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Colruyt Group: Bio-Planet, DreamLand and Dreambaby open brand-new joint location in Mol

Colruyt Group: Bio-Planet, DreamLand and Dreambaby open brand-new joint location in Mol

Halle, Belgium, 2017-Oct-25 — /EPR Retail News/ — On Wednesday 25 October, Bio-Planet, DreamLand and Dreambaby open the doors of a brand-new joint location in Mol. The former Center Shop made way for a new construction big enough for the three Colruyt Group stores and good for about thirty jobs. On Tuesday 24 October, all neighbours are welcome for a drink, a snack and a guided tour at the opening reception between 6 and 8 pm.

Advantages of joint location
By putting up different store formats on the same location, Colruyt Group wants to work even more efficiently and cost-consciously. The group wants to stimulate synergy between the stores that have a lot in common despite their different product ranges. The retailer uses the so-called combi-sites to make the lives of its customers easier by meeting their different needs. The combination of Bio-Planet, DreamLand and Dreambaby opens on the same location for the first time. Colruyt Group already opened another combi-site earlier in Namur (2016 – Colruyt, DreamLand, Dreambaby and Colruyt Group Academy) and in Charleroi (August 2017 – Bio-Planet and Dreambaby).

Low-energy store for Bio-Planet
For Bio-Planet it is the 27th store in Belgium and the 2nd in the Kempen, after Turnhout. Bio-Planet offers a complete supermarket supply with a little extra. It guarantees a carefully selected organic, ecological and healthy range of products. On a store surface of 650 m², customers can find a unique supply of more than 6,000 products among which quite a lot of gluten- and lactose-free references and more than 500 flavours in the fresh products department. Every month, Bio-Planet introduces about sixty new products to inspire the customer to consume consciously.

Bio-Planet Mol was built with sustainable techniques and materials and offers a pleasant shopping experience with fifteen competent co-workers at the customer’s service. The store also has an environment-friendly cooling system on propane. Furthermore it has a rain water buffer, a ventilation system that recycles 15 % of the warmth in the air and led lighting.

Grand opening week at DreamLand
DreamLand Mol is the 46th store for the Colruyt Group’s toys expert. Inhabitants of Mol and surroundings can find a broad range of articles for young and old: (outside) toys, games and multimedia, school supplies, books, comic books, presents, etc. That DreamLand is all about having fun becomes clear in the use of nice playful elements in and around the store. The cash registers and packing tables are decorated, there is a life-size Matchbox and a birthday throne, a hopscotch and play street in the store, and so on.  During opening week on 25th and 28th October, a lot of amusing  activities are programmed. Markske from FC De Kampioenen, Chase and Marshall from Paw Patrol and the Minions will gladly make pictures with their fans. Bumba joins in for the youngest ones.  At Dreamland Mol, 8 people set to work.

Pleasant shopping at Dreambaby
For Dreambaby it is the 26th store in Belgium. The baby expert store has a warm design with special attention for atmosphere and perception. Thanks to low shelves, customers experience a pleasant feeling of space. They can find a broad range of baby articles and personal advice. 8 co-workers will work there. During opening week from Wednesday 25 to Saturday 28 October, Dreambaby Mol organises special actions and a workshop about baby slings. 

Silja Decock, Colruyt Group press officer
Gsm: +32 (0)473 92 45 10

SOURCE: Colruyt Group

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