Britney Spears Sparkles in Campaign for Fantasy Twist

US singing sensation Britney Spears has always had incredibly success with her various commercial ventures, most notably her line of perfumes, released in conjunction with Elizabeth Arden. Over one billion Britney Spears perfumes have been sold around the world, and her popularity in the fragrance market shows no signs of slowing down with the launch of a promotional campaign for her latest perfume, Fantasy Twist.

In the 50-second television commercial that was launched online over the weekend, Britney is seen in four equally glamorous guises, gliding along these four eras to the soundtrack of Beautiful by Goldfrapp. The clip opens with a quote from author Anais Nin: “We don’t see things as they are, we see things as we are.”

Having launched her first perfume, Curious back in 2004, Fantasty Twist is the 11th product to be added to Britney’s perfume collection, and combines two of her most popular scents, Fantasy and Midnight Fantasy, in one innovative split-sphere bottle. Britney herself commented that the split nature of Fantasy Twist gives her fans “the power to choose the scent they desire at any given moment.”

In the pink half of the bottle is the Fantasy perfume, which is designed to be the lighter, daytime scent. Described as a provocative and sensual perfume, Fantasy opens with fruity top notes of kiwi, litchi and golden quince, which then blends with a sweet heart of white chocolate, cupcake accord, jasmine and orchid, finished off with a smooth base of musks, orris root and woody notes.

Meanwhile, in the purple half of the bottle is the Midnight Fantasy perfume. This exotic and mysterious scent opens with fruity top notes of black cherry, plum and framboise, which then flows into a floral heart of iris, orchid and freesia, and finally the scent is rounded off with a rich base of amber, vanilla and musks.

The Britney Spears Fantasy Twist eau de parfum sprays are now available to order from online perfume retailer Fragrance Direct. The Fantasy Twist product comes in two different sizes; a 2x15ml bottle (£21.99) and a 2x25ml bottle (£26.99). There is also a selection of Britney’s other popular perfumes, including Curious and Believe.

Via EPR Network
More Retail press releases

007 Fragrance Launch Coincides with Release of New James Bond Film Skyfall

Skyfall, the 23rd film in the highly successful James Bond franchise and Daniel Craig’s third outing as the British Secret Agent, is set to be released in cinemas on 26th October. Coinciding with its release, James Bond fans can now get their hands on a rich, masucline fragrance that will give them the same smooth and sleek demeanour as a 007 agent.

The James Bond 007 Fragrance has been launched to mark the 50th Anniversary of James Bond, and has already been described in GQ Magazine as “the most dangerously sophisticated fragrance in the world.”

The bottle of the 007 Fragrance is very much inspired by James Bond and the many array of gadgets and automobiles he has become accustomed to throughout the years. The structure of the bottle is crafted with dark glass and coarse mesh, resembling 007’s sleek sports cars, while the silve ring shaped stopper is reminiscent of the British Spy devices that are commonplace in James Bond films.

As for the perfume itself, the 007 Fragrance is described as rich, masculine and sophisticated, opening with fresh top notes of apples, bergamot and geranium, which then flows into a floral heart of rose, lavender and cardamom, and the sleek, woody base rounded off the perfume with notes of vetiver, sandalwood, patchouli and oakmoss.

The James Bond 007 Fragrance is now available to order from online perfume retailer Fragrance Direct. The 007 Fragrance comes in two different sizes; 30ml (£15.99) and 75ml (£25.99). The 75ml bottle of the 007 Fragrance is also available with a 007 branded cocktail mixer as an exclusive free gift, for the ultimate James Bond experience.

The full range of James Bond 007 Fragrances is currently retailing at Fragrance Direct for less than the recommended retail price, so to stock up on James Bond perfumes in preparation for the release of Skyfall this month, visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

Via EPR Network
More Retail press releases

British Model Harvey Newton Haydon Chosen as Face of Joop! Homme Wild

Joop! has this month launched a modern, edgy new take on its classic Joop! Homme fragrance for men, and in order to promote their new Joop! Homme Wild perfume, they have enlisted the services of British model, Harvey Newton Haydon.

London-born Harvey, 24, was chosen to be the face of the new Joop! Homme Wild fragrance as, with his natural, boyish good looks, together with his collection of bad boy tattoos, he reflects the contrasting nature that is captured by the perfume itself. In the campaign shots, he stands shirtless, with his signature tattoos on show, next to a deep purple background under the tagline “Bad Feels So Good”.

Joop! Homme Wild is a perfume that is, according to Joop!, “bolder, more seductive and more challenging” than its predecessor. Designed for “bad guys who know how to have fun”, Joop! Homme Wild evokes thoughts of motorbikes, leather jackets and everything else that comes with a rebellious lifestyle.

Unlike the 1989 classic, Joop! Homme Wild is described as having an oriental, fougere composition, with contrasting notes flowing throughout the core of the fragrance. Opening with the sparkling aroma of pink pepper, Joop! Homme Wild then blends into an intense heart of dark rum absolute, which is then smoothly rounded off with a rich, masculine base of blonde tobacco and woody tones.

Having been officially unveiled at a glittering launch party in London earlier this month, Joop! Homme Wild is now available to order from online perfume retailer Fragrance Direct. The eau de toilette spray comes in three different sizes; 30ml (£18.99), 75ml (£33.99) and 125ml (£44.99), with the latter two bottles available with a free Joop! Homme Wild Shower Gel (150ml).

Fragrance Direct also has a selection of Joop! Homme Wild toiletries on offer, such as an Aftershave cologne (75ml, £23.99) and Deodorant Stick (75ml, £12.99).

To view the complete collection of Joop! Homme Wild perfumes and toiletries for men that are now on offer at Fragrance Direct, head over to their website at http://www.fragrancedirect.co.uk/.

Via EPR Network
More Retail press releases

Perfect Perfumes for a 21st Birthday Gift from Fragrance Direct

Online perfume retailer Fragrance Direct has highlighted a selection of luxurious scents from big name brands and celebrities that will reflect the fun, rebellious nature of youth, and make the ideal 21st birthday present.

Turning 21 is a big milestone in any young person’s life, as they get the so-called “key to the door” and the rest of their adult life lies before them. Online perfume retailer Fragrance Direct has highlighted a selection of luxurious scents from big name brands and celebrities that will reflect the fun, rebellious nature of youth, and make the ideal 21st birthday present.

MADONNA TRUTH OR DARE

Madonna is one of the most iconic pop stars of her generation, and her move into the world of fragrances with this Truth or Dare scent has been described by the woman herself as a perfume that is “an expression of me”, but also something that “other people can relate to”. Truth or Dare is “an intoxication mixture of feminine and mysterious”, with notes of white flowers, vanilla and musk.

PACO RABANNE LADY MILLION

Following on from the highly successful 1 Million fragrance for men, Lady Million by Paco Rabanne is for the woman who wants to look, and feel, like a million dollars. With its gold diamond shaped bottle and aroma that is infused with notes of raspberry, honey, white flowers and amber, Lady Million will make any young woman radiate with a fiery, sensual character.

RIHANNA REBELLE

This is the second perfume to be released by Barbadian pop sensation Rihanna, who is widely considered to be one of the most eccentric, and sometimes controversial, pop stars around today. Rebelle is, as the name suggests, designed to indulge a woman’s rebellious side, with its fruity-floral aroma, and its luxurious red and gold bottle that is modelled on the shape of a stiletto heel.

MARC JACOBS DOT

Marc Jacobs fragrances have long been recognised for their floral beauty and youthful nature, and this latest edition to his perfume line, Dot, is no different. With its aroma of red berries and dragon fruit, Dot also has a striking bottle design that has become a signature of Marc Jacobs perfumes, most notably its red and black polka dot decoration, and the flower shaped bottle cap that is a standard Marc Jacobs feature.

All of these youthful scents and more can be ordered today from Fragrance Direct, so to find out more about each of these wonderful perfumes that will capture the thrill of turning 21, visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

Via EPR Network
More Retail press releases

Jessica Chastain Stars in Eccentric Campaign for New YSL Perfume Manifesto

To act as the glamorous face of their luxurious new perfume for women, Manifesto, fashion house Yves Saint Laurent has chosen Hollywood actress Jessica Chastain, star of films such as The Help, for which she received an Oscar nomination for her role, and new release Lawless.

Speaking about her new role, Chastain said: “Yves Saint Laurent is a brand that inspires me deeply. Since its creating, the brand has conveyed strong values that I cherish, such as an unwavering commitment, absolute love and feminine audacity. This new fragrance is an emblem of it all.”

In the striking new campaign shots, 35-year-old Jessica is seen posing with her flame-coloured hair in a slick up-do, and statement red lips, whilst her hands and arms are covered in a deep purple paint. According to a YSL executive, purple was chosen for the campaign as it is seen as “the colour of absolute seduction for Mr. Saint Laurent”.

As for the perfume itself, Manifesto is described as “spontaneous, free spirited and courageous”, opening with fresh top notes of blackcurrant, bergamot and green accords, which then flows seamlessly into a floral heart of jasmine and lily of the valley, all of which is smoothly rounded off with an oriental base of sandalwood, cedar, vanilla and Tonka bean, creating an aroma that is full of passion and emotion.

Having just been released onto the market this month, Yves Saint Laurent Manifesto is currently available to order from online perfume retailer Fragrance Direct. The eau de parfum spray comes in three different sizes; 30ml (£37.99), 50ml (£54.99) and 90ml (£79.99). There is also a range of accompanying toiletries available from the Manifesto collection, such as the luxurious Shower Gel (200ml, £23.99).

To view the full range of Manifesto perfumes and toiletries that are currently available to order from Fragrance Direct, then be sure to visit their website at http://www.fragrancedirect.co.uk/.

Via EPR Network
More Retail press releases

Rebelle by Rihanna is Fastest-Selling Celebrity Perfume in the UK

Rihanna is one of the hottest pop stars on the planet right now, and it seems that as she expanded her horizons into other projects, her star power is just as powerful off the stage as it is on it.

The Barbadian singer has rocketed to the top of the UK bestselling fragrance list, having sold two million bottles of her second perfume, Rebelle, since it was launched in February. According to Mail Online, it is expected that the scent will break the four-million barrier by the end of the year.

The celebrity perfume market is notoriously competitive, particularly in the UK, and Rihanna’s rise to the top of the bestseller list has seen her fight off stiff competition from celebrity fragrance heavyweights such as Britney Spears, Jennifer Lopez, Beyonce and Victoria Beckham.

The follow-up to Rihanna’s first perfume Reb’l Fleur, Rebelle captures the warmth of the Caribbean sun, not only reflecting her laid-back Barbadian roots, but also the hectic lifestyle of the superstar that she has become. The conical design of the bottle, with its evocative red swirl pattern, is inspired by the shape of a stiletto heel.

Speaking at the launch of her second perfume earlier this year, Rihanna said:“[Rebelle] is about taking control but still being a lady. There’s a feminine, romantic element to the fragrance – but there’s also a defiant quality in it. I love its duality.”

As for the perfume itself, Rebelle is described as a strong, feminine scent that will bring out the rebel in your. The fragrance opens with fruity top notes of plum, strawberry and ginger, which then flows into a rich heart of vanilla orchid and cocoa absolute, all of which is smoothly rounded off with a deep base of musks, coffee, patchouli and amber.

Rihanna Rebelle eau de parfum spray is currently available to order from online perfume retailer Fragrance Direct, with a 100ml bottle selling for £19.99, which represents a saving of over a third off the recommended retail price.

To get your hands on the hottest celebrity perfume in the UK, visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

Via EPR Network
More Retail press releases

Sekonda Watches Party on TV’s Popstar to Operastar

The party is nearly over for ‘Popstar to Operastar’ contestants Joe McElderry and Cheryl Baker but it never stops for Sekonda watches.

Over the past five weeks, Sekonda has showcased its colourful range of Party Time watches in its role as official show sponsor of ITV1’s singing competition.

In that time, the eight celebrity contestants have been whittled down to finalists McElderry and Baker, who will compete against each other to be crowned the winning ‘Operastar’ on Sunday’s final show.

Although the final curtain will come down on ‘Popstar to Operstar’ for another year, fans of Partytime won’t have to wait that long to see their favourite Sekonda watches return to the screen.

The new series of ‘Britain & Ireland’s Next Top Model’, which commenced on Sky Living on Monday (04 July), will feature the modelling hopefuls sporting Sekonda Partytime watches as part of one week’s challenge.

Sekonda watches’ starring role in Living’s fashion show follows last year’s photo shoot, which saw contestants wearing Casio Baby-G watches and led to show winner Joy McLaren being selected as an official brand ambassador.

Although it is not yet known whether this year’s winner will enjoy a similar deal modelling Sekonda Partytime watches, the brand itself is sure to benefit from another turn in the TV spotlight.

Each Partytime watch boasts a bold, single colour strap with a glittering stone-set bezel, providing a colour for every party any time of the year.

With Christmas approaching, it’s likely that Sekonda will continue its sponsorship of ITV shows over the festive period following annual slots in 2009 and 2010, which won the watch brand even more fans in the run-up to Christmas.

A wide range of Sekonda watches, including the Partytime range, can be viewed at the Watch Hut, the UK’s largest watches website.

Via EPR Network
More Retail press releases

Hollywood starlet Cameron Diaz is set to become the latest high profile celebrity to endorse TAG Heuer watches

Although an official announcement is yet to be made, reputable sources report that Diaz is set to join Leonardo DiCaprio as an ambassador for the popular, prestigious watch brand.

TAG Heuer watches, which are particularly popular in Diaz’s native US, have long been associated with some of Hollywood’s biggest stars; prior to DiCaprio’s current role as ambassador, Brad Pitt and Uma Thurman both featured in TAG Heuer campaigns.

With sources pointing to Diaz being next in line to the TAG Heuer ambassador throne, the company’s reputation for attracting the Hollywood elite is as strong as ever.

Diaz can currently be seen in cinemas in hit comedy ‘Bad Teacher’, where she stars alongside ex Justin Timberlake, and was last year ranked by Forbes Magazine as the third highest-paid actress in Hollywood.

The actress’s box office appeal has spanned over a decade of cinema, from her breakout turn in ‘There’s Something About Mary’ to dramatic roles (‘In Her Shoes’, ‘My Sister’s Keeper’), indie endeavours (‘Being John Malkovich’, ‘A Life Less Ordinary’) and successful franchises (‘Shrek’, ‘Charlie’s Angels’).

Her new role as TAG Heuer ambassador will cast Diaz in a promotional role for the Swiss watch brand. Upon an official announcement, promotional shots featuring Diaz wearing a timepiece will be expected shortly afterwards.

TAG Heuer watches have provided watch fans and collectors with the best in Swiss ‘avant-garde’ since 1860. Many of the brand’s watches have gone on to become iconic examples of watch-making craftsmanship, including the Carrera line and the infamous Monaco. TAG’s long-established relationship with the field of motorsports means Diaz will feel right at home, following her stint behind the wheel of an Indy Race Car in the first ‘Charlie’s Angels’ movie.

For more information on TAG Heuer watches and for all the latest ambassador developments, visit the Watch Hut at http://www.thewatchhut.co.uk.

Via EPR Network
More Retail press releases

Royal Reception for Oscar-winning Blockbuster, The King’s Speech

One of the UK’s leading online retailers, Sainsbury’s Entertainment has announced that the latest must-have, award-winning film of the year, The King’s Speech, is now available to pre-order.

The film tells the story of the man who, following his brother’s abdication, must become King George VI and accept his place on the English throne. A powerful and moving story, The King’s Speech was nominated for 12 Academy Awards, 14 BAFTAs and seven Golden Globe awards. Starring Colin Firth, Helena Bonham Carter, Geoffrey Rush and Derek Jacobi, this is one film above all others that you won’t want to miss this year.

The King’s Speech DVD is now available to pre-order through Sainsbury’s Entertainment for the incredible price of £8.99. And as an added bonus, customers will also receive a copy of The Madness of King George – completely free and exclusive to Sainsbury’s.

Will Paton, Online DVD Manager at Sainsbury’s Entertainment, said: “We’re delighted to be able to bring this award winning film to our customers. As always, we look to make the hottest new DVD releases available as soon as possible, and The King’s Speech is certainly not one to be missed.”

The King’s Speech will be officially released on May 9, 2011, and Sainsbury’s Entertainment customers will benefit from free delivery straight to their door. In addition, Nectar Points are also available, making this magnificent title a real must-have.

The process of ordering the latest DVDs and Blu-Rays is simple when you go through Sainsbury’s Entertainment’s website. A huge range of CDs, video games and books are also available to purchase.

Via EPR Network
More Retail press releases

When Times Get Hard People Look For Savings And Cheaper Forms Of Entertainment

When times get hard people look for savings and cheaper forms of entertainment. Research shows that television sales and home cinema equipment have bucked the current trends.

As people opt to watch more films rather that go for an expensive night out, DVD rentals companies have stepped up and offer a very cheap way to watch the latest blockbusters.

There are lots of things to bear in mind when choosing a DVD rental company. Primarily you will need to decide on a plan to suit you. Most plans are based on tiered options allowing a maximum allocation of discs per month and the number that can be simultaneously rented at one time.

There are no late fees and you can keep the discs as long as you want to all the while you have a current membership.

Delivery of the discs is usually done by post or courier, and Cinema Paradiso send out their disks by 1st class postage ensuring that there is a minimum of delay between your rentals.

Cinema Paradiso have a massive library of over 65,000 title including the latest and greatest films, including many minority interest, specialist and niche titles. Blu-Ray rentals are also provided and offer a cheap way into the world of high definition entertainment.

A film rental service such as Cinema Paradiso is very easy to use.

Via EPR Network
More Retail press releases

GAME Has Announced A Range Of Magical Offerings To Coincide With The 8th Of December, The Busiest Online Shopping Day Of The Year

GAME, the fast growing UK based computer and video games retailer, has announced a range of special promotions to coincide with Monday 8th December, the busiest online shopping day of the year.

The exclusive GAME.co.uk offerings will include the Magic 8 competition, where eight lucky random customers will win their entire shopping basket for free on the day. Other promotions, conducted in partnership with affiliates, will offer a range of incentives from additional discounts to extra points.

There will also be some for-one-day-only deals which will include some of this year’s biggest titles. To find out which products will be in the magical offering check back at GAME.co.uk on Monday 8th December.

Alex Croft, managing director of online business, said: “We’re committed to providing our customers with great value in the run up to Christmas. We’ve been working hard to deliver a range of promotions that gives everyone the chance to pick up some of the must have Christmas gifts at amazing prices. For eight of our customers, they will even get their whole order for free – an early Christmas present from all of us at GAME.co.uk.”

“More and more customers are shopping online,” continued Croft. “With a huge range of products and some exciting deals – on popular formats such as xbox 360Playstation 3 and Nintendo Wii – we’re fully prepared to help customers find everything they need in time for Christmas.”

The IMRG, the leading industry body for global e-retailing, is expecting £320 million to be spent online on the 8th December, with the peak between 1pm and 2pm. It forecast that UK shoppers will spend £13.16 billion online in the final quarter of 2008, some £215 each.

This is 15% higher than the same period a year ago, but the growth is down from a 54% rise a year ago.

“Retailers and suppliers will be under extreme pressure to price competitively this year,” said IMRG chief executive James Roper.

The predictions are drawn from data obtained from 60 UK online retail sites.

About GAME:
GAME is a specialist European retailer of PC and video games, video consoles and related accessories. GAME operates from over 1,162 stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia. Together with online shopping services, GAME aim to be the destination of choice for every consumer. For further corporate information, log onto www.gamegroup.plc.uk and for the online store, log onto www.game.co.uk.

Via EPR Network
More Retail press releases

Coco De Mer Has Revealed Sales Of Its Gift Kits Have Increased On The Run Up To The Festive Period

Coco de Mer, the luxury erotic boutique, has announced that sales of its luxury erotic gift kits have increased during the run up to Christmas. This news coincides with new three new gift kits being made available this year, namely “Wet Weekend”, “Tease” and “Adventurer”. The gift kits feature a range of erotic items for men and women, all packaged in chocolate brown boxes with unique lining and bows.

Designed for the ladies, the “Wet Weekend” gift kit features designer sex toys including the silk blindfold, feather tickler and Coco de Mer‘s own natural Spill lubricant, edible Hazelnut massage oil, Coco Fesse bath milk and Ember aphrodisiac candles, designed to be used in the bedroom with a partner.

The “Tease” gift kit is also specifically designed for women. The gift set features a Persephone body thong, Chai Spice massage oil, silk restraints and blindfold, and an ostrich feather to assist in stimulation as well as a pair of nipple pasties.

Coco de Mer has also unveiled the “Adventurer” gift kit for men. This set features black bondage tape, silk blindfold, Polished Talent lubricant, Coco de Merbranded condoms and an adjustable cock ring.

With Christmas just a couple of months away, Coco de Mer expect sales of its erotic gifts sets to be swift in the run up to the festive period, as well as sales of the many hand crafted erotic items that Coco de Mer are renowned for.

About Coco de Mer:
Coco de Mer is a luxury erotic boutique, set up by Sam Roddick, daughter of Body Shop founder Anita Roddick. coco-de-mer.com is a luxury erotic website showcasing Coco de Mer’s full range of luxury erotica, including Apothecary, Bondage, Designer Lingerie, Erotic Art, Rare Books, Designer Sex Toys and much more. The site also hosts the interactive Coco Club.

Coco de Mer has a very strong and clear set of ethics, ensuring all the products are made with the consideration of environmental and human rights. The company invests in the talents of local artisans. When skills are sought abroad, Coco de Mer works with small Fair Trade projects or cottage industries.

Ultimately, Coco de Mer hopes that their products bring customers joy, inspiration and a recharge of sexual energy that translates in the infinite enjoyment of one of life’s great gifts.

Via EPR Network
More Retail press releases