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Colruyt opens newly renovated Keerbergen store

Colruyt opens newly renovated Keerbergen store

Halle, Belgium, 2017-Dec-18 — /EPR Retail News/ — On Wednesday 13 December the renovated Colruyt Keerbergen will open its doors after a few months of renovation work. The store has been expanded by half its original size and restyled into a new-generation Colruyt store. It has a brand-new butcher’s department and a Collect&Go pick-up point.

More efficient and pleasant shopping
“During closure we expanded the store to 1,600 m²”, says store manager Freija Beke. “This enabled us to expand the freshmarket, to place twice as many freezers and to add 4 extra checkout posts.”

Moreover the store was completely rearranged to enable customers to shop more efficiently in nicer surroundings. Freija Beke: “When making renovations, we always aim at simplicity and the lowest costs, as our customers expect of us.”

Brand-new butcher’s department
Customers can choose their fresh quality meat in the self-service butcher’s counter. Head butcher Benny Meeus: “The butchers cut the fresh meat on the spot. Customers can see the butchers at work in an open workshop and talk to them if they have questions or a special order. In the new butcher’s department, customers also have a nice overview of the range of meat, cold cuts and salads.”

Collect&Go shops for the customer
Colruyt Keerbergen now also has a Collect&Go pick-up point. “Collect&Go is a handy Colruyt Group service, where we shop for the customers”, says the store manager. “They send their shopping list to or via the app, and the Collect&Go employees have their products ready at the pick-up point on the day and time of their choice. Handy!”

Special open house 
As from Wednesday 13 December, store manager Freija Beke, head butcher Benny Meeus and their 36 co-workers will be on hand to welcome their customers in the renewed Colruyt Keerbergen.

Freija Beke: “The evening before, on Tuesday 12 December from 5 to 8 pm, everyone is invited for a store preview. During this special open house, customers will be offered snacks and a drink. Everyone is most welcome!”

For more information, please contact:

  • Peter Dekerf (regional manager) at 02 345 2345 40
  • Silja Decock (press officer Colruyt Group) at 0473 92 45 10

Practical information:
Colruyt Keerbergen
Putsebaan 75
3140 Keerbergen

Opening hours:
Mon – Sat:8.30 – 20.00
Fri:8.30 – 21.00

EPR Retail News