CHI&Partners unveils ”Ballooniverse” – the fifth TV spot in the GET SET GO ARGOS campaign

New ‘Ballooniverse’ campaign spotlights home brands & products available from Argos

Milton Keynes, UK, 2015-3-28 — /EPR Retail News/ — CHI&Partners will today (27th March 2015) unveil ‘Ballooniverse’ – the fifth TV spot in the GET SET GO ARGOS campaign, which launched in October 2014.

Set in the white ‘third space’ which provides the backdrop for all the GET SET GO ads, ‘Ballooniverse’ heroes key products from Argos’ modern and stylish homewares and furniture range, in a powerfully energetic 30 seconds bursting with life and colour.

The ad shows a huge white warehouse filled with white balloons of varying sizes. The camera tracks the balloons as they burst one by one in a sequence of mesmerising choreography to reveal brightly coloured, stylish Argos Home products from top brands such as Habitat and Heart of House – in time to the upbeat electronic track ‘Tiger Toy’ by Electrocute.

The colourful products are juxtaposed with the white space and configured in abstract installations, in the style of previous adverts – underlining the retailer’s transformation strategy to become a digital retail leader and build interest and appeal amongst a broad demographic of online and in-store shoppers.

‘Ballooniverse’ will target people looking to update their home with a few key stylish pieces, or seeking inspiration for a spring refresh – aiming to surprise viewers with the most modern, stylish home and garden products Argos has to offer.

The campaign, which will span TV, online and social, is part of the Argos Home Event – promoting a UK-wide sale on homewares, furniture and lighting.  An accompanying Twitter competition from AllTogetherNow and tech company Visual Voice gives players the opportunity to win Argos vouchers and daily grand prizes from the range displayed in the ad, encouraging them to discover the rest of the range online.

Jim Bolton, Deputy Executive Creative Director at CHI&Partners, said: “‘Ballooniverse’ is just as thrilling and mesmerising to watch as the rest of the GET SET GO ARGOS campaign, and has been just as much fun to work on. It’s bursting with energy, excitement and colour, boldly showcasing what the new Argos has to offer.”

Carl Nield, Head of Brand Marketing at Argos said: “‘Ballooniverse’ is the very latest phase of our highly popular GET SET GO ARGOS campaign, and continues to show us in a fresh, new light.  We’re confident this campaign will prompt valued customers to shop with us more often across our wide-ranging, stylish and great value homewares and furniture offer.”

Ends

For further information, please contact:

Rose Wilkinson, The&Partnership
Rose.wilkinson@theandpartnership.com

Credits

Brand: Argos
Client: Carl Nield, Head of Brand Marketing
Agency: CHI&Partners
CEO: Sarah Golding
ECD: Jon Burley
CD: Jim Bolton
Creatives: Colin Smith, Angus Vine
Planners: Sarah Clark, Josh Roth
Producer: Emma Hovell
Business Director: Gary Simmons
Account Director: Charmaine Murray
Production Company: Partizan
Director: Chris Cairns
Director of Photography: Ben Todd
Post Production: The Moving Picture Company
Post Production Producer: Jamie Loudon
VFX supervisors: Jonathan Box
Audio: String & Tins
Music Company: Platinum Rye
Artist: Electrocute
Track: Tiger Toy
Media Agency: Mindshare
Media Planners: Laura Flewitt, Mark Baschonga
Social Content Agency: AllTogetherNow
Tech Company: Visual Voice

About Argos
Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 756 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

CHI&Partners is a UK-based advertising agency. Founded in 2001, the agency was listed last year in the Sunday Times’ Top Track 250 and International Track 200 as the UK’s fastest-growing advertising agency both within the UK and internationally. CHI&Partners has offices spanning New York, Canada and Asia as well as Europe – working with large domestic and international clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung, TalkTalk and Travelodge. CHI&Partners is a partner in The&Partnership.

The&Partnership is an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises ten different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses. The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

Argos’ 2014 Christmas advertisement launches onto TV screens

Milton Keynes, UK, 2014-11-7— /EPR Retail News/ — Argos’ 2014 Christmas advertisement is set to burst onto TV screens tomorrow evening, marking the fifth execution in quick succession from the new GET SET GO ARGOS campaign by CHI&Partners, which launched last month.

As energetic and contemporary as the three that have preceded it, the new advertisement, ‘Advent’, opens to reveal a three-dimensional, life-size advent calendar made up of cubes stacked in the shape of a Christmas tree.

The cubes erupt open to reveal a montage of energised activity – BMXers, skaters, street dancers and a colourful array of Argos products, from toys, tablets, cameras and games consoles to speakers and jewellery, inhabit the cubes, bringing the scene to life. The tree-shaped calendar is topped by a child hip-hop dancing – a contemporary twist on the traditional Christmas Fairy.

Accompanied by Run DMC’s hip-hop track Christmas in Hollis, the spot sends an upbeat message of festive cheer to Argos customers, as well as communicating the wide choice of gift ideas available from Argos.

Carl Nield, Head of Brand Marketing at Argos, said: “This advert will deliver energy and excitement into millions of living rooms to provide a modern twist on Christmas, while also demonstrating all of the top brands now available at Argos – ranging from Bose to KitchenAid.”

The new advertisement will launch on Friday 7 November during ITV1’s Coronation Street and Channel 4’s Gogglebox, with further spots this weekend during ITV1’s X Factor, the Channel 4 premiere of The Best Exotic Marigold Hotel and Channel 5’s MTV EMA Awards.

Argos’ one million social media fans will have a sneak preview of the TV advertisement on the Argos Facebook page a few hours before the first TV spot.

Launched last month, the GET SET GO ARGOS campaign marked the biggest ever shift in Argos’ advertising strategy.  It brings to life Argos’ unique offer and its ongoing drive to become a digital retail leader for everyone.

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Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk. Follow us on Twitter at @argos_PR.

Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

CHI&Partners is a UK-based agency group of thirteen years, with offices in New York, Canada and across Asia, and clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung and TalkTalk.

CHI&Partners is a partner in The&Partnership, a new independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises nine different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses.

The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

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Argos’ 2014 Christmas advertisement launches onto TV screens

Argos’ 2014 Christmas advertisement launches onto TV screens

Argos’s campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes

Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes. Sales via mobile devices now represent 22 per cent of total Argos sales.

Milton Keynes, UK, 2014-10-28— /EPR Retail News/ — Leading digital retailer Argos will this week launch yet another innovative element to its new campaign ‘GET SET GO ARGOS’ – a digital out-of-home game allowing commuters at London Waterloo and Euston Stations to compete for bundles of Argos prizes.

Developed specifically for Motion@Waterloo, the UK’s largest single indoor screen, interactive game ‘Get Set for Bubbles’ promises an unprecedented spectacle for the station’s 300,000 daily commuters and marks the 40m screen’s first outing as a platform for real-time mobile interaction.

Commuters will use their smartphones to play via a dedicated mobile site. They will compete against up to three other players to pop Argos’ high-definition, visually spectacular multi-coloured bubbles as they float across the white ‘third space’ that marks the backdrop for CHI&Partners’ ‘GET SET GO ARGOS’ campaign.

Created by CHI&Partners and Candyspace, with media planning and buying from Mindshare and Kinetic, the game uses advanced technology, including a dynamic queuing system and real-time smartphone-to-screen connections, to create a fun and engaging multiplayer experience.

Sales via mobile devices now represent 22 per cent of total Argos sales, growing by 45 per cent in the 26 weeks to 30 August 2014.¹

Carl Nield, Head of Brand Marketing, said: “Mobile channels present a huge opportunity and with the number of customers using mobile devices to shop with us continuing to grow, we wanted to create a fun and interactive way for them to engage with Argos in a convenient location. We are proud to be the first retailer to use the prestigious Motion@ screens in such an innovative way.”

Chad Warner, Digital Creative Director at CHI&Partners, said: “‘Bubbles’ is an ambitious technological project which, combined with the game’s visually spectacular look and feel and the top brands Argos are giving away as prizes, represents the retailer’s new direction and focus – offering a premium, cutting-edge experience for modern shoppers.”

Playing at Motion@Waterloo on 24th, 27th and 28th October and Motion@Euston on 30th and 31st October, ‘Get Set for Bubbles’ will enter players into an hourly prize draw for vouchers, as well as a daily prize draw to win a bundle of products from some of the retailer’s top brands, including Beats, Nikon, Samsung and Dualit.

A stand-alone mobile version of the game will also be available at train.getsetforbubbles.com for those commuters who aren’t able to stop and play, which will also be promoted through social activity by The Social Practice.

 

-ENDS-

¹Home Retail Group plc half year results published 22 October 2014.

For more information about Argos, please contact media.relations@argos.co.uk or call 0845 120 4365.

Client: Argos

Client Name: Nicki Brown and Carla Parry

Creative Agency: CHI&Partners

Executive Creative Director: Jonathan Burley

Creative Director: Jim Bolton

Digital Creative Director: Chad Warner

Art Director: Sarah Levitt

Copywriter: Matt Searle

Planner: Sarah Clark and Josh Roth

Account Director: Charmaine Murray

Account Manager: Tilly Cooper

Producer: Sarah Barclay

Production Company: Candyspace

 

Executive Creative Director: Martin Brierley

Creative Lead: Julian Esposito

Senior Producer: Josh Holloway

Account Manager:  Lauren Moody

Strategic Planner: Tevi Tuakli

Media Agency: Mindshare / Kinetic

Media Planner: Laura Flewitt Mark Baschnonga

Media Buyer: Andrew Brunton

 

Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

 

CHI&Partners is a UK-based agency group of thirteen years, with offices in New York, Canada and across Asia, and clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung and TalkTalk.

CHI&Partners is a partner in The&Partnership, a new independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises nine different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses.

The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

 

Kinetic is the global leader in planning and buying Out of Home media and its mission is to pull forward, and make real, the future possibilities of the world of out of home communications.

Kinetic is a WPP company and part of the tenthavenue performance marketing division. Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.

In addition to its core business, Kinetic provides wide-ranging specialist expertise through its complementary service divisions including Aureus, Aviator, Kinetic Active, Kinetic Futures, Meta, Zone and Hi Rezz. Kinetic employs over 900 professionals across 42 offices worldwide.

 

Candyspace – Independently owned with a passion for innovation, quality and a wealth of industry experience, we deliver technically feasible creative ideas that deeply engage consumers across all channels.

Candyspace is the leading multi-screen digital agency which focuses on building digital products and marketing services. These experiences are delivered for clients through cutting-edge apps, sites and content for ‘connected’ devices including mobile, tablet, online, digital out of home and gaming consoles.

In 2013, WPP acquired a minority shareholding in Candyspace, incorporating us into the tenthavenue group of WPP companies, alongside our partners at Kinetic.

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Argos's campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes

Argos’s campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes