Colruyt Group: Bio-Planet, DreamLand and Dreambaby open brand-new joint location in Mol

Colruyt Group: Bio-Planet, DreamLand and Dreambaby open brand-new joint location in Mol

Halle, Belgium, 2017-Oct-25 — /EPR Retail News/ — On Wednesday 25 October, Bio-Planet, DreamLand and Dreambaby open the doors of a brand-new joint location in Mol. The former Center Shop made way for a new construction big enough for the three Colruyt Group stores and good for about thirty jobs. On Tuesday 24 October, all neighbours are welcome for a drink, a snack and a guided tour at the opening reception between 6 and 8 pm.

Advantages of joint location
By putting up different store formats on the same location, Colruyt Group wants to work even more efficiently and cost-consciously. The group wants to stimulate synergy between the stores that have a lot in common despite their different product ranges. The retailer uses the so-called combi-sites to make the lives of its customers easier by meeting their different needs. The combination of Bio-Planet, DreamLand and Dreambaby opens on the same location for the first time. Colruyt Group already opened another combi-site earlier in Namur (2016 – Colruyt, DreamLand, Dreambaby and Colruyt Group Academy) and in Charleroi (August 2017 – Bio-Planet and Dreambaby).

Low-energy store for Bio-Planet
For Bio-Planet it is the 27th store in Belgium and the 2nd in the Kempen, after Turnhout. Bio-Planet offers a complete supermarket supply with a little extra. It guarantees a carefully selected organic, ecological and healthy range of products. On a store surface of 650 m², customers can find a unique supply of more than 6,000 products among which quite a lot of gluten- and lactose-free references and more than 500 flavours in the fresh products department. Every month, Bio-Planet introduces about sixty new products to inspire the customer to consume consciously.

Bio-Planet Mol was built with sustainable techniques and materials and offers a pleasant shopping experience with fifteen competent co-workers at the customer’s service. The store also has an environment-friendly cooling system on propane. Furthermore it has a rain water buffer, a ventilation system that recycles 15 % of the warmth in the air and led lighting.

Grand opening week at DreamLand
DreamLand Mol is the 46th store for the Colruyt Group’s toys expert. Inhabitants of Mol and surroundings can find a broad range of articles for young and old: (outside) toys, games and multimedia, school supplies, books, comic books, presents, etc. That DreamLand is all about having fun becomes clear in the use of nice playful elements in and around the store. The cash registers and packing tables are decorated, there is a life-size Matchbox and a birthday throne, a hopscotch and play street in the store, and so on.  During opening week on 25th and 28th October, a lot of amusing  activities are programmed. Markske from FC De Kampioenen, Chase and Marshall from Paw Patrol and the Minions will gladly make pictures with their fans. Bumba joins in for the youngest ones.  At Dreamland Mol, 8 people set to work.

Pleasant shopping at Dreambaby
For Dreambaby it is the 26th store in Belgium. The baby expert store has a warm design with special attention for atmosphere and perception. Thanks to low shelves, customers experience a pleasant feeling of space. They can find a broad range of baby articles and personal advice. 8 co-workers will work there. During opening week from Wednesday 25 to Saturday 28 October, Dreambaby Mol organises special actions and a workshop about baby slings. 

Contact
Silja Decock, Colruyt Group press officer
Gsm: +32 (0)473 92 45 10
E-mail: press@colruytgroup.com

SOURCE: Colruyt Group

DreamLand presents the largest Saint Nicholas drawing ever with the help of 10,000 children

Halle, Belgium, 2016-Dec-01 — /EPR Retail News/ — Toys specialist DreamLand gave Saint Nicholas the largest drawing ever. In November, more than 10,000 children digitally coloured a 10 metres wide and 6 metres high mosaic. Yesterday, the drawing was handed over to Saint Nicholas during one of the VTM KZOOM weekends at Plopsaland De Panne.

More than 10,000 children coloured
In November, all Belgian children could help colour the largest Saint Nicholas drawing ever at dreamland.be/welkom. They coloured one (or more) of the 9 available digital drawings and DreamLand combined all entries into one gigantic 60 m² mosaic. The special colouring action was a big success: more than 10,000 children submitted their drawing.

Playful welcome
DreamLand wanted to welcome Saint Nicholas in a playful way, which is what the toys specialist is known for. Geert Gillis, DreamLand Sales Division Manager: “Our slogan is ‘Everything becomes more fun when you play’ for good reason. With this action, we got thousands of kids in Belgium to colour and give Saint Nicholas an original surprise.” And Saint Nicholas was very happy with his welcome gift. “I have never received such a large and beautiful drawing. All children clearly worked very hard and I am sure they had a lot of fun colouring'”, he said. Actually, the colouring fun is still going on. Until 6 December, children can keep colouring on the DreamLand site to their hearts content.

About DreamLand
DreamLand, a subsidiary of Colruyt Group since 1994, guarantees sustainable children’s joy. This year, DreamLand was again elected the best store chain in the Toys category. Today, DreamLand has 44 stores: 32 in Flanders, 10 in Wallonia and 2 in France. They employ over 800 people. DreamLand’s slogan? ‘Everything becomes more fun when you play!’ And that’s not only radiated by the employees, but also in the stores. Because they organise fun experiences every week. Moreover, the toys specialist guarantees its customers the lowest price.

DreamLand, Edingensesteenweg 196, 1500 Halle.
DreamLand customer service: 02 363 56 56, Mon tot Sun from 8 am to 10 pm.
or dreamland@dreamland.be.

For more information:
Silja Decock
Colruyt Group Press Officer
Mobile: +32 (0)473 92 45 10
E-mail: silja.decock@colruytgroup.com

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DreamLand presents the largest Saint Nicholas drawing ever with the help of 10,000 children
DreamLand presents the largest Saint Nicholas drawing ever with the help of 10,000 children

 

Source:  Colruyt Group

DreamLand and Belgian kids to surprise St. Nicholas with the biggest drawing of him ever

Halle, Belgium, 2016-Nov-07 — /EPR Retail News/ — Toy specialist DreamLand wants to get all of Belgium colouring to surprise St. Nicholas with the biggest drawing of him ever. In November, kids can select a drawing on dreamland.be/welkom and colour it in digitally. DreamLand will combine all of the drawings submitted to create a mosaic of nearly 50 m². This gigantic drawing will be given to St. Nicholas on 27 November during one of the VTMKZOOM St. Nicholas Weekends in Plopsaland De Panne.

A drawing that is 8 m wide and 6 m high
The biggest St. Nicholas drawing ever will be no less than 8 metres wide and 6 metres high, totalling 48 square metres. In November, every kid has the chance to contribute by colouring a drawing on dreamland.be/welkom. Geert Gillis, Division Manager Sales DreamLand: “DreamLand’s motto is ‘Everything is better when you’re playing’. This project is a playful way for us and hundreds of kids to give St. Nicholas a warm welcome.” Kids can colour a picture on the website through 6 December, so even after the biggest drawing ever has been presented at the end of November.

Register for the event
DreamLand will officially present the gigantic drawing to St. Nicholas on Sunday, 27 November, in Plopsaland De Panne during one of the VTMKZOOM St. Nicholas Weekends. Would you like to be there? Then please send an email before 22 November to barbara.depril@dreamland.be to register. You will receive an email with all the practical information, such as the start time and where you need to check in.

A warm welcome for St. Nicholas at home too
To give the kids who helped colour the biggest St. Nicholas picture ever even more colouring fun, DreamLand will also give them an actual drawing of nearly 1 metre wide. They can colour this drawing to their heart’s content, and then hang it on the mantelpiece or in the window, to welcome St. Nicholas and his helper, Zwarte Piet, with open arms at home too. This drawing (A1-format) is the compilation of the nine drawings on the website and can be picked up at the DreamLand shop of your choosing. You could win tickets to the big reveal in Plopsaland De Panne or other great prizes if you colour this in and post a photo of it on the DreamLand Facebook page no later than 20 November.

About DreamLand

DreamLand, a subsidiary of the Colruyt Group since 1994, provides durable choices that make kids happy. DreamLand has once again been selected as the best chain of shops in the Toy category this year. DreamLand currently has 44 shops, 32 of which are in Flanders, with another 10 in Wallonia and 2 in France, which together employ over 800 people. DreamLand’s motto? “Everything is better when you’re playing.” Both our employees and our shops are shining examples of this motto because there is so much to enjoy there every week. In addition to this, the toy specialist guarantees the lowest prices for its customers.

DreamLand, Edingensesteenweg 196, 1500 Halle.
DreamLand customer service: 02 363 56 56, Mon through Sun from 8 a.m. to 10 p.m.
or dreamland@dreamland.be.

For more info, please contact:
Silje Decock
Colruyt Group Press Relations Officer
Mobile: +32 (0)473 92 45 10
Email: silja.decock@colruytgroup.com

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DreamLand and Belgian kids to surprise St. Nicholas with the biggest drawing of him ever
DreamLand and Belgian kids to surprise St. Nicholas with the biggest drawing of him ever

 

Source: Colruyt Group