Dollar General becomes the first retailer to receive Coca-Cola President’s Veterans Recognition Award

Major Discount Retailer Recognized as the First Retail Recipient

GOODLETTSVILLE, Tenn., 2017-Nov-09 — /EPR Retail News/ — The Coca-Cola Company (NYSE: KO) plans to formally recognize Dollar General (NYSE: DG) with its President’s Veterans Recognition Award at a special event at its world headquarters in Atlanta on Friday, November 10, 2017. As the 2017 recipient, Dollar General is the first retailer ever to be bestowed with the honor, which recognizes the company’s outstanding engagement and outreach with the military community.

“Dollar General is humbled by this prestigious recognition of our ongoing work with the military and veteran communities,” said Larry Gatta, Dollar General’s senior vice president and general merchandise manager. “As a company dedicated to our mission of Serving Others, we continually strive to support and show appreciation to the men and women who have served and continue to serve our country. We appreciate Coca-Cola’s partnership in recognizing our efforts as we continue to be grateful and thankful for the sacrifices made by our military communities and their families.”

Presented by Sandy Douglas, President of Coca-Cola North America, the award recognizes a customer who shows exemplary support for the U.S. Armed Forces, its veterans and families.

Dollar General’s engagement with the military community includes exclusive discounts to active military, veterans and their immediate family members, outreach with the military communities through its military employee resource group, founding of the Paychecks for Patriots program, which supports service members’ transition to civilian life through meaningful employment opportunities, and more. The Company also collaborated with Coca-Cola in 2017 to debut its exclusive Share a Coke® patriotic can series honoring service members, veterans and their families.

“On behalf of everyone at Coca-Cola, we are proud to recognize our longstanding customer Dollar General for their commitment to veterans, members of the U.S. military and their families across the country,” said Douglas. “Dollar General exemplifies the gold standard in honoring and celebrating our nation’s servicemen and women, and we salute them as a Coca-Cola President’s Veterans Recognition Award recipient.”

As part of Coca-Cola’s annual Veterans Day employee celebration, which will be centered around the theme of Honoring Military Women and Families this year, Dollar General also plans to present the USO of Georgia with a $10,000 donation.

For additional information, photographs or items to supplement a story, please visit the DG Newsroom, contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for over 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 14,000 stores in 44 states as of August 19, 2017. In addition to high quality private brands, Dollar General sells products from America’s most-trusted brands such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg’s, General Mills, and PepsiCo.

Dollar General Corporation
Crystal Ghassemi

Dollar General Public Relations
Media Hotline: 1-877-944-DGPR (3477)

Source: Dollar General Corporation

SM Markets the first retailer to bring fresh local oyster mushrooms to the supermarket


SM Markets the first retailer to bring fresh local oyster mushrooms to the supermarket


Pasay City, Philippines, 2017-May-16 — /EPR Retail News/ — SM Markets becomes the first retailer to bring fresh local oyster mushrooms to the supermarket in support of Go Negosyo’s initiative to help engage local farmers.

Sourced from Trophy Farm, a Leyte-based mushroom farm, the initial order of mushrooms is already available on the shelves of SM Supermarket Cebu, SM Supermarket Seaside, Savemore Market Parkmall, and Savemore Market Tacloban since early this May.

SM Markets has always been supportive of Small and Medium Enterprises (SME). Before sourcing mushrooms, SM Markets recently helped the farmers of Nueva Ecija move their locally grown red and white onions. For fresh oyster mushrooms, SM Markets dealt with the Leyte-based Trophy Farm as endorsed by Go Negosyo. SM Markets’ and Go Negosyo’s objective is to help farmers develop their entrepreneurship by connecting them to local food retailers and suppliers to better move their produce.

Apart from supporting Go Negosyo’s campaign, SM Markets also develops SMEs suppliers’ expansion by hosting weekend bazaars, offering opportunities to supply for SM Bonus, and helping farmers become sustainable through training under SM Foundation’s Kabalikat sa Kabuhayan program.

According to SM Markets, SMEs add more variety to SM’s offerings and in turn, their products are displayed among more popular varieties giving them the same exposure as multinational corporations. SM Markets will help augment mushroom sales through communication efforts in enjoining its shoppers to help support the initiative.

Source: SM Investments Corporation


Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale

Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale
Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale


Canada, 2016-Oct-23 — /EPR Retail News/ — Starbucks Canada has announced that Brookfield Place in Toronto is the first location to launch Nitro Cold Brew, with more locations to come across Canada over the next several months. Following the roll out, Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale.

Nitro Cold Brew is Starbucks newest take on its signature Cold Brew, infused with nitrogen for a smooth, creamy texture. After handcrafting the Cold Brew recipe, baristas perfect the pour by pulling the tap and allowing the Cold Brew coffee to mix with the nitrogen to deliver an entirely new cold coffee experience. Nitro Cold Brew is deliciously cold right out of the tap so it is served without ice and as with Cold Brew, it’s served unsweetened to highlight the flavour the cold brewing process brings out in the coffee.

While premium handcrafted espresso continues to be a best seller; the company is experiencing an increased shift in consumer preference to cold versions of these beverages. Iced beverage sales saw approximately 30 per cent growth over the past two years and represents one of the fastest growing areas of the business. Approximately one in two beverages sold out of home in Canada are cold and Starbucks expects to more than double the size of its cold beverage business in Canada within five years.

“Our success is rooted in delivering exceptional customer experiences through significant investments in technology, new store formats and coffee-forward product innovation. We know that our customers are seeking flavour experiences that are unique and Nitro Cold Brew delivers on a cold coffee experience that we know they will enjoy,” said Rossann Williams, president, Starbucks Canada. “When we combine innovation with an engaging barista who is skilled in making handcrafted customized beverages, it produces something really special.”

The introduction of Cold Brew in March 2015 was received with an exceptional Canadian response, fueling +65% Cold Coffee growth at launch time. Following the highly successful nationwide launch the company introduced new innovation with the Vanilla Sweet Cream Cold Brew in June 2016, which is now available throughout the year, and is now offering Canadians even more coffee-forward innovation with the introduction of Nitro Cold Brew.

“For over 40 years we have perfected the craft of roasting and brewing the finest hot coffee and while we have always offered our customers new options in cold coffee, nothing will compare to the pace of flavour, craft and brewing innovation we will see in the next few years,” Williams added.

Media contact:

Phone: 206 318 7100

Source: Starbucks


Tesco becomes the first retailer in the UK to introduce new long term contracts for potato growers and packers

CHESHUNT, England, 2016-Jul-06 — /EPR Retail News/ — Tesco has today announced it will issue contracts worth £12 million over three years to help support British Agriculture, and become the first retailer in the UK to introduce new long term contracts for potato growers and packers. This will help to safeguard the future of UK farmers who supply the supermarket and provide customers with the best quality produce.

Through the Tesco Sustainable Farming Group – Potatoes (TSFG-Potatoes), growers will benefit from greater financial certainty, allowing them to invest in their businesses for the future.

The TSFG-Potatoes will be made up of a collection of producers and industry experts from across the country, and will aim to build stronger relationships through the whole supply chain to ensure customers are offered the best range and varieties at the right price.

The group will also take some of the pressure off British potato growers, who are faced with the challenges of difficult growing conditions, declining consumption and an increasingly volatile market.

Matt Simister Tesco’s Commercial Director for Fresh Food said:

“Working collaboratively with our suppliers to ensure we provide the highest quality fresh produce for our customers is right at the heart of what we do. Whilst there isn’t a single simple solution to resolve the uncertainty faced by many potato growers, it’s important that we all play our part. These new contracts will help to bring more confidence back into the whole potato supply chain and build a truly sustainable British potato industry.”

Under the new scheme, from September, producers will be given direct contracts with Tesco and a three year rolling commitment which will guarantee in advance, the volume of the crop that the supermarket will buy.

TSFG growers will also receive a price based on their production costs, which will take into account inflation, farming inputs like the cost of fertilizer and the additional expenses involved in growing high quality fresh produce for customers.

By developing a structure to guarantee a fair price for their produce, Tesco hopes the scheme will pave the way for other retailers to work more collaboratively with growers, and help secure the future of the British potato industry.

NFU Horticulture and Potatoes Adviser, Lee Abbey, said:

“The NFU welcomes initiatives that provide a greater level of security, confidence and transparency to growers and we’re pleased that Tesco has followed through its commitment, first announced at the NFU conference in 2014, to develop a dedicated potato contract.

The Tesco Sustainable Farming Group is a great example of how collaboration can work and it fits very much within the principles of the NFU’s Fruit and Veg Pledge. We hope growers are able to benefit from this new approach.”

Potato grower Crawford Black from Fife, Scotland said:

“These new three-year rolling contracts will give my family business more confidence to look further ahead, make plans and invest for the future, safe in the knowledge that we have a long-term commitment from Tesco to continue to work with us.”

Over the past two decades, the number of potato growers across the country has fallen by over 85 per cent from 14,000, as an unpredictable trading environment, poor harvests and producers leaving the industry in favour of alternative crops.

Tesco has a long history of supporting British Agriculture through a number of farming groups and programmes to help support farmers, growers and producers with their farming input costs.

In 2007 the Tesco Sustainable Dairy Group was formed for dairy farmers who produce Tesco’s own-label fresh milk and now have similar schemes for cheese, lamb, pork, beef, chicken, salmon and free-range eggs. They foster real expertise, innovation, efficiencies for businesses, whilst also producing high quality food for customers.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on
01707 918 701


Tesco becomes the first retailer in the UK to introduce new long term contracts for potato growers and packers
Tesco becomes the first retailer in the UK to introduce new long term contracts for potato growers and packers

Source: Tesco