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ENGLAND: Asda stores across Staffordshire to sell three lines of Titanic Brewery’s beer

Up to 26 Asda stores across Staffordshire will now stock three lines of Titanic Brewery’s beer

LEEDS, England, 2017-Jun-06 — /EPR Retail News/ — A local brewery in Stoke-on-Trent are getting into the celebratory spirit after securing a regional listing with Asda, who will stock three lines of beer in up to 26 of their stores across Staffordshire.

Titanic Brewery was founded in 1985 and is now run by brothers, Dave and Keith Bott, with the ethos remaining the same as it always has been; to brew great beer locally for local people.

Founded in Burslem, the brewery pays homage to the commander of the world’s most famous liner – Captain Edward John Smith – who was born in just a stone’s throw away in Eturia.

From humble beginnings Titanic Brewery has grown beyond all expectations to produce in excess of 2.3 million pints of fine ale every year.

With three new lines launching on the shelves, Asda is aiming to lead the way in supporting local brewers.

Asda will start by stocking three lines of beer in 500ml bottles; Iceberg, White Star and Plum Porter.

Keith Bott, managing director of Titanic Brewery, commented: “We are delighted to be working with Asda, it just goes to show how our brand continues to grow as locals crave local brewed beers as well as national ales.

“We are delighted to launch in 26 stores across Staffordshire, making our beers more readily available for locals and a sense of pride in the region – we couldn’t be happier.”

The new deal will see the following lines stocked in up to 26 Staffordshire stores:

Iceberg (4.1%) – A combination of Maris Otter pale malt and fine wheat malt, give this refreshing beer real zest. Add refreshing Yakima Galena and Cascade hops and what you get is a fantastic wheat beer that will hole any passing thirst – 6 stores

White Star (4.5%) – A light refreshing distinctively hoppy beer with a freshness that belies its strength, so easy to drink it will fool all but the crustiest of sea dogs – 26 stores

Plum Porter (4.9%) – A dark strong and well-rounded beer that recently appeared in the Independent’s 10 best porters and stouts. The richness of such a rotund beer is brought to an even keel by the late addition of Goldings hops and natural plum flavouring. Take the opportunity and go for the low hanging fruit, this sumptuous beer really is a plum! – 24 stores

Alan Jackson, Buying Manager – Local BWS and Core Ambient, said: ““I am really proud of our bottled Ale range and bringing Titanic on board in the Staffordshire region will only enhance our range.

“Titanic Brewery brews premium beers, with the Plum Porter being one that immediately caught my eye.”

Russell Craig
Senior Director, Media & Community Relations

Source: ASDA

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