Topaz supports Jack & Jill Children’s Foundation through new initiative ‘The LEGO® Exchange’

Fundraising drive launched across the Topaz network in aid of the Children’s Charity

DUBLIN, IRELAND, 2016-May-03 — /EPR Retail News/ — Topaz, Ireland’s largest fuel and convenience retailer, today announced its support for ‘The LEGO® Exchange’, a new initiative that is seeing much-needed funds raised for their charity partner, the Jack & Jill Children’s Foundation, through unwanted Lego donations to fund home nursing care for sick children nationwide.

The retailer is calling on customers across the Topaz and Re.Store network to donate their unwanted, loose Lego bricks with all proceeds going to Jack & Jill. Every €16 raised will deliver 1 hour of home nursing care to families in need. The charity drive aims to fund thousands of home nursing hours with the contribution of Topaz staff and customers in this Lego ‘exchange’ to fund home nursing care hours.  It is hoped that families, preschools, schools and businesses across the country will jump on board and donate their unwanted Lego to Jack & Jill.

Topaz have already launched this initiative at 5 of their locations where customers can donate LEGO directly onsite. These sites include Clonshaugh, in North Co. Dublin, Kilmacanogue in South Dublin, Kill in West Dublin, Newcastle in Co. Galway, and Douglas in Co. Cork with more locations to follow. People can also donate their Lego by dropping it off at one of 38 DPD Ireland depots situated across the country, or the Lego can be donated or sold at the Jack & Jill Charity Boutique’s located in Newbridge, Arklow, Wicklow, Carlow, Crookstown and Naas, where bricks are being bought for €4 a kilo.  All Lego drop off points are listed on

The Jack & Jill Foundation, which was founded in 1997, provides direct funding to families of children up to the age of 4 years old suffering from severe intellectual and physical developmental delay as a result of brain damage, enabling them to purchase home nursing and respite care.

While parenting for most is about feeding, changing, teething, and wishing for a good night’s sleep, parenting for the families supported by Jack & Jill involves coping with seizures, feeding tubes and pain, alongside medication, physio appointments and hospital visits.

CEO and founder of the Jack & Jill Children’s Foundation, Jonathan Irwin welcomed the fundraising drive saying: “I am delighted to be at the brand new Topaz City Avenue site today along with Jack & Jill Fundraising Director Deirdre Walsh and we wish to thank our brand partner Topaz for their support in driving The LEGO® Exchange. This campaign is about finding a new home for your unwanted Lego bricks and raising money for home nursing care to help change a young child’s life for the better. We ask customers across the Topaz and Re.Store network to rescue their loose Lego for us, whether they might be stored in a cupboard or hidden under a bed.  No need for boxes, instructions, or full sets – it’s the loose Lego bricks that we’re after.

This fundraising drive by Topaz, along with DPD Ireland’s 32 depots across the country, will make a significant difference to The LEGO® Exchange, through providing financial support to families in need. It also reminds these families that they’re not alone and that others care across the country. Thank you so much to everyone involved”.

MJ Tierney, Topaz Brand Manager said: “It’s impossible to fully comprehend the challenges faced by families across Ireland with children affected by severe neurological issues. The work of the Jack & Jill Foundation provides invaluable support to those who are in need of a helping hand. We’re delighted to be supporting this very worthy cause which we believe will change many lives for the better. This is a hugely creative fundraising initiative which we believe will go far in lending a helping hand to families who need it”.

The LEGO® Exchange is part of an ongoing, three-year charity partnership that will see €400,000 in much needed funding raised for Jack & Jill. Topaz and Re.Store customers can pledge their support to the Jack & Jill Foundation by donating their small change in stores across the network, with the ‘Small Change for Big Change’ campaign. Further staff and company charity engagements are also in planning for the coming months as Topaz aims to raise €200,000 in aid of the children’s charity this year.

Topaz Energy Group Limited,
Topaz House,
Beech Hill,
Dublin 4.

Topaz Head Office Tel: +353 (0)1 202 8888
Topaz Home Heat: Tel: 1850 250 650
Topaz Fax: +353 (0) 1 282 8320


Topaz supports Jack & Jill Children’s Foundation through new initiative ‘The LEGO® Exchange’

Topaz supports Jack & Jill Children’s Foundation through new initiative ‘The LEGO® Exchange’

Toys”R”Us launches web series that look at Save the Children’s early childhood development programs

WAYNE, NJ, 2016-Apr-25 — /EPR Retail News/ — To spotlight the impact that even 10 minutes of play per day can have on a child in need, as well as our recent #PlayWithPurpose fundraising and awareness campaign, we launched a web series that takes an intimate look at Save the Children’s early childhood development programs and the children’s and families’ lives they enrich through providing unstructured playtime.

But First, A Little Bit About Our Partnership…
Save the Children is the leading nonprofit working to ensure every U.S. child is healthy, safe and learning. Together, we embarked on a mission to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children’s emotional, physical and cognitive development and future growth. During the company’s recent in-store and online fundraising campaign, more than $1 million was raised to help Save the Children bring learning through play to kids in need.

The four video vignettes featured below highlight the importance of play has on the lives of children living in poverty. Watch as these little boys and girls unlock key developmental skills, find confidence and enhance their imagination – the building blocks to success – and of course, their faces as they light up at the joy and wonder of play.

In this first vignette, viewers get a glimpse into the life of Paula, a mother of two who has experienced a number of hardships, including homelessness, which contributed to her daughters exhibiting anger issues. They fought frequently, kicked and screamed at one another, pushing Paula to reach her breaking point. With the help of Hollie, a Save the Children home visitor, Paula has seen the monumental effect that the daily integration of basic play has had on her children’s behavioral issues. Hollie has shown Paula how to use play to foster patience and teach the girls to take turns, while having fun together. Paula credits Save the Children with turning her household around and giving her a chance to be the caring, engaged mom she wants to be.

Meet Mona, a young mother who lost her first baby girl after a nearly year-long struggle to get her a lifesaving medical treatment. When her second daughter Annabelle was born soon after, Mona was still grieving and having difficulty bonding with her. With the help of Sheila, a Save the Children home visitor, Mona was able to focus on Annabelle and bring play into the life of the now one-year-old. The mother-child bond that play helped build was instrumental in both Anabelle’s early development and Mona’s healing process. Mona even found a creative way to incorporate the memory of the sister Anabelle never met into their playtime.

This third vignette features Autaevea, a mom in South Carolina who wants the best for her kids, despite some steep economic challenges. Sheila, a Save the Children home visitor, shows Autaevea and other struggling parents that they don’t need money to give their kids the best gift of all – playtime. See how Sheila provides parents with the knowledge to use everyday household objects to help their babies and toddlers develop, explore and have lots of fun – all while building a foundation for a lifetime of learning.

In this video vignette, a dynamic after school program helps once-struggling kids thrive through play. Like most children in the U.S. who live in poverty, the students from the Lake Quinault-area of rural Washington State are at high-risk of falling behind in school. Watch how local Save the Children program leaders like Alicia help children succeed by making learning fun. And, children such as fifth-grader Ozrick not only catch up, they begin to realize their dreams of a brighter future.

You can learn more about why a daily dose of #PlayWithPurpose is so important early in a child’s life with our Save the Children infograms. Check them out!


Toys"R"Us launches web series that look at Save the Children’s early childhood development programs

Toys”R”Us launches web series that look at Save the Children’s early childhood development programs

Toys“R”Us® launches its brand-new ‘Play With Purpose’ fundraising and awareness campaign in partnership with Save the Children

15.5 Million U.S. Children Live in Poverty; Many Lack Playtime in Their Daily Lives; 10 Minutes of Play Improves Children’s Performance; Play Enhances the Progress of Early Development by 34%

Wayne, NJ, 2016-Feb-18 — /EPR Retail News/ — Toys“R”Us® today announced the launch of its brand-new ‘Play With Purpose’fundraising and awareness campaign in partnership with Save the Children – the leading nonprofit working to ensure every U.S. child is healthy, safe and learning. Together, Toys“R”Us and Save the Children are embarking on a mission to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children’s emotional, physical and cognitive development and future growth. Now through April 17, customers can make cash donations at any Toys“R”Us or Babies“R”Us® store, or online at to help bring learning through play to kids in need.

CLICK TO TWEET: Join @Toysrus and @SavetheChildren to bring #playwithpurpose to the 15.5M U.S. kids in need. Donate today:

The company’s Play With Purpose campaign is designed to support Save the Children’s early childhood development programs – Early Steps to School Success, Literacy/Healthy Choices and the SummerBoost Initiative – which help children in some of America’s most underprivileged areas thrive. To further assist families involved in the Early Steps program, a targeted approach to enhancing school readiness for children ages 0-5, Toys“R”Us will provide Save the Children with “play packs” filled with toys that build key skills and encourage socialization, along with informational materials to educate parents on the benefits of engaging with children during play.

“Witnessing a child’s face light up during playtime is a truly awesome moment. What’s more, play can help children unlock developmental skills, instill confidence and enhance imagination – the building blocks to success,” said Dave Brandon, Chairman and CEO, Toys“R”Us, Inc. “To know that millions of children living in poverty do not have access to play – whether due to limited family resources or knowledge about the importance of play – is heartbreaking. Together with Save the Children, and with the support of our team members and customers nationwide, we will strive to ensure all kids are provided opportunities to play with purpose.”

“Play enhances early childhood development, improving language skills and a child’s social, emotional and physical well-being. That’s why daily playtime is so important,” said Judie Jerald, Senior Advisor for Early Childhood Education Policy at Save the Children Action Network. “Having conducted many in-home visits, I’ve witnessed first-hand the monumental benefits families experience with the basic integration of play in their daily lives – from overcoming behavioral issues, to improving independent learning. Now, with Toys“R”Us providing toys and resources to directly facilitate meaningful play, we can help children foster a love of learning and realize achievements – in school and life – that they and their parents never thought possible.”

Families Face the Facts, Embrace Play and See Results

Through the good work of Save the Children’s early childhood development programs and field representatives, underprivileged families from Washington to South Carolina are able to reap the benefits of hands-on involvement, as they embrace unstructured playtime in their homes. Statistics serving as the foundation of this campaign include:

  • Play builds the foundation for a lifetime of learning
  • Pretend play with a child from 8 to 17 months old is linked to higher intellect at age 5
  • Young children benefit from interaction, babbling, facial expressions and gestures, the absence of such responses from adults can lead to disparities in learning and behavior
  • In one study, children age 1 ½ to 2 ½ who were provided sets of plastic building bricks had significantly higher language scores six months later
  • Even 10 minutes of play can improve a child’s performance, may encourage thinking and successfully controls behavior
  • Children with access to a variety of toys reach higher levels of intellectual achievement

*Visit for a full list of citations and resources.

Visit the Toys“R”Us YouTube Channel to view a video series that provides an inside look at some of the children and families positively impacted by Play With Purpose and join the conversation with @Toysrus, @Babiesrus and@SaveTheChildren using #PlayWithPurpose.

For more than a decade Toys“R”Us and Save the Children have partnered to bring awareness and much-needed funding to children in need in the U.S. and around the world. Financial support totaling more than $7.6 million – including donations from customers, Toys“R”Us and the Toys“R”Us Children’s Fund – has helped the organization provide thousands of blankets to babies in impoverished regions in the U.S., benefited Save the Children’s early childhood development programs and offered critical assistance during times of crises.

To kick off the 2016 Play With Purpose campaign, the Toys“R”Us Children’s Fund awarded Save the Children with a $100,000 grant.

Click HERE to download images related to the Play With Purpose campaign.

Charitable Giving at Toys“R”Us

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

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Media Contacts:
Toys“R”Us, Inc.
Adrienne O’Hara

Nicole Hayes

Red Nose Day campaign at Sainsbury’s with Spencer Matthews

LONDON, 2015-2-3 — /EPR Retail News/ — A hilarious moment erupted at a Sainsbury’s store when Spencer Matthews surprised the team, having cleverly disguised himself amongst the tomatoes – wearing the new Comic Relief red nose!

The Made In Chelsea star was launching the nine new character-themed red noses, which are available at Sainsbury’s stores and online nationwide now for £1, at least 60p of which goes to Comic Relief.

Colleagues at the Wandsworth store in London were advised they were being filmed for an internal training video but got more than they bargained for when Spencer surprised them by bursting out of the fresh tomato crate.

Wearing the ‘Snout Dracula’ red nose character, Spencer also cheekily painted his face red making himself completely undetectable whilst hidden amongst the tomatoes, ensuring hilarious results.

Spencer took part to encourage the British public to pick up a red nose and show their support for Comic Relief. The nine new red nose characters are now available for shoppers to collect in the run up to Red Nose Day on Friday 13th March.

Spencer commented: “It was a no-brainer taking up the challenge of hiding amongst the tomatoes and surprising the team. There were some really entertaining reactions, lots of surprises and a few colleagues who almost jumped out of their skin – it’s not something you expect to encounter in the fresh produce aisle! I’m a big fan of Comic Relief, so leapt at the chance to raise awareness for the charity. You can now do your bit and pick up your own red nose in Sainsbury’s and online to help raise money.”

With a donation from each sale going to help transform the lives of some of the poorest and most disadvantaged people here in the UK and across Africa, Sainsbury’s is encouraging everyone to show their support for Comic Relief by picking up one of the official red noses or Red Nose Day merchandise at their nearest store or online.

Jaz Bhogal, colleague at Sainsbury’s Wandsworth commented: “It’s not everyday we discover a TV personality disguised in our store – and it’s even more unusual to see them hidden amongst the tomatoes! I got the surprise of my life but it was fantastic to see Spencer donning one of the new red noses to launch this year’s Sainsbury’s Red Nose Day campaign.”

“We’ve been a supporter of Comic Relief since 1999 and last time, we raised a huge £11.5m; but we’re hoping that our fundraising efforts this year will help make an even bigger difference to those in need, both here in the UK and across Africa.”

Notes to Editors 

Comic Relief Merchandise at Sainsbury’s

  • Red Nose (9 designs in surprise bags), £1.00, Minimum donation 60p
  • Wristband (2 designs), £1.00, Minimum donation 50p
  • Pin Badge (2 designs) £1.00, Minimum donation 50p
  • Trolley Token, £1.00, Minimum donation 50p
  • Air Freshener, £1.50, Minimum donation 75p
  • Deeley Boppers, £2.00, Minimum donation £1.00
  • Sipper bottle (2 designs), £2.00, Minimum donation £1.00
  • Nail Wraps and Red Nose Stickers, £2.00, Minimum donation £1.00
  • Mugs (4 designs), £3.00, Minimum donation £1.50
  • Umbrella, £7.00, Minimum donation £3.50
  • Cupcake Decoration Kit, £2.50, Minimum donation £1.25

About the Red Nose Day campaign in Sainsbury’s
Sainsbury’s is the official retailer of Red Noses and Red Nose Day merchandise – bag your £1 Nose with at least 60p going to Comic Relief to help people living really tough lives in the UK and across Africa.


Red Nose Day campaign at Sainsbury's with Spencer Matthews

Red Nose Day campaign at Sainsbury’s with Spencer Matthews