Displaysense has reported a 15% increase in sales of their flat pack products in comparison to already healthy figures from 2008

With large high street stores such as MFI going into administration and other suppliers struggling with the economic downturn, the DIY industry is now heading into an unpredictable year of business. Displaysense, an online retail display provider, is however bucking this current trend with month on month increasing sales of their flat pack products.

Displaysense, an online mannequins and shop display provider based in Bishops Stortford, has reported a 15% increase in sales of their flat pack products in comparison to already healthy figures from 2008.

With a product portfolio of over 1600 products, of which 30% of its dedicated retail shop range is flat pack, the company is set to ride this success for some time, providing a glimmer of hope to the struggling retail industry.

The company has opted for more flat pack additions to their range over the past year as they are an affordable alternative to fully assembled products. The notable saving is in the cost of shipping, with reduced charges due to the compact nature of the packaging, which is a saving that can be easily passed onto the buyer. Investing more in flat pack is ideal for the company as their customer base ranges from retail and general business right down to home users, all of which are calling out for more of these items.

Steve Whittle the marketing manager at Displaysense has stated that he is not surprised with this activity, commenting that “as a business, we make a point of sourcing unique products that our competitors might not currently have available. From our display cabinets, right down to our collapsible clothes rails, all of our flat pack products have had a very successful year and we hope this continues right through 2009 as our range continues to expand.”

He continued, “We don’t sit on our success. We’ve already doubled our range over the course of the year having seen the initial successes of our display cabinet range.”

This news comes at a time when retail industry like for like sales has seen an unexpected growth of 1.1% in January, a rise which has not been seen since October 2008.

Displaysense, who have hinted at big changes in the coming months, are excited at the opportunities that 2009 will bring and hope that this flat pack growth bubble doesn’t burst or fall to pieces any time soon.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1600 displays. The range is now hugely diverse including catering supplies, display cabinets, mannequins, shelving units, exhibition displays, literature displays and even products for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafes, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.

Via EPR Network

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New Research From Displaysense Suggests That Using Certain Colours Could Boost Retail Store Performance And Increase Product Appeal This Christmas Period

Following research from the University of Rochester that indicated women wearing red are more appealing to men, further research undertaken by Displaysense suggests that stores can influence the shopping patterns of their customers simply by re-colouring their shop fittings.

A simple colour test undertaken by the retail display company indicated that just under 70% of the participants were more drawn to a particular colour across a vast range of everyday items.

Understanding consumer buying patterns is particularly important for businesses trying to boost sales this Christmas period as the looming recession and increasing unemployment has placed fear in the minds of the general consumer who are now looking to save rather than spend.

The research undertaken by Displaysense highlights some interesting consumer behaviour between certain colours and potential spending patterns. For example 20% of participants suggested that the use of brighter colours distracted their attention away from products in a shop display. In contrast, when red is used on shop displays and fittings, men are more drawn to the products.

This type of research is of great interest to retailers such as jewelers, who could increase the chances of attracting the attention of men who are shopping for Christmas presents for their wife, girlfriend or partner by using red appropriately in their stores, such as red counter top display cases or shelving.

Although the study of colours on the human psyche is not new, Displaysense are looking to capitalise on this research by sourcing a line of red products including mannequins anddisplay cabinets that would fit in well as we head towards the peak Christmas period.

Red, which is said to be the most emotionally intense of all the colours has been known to cause various changes within our bodies, including a faster heart beat, deeper breathing and a release of endorphins. Displaysense believe this physical reaction by men to red will lead to customers browsing for longer and spending more on products placed upon these vibrant shop fittings.

Displaysense hope that retailers will be seeing red for the right reasons this festive period, and, in terms of their bank balance, hope for a Black Christmas.

Displaysense research included the opinions of 500 customers at the start of September to the end of October 2008 asking a series of questions, which forms the source for the various facts included in this press release.

University of Rochester study – “Psychological Study Reveals That Red Enhances Men’s Attraction to Women” – 28/10/08

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1500 displays. The range is now hugely diverse including acrylic containers, display cabinets, mannequins, modular shelving units, exhibition displays and business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.

Via EPR Network
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Displaysense Provided Retail Display Products To A Video Game Company, Helping To Create A More Realistic Gaming Experience

Displaysense, the UK’s leading supplier of retail display products, were approached in mid October by a games design company looking for a number of product seconds that could be purchased and used as props.

The products, which included display cabinets were to be damaged and destroyed while being digitally captured for inclusion in an up and coming online game.

The game which has utilised the products from Displaysense is to be a realistic first person shooter that is set is famous shopping centres around the world with the player either taking on the role of a SWAT team member or that of a terrorist in retail environments. All of the shop fittings and surroundings can be destroyed and, depending on the size, used as weapons.

To get a true sense of realism inot the game, a slightly damaged display case was purchased from Displaysense and will be dropped 30ft from a crane in order to view how the impact damage can be emulated and used in the game.

Not only are the game designers set to employ heavy machinery to abuse the company’s products, but during a call to the sales team, it was hinted that a Kalashnikov rifle would be used on a mannequin to get a realistic view of bullet damage while a flame thrower-like device will be used to monitor how a plastic magazine rack melts.

The game, which is still under development, allows you to personalise your own character and fully interact with other online users in large, realistic environments.

Steve Whittle, the marketing manager at Displaysense, commented, “We were surprised to get the call but very happy to help out, especially as some of these return items were no longer of a high enough quality for us to sell again. Now they are going to be blown up or ripped apart, all in the best interest of computer gaming.”

Displaysense was also happy to learn that to reward the company for all it’s support with the project, the games company is aiming to include Displaysense‘s branding in the game.

About Displaysense:
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. They have a wealth of experience in design and manufacturing and have been able to develop their ever growing standard range of over 1500 displays. The range is now hugely diverse including acrylic containers, display cabinets, mannequins, slatwall, shelving units, exhibition displays and business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters,

Displaysense provide a full service to UK, Ireland and Europe with their dedicated websites www.displaysense.co.uk, www.displaysense.ie and www.displaysense.com.

Via EPR Network
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Displaysense Join Forces With Security Company To Help Terminate Shoplifting During Tough Economic Period

Displaysense, one of the UK’s leading suppliers of display cases and point of sale equipment, are teaming up with a local security company to trial the use of mannequins with built in security cameras in order to battle the sharp rise in shoplifting and violent crime towards staff during this tough economic recession.

The bold move comes at a time when store owners are struggling with a considerable rise in crime as a result of the economic recession. The main culprits of shoplifting are children aged 12-20, with girls overtaking boys as the leading suspects for the third year running.

With an estimated value of £1.6 billion stolen from stores and warehouses every year, shop owners are now looking for the definitive solution to stop shop lifting in its tracks. This is where the new revolutionary i-mannequin would come into play.

The mannequins which would have a built in digital video recording capability are set to be the affordable alternative to expensive in-store surveillance, with prices estimated to be no greater than £299. The mannequins will not be designed to move or apprehend the criminal themselves, but it is hoped that they will be able to catch the would-be criminal red handed on camera.

Displaysense representative Steve Whittle, who is involved in the mannequins’ creation commented, “This is the perfect collaboration between shop fitting and security which is set to be the most inconspicuous way of monitoring activity around a store”. He continued, “With the falling costs of technology, it is not that expensive to include digital video recording with other devices, making it affordable for most retailer budgets.”

As the UK endures one of the most challenging economic periods in recent history, it is important, now more than ever, for retailers to take a firmer grip on the security of the products on their shop shelving. These mannequins are designed to be ideal for protecting products, but staff will also benefit from the added security, at a time when violence towards retail staff is on the rise.

It is thought that if this device is successful after its trial period, the technology can be transferred into the likes of a display cabinet or a display case which would provide allround protection for staff and products alike.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. They have a wealth of experience in design and manufacturing and have been able to develop their ever growing standard range of over 1500 displays. The range is now hugely diverse including acrylic containers, display cabinets, mannequins, slatwall, shelving units, exhibition displays and business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters.

Displaysense provide a full service to Ireland and Europe with their dedicated websites www.displaysense.ie and www.displaysense.com.

Via EPR Network
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