Argos’s campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes

Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes. Sales via mobile devices now represent 22 per cent of total Argos sales. Milton Keynes, UK, 2014-10-28— /EPR Retail News/ — Leading digital retailer Argos will this week launch yet another innovative element to its new campaign ‘GET SET […]

UK singer-songwriter Katy B performed at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch ‘GET SET GO ARGOS’

Milton Keynes, UK, 2014-10-24— /EPR Retail News/ — Last night saw crowds gather to watch platinum-selling UK singer-songwriter Katy B give an exclusive performance at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch. The special event was broadcast live to millions of fans on YouTube and Argos’ Google+ page. Fresh […]

Argos hosted first UK Google+ Hangout on Air from its digital store

Milton Keynes, UK, 2014-10-24— /EPR Retail News/ — Last night (Oct. 22, 2014) saw crowds gather to watch a UK first, as leading digital retail Argos brought music, technology and real-time social media interactivity together by hosting a Google+ Hangout on Air from its digital store on Old Street, London, broadcast to millions through YouTube […]

Argos launches fleet of newly branded trucks sporting the new brand colours and designs

Milton Keynes, 2014-10-16— /EPR Retail News/ — Leading online retailer Argos has announced the launch of a fleet of newly branded trucks. The 76 vehicles, all sporting the new brand colours and designs announced this week, will take to the road this autumn. Part of Argos’ new multi-million pound advertising campaign, which will bring to life […]

Argos to launch multi-million pound advertising campaign to signal its shift to become digital retail leader

Milton Keynes, UK, 2014-10-13— /EPR Retail News/ — Argos will tomorrow launch a multi-million pound advertising campaign to signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history. The ground-breaking campaign, developed by the agency CHI&Partners, is encapsulated by the words ‘GET SET GO ARGOS’.  It brings […]