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RUSSIA: Lenta launches its ‘Christmas Tree of Wishes’ charity event to help make New Year’s wishes of children in foster care come true

Saint Petersburg, Russia, 2017-Dec-08 — /EPR Retail News/ — Lenta (LSE, MOEX: LNTA), one of the largest retail chains in Russia, launches its ‘Christmas Tree of Wishes’ charity event to help children in institutional foster care make their New Year’s wishes come true.

Lenta customers will have the opportunity to act as Santa Claus, helping make the New Year’s wishes of children in state-sponsored foster care homes and specialised institutions come true. Christmas trees will be decorated with children’s wish cards in 179 Lenta hypermarkets across 76 Russian cities.

Taking part in the event is easy: customers need only choose a child’s wish card from the tree and purchase the New Year’s present listed within. Lenta will then collect all the gift items and send them to participating foster care homes and institutions, ensuring that every child receives a gift from Santa Claus during the New Year’s celebrations. Gifts will be collected in stores until the end of December, and will benefit around 6,000 children from 170 social institutions throughout Russia.

Lenta’s Chief Executive Officer Jan Dunning said:
“New Year is one of the most important and beloved holidays in the Russian calendar – a time of affection and generosity. We invite our customers to join our ‘Christmas Tree of Wishes’ initiative and become a part of the New Year’s magic for several thousand children living in state sponsored foster care homes. I hope this event will become a great tradition, for we all know that giving a gift is as heart-warming as receiving one.”

The ‘Christmas Tree of Wishes’ event was first held in 2015 five stores in the North West Region of Russia, at the initiative of our employees.

Thirty two Lenta hypermarkets in eight cities took part in the event in 2016, granting the wishes of over 1,300 children from 30 specialised institutions.

About Lenta
Lenta is the largest hypermarket chain in Russia and the country’s fourth largest retail chain. The Company was founded in 1993 in St. Petersburg. Lenta operates 217 hypermarkets in 79 cities across Russia and 77 supermarkets in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg and the Central region with a total of approximately 1,298,457 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 5,700 sq.m. The average Lenta supermarket store has selling space of approximately 900 sq.m. The Company operates seven owned distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 40,400 people as of 30 June 2017[1].

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

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Source: Lenta

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