Carrefour launches the Únicos programme in Brazil; one of its initiatives to combat and minimize food wastage

Carrefour launches the Únicos programme in Brazil; one of its initiatives to combat and minimize food wastage


Boulogne-Billancourt, France, 2017-Nov-07 — /EPR Retail News/ — Carrefour has launched the Únicos programme in Brazil, a marketing initiative for quality produce which does not correspond to the traditional food aesthetic marketing standards. In all, there are more than 10 types of fruits and vegetables with discounts starting at 30%. The programme encourages the consumption of produce considered “ugly”, because it is in unusual sizes and shapes that do not come up to the aesthetic standards currently adopted by producers and retailers in Brazil. Part of the Carrefour Group’s Sustainability Platform, the initiative contributes to waste reduction in Brazil, one of the world’s leading food producers. It also creates new possibilities of using this produce which often doesn’t reach the tables of consumers due to the aesthetic requirements of producers, distributors and traders today (11/03/2017).

Starting this month, the Únicos programme will be rolled out every Friday in certain Carrefour hypermarkets in São Paulo (SP) and will have its own communications strategy and store furniture in the Market format. Several varieties of fruits and vegetables, such as Italian zucchini, potato, eggplant, beet, onion, carrot, chayote, orange, gala apple, cucumber and tomato, will be sold in vacuum-sealed packages.

In Brazil, more than 40,000 tons of food are wasted annually. Worldwide, this amounts to 1.3 billion tons, according to the UN Food and Agriculture Organization (FAO). Furthermore, according to the FAO, about 30% of food that is produced in the world is discarded and lost even before reaching the consumer’s table.

The Carrefour Brazil Group has therefore adopted several initiatives to combat and minimize food wastage. Since 2015, Atacadão, the company’s cash & carry format, has led the way in Brazil by commercializing produce considered non-aesthetically standard through the “Sans Form” programme, where “ugly” fruits and vegetables are sold at a discount. The initiative is currently rolled out in nine self-service Atacadão stores in the states of São Paulo, Rio Grande do Sul and Pernambuco.

Currently under implementation at Carrefour stores, the Únicos programme will be initially rolled out in two hypermarkets in São Paulo, located in the Pinheiros and José Bonifácio neighbourhoods, on the well-known Estrada do Pêssego. The initiative is part of the main pillar of the company’s Sustainability Platform in Brazil designed to combat food waste. The Platform has several programmes such as the ‘Zero Waste’ Movement which includes internal and external awareness initiatives with employees, customers and partners, as well as initiatives to contain and reduce waste of natural resources, especially food, in its day-to-day operations.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@

Source: Carrefour Group


Carrefour’s update on food wastage

Boulogne-Billancourt, FRANCE, 2016-Jun-02 — /EPR Retail News/ — The fight against food wastage is a challenge we all face as a community and a priority in Carrefour’s social responsibility approach. A global plan has been in place since 2013 in all countries in which the group operates, with the objective of:

> 100% recycling our in-store waste
> 50% reduction in our food waste* by 2025 compared with 2016

Find out about some of the specific solutions that Carrefour and its partners have put in place to combat food wastage and also offer solutions for our customers.

Getting longer!
In the case of use-by dates and minimum durability dates, Carrefour is the only retailer to have taken the initiative and lengthen these dates.  Accordingly, Carrefour has extended the use-by and minimum durability dates of 400 Carrefour brand references.

Developing food donations
By forming partnerships with local food aid organizations – with Banques Alimentaires, Secours Populaire Français, Restos du Coeur and cooperative grocery stores, etc. – Carrefour warehouse and store teams coordinate the donation of products on a daily basis that have been withdrawn from shelves but are still edible. In 2015, 100.5 million meal equivalents were donated by Carrefour to food aid associations.

> Learn more about commitment to tackling food wastage in France

Waste full of energy
What can be done with products that have become unfit for consumption that cannot be sold, transformed or gifted? Carrefour implements a range of biowaste solutions. In France, wilted flowers, unsold fish parts, badly damaged fruit or vegetables and kitchen waste are collected and transformed into biogas and then into biomethane. This is used to fuel the lorries that supply Carrefour stores and has a neutral environmental impact. In Poland, this same waste is composted, providing fertile organic matter. Insert biomethane computer graphic

> Learn more about lorries running on biomethane



Carrefour's update on food wastage

Carrefour’s update on food wastage

Carrefour’s infographic on tackling food wastage

Boulogne-Billancourt, FRANCE, 2016-Jan-18 — /EPR Retail News/ — As France’s leading food retailer, Carrefour has implemented an ambitious strategy to reduce its CO2 emissions by 40% between 2010 and 2025.

As France’s biggest private donor to the Food banks, tackling food wastage is central to Carrefour’s commitments.

See the attached graphic for information about all the initiatives that Carrefour France is implementing in order to tackle food wastage.

SOURCE: Carrefour


Carrefour's infographic on tackling food wastage

Carrefour’s infographic on tackling food wastage

Carrefour: Atacadão launches “Sans Form” campaign to tackle food wastage

BRAZIL, 2015-11-23 — /EPR Retail News/ — Brazil is one of the world’s leading producers of fruit and vegetables – but around a third of what it produces is discarded every day.

Some of what it throws away is food of a very high quality, but food with imperfections that render it “ugly” and not appealing enough to be considered for sale.

As part of its current drive to tackle wastage, Atacadão has launched its “Sans Form” campaign: every Wednesday in several stores around the country, fruit and vegetables with imperfections are sold at discounts of up to 40%.

SOURCE: Carrefour