H&M group emerges as one of the top performing brands in the Sustainable Cotton Ranking 2017

STOCKHOLM, Sweden, 2017-Oct-04 — /EPR Retail News/ — Yesterday (2 OCT, 2017), WWF, Solidaridad and Pesticide Action Network UK released their Sustainable Cotton Ranking 2017 were they are assessing company performance in connection to sustainable cotton cultivation.

“We are very happy to have been highlighted as one of the top performing brands in the Sustainable Cotton Ranking 2017. We hope that our sustainability approach and goals can push the development for the whole industry and that we can inspire other brands to follow.  We will gradually increase the share of  cotton from sustainable sources, including organic cotton, recycled cotton and Better Cotton. The goal is that all our cotton should come from sustainable sources by 2020”, says Anna Gedda, Head of Sustainability at H&M group

H&M groups gradual increase of sustainable material is an important part of their vision to become fully circular.

“In addition, H&M want to use only recycled or other sustainably sourced materials by 2030. In 2016, 26% of the total materials were either recycled or sustainably sourced. The H&M group has been committed to sustainability for a long time, and we are proud of what we have achieved so far. For us it has always been important to act in a way that makes it possible not just for present but also future generations to enjoy fashion”, says Anna Gedda, Head of Sustainability at H&M group.

To read the report please see http://issuu.com/pan-uk/docs/sustainable_cotton_ranking_2017?e=28041656/53880311

SOURCE: H & M Hennes & Mauritz AB

MEDIC CONTACT

Head of Media Relations
Katarina Kempe
+46 8 5780 85 54

H&M group and WWF announce new initiative to help Turkey tackle its water challenges

STOCKHOLM, Sweden, 2017-Aug-30 — /EPR Retail News/ — During a high-level session at World Water Week in Stockholm, H&M group and WWF today (29 AUG, 2017) announced a new initiative to help Turkey tackle its water challenges, particularly pollution, and ensure sustainable, clean water supplies for businesses, people and nature.

Building on the success of previous partnerships in China and Bangladesh, the project will focus on improving water management methods and policies in the Büyük Menderes river basin, which is home to large-scale agriculture and industry, including textile operations, as well as rich biodiversity.

Like many other river basins, Büyük Menderes suffers from declining water quality and could face increased water stress in future due to climate change and development.

“Turkey’s textile industry is booming but it faces serious risks from pollution, poor water management and weak regulations: collective action is needed now to mitigate these risks,” said Daniel Robertsson, Head of corporate Engagement at WWF Sweden and responsible for the H&M WWF partnership. “WWF and H&M group have already had helped to strengthen water management in China and Bangladesh and we believe our partnership will contribute to similar improvements in Turkey.”

The initiative will involve collaboration with policy makers and other companies in Turkey and will focus on promoting clean production technologies in the textile sector as well as demonstrating the value of water stewardship. H&M will also influence its suppliers to invest in clean production and better water management.

“Being one of Turkey’s largest textile buyer, H&M group has a strong incentive to influence the development of more sustainable water use in the country’s textile industry,” said Anna Gedda, Head of Sustainability at H&M group. “In addition to the work we do on a regular basis to improve water management practices in all of our facilities, we will engage our suppliers in cleaner production programmes in the basin and try to inspire others by sharing best practices.”

WWF and H&M group first joined forces in 2011, focusing on water stewardship. As a new report entitled Making Water Our Business makes clear, the partnership has begun to transform H&M group’s internal water management as well as engaging suppliers, policy makers, NGOs, communities and other companies to collectively advocate for more sustainable water use in specific river basins in Asia.

About the partnership:

WWF and H&M entered a partnership in 2011, focusing on water stewardship. H&M and WWF improved H&M’s water management globally and engaged suppliers, policy makers, civil societies and companies to collectively advocate for more sustainable water use in prioritized river basins in Asia. In 2016, the partnership grew to also include climate action and a strategic dialogue. In 2017, water stewardship work expanded to Turkey.

Contact:

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

Source: H&M

H&M supports The Circular Fibers Initiative

At the Copenhagen Fashion Summit the Ellen MacArthur Foundation launched a new initiative, bringing the industry together with the aim of a new system for textiles which is based on the principles of a circular economy instead of the traditional linear one. H&M is one of the supporters in the initiative.

STOCKHOLM, Sweden, 2017-May-16 — /EPR Retail News/ — Our 100% circular vision and our goal to only use recycled or other sustainably sourced materials by 2030 plays a key role in our sustainability agenda. We are aware that our vision means a big change from on how fashion is made and enjoyed today and if we want to take the lead in this challenge, collaboration and accelerating innovation towards a circular systems together with the industry is crucial. The Circular Fibers Initiative will define a shared vision for a new global textile system and it will be an important foundation for collaboration to accelerate the journey towards a circular textile industry,” says Anna Gedda, Head of Sustainability, H&M Group.

“The way we produce, use, and reprocess clothing today is inherently wasteful, and current rising demand increases the negative impacts. The Circular Fibres Initiative aims to catalyse change across the industry by creating an ambitious, fact-based vision for a new global textiles system, underpinned by circular economy principles, that has economic, environmental, and social benefits, and can operate successfully in the long term,” says Dame Ellen MacArthur, Founder, Ellen MacArthur Foundation.

Other supporters are Core Philanthropic Funder, the C&A Foundation, Core Corporate Partners and NIKE. A consortium of organisations, including the Danish Fashion Institute, Fashion for Good, Cradle to Cradle, MISTRA Future Fashion and the Sustainable Apparel Coalition also supports the initiative.

Consumers keep their clothing for half the time that they did 15 years ago and after use a majority ends up in landfill. This characteristically linear economy puts high demand on land, energy and other resources. The participants in the Circular Fibres Initiative will work together to address the drawbacks of the ‘take-make-dispose’ model. The new system for textiles will be based on the principles of a circular economy, generating growth that benefits citizens and businesses, while phasing out negative impacts such as waste and pollution – an economy fit for the 21st Century.

Contact:

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

Source: H&M

The H&M group outlines new goals and commitments in its Sustainability Report 2016

Stockholm, SWEDEN, 2017-Apr-05 — /EPR Retail News/ — The H&M group Sustainability Report 2016 is published today (4 APR, 2017), outlining several new goals including a commitment to use 100% recycled or other sustainably sourced materials by 2030 and to become climate positive throughout its entire value chain by 2040.

Another key highlight is the commitment to switch to 100% renewable electricity. In 2016, 96% of the company’s global electricity in its own operations  came from renewable sources.  The report also mentions that H&M in 2016 was named the biggest global user of cotton certified by the Better Cotton Initiative. When it comes to recycling and reuse, the H&M group is continuing to drive an ambitious development plan. Since the start of the global Garment Collecting initiative in 2013, the H&M group has collected 39,000 tonnes of unwanted textiles. By 2020 the company aims to collect at least 25,000 tonnes of textiles every year. The report also shows that the work to scale-up the H&M group’s industrial relations and fair living wage programs continues with good progress.

“We want to use our size and scale to lead the change towards circular and renewable fashion while making our company even more fair and equal. This is why we have developed a new strategy aiming to take our sustainability work to the next level, says Anna Gedda, Head of Sustainability at the H&M group. “We want to lead by example, pave the way and try new things – both when it comes to the environmental and social side – to ultimately make fashion sustainable and sustainability fashionable. Our climate positive strategy is one way of doing this”, she adds.

Read further details and highlights from the report below. The entire report and a summary of its highlights are also available to read and download.

THE H&M GROUP TO BECOME CLIMATE POSITIVE BY 2040

The H&M group’s goal is to become climate positive throughout its entire value chain by 2040 at the latest. The company will work to reduce more greenhouse gas emissions than its value chain emits. To become climate positive, the H&M group focuses on energy efficiency, renewable energy and to address unavoidable emissions through activities strengthening the planets ability to recover and resist climate change, as well as supporting technological innovations making it possible to absorb greenhouse gases.

  • Climate positive by 2040 throughout the H&M group’s entire value chain.
  • The H&M group commits to a climate neutral supply chain for tier 1–2 by 2030.
  • The H&M group has a commitment to use 100% renewable energy in its own operations; the share increased to 96% in 2016 from 78% in 2015.
  • In 2016, the H&M group reduced its CO2 emissions by 47% compared to 2015.
  • The H&M group is a proud member of the WWF Climate Savers program.

100% RECYCLED AND OTHER SUSTAINABLY SOURCED MATERIALS BY 2030

H&M releases a new goal to use only recycled or other sustainably sourced materials in all its products by 2030.  H&M gradually takes steps towards this goal and its vision to become fully circular. H&M is globally the biggest user of cotton certified by the Better Cotton Initiative and responsible sourced down. It is also one of the biggest users of organic cotton, recycled polyester and Tencel®Lyocell. To push the development forward, collaborations based on science is important. H&M has therefore initiated a research project with the Ellen MacArthur Foundation and the Stockholm Resilience Centre at Stockholm University to find out how a circular system for producing and using textiles, which is less dependent on scarce natural resources, would look like.

  • By 2030, H&M aims to use only recycled or other sustainably sourced materials in its products. In 2016, this share was 26%.
  • In 2016, 43% of H&M’s total cotton use came from sustainable sources. The goal is to use only such cotton by 2020.
  • H&M used recycled polyester equivalent of more than 180 million PET bottles in 2016.
  • 100% of H&M’s sourced down has a Responsible Down Standard certification.
  • H&M is the biggest user globally of Better Cotton and responsibly sourced down.

16,000 TONNES OF TEXTILES COLLECTED IN STORES DURING 2016

The H&M group is stepping up its ambitions when it comes to recycling and reuse, and announces a new goal closely connected to its circular approach; to annually collect at least 25,000 tonnes of textiles in its stores by 2020. In total, 39,000 tonnes of textiles was collected since the start of the Garment Collecting initiative in 2013.

  • During 2016, 16,000 tonnes of textiles were collected.
  • Since 2013, 39,000 tonnes of textiles has been collected in stores.
  • By 2020, the goal is to annually collect 25,000 tonnes.

SCALE UP OF FAIR LIVING WAGE AND INDUSTRIAL RELATIONS PROGRAMS

Improved working conditions in the textile industry are dependent on a well-functioning dialogue in the labour market as well as at the factories. The H&M group is therefore continuing to scale-up its industrial relations and fair living wage programs. As part of this, the H&M group’s work to implement improved wage management systems at supplier factories continues with good progress, as well as the trainings on workplace dialogue for workers and management. Collaborations continue to be important, including for example those with IndustriALL and the Swedish trade union IF Metall within the Global Framework Agreement, which after several positive results was converted into a permanent agreement in 2016.

  • 140 supplier factories are implementing improved wage management systems covering around 250,000 workers.
  • In total 290 supplier factories are part of the workplace dialogue programs covering around 370,000 workers.
  • These programs are being implemented in 8 production countries.

Contact:
Phone: +46 8 796 55 00
Fax: +46 8 20 99 19

Source: H&M

H&M included in Fortune’s On the Cusp list

STOCKHOLM, SWEDEN, 2016-Sep-01 — /EPR Retail News/ — As one out of seven companies, H&M is included in Fortune’s On the Cusp list. H&M’s vision of becoming 100% circular is honored by Fortune which also notes that H&M has already reduced its environmental footprint.

Fortune writes;

“…H&M, which has already reduced its environmental footprint, has the size, scale, and cachet to change the clothing industry’s planet-punishing style.”

“We want to be a change-maker and lead our industry towards systemic change, in a way that is healthy and prosperous for our planet. This involves using resources in a sustainable way by taking a circular approach as well as addressing the climate impacts of the fashion industry through the use of renewable energy”, says Anna Gedda, Head of Sustainability at H&M.

Contact:
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

Source: H&M

H&M reports steady increase of sustainably sourced materials and great progress in renewable electricity use

The H&M Conscious Actions Sustainability Report 2015 is published today. The report shows a steady increase of sustainably sourced materials and great progress when it comes to the use of renewable electricity. Yet another highlight is the signing of the Global Framework Agreement with IndustriALL Global Union and IF Metall.

STOCKHOLM, Sweden, 2016-Apr-14 — /EPR Retail News/ — “We have set the vision of becoming 100% circular. In close dialogue with experts and stakeholders we will set time-bound milestones to reach this goal. This will take us closer to our goal; to lead the change towards fully circular and sustainable fashion”, says Anna Gedda, Head of Sustainability at H&M.

The 14th Sustainability Report outlines goals and achievements, but also future challenges along the product lifecycle.

Steps towards 100% recycled or other sustainably sourced materials
Since new technology and innovation is essential in reaching the goal to only use recycled or other sustainably sourced materials, H&M will work even more closely with experts and other stakeholders to push the development forward. Every year H&M increases the use of sustainably sourced materials – now representing 20% of the total material use. Since cotton is a frequently used material in textile production, H&M also gradually raises the use of sustainably sourced cotton.  Organic cotton, recycled cotton and Better Cotton (certified by the BCI) made up close to one third of H&M’s cotton use in 2015, taking the company closer to its goal to only use cotton from sustainable sources by 2020. The recycled cotton comes from collected garments, such as through the H&M Garment Collecting program, while the equivalent of over 90 million PET bottles has been used to make recycled polyester.

78% renewable electricity
The share of renewable electricity of H&M’s total global electricity use increased to 78% in 2015 from 27% in 2014. At the same time, the total emissions were reduced by 56% compared to 2014.  The main reason for this was the increased use of renewable electricity.

Global framework agreement with IndustriALL
H&M sees positive development when it comes to the continuous work towards fair living wages. As a part of its Fair Living Wage strategy, H&M signed a Global Framework Agreement with IndustriALL Global Union and the Swedish trade union IF Metall. It aims for a well-functioning dialogue between the employer and the employees at the supplier factories working with H&M. It supports H&M’s already existing work to promote freedom of association, collective bargaining and peaceful conflict solution – all essential in promoting fair living wages.

The entire report and a summary of its highlights are available to read and download at: hm.com/consciousactions2015

Contact person:
Camilla Emilsson-Falk, Head of Media Relations
Phone: +46 8 796 3995
Email: mediarelations@hm.com

###

H&M reports steady increase of sustainably sourced materials and great progress in renewable electricity use

H&M reports steady increase of sustainably sourced materials and great progress in renewable electricity use

H&M recognised by the Ethisphere Institute as one of the world’s most ethical companies for the sixth year

The World’s Most Ethical Companies program honors companies that excel in three areas – promoting ethical business standards and practices internally, enabling managers and employees to make good choices, and shaping future industry standards by introducing tomorrow’s best practices. H&M has been recognised by the Ethisphere Institute as one of the world’s most ethical companies for the sixth year.

Stockholm, Sweden, 2016-Mar-10 — /EPR Retail News/ — This year marks the tenth anniversary of Ethisphere and the World’s Most Ethical Companies designation. Apart from H&M, there was one other company in the apparel industry were honoured this year.

“We are very proud that H&M is named as one of the world’s most ethical companies. Being an honouree for the sixth time recognises our commitment to set ethical standards and practices in the fashion industry. We will continue our efforts to lead the fashion industry towards a more sustainable future where ethical and sustainable standrads is a prerequisite for success, says Anna Gedda, Head of Sustainability at H&M.

“Companies rely on Ethisphere to continually raise and measure the standards of corporate behavior. Those that demonstrate leadership in areas like citizenship, integrity and transparency create more value for their investors, communities, customers and employees, thus solidifying a sustainable business advantage,” explained Ethisphere’s Chief Executive Officer, Timothy Erblich. “Congratulations to everyone at H&M for being recognized as a World’s Most Ethical Company.”

In 2016, 131 honorees were named spanning 21 countries and 5 continents and representing over 45 industries. The full list of the 2016 World’s Most Ethical Companies can be found at http://worldsmostethicalcompanies.ethisphere.com/honorees/.

Methodology and scoring
The World’s Most Ethical Company assessment is based upon the Ethisphere Institute’s Ethics Quotient™ (EQ) framework developed over years of research to provide a means to assess an organization’s performance in an objective, consistent and standardized way. The information collected provides a comprehensive sampling of definitive criteria of core competencies, rather than all aspects of corporate governance, risk, sustainability, compliance and ethics. The EQ framework and methodology is determined, vetted and refined by the expert advice and insights gleaned from Ethisphere’s network of thought leaders and from the World’s Most Ethical CompanyMethodology Advisory Panel.

Scores are generated in five key categories: ethics and compliance program (35%), corporate citizenship and responsibility (20%), culture of ethics (20%), governance (15%) and leadership, innovation and reputation (10%) and provided to all companies who participate in the process.

Source: H&M

Contact:

Only press enquiries
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

H&M supports COP21 and will be in Paris with expertise from its sustainability department

STOCKHOLM, Sweden, 2015-12-2 — /EPR Retail News/ — Climate change is one of the major challenges of our time. As a leading fashion retailer H&M wants to be a positive player in climate change, ensuring climate is kept on safe levels around the world for communities and environment. This demands important investments and collaborations. H&M supports the COP21 process and will be present in Paris with expertise from the sustainability department.

H&M has committed to run its operations on 100 percent renewable energy in all countries where it is credibly possible to purchase. H&M is a member of RE100, an organization only open to companies committing to 100 percent renewable energy. This commitment means that H&M has significantly reduced its greenhouse gas emissions compared to last year alongside a positive growth of its business.

As signatory of the Earth Statement H&M supports that countries and industries decarbonize their operations ensuring a 2 degree Celsius limit to safeguard ecosystems. This is done through collaboration, commitments and investments in environmental friendly technologies.

H&M is one of the first companies in the world to start setting goals on the value chain according to planetary boundaries, i.e. what scientists say the planet demands in order to stay within a safe temperature.

“We are committed to provide our customers with fashion and quality at the best price in a sustainable way. This includes how we operate in our own operation, our value chain and communities around the globe where we have a presence. Our commitment to 100 percent renewable energy and our work to influence policy makers to a carbon free future are two examples how H&M contributes to a safe climate generations to come”, says Anna Gedda, Head of Sustainability at H&M.

H&M’s goal to solely use cotton coming from more sustainable sources (organic cotton, recycled cotton and Better cotton) by 2020 at the latest means tremendous improvements to its climate related impact. So does H&M’s garment collecting program which enables customers to return all their unwanted textiles, making them a part of the solution. By doing this H&M works for closing the textile loop in order not to use any raw material. These are just a few examples of how H&M makes sure the value chain is aligned with planetary boundaries.

Read more about the annual Conference of the Parties (COP), this year hosted by France: http://www.cop21.gouv.fr/en

GLOBAL MEDIA ENQUIRIES
Only press enquiries
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

All other enquiries
H&M switchboard +46 8 796 55 00
Email info@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

H&M Head of Sustainability Gedda: Partnership with Ellen MacArthur Foundation great opportunity to strengthen our work towards a more circular business model

STOCKHOLM, SWEDEN, 2015-11-15 — /EPR Retail News/ — H&M has become the Ellen MacArthur Foundation latest Global Partner accelerating the transition to the circular economy. The announcement was made by Dame Ellen MacArthur, speaking at the BSR 2015 conference in San Francisco.

“We see the partnership with the Ellen MacArthur Foundation as a great opportunity to strengthen our work towards a more circular business model” says Anna Gedda, Head of Sustainability at H&M. She continues, ”together we will for example be able to further explore solutions to create a closed loop for textiles where unwanted clothes can be recycled into new ones. This is the future for a sustainable fashion industry and we are very excited to be part of driving this development together with the Ellen MacArthur Foundation”.

The partnership builds on H&M’s commitment to demonstrating circular innovation within a key economic sector. H&M joins the Ellen MacArthur Foundation’s six existing Global Partners: Cisco, Google, Kingfisher, Philips, Renault and Unilever, in driving forward market-leading circular economy initiatives, at scale.

H&M is already an existing member of the Ellen MacArthur Foundation’s Circular Economy 100, a pre-competitive innovation programme established to enable organisations to develop new opportunities and achieve their circular economy ambitions faster. As a Global Partner, H&M will intensify its collaboration with the Foundation over the coming years, to explore further opportunities to apply circular economy principles across the organisation.

For more information about The Ellen MacArthur Foundation:  http://www.ellenmacarthurfoundation.org/

GLOBAL MEDIA ENQUIRIES

Only press enquiries

Phone: +46 8 796 53 00
Email: mediarelations@hm.com

All other enquiries

H&M switchboard +46 8 796 55 00
Email info@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

H&M included to Dow Jones Sustainability Europe Index for the first time

STOCKHOLM, SWEDEN, 2015-9-11 — /EPR Retail News/ — H&M has been included to the prestigious Dow Jones Sustainability Europe Index for the first time and the World Index for the fourth consecutive year.

The Dow Jones Sustainability indices list the most sustainable companies based on an extensive annual assessment conducted by independent asset managers from the investment specialist RobecoSAM.

We are proud to be included in the Dow Jones Sustainability Index for the fourth year in a row. And the inclusion in the Europe Index proves our strong ambitions and progress. It is a great recognition of H&M’s sustainability engagement and the hard work we do every day,” says Anna Gedda, Head of Sustainability at H&M.

Launched in 1999, the DJSI World is the first global index to track the financial performance of the leading sustainability-driven companies based on  financially material economic, environmental, and social factors. The index serves as benchmark for investors who integrate sustainability considerations into their portfolios, and provide an effective engagement platform for companies who want to adopt sustainable best practices.

For more information: Dow Jones Sustainability Indices

GLOBAL MEDIA ENQUIRIES
Only press enquiries
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

All other enquiries
H&M switchboard +46 8 796 55 00
Email info@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

H&M Sustainability Report 2013 achieved 5th place for the best global report in the ‘Best Report’ category at the CRRA’15

STOCKHOLM, 2015-6-10 — /EPR Retail News/ — The H&M Sustainability Report 2013 gained significant distinction at the annual Corporate Responsibility Reporting Awards (CRRA’15). These awards recognise the very best in corporate responsibility reporting across nine categories, and are the only independent, global annual awards in this field.

The H&M Sustainability Report 2013 achieved the 5th place for the best global report in the ‘Best Report’ category. Besides Nike, H&M is the only company from the apparel industry represented in the top 10. In the ‘Creativity in Communications’ category H&M came in second with only Coca Cola ahead.

In sustainability reporting it is often easy to highlight the good news and ignore the bad. That is why CRRA’15 awards organisations that are presenting a balanced picture of their performance. In the ‘Openness and Honesty’ category H&M’s report was ranked number 1.

In both the ‘Creativity in Communications’ and ‘Openness and Honesty’ categories, H&M is the only fashion company included in the top 10.

“Our reporting is a vital part of H&M’s sustainable work. And the fact that it’s among the world’s best is a great recognition. We have strong focus on transparency and I’m really pleased that we won the ‘Openness and Honesty’ category. It shows that our open and holistic approach, for example, by inviting various stakeholders to participate is the right way to go”, says Anna Gedda, Head of Sustainability.

The CRRA identify and acknowledge the best CR reports and reward quality disclosure as a contribution to the raising of global reporting standards. This CRRA’15 attracted 95 organisations and the reports were entered across nine reporting categories.

Voting was open to all 44,000 registered users of CorporateRegister.com between November 2014 and February 2015. This online community represents a global audience of highly informed stakeholders and CR report readers.

Read more about H&M’s Sustainability Reporting

GLOBAL MEDIA ENQUIRIES

Only press enquiries

Phone: +46 8 796 53 00
Email: mediarelations@hm.com

All other enquiries

H&M switchboard +46 8 796 55 00

Email info@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

Worn Again joins forces with H&M and Kering to bring a revolutionary innovation in clothing production and recycling

London, Paris, Stockholm, 2015-4-1 — /EPR Retail News/ — After years of searching for a solution to the worldwide problem of textile waste, pioneering start-up Worn Again joins forces with fashion retailer H&M, and luxury, sport & lifestyle Group, Kering, to bring to market a revolutionary innovation in clothing production and recycling.

In 2014, the global production of polyester filament and cotton fibre was approximately 65 million tonnes. In 2020, the global demand for these fibres is estimated to be 90 million tonnes.¹ To address this, and the growing issue of clothes-to-landfill, Worn Again’s textile-to-textile chemical recycling technology is the first of its kind able to separate and extract polyester and cotton from old or end-of-use clothing and textiles. Once separated, the aim is for this unique process to enable the ‘recaptured’ polyester and cellulose from cotton to be spun into new fabric creating a ‘circular resource model’ for textiles.

This new technology addresses major barriers in textile-to-textile recycling, namely: how to separate blended fibre garments; and how to separate dyes and other contaminants from polyester and cellulose.

Announced today, Worn Again’s technology is entering the next phase of development tests. Forward-thinking global companies H&M and Kering, via its brand PUMA, will be monitoring the testing of this technology. By converting the reclaimed raw materials into yarn, developing fabric and creating garments, these tests will aim to demonstrate that the technology may be commercially viable, and may be able to provide an effective solution for the circular recycling of clothes and textiles.

The joint partnership is catalysing innovation in the apparel sector by presenting a solution to replace the use of polyester derived from oil, a non-renewable resource, and with the hope of providing a new and low impact source of raw materials for cellulosic fibres and fabrics.

“We are excited to be part of this project together with Kering and Worn Again. In the long-run this can change the way fashion is made and massively reduce the need for extracting virgin resources from our planet. Furthermore, it brings us closer to our goal of creating fashion in a circular model”, said Anna Gedda, Head of Sustainability at H&M.

“Innovation is what we need to solve our global environmental challenges. Our collaboration with H&M and Worn Again is a great example of this, demonstrating how we can design and deliver a solution that will be fundamental in eradicating textile waste while simultaneously offering a new type of sustainable raw material for our Sport & Lifestyle brands”, said Marie-Claire Daveu, Chief Sustainability Officer and Head of international institutional affairs at Kering.

Cyndi Rhoades, CEO of Worn Again, said, “Our technology is at the heart of a global vision which will engage all brands, textile recyclers, suppliers and consumers, in a unified ambition to keep clothing already in circulation out of landfill, and as part of a global pool of resources to be used time and time again.”

¹Global fiber overview, 2014

About H&M
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947. The H&M Group has around 3,500 stores in 57 markets. The company’s business concept is to offer fashion and quality at the best price. To us, quality includes that all our operations should be run in a way that is economically, socially and environmentally sustainable. By making more sustainable choices available to all our customers around the world, we can together contribute to a more sustainable fashion future. For further information, visit hm.com.

About Kering
A world leader in apparel and accessories, Kering develops an ensemble of powerful Luxury and Sport & Lifestyle brands: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier, Sergio Rossi, Boucheron, Dodo, Girard-Perregaux, JeanRichard, Pomellato, Qeelin, Ulysse Nardin, Puma, Volcom, Cobra, Electric and Tretorn. By ‘empowering imagination’ in the fullest sense, Kering encourages its brands to reach their potential, in the most sustainable manner. Present in more than 120 countries, the Group generated revenues of €10 billion in 2014 and had more than 37,000 employees at year end. The Kering (previously PPR) share is listed on Euronext Paris (FR 0000121485, KER.PA, KER.FP). www.kering.com

About Worn Again
Worn Again is a UK based innovation business with a radical vision to eradicate textile waste from the global apparel and textile industry with technology designed as part of a circular resource model. Established in 2005 in East London, Worn Again began as a Business to Consumer ‘upcycling’ company, turning textile waste into new products of higher value. From 2007 to present, WA evolved into a Business to Business consultancy and went on to work with large brands on a series of groundbreaking products and zero textile waste projects, including Virgin Atlantic, Eurostar, Royal Mail, Virgin Balloon Flights, Marks & Spencer, National Grid and McDonald’s.

GLOBAL MEDIA ENQUIRIES

Only press enquiries

Phone: +46 8 796 53 00
Email: mediarelations@hm.com

All other enquiries

H&M switchboard +46 8 796 55 00
Email info@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95