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DreamLand and Belgian kids to surprise St. Nicholas with the biggest drawing of him ever

Halle, Belgium, 2016-Nov-07 — /EPR Retail News/ — Toy specialist DreamLand wants to get all of Belgium colouring to surprise St. Nicholas with the biggest drawing of him ever. In November, kids can select a drawing on and colour it in digitally. DreamLand will combine all of the drawings submitted to create a mosaic of nearly 50 m². This gigantic drawing will be given to St. Nicholas on 27 November during one of the VTMKZOOM St. Nicholas Weekends in Plopsaland De Panne.

A drawing that is 8 m wide and 6 m high
The biggest St. Nicholas drawing ever will be no less than 8 metres wide and 6 metres high, totalling 48 square metres. In November, every kid has the chance to contribute by colouring a drawing on Geert Gillis, Division Manager Sales DreamLand: “DreamLand’s motto is ‘Everything is better when you’re playing’. This project is a playful way for us and hundreds of kids to give St. Nicholas a warm welcome.” Kids can colour a picture on the website through 6 December, so even after the biggest drawing ever has been presented at the end of November.

Register for the event
DreamLand will officially present the gigantic drawing to St. Nicholas on Sunday, 27 November, in Plopsaland De Panne during one of the VTMKZOOM St. Nicholas Weekends. Would you like to be there? Then please send an email before 22 November to to register. You will receive an email with all the practical information, such as the start time and where you need to check in.

A warm welcome for St. Nicholas at home too
To give the kids who helped colour the biggest St. Nicholas picture ever even more colouring fun, DreamLand will also give them an actual drawing of nearly 1 metre wide. They can colour this drawing to their heart’s content, and then hang it on the mantelpiece or in the window, to welcome St. Nicholas and his helper, Zwarte Piet, with open arms at home too. This drawing (A1-format) is the compilation of the nine drawings on the website and can be picked up at the DreamLand shop of your choosing. You could win tickets to the big reveal in Plopsaland De Panne or other great prizes if you colour this in and post a photo of it on the DreamLand Facebook page no later than 20 November.

About DreamLand

DreamLand, a subsidiary of the Colruyt Group since 1994, provides durable choices that make kids happy. DreamLand has once again been selected as the best chain of shops in the Toy category this year. DreamLand currently has 44 shops, 32 of which are in Flanders, with another 10 in Wallonia and 2 in France, which together employ over 800 people. DreamLand’s motto? “Everything is better when you’re playing.” Both our employees and our shops are shining examples of this motto because there is so much to enjoy there every week. In addition to this, the toy specialist guarantees the lowest prices for its customers.

DreamLand, Edingensesteenweg 196, 1500 Halle.
DreamLand customer service: 02 363 56 56, Mon through Sun from 8 a.m. to 10 p.m.

For more info, please contact:
Silje Decock
Colruyt Group Press Relations Officer
Mobile: +32 (0)473 92 45 10


DreamLand and Belgian kids to surprise St. Nicholas with the biggest drawing of him ever
DreamLand and Belgian kids to surprise St. Nicholas with the biggest drawing of him ever


Source: Colruyt Group

EPR Retail News