Milton Keynes, UK, 2015-1-23 — /EPR Retail News/ — Leading digital retailer Argos has announced that it will be launching an exclusive UK fashion range with Cherokee, offering a range of clothing, accessories and footwear for the Autumn / Winter 2015 season.
Customers will be able to choose from a range of high quality, stylish and affordable designs available in stores and online this summer, with new lines added throughout the course of the season.
The Cherokee at Argos range will be supported by a fully integrated marketing campaign, including in-store point-of-sale and social and digital media, which supports the‘Feels Good’essence of the Cherokee brand.
David Robinson, Argos’ Chief Operating Officer, said: “Part of our transformation strategy is to broaden our product ranges and bring on board more great brands which our customers know and want. Cherokee is already a well-established clothing brand with UK shoppers and we are pleased to be able to offer our customers convenient, nationwide access to a range of new, quality Cherokee products later this year.”
Henry Stupp, Cherokee Global Brand’s CEO said: “We are looking forward to the continued globalisation of the Cherokee brand through our new partnership with Argos. The UK market, in particular, enjoys extremely high awareness and consumer satisfaction with Cherokee branded products.
“We believe the collaboration with Argos through online, catalogue and in-store will provide a great home, with a successful, growth-oriented partner that is able to fully realise the potential of the Cherokee brand in a region where demand exists for high-quality, Cherokee fashion at affordable prices.”
Cherokee will join a growing list of highly respected fashion brands for children and adults available at Argos, including Puma, Firetrap and Baby Converse, as well as other category brands new to Argos including Bose, Habitat, Dualit and KitchenAid.
The Cherokee range will only be available to buy at Argos. It will launch this summer on argos.co.uk, the Argos apps and in stores across the UK.
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About Cherokee Global Brands:
Cherokee Global Brands is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 50 countries and 7,000 retail doors plus online business around the world including: Target Stores (U.S. and Canada), Kohl’s (U.S.), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).
Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 756 stores across the UK and Republic of Ireland.
In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.