- The store, with a surface area of over 1,700 square metres, has required an investment of nearly 3.5 million euros.
- The Primavera Sound festival has commissioned various events for the official opening
Madrid, 2018-Mar-01 — /EPR Retail News/ — MANGO continues to expand in Madrid with the opening of its new megastore in Preciados street, one of the capital’s most prestigious shopping areas.
With a selling space of 1,711m2, the store is double the size of the premises it had in the area previously.The new megastore, which can also be accessed via Carmen street, stocks the Woman and Man lines, distributed on three floors.
The industrial style with exposed beams defines this new store, which combines a spectacular exposed wall painted in white with velvet, marble, wood and stone elements.On its upper floors, the store has internal patios and landscaped skylights, which give it plenty of natural light.
This new store, with a refurbishment and decoration investment of close to 3.5 million euros, features the architectural and interior design concept that MANGO has recently incorporated in its stores, which aims to unify all the lines in a large, single dynamic space, significantly improving the customer experience.
The megastore features the latest technologies the firm has incorporated in its new stores, such as digital changing rooms, e-tickets and PayGo payment.It will also have Wi-Fi and a specific area for Click & Collect.
Official opening party
Tomorrow, MANGO will hold an official opening party with performances by musical groups as diverse as Hinds, Nothing Places and Cristina Rosenvige, icon of the 80s Madrid scene.The event will reach a climax with Miqui Puig, renowned DJ at festivals such as Primavera Sound.In fact, the same festival has commissioned the different performances planned for this event.Last year, MANGO became the official sponsor of Primavera Sound, giving its name to one of the stages, a sponsorship the firm has continued for the second year running in its forthcoming edition in May.
Also participating at the opening event will be artists such as Carla Fuentes and María Herreros, who will illustrate and personalise various products from the new collection.
With this store opening, MANGO is continuing to increase its presence in Madrid, where it opened its Flagship Store in Serrano street last year.The firm has a total of 31 stores in Madrid and 381 throughout Spain.
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