ENGLAND: Asda stores across Staffordshire to sell three lines of Titanic Brewery’s beer

Up to 26 Asda stores across Staffordshire will now stock three lines of Titanic Brewery’s beer

LEEDS, England, 2017-Jun-06 — /EPR Retail News/ — A local brewery in Stoke-on-Trent are getting into the celebratory spirit after securing a regional listing with Asda, who will stock three lines of beer in up to 26 of their stores across Staffordshire.

Titanic Brewery was founded in 1985 and is now run by brothers, Dave and Keith Bott, with the ethos remaining the same as it always has been; to brew great beer locally for local people.

Founded in Burslem, the brewery pays homage to the commander of the world’s most famous liner – Captain Edward John Smith – who was born in just a stone’s throw away in Eturia.

From humble beginnings Titanic Brewery has grown beyond all expectations to produce in excess of 2.3 million pints of fine ale every year.

With three new lines launching on the shelves, Asda is aiming to lead the way in supporting local brewers.

Asda will start by stocking three lines of beer in 500ml bottles; Iceberg, White Star and Plum Porter.

Keith Bott, managing director of Titanic Brewery, commented: “We are delighted to be working with Asda, it just goes to show how our brand continues to grow as locals crave local brewed beers as well as national ales.

“We are delighted to launch in 26 stores across Staffordshire, making our beers more readily available for locals and a sense of pride in the region – we couldn’t be happier.”

The new deal will see the following lines stocked in up to 26 Staffordshire stores:

Iceberg (4.1%) – A combination of Maris Otter pale malt and fine wheat malt, give this refreshing beer real zest. Add refreshing Yakima Galena and Cascade hops and what you get is a fantastic wheat beer that will hole any passing thirst – 6 stores

White Star (4.5%) – A light refreshing distinctively hoppy beer with a freshness that belies its strength, so easy to drink it will fool all but the crustiest of sea dogs – 26 stores

Plum Porter (4.9%) – A dark strong and well-rounded beer that recently appeared in the Independent’s 10 best porters and stouts. The richness of such a rotund beer is brought to an even keel by the late addition of Goldings hops and natural plum flavouring. Take the opportunity and go for the low hanging fruit, this sumptuous beer really is a plum! – 24 stores

Alan Jackson, Buying Manager – Local BWS and Core Ambient, said: ““I am really proud of our bottled Ale range and bringing Titanic on board in the Staffordshire region will only enhance our range.

“Titanic Brewery brews premium beers, with the Plum Porter being one that immediately caught my eye.”

PRESS CONTACT:
Russell Craig
Senior Director, Media & Community Relations

Source: ASDA

Asda to stock Thirsty Farmer ciders in stores across England & Wales

Asda to stock Thirsty Farmer ciders in stores across England & Wales

 

LEEDS, England, 2017-May-27 — /EPR Retail News/ — The trend for craft beer and cider continues, particularly for a small Craft Cider Maker in Nottinghamshire, which is celebrating after securing two regional listings with Asda that will stock two craft ciders in 50 of its stores in England.

Asda will be the first national supermarket to stock the Premium cider, which will be hitting the shelves together with the Medium cider from Monday 22 May.

Thirsty Farmer is considered the ‘original Nottinghamshire Cider’, taking the family’s Somerset farming heritage to the Nottinghamshire- Leicestershire border.

The Fear family has been making Cider for generations, but it wasn’t until 1880 before the first commercial batch was sold by Mr Metford Fear to a public house in Weston Super Mare.

For many years, the same cider was made for friends, family and colleagues by Mr John Fear on his farms in the South West and John continues to help his son, Andrew, to make the cider today, having passed down the art of real cider making.
In 2005, Andrew settled in Sutton Bonington and began to produce the Cider, as “Thirsty Farmer Cider”, which was awarded two Gold Stars by the Guild of Fine Food in the 2011 & 2012 Great Taste Awards.

Andrew Fear, Cider Maker at Thirsty Farmer, commented: “We are delighted to have secured two regional listings with Asda.
“We are very excited to be able to offer customers the option of purchasing their favourite Craft Cider whilst doing the weekly shop, whilst also reaching out to new customers and spread the Thirsty Farmer word.
“This new deal is a great example of the supermarket’s commitment to supporting local suppliers, no matter how big or small the brand.

The new deal will see the following lines stocked in stores across England and Wales:
Premium cider (6% vol, 500ml) – a long fermented farmhouse cider that has been filtered and carbonated to produce a refreshing, slightly sparkling, crisp, clear and distinctive, bittersweet apple taste.
Medium cider (4.5% vol, 500ml) – a more traditional long fermented, still farmhouse cider, rich amber in colour and slightly cloudy with a rich, ripe apple scent.

Alan Jackson, Buying Manager – Local BWS and Core Ambient, said: “It’s clear that customers are trading up to more premium products, particularly ones which come from local cider makers, so we are delighted to be the first national supermarket to list the Premium Cider line.

a“Cider is traditionally made in the West Country, Herefordshire, Worcestershire and Kent, however Thirsty Farmer are really embracing Nottinghamshire and continue to invest in local orchards to reduce reliance on cider apple varieties trucked in from Herefordshire and the West Country.”

PRESS CONTACT:
0113 826 2829

Source: ASDA

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Asda supports local brewers as it stocks variety of beers from Brew York

Asda supports local brewers as it stocks variety of beers from Brew York

 

LEEDS, England, 2017-Mar-21 — /EPR Retail News/ — The trend for craft beer continues, particularly for a small Craft Brewer in York, which is celebrating after securing its first national listing with Asda that will stock a variety of beers, brewed just off Walmgate, in 83 of its stores in England and Wales.

With three new lines launching on the shelves, Yorkshire based Asda is aiming to lead the way in supporting local brewers, as the demand for craft bee amongst consumers continues across the United Kingdom.

Brew York officially opened in April 2016, and is located in York’s bustling city centre; a showpiece ten barrel craft brewery and tap room, which celebrates the best local ales and redefines the city’s position in the UK brewing scene.

Founders Wayne Smith and Lee Grabham have a shared passion for beer and are realising a long lived dream to create a brewery in the centre of York; where the experience and location is as enjoyable as the beer itself.

It wasn’t all plain sailing for the pair, who narrowly escaped the post-Christmas floods of 2016, when their premises in Walmgate, just feet from the River Foss, were indeed flooded. Luckily for Wayne, Lee and the city of York, no stock or brewing equipment was in the building at the time.

Using only natural salts to ensure the perfect balance of brewing water for each beer style without the use of any processing aids of animal origin, all beers are both naturally pure and vegetarian friendly.

Asda will start be stocking three lines of beers in 330ml cans; Brew York Brew York – an American Pale Ale; Little Eagle – a session IPA and Viking DNA – a Smoked Porter.

Lee Grabham, co-founder of Brew York, commented: “We are delighted to have secured our first national listing with Asda.

“Although we’re a young microbrewery, we are not even one year old yet, this new deal is a great example of the supermarket’s commitment to supporting Yorkshire suppliers, no matter how big or small the brand.

“Yorkshire provenance and taste is important, but what makes our brews stand out from the rest is our generous blend of the finest ingredients and our ethical stance in our approach to brewing.”

The new deal will see the following lines stocked in stores across England and Wales:

Brew York Brew York – American Pale Ale (330ml, 5.1%). So good they named it twice, Brew York’s signature beer with an enticing aroma to tantalise and tempt the taste buds.

Little Eagle – Session IPA (330ml, 4.5%). Made with five varieties of new world hops and a six malt combination.

Viking DNA – Smoked Porter (330ml, 5.1%). A smooth, well-balanced porter with subtly smoke undertones, formed through a rich blend of six different malts.

Alan Jackson, Buying Manager – Local BWS and Core Ambient, said: “The craft beer culture continues to grow, and it’s clear customers are trading up to more premium beers, particularly ones which come from local breweries.

“The new Brew York lines we have launched are all premium quality and will give customers in urban craft hotspots across England and Wales access to a local craft brewer that they wouldn’t usually have access to.”

Last year, 13 Scottish breweries secured new deals with Asda to stock a variety of beers in Scottish stores across Scotland, with a contract value of £850k between them.

Source: ASDA

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