Argos’s campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes

Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes. Sales via mobile devices now represent 22 per cent of total Argos sales.

Milton Keynes, UK, 2014-10-28— /EPR Retail News/ — Leading digital retailer Argos will this week launch yet another innovative element to its new campaign ‘GET SET GO ARGOS’ – a digital out-of-home game allowing commuters at London Waterloo and Euston Stations to compete for bundles of Argos prizes.

Developed specifically for Motion@Waterloo, the UK’s largest single indoor screen, interactive game ‘Get Set for Bubbles’ promises an unprecedented spectacle for the station’s 300,000 daily commuters and marks the 40m screen’s first outing as a platform for real-time mobile interaction.

Commuters will use their smartphones to play via a dedicated mobile site. They will compete against up to three other players to pop Argos’ high-definition, visually spectacular multi-coloured bubbles as they float across the white ‘third space’ that marks the backdrop for CHI&Partners’ ‘GET SET GO ARGOS’ campaign.

Created by CHI&Partners and Candyspace, with media planning and buying from Mindshare and Kinetic, the game uses advanced technology, including a dynamic queuing system and real-time smartphone-to-screen connections, to create a fun and engaging multiplayer experience.

Sales via mobile devices now represent 22 per cent of total Argos sales, growing by 45 per cent in the 26 weeks to 30 August 2014.¹

Carl Nield, Head of Brand Marketing, said: “Mobile channels present a huge opportunity and with the number of customers using mobile devices to shop with us continuing to grow, we wanted to create a fun and interactive way for them to engage with Argos in a convenient location. We are proud to be the first retailer to use the prestigious Motion@ screens in such an innovative way.”

Chad Warner, Digital Creative Director at CHI&Partners, said: “‘Bubbles’ is an ambitious technological project which, combined with the game’s visually spectacular look and feel and the top brands Argos are giving away as prizes, represents the retailer’s new direction and focus – offering a premium, cutting-edge experience for modern shoppers.”

Playing at Motion@Waterloo on 24th, 27th and 28th October and Motion@Euston on 30th and 31st October, ‘Get Set for Bubbles’ will enter players into an hourly prize draw for vouchers, as well as a daily prize draw to win a bundle of products from some of the retailer’s top brands, including Beats, Nikon, Samsung and Dualit.

A stand-alone mobile version of the game will also be available at train.getsetforbubbles.com for those commuters who aren’t able to stop and play, which will also be promoted through social activity by The Social Practice.

 

-ENDS-

¹Home Retail Group plc half year results published 22 October 2014.

For more information about Argos, please contact media.relations@argos.co.uk or call 0845 120 4365.

Client: Argos

Client Name: Nicki Brown and Carla Parry

Creative Agency: CHI&Partners

Executive Creative Director: Jonathan Burley

Creative Director: Jim Bolton

Digital Creative Director: Chad Warner

Art Director: Sarah Levitt

Copywriter: Matt Searle

Planner: Sarah Clark and Josh Roth

Account Director: Charmaine Murray

Account Manager: Tilly Cooper

Producer: Sarah Barclay

Production Company: Candyspace

 

Executive Creative Director: Martin Brierley

Creative Lead: Julian Esposito

Senior Producer: Josh Holloway

Account Manager:  Lauren Moody

Strategic Planner: Tevi Tuakli

Media Agency: Mindshare / Kinetic

Media Planner: Laura Flewitt Mark Baschnonga

Media Buyer: Andrew Brunton

 

Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

 

CHI&Partners is a UK-based agency group of thirteen years, with offices in New York, Canada and across Asia, and clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung and TalkTalk.

CHI&Partners is a partner in The&Partnership, a new independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises nine different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses.

The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

 

Kinetic is the global leader in planning and buying Out of Home media and its mission is to pull forward, and make real, the future possibilities of the world of out of home communications.

Kinetic is a WPP company and part of the tenthavenue performance marketing division. Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.

In addition to its core business, Kinetic provides wide-ranging specialist expertise through its complementary service divisions including Aureus, Aviator, Kinetic Active, Kinetic Futures, Meta, Zone and Hi Rezz. Kinetic employs over 900 professionals across 42 offices worldwide.

 

Candyspace – Independently owned with a passion for innovation, quality and a wealth of industry experience, we deliver technically feasible creative ideas that deeply engage consumers across all channels.

Candyspace is the leading multi-screen digital agency which focuses on building digital products and marketing services. These experiences are delivered for clients through cutting-edge apps, sites and content for ‘connected’ devices including mobile, tablet, online, digital out of home and gaming consoles.

In 2013, WPP acquired a minority shareholding in Candyspace, incorporating us into the tenthavenue group of WPP companies, alongside our partners at Kinetic.

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Argos's campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes

Argos’s campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes

UK singer-songwriter Katy B performed at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch ‘GET SET GO ARGOS’

Milton Keynes, UK, 2014-10-24— /EPR Retail News/ — Last night saw crowds gather to watch platinum-selling UK singer-songwriter Katy B give an exclusive performance at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch. The special event was broadcast live to millions of fans on YouTube and Argos’ Google+ page.

Fresh from her MOBO nominations, Katy B performed a range of tracks including Perfect Stranger, 5am, Katy On A Mission and Lights On.

The event was part of Argos’ ground-breaking new campaign ‘GET SET GO ARGOS’ which brings to life its ongoing drive to become a digital retail leader for everyone, enabling customers to shop how and when they want through initiatives such as Fast Track collection and free reservation online.

With music playing a key part in Argos’ energetic new campaign, the event aimed to bring music, technology and live social media interactivity together in the dynamic 21st century setting of one of Argos’ digital stores.

Katy B said: “It was too much fun performing last night at the Argos Digital Store! Shout out to the amazing audience and everyone who streamed at home, it’s the first time I’ve ever performed a live gig through YouTube!”

Katy B was joined by up and coming music talent, George Barnett, a regular on online youth broadcast platform SB.TV, with over 50+ million YouTube views. George treated guests and online viewers to a set highlighting his multi-instrumental talent, performing his latest tracks3 Statues, Reflection and Animal Keeper.

The live music spectacle was followed by a UK first, as the digital store audience and online viewers watched and took part in a Google+ Hangout streamed live for the first time through YouTube. The Hangout invited guests and viewers to share their thoughts on emerging British talent and new technologies on the music scene. It was hosted by a panel of music industry experts including, Luke O’Connor – SB.TV Label Manager, Drew Lam – label relations at Spotify and George Barnett.

Stephen Vowles, Marketing Director at Argos, said; “We are really excited about our transformation and we want all customers, new and existing, to realise how much Argos is changing.  To mark this, we wanted to celebrate with a big bang moment, bringing music from headline artist Katy B, together with an opportunity for our customers to interact live through social media, all against the backdrop of one of our technology-led digital stores.”

Argos’ digital concept stores are one of its biggest ever developments – it now has 48 stores across the UK which offer Fast Track 60 second collection for online orders, and tables of iPads for shopping instead of the traditional laminated catalogues, pencils and stock checker machines.

In October 2012, Argos announced a five-year transformation plan to reinvent itself as a digital retail leader: to transform Argos from a catalogue-led business to a digitally-led business.

-ENDS-

Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.

Follow us on Twitter at @argos_PR.

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

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UK singer-songwriter Katy B performed at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch ‘GET SET GO ARGOS’

UK singer-songwriter Katy B performed at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch ‘GET SET GO ARGOS’

Argos hosted first UK Google+ Hangout on Air from its digital store

Milton Keynes, UK, 2014-10-24— /EPR Retail News/ — Last night (Oct. 22, 2014) saw crowds gather to watch a UK first, as leading digital retail Argos brought music, technology and real-time social media interactivity together by hosting a Google+ Hangout on Air from its digital store on Old Street, London, broadcast to millions through YouTube masthead and Argos’ Google+ page.

This UK media first supports Argos’ recently launched campaign ‘GET SET GO ARGOS’ which brings to life its ongoing drive to become a digital retail leader for everyone, enabling customers to shop how and when they want through initiatives such as Fast Track collection and free reservation online.  All media planning has been handled by Mindshare with creative execution by CHI & Partners.

The digital store’s audience and online viewers watched and took part in the Hangout, hosted by presenter Georgia LA. Guests and viewers were invited to share their thoughts on emerging British talent and new technologies impacting the music scene. It was hosted by a panel of music industry experts including, Luke O’Connor, SB.TV Label Manager, Drew Lam, label relations at Spotify, and up-and-coming music talent George Barnett.

Fresh from her MOBO nominations Katy B also gave an exclusive performance as part of the Hangout, playing a range of tracks includingPerfect Stranger, 5am, Katy On A Mission and Lights On.

Katy B was joined by George Barnett, a regular on online youth broadcast platform SB.TV, with over 300+ million YouTube views. George performed his latest tracks3 Statues, Reflection and Animal Keeper.

Katy B said: “It was too much fun performing last night at the Argos Digital Store! Shout out to the amazing audience and everyone who streamed at home, it’s the first time I’ve ever performed a live gig through YouTube!”

Stephen Vowles, Marketing Director at Argos, said: “We are really excited about our transformation and we want everybody to realise how much Argos is changing with our new campaign.  Music is an important theme in our campaign and we thought what better way to celebrate our transformation than by bringing a headline music artist like Katy B together with the opportunity for live social media interaction in the technology-led setting of one of our digital stores.  Being the first event of this kind streamed through the YouTube masthead, it’s another example of how we are continually innovating and repositioning our business as a digital retail leader.”

Laura Flewitt at Mindshare said: “We knew we needed to deliver a really joined up campaign with digital at its heart and by bringing together Argos’ brand, Google’s technology and Katy B’s talent we think we have a great demonstration of how Argos is inventing the future for retail.”

This week Argos will also launch a new, interactive element to its ‘GET SET GO ARGOS’ campaign – a digital out-of-home game allowing commuters at London Waterloo and Euston Stations to compete for hundreds of Argos prizes. Designed specifically for Motion@Waterloo, the game ‘Bubbles’ will mark the 40m screen’s first outing as a platform for real-time mobile interaction.

‘GET SET GO ARGOS’ is Argos’ biggest ever multi-channel execution spanning out-of-home, digital, social media, print, radio, in-store, uniforms and vehicles.

In October 2012, Argos announced a five-year transformation plan to reinvent itself as a digital retail leader: to transform Argos from a catalogue-led business to a digitally-led business.

 

-ENDS-

 

Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.

Follow us on Twitter at @argos_PR.

 

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

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Argos hosted first UK Google+ Hangout on Air from its digital store

Argos hosted first UK Google+ Hangout on Air from its digital store

Argos launches fleet of newly branded trucks sporting the new brand colours and designs

Milton Keynes, 2014-10-16— /EPR Retail News/ — Leading online retailer Argos has announced the launch of a fleet of newly branded trucks. The 76 vehicles, all sporting the new brand colours and designs announced this week, will take to the road this autumn.

Part of Argos’ new multi-million pound advertising campaign, which will bring to life its ongoing drive to become a digital retail leader, the vehicles will carry the new strapline ‘GET SET GO ARGOS’ and feature vibrant colour explosions against a clean, white backdrop. The campaign is the biggest strategic change in its 40-year-plus history.

David Landy, Fleet Manager for Argos, said: “Our vehicles travel all over the country, seven days a week, delivering a range of 43,000 products to our 734 stores and direct to the doorstep, allowing customers to shop how and when they want. They will be seen and recognised by everyone, so it’s exciting to be part of the new campaign and the fantastic new Argos we are creating.”

The newly branded fleet comprises of 71 Mercedes-Benz Actros tractor units and five Scania natural gas-powered trucks. The Scania trucks are designed to run completely on gas and provide carbon dioxide reductions of up to 70 per cent when run on pure biogas, as well as being extremely quiet.

The New Actros units, which will support Argos’ existing fleet of 400 tractors and 1000 trailers, are all powered by Euro VI 290 kW (400 hp) straight-six engines coupled to the Mercedes PowerShift 3 automated transmission. All feature the 2.3 metre wide ClassicSpace sleeper cab, which offers high levels of safety and comfort.

Helping maximise the new fleets’ efficiency, all 71 vehicles are equipped with Hatcher Components’ unique Active Freddie air management system. This ignition sparked cab top spoiler automatically adjusts to match the height of the trailer, minimising fuel consumption.

James Colbourne, Head of Strategic Accounts – Trucks, Mercedes-Benz UK Ltd, said:“Working with Argos on their latest Euro VI vehicles has been an incredibly interesting and positive experience. Argos has a new fleet that will provide a robust and reliable partner for many years to come.

“The new livery is sure to strike a chord and complement Argos’ strong brand image.”

The multi-million pound advertising campaign will start on October 14 and spans out-of-home, digital, social media, print, radio and in-store channels. The new brand identity will extend to: Argos’ websites and apps; stores, with updated point of sale, redesigned carrier bags and new uniforms; as well as the new vehicles.

 

-ENDS-

Notes to Editors:

For more information and images, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.  Follow us on Twitter at @argos_PR.

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

###

Argos launches fleet of newly branded trucks sporting the new brand colours and designs

Argos launches fleet of newly branded trucks sporting the new brand colours and designs

Argos to launch multi-million pound advertising campaign to signal its shift to become digital retail leader

Milton Keynes, UK, 2014-10-13— /EPR Retail News/ — Argos will tomorrow launch a multi-million pound advertising campaign to signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history.

The ground-breaking campaign, developed by the agency CHI&Partners, is encapsulated by the words ‘GET SET GO ARGOS’.  It brings to life the retailer’s ongoing drive to become a digital retail leader for everyone, enabling customers to shop how and when they want.

With just 72 shopping days left until Christmas, the campaign will also highlight the wide range of brands shoppers might not expect to find at Argos, such as Beats, Dyson, Dualit and Habitat.

The first advertisement will air on the evening of Tuesday 14October during ITV1’sLong Lost Family, Channel 4’sObsessive Compulsive Cleanersand Channel 5’sCrimes That Shook Britain, and will burst into life with the trackHow You Like Me Nowby The Heavy, the British indie rock band from Bath. Additional high profile spots include ITV1’sDownton AbbeyandX Factorand Channel 4’sHomeland.  This will be followed by further ads in the run-up to Christmas that reflect the many new initiatives customers are set to experience in-store.

Stephen Vowles, Marketing Director at Argos, said: “When we said we would transform Argos two years ago – we meant it. The new campaign will be the biggest signal so far of how we are changing for our customers, and of our digital leadership strategy. We want all customers, new and existing, to realise how much Argos is changing and start to think and feel differently about us.”

The TV advertisement is part of Argos’ biggest ever multi-channel execution spanning out-of-home, digital, social media, print, radio, in-store and vehicles.

For the first time ever, Argos will run brand adverts in cinemas and on national billboards to reach wider customer groups. The new brand identity will extend to: Argos’ websites and apps; stores, with updated point-of-sale, redesigned carrier bags and new uniforms; and fresh signage for delivery lorries.

Argos staff themselves contributed to the design of the new uniforms after a survey of 1,000 colleagues in its stores found they wanted a sporty, young and modern look. The new uniforms will initially be rolled out to 100 stores.

Primarily a black polo shirt with a white logo, supported by red and grey secondary colours, the new outfit has specially-designed features that make it fit for a digital retail world. These include loops on the side of the shirt and a battery pack holder on trousers to accommodate the headsets team members wear to pick and put away products in the stock room.

Delivery drivers will also wear the new uniform and, depending on the weather, will have the choice of wearing shorts, stretch jackets, baseball caps or beanie hats – ensuring they’re comfortable in all conditions.

The new carrier bags have been completely redesigned and will showcase colour explosions in line with the brand’s new look.

A key way that Argos is changing is through the roll out of its digital concept stores – it now has 40 stores in the UK which offer Fast Track 60 second collection for online orders, and tables of iPads tablets for shopping instead of the traditional laminated catalogues, pencils and stock checker machines.

Customers can get a sneak preview of the TV advertisement on the Argos Facebook page a few hours before it first airs.

Stephen Vowles said: “The new campaign will punch home, boldly and dramatically, messages about our great products and services. It will reinforce our business transformation programme already underway, and tell the nation about the fantastic new Argos we are creating.”

In October 2012, Argos announced a five-year transformation plan to reinvent itself as a digital retail leader: to transform Argos from a catalogue-led business to a digitally-led business.

-ENDS-

Notes to Editors:

For more information, please contact Rollo Head or James Thompson at Finsbury on: +44 (0)207 251 3801

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

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Argos to launch multi-million pound advertising campaign to signal its shift to become digital retail leader

Argos to launch multi-million pound advertising campaign to signal its shift to become digital retail leader