Milton Keynes, UK, 2014-10-24— /EPR Retail News/ — Last night saw crowds gather to watch platinum-selling UK singer-songwriter Katy B give an exclusive performance at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch. The special event was broadcast live to millions of fans on YouTube and Argos’ Google+ page.
Fresh from her MOBO nominations, Katy B performed a range of tracks including Perfect Stranger, 5am, Katy On A Mission and Lights On.
The event was part of Argos’ ground-breaking new campaign ‘GET SET GO ARGOS’ which brings to life its ongoing drive to become a digital retail leader for everyone, enabling customers to shop how and when they want through initiatives such as Fast Track collection and free reservation online.
With music playing a key part in Argos’ energetic new campaign, the event aimed to bring music, technology and live social media interactivity together in the dynamic 21st century setting of one of Argos’ digital stores.
Katy B said: “It was too much fun performing last night at the Argos Digital Store! Shout out to the amazing audience and everyone who streamed at home, it’s the first time I’ve ever performed a live gig through YouTube!”
Katy B was joined by up and coming music talent, George Barnett, a regular on online youth broadcast platform SB.TV, with over 50+ million YouTube views. George treated guests and online viewers to a set highlighting his multi-instrumental talent, performing his latest tracks3 Statues, Reflection and Animal Keeper.
The live music spectacle was followed by a UK first, as the digital store audience and online viewers watched and took part in a Google+ Hangout streamed live for the first time through YouTube. The Hangout invited guests and viewers to share their thoughts on emerging British talent and new technologies on the music scene. It was hosted by a panel of music industry experts including, Luke O’Connor – SB.TV Label Manager, Drew Lam – label relations at Spotify and George Barnett.
Stephen Vowles, Marketing Director at Argos, said; “We are really excited about our transformation and we want all customers, new and existing, to realise how much Argos is changing. To mark this, we wanted to celebrate with a big bang moment, bringing music from headline artist Katy B, together with an opportunity for our customers to interact live through social media, all against the backdrop of one of our technology-led digital stores.”
Argos’ digital concept stores are one of its biggest ever developments – it now has 48 stores across the UK which offer Fast Track 60 second collection for online orders, and tables of iPads for shopping instead of the traditional laminated catalogues, pencils and stock checker machines.
In October 2012, Argos announced a five-year transformation plan to reinvent itself as a digital retail leader: to transform Argos from a catalogue-led business to a digitally-led business.
Notes to Editors:
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Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.
In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.