he launched his charity. We’re grateful for the support we receive from Northumberland Tea.”
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