Milton Keynes, UK, 2014-11-7— /EPR Retail News/ — Argos’ 2014 Christmas advertisement is set to burst onto TV screens tomorrow evening, marking the fifth execution in quick succession from the new GET SET GO ARGOS campaign by CHI&Partners, which launched last month.
As energetic and contemporary as the three that have preceded it, the new advertisement, ‘Advent’, opens to reveal a three-dimensional, life-size advent calendar made up of cubes stacked in the shape of a Christmas tree.
The cubes erupt open to reveal a montage of energised activity – BMXers, skaters, street dancers and a colourful array of Argos products, from toys, tablets, cameras and games consoles to speakers and jewellery, inhabit the cubes, bringing the scene to life. The tree-shaped calendar is topped by a child hip-hop dancing – a contemporary twist on the traditional Christmas Fairy.
Accompanied by Run DMC’s hip-hop track Christmas in Hollis, the spot sends an upbeat message of festive cheer to Argos customers, as well as communicating the wide choice of gift ideas available from Argos.
Carl Nield, Head of Brand Marketing at Argos, said: “This advert will deliver energy and excitement into millions of living rooms to provide a modern twist on Christmas, while also demonstrating all of the top brands now available at Argos – ranging from Bose to KitchenAid.”
The new advertisement will launch on Friday 7 November during ITV1’s Coronation Street and Channel 4’s Gogglebox, with further spots this weekend during ITV1’s X Factor, the Channel 4 premiere of The Best Exotic Marigold Hotel and Channel 5’s MTV EMA Awards.
Argos’ one million social media fans will have a sneak preview of the TV advertisement on the Argos Facebook page a few hours before the first TV spot.
Launched last month, the GET SET GO ARGOS campaign marked the biggest ever shift in Argos’ advertising strategy. It brings to life Argos’ unique offer and its ongoing drive to become a digital retail leader for everyone.
Notes to Editors:
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Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.
In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
CHI&Partners is a UK-based agency group of thirteen years, with offices in New York, Canada and across Asia, and clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung and TalkTalk.
CHI&Partners is a partner in The&Partnership, a new independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises nine different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses.
The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.