Carrefour: Atacadão launches “Sans Form” campaign to tackle food wastage

BRAZIL, 2015-11-23 — /EPR Retail News/ — Brazil is one of the world’s leading producers of fruit and vegetables – but around a third of what it produces is discarded every day.

Some of what it throws away is food of a very high quality, but food with imperfections that render it “ugly” and not appealing enough to be considered for sale.

As part of its current drive to tackle wastage, Atacadão has launched its “Sans Form” campaign: every Wednesday in several stores around the country, fruit and vegetables with imperfections are sold at discounts of up to 40%.

SOURCE: Carrefour