H&M Head of Sustainability Gedda: Partnership with Ellen MacArthur Foundation great opportunity to strengthen our work towards a more circular business model

STOCKHOLM, SWEDEN, 2015-11-15 — /EPR Retail News/ — H&M has become the Ellen MacArthur Foundation latest Global Partner accelerating the transition to the circular economy. The announcement was made by Dame Ellen MacArthur, speaking at the BSR 2015 conference in San Francisco.

“We see the partnership with the Ellen MacArthur Foundation as a great opportunity to strengthen our work towards a more circular business model” says Anna Gedda, Head of Sustainability at H&M. She continues, ”together we will for example be able to further explore solutions to create a closed loop for textiles where unwanted clothes can be recycled into new ones. This is the future for a sustainable fashion industry and we are very excited to be part of driving this development together with the Ellen MacArthur Foundation”.

The partnership builds on H&M’s commitment to demonstrating circular innovation within a key economic sector. H&M joins the Ellen MacArthur Foundation’s six existing Global Partners: Cisco, Google, Kingfisher, Philips, Renault and Unilever, in driving forward market-leading circular economy initiatives, at scale.

H&M is already an existing member of the Ellen MacArthur Foundation’s Circular Economy 100, a pre-competitive innovation programme established to enable organisations to develop new opportunities and achieve their circular economy ambitions faster. As a Global Partner, H&M will intensify its collaboration with the Foundation over the coming years, to explore further opportunities to apply circular economy principles across the organisation.

For more information about The Ellen MacArthur Foundation:  http://www.ellenmacarthurfoundation.org/

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