Toys“R”Us announces the return of its “Great Trade-In” event beginning February 1 through February 29

Toys“R”Us, Inc. Urges Consumers to Rid Their Homes of Recalled and Outdated Baby Products During Highly Anticipated Trade-In Event Starting February 1, with Early Access for Loyalty Members Beginning January 29

WAYNE, NJ, 2016-Jan-28 — /EPR Retail News/ — Toys“R”Us, Inc. today announced the return of its customer-favorite “Great Trade-In” event, providing consumers with its latest call to action to rid their homes of potentially unsafe, old and secondhand baby gear and furniture in exchange for savings on a new item that meets the latest safety standards. This event will take place at Babies“R”Us® and Toys“R”Us® stores nationwide beginning Monday, February 1 through Monday, February 29. And, new this year, the company’s Rewards“R”Us® loyalty members can take advantage of early access to the in-store event beginning Friday, January 29, by showing their Rewards“R”Us card during checkout.

Click to Tweet: Safety & savings! The #BRUGreatTradeIn is back @Babiesrus & @Toysrus starting 2/1 (& 1/29 for Rewards members)! http://goo.gl/Q8TVZr

During this time, stores will accept any used cribs, car seats, bassinets, strollers, high chairs, infant swings, bouncers, travel systems, walkers, entertainers, play yards and toddler/twin beds, in exchange for a 25% discount on the purchase of a new item, in any of these product categories*. In addition, “R”Us Credit Card holders can receive 30% savings when using their “R”Us Credit Card**. Customers who do not have an item to trade in can take advantage of a 15% discount in-store and online with a coupon available at Babiesrus.com/GreatTradeIn, beginning February 1***.

“One of our cornerstones as the world’s leading dedicated baby products retailer is our commitment to help keep kids safe. We are extremely proud that through our Great Trade-In program, we have enabled parents and caregivers to remove more than 1.1 million potentially unsafe items from the marketplace,” said Reg McLay, Senior Vice President, Babies“R”Us. “As we strive to help parents make the best possible choices as they care for their babies, we look forward to once again hosting this program at our stores nationwide. We strongly encourage parents to use this time to check their baby gear and trade in old items for new ones that meet or exceed current safety standards.”

Since its inception in August 2009, this national safety event has served to draw attention to used baby items still in circulation that are non-compliant with today’s more stringent safety requirements while continuing to raise awareness among parents and caregivers about ways to be proactive where children’s safety is concerned. Many items traded in over the past six years were missing parts or damaged, while others were decades old and showed obvious signs of wear and tear. To date, more than 1.1 million items have been removed from circulation through these efforts.

Brands participating in the Great Trade-In event include Baby Trend®, Britax®, Chicco®, Evenflo®, Graco®, Safety 1st®, Sorelle and more. Daycare centers or other organizations that wish to exchange items in bulk are encouraged to contact their local “R”Us® store prior to returning their used items to ensure adequate availability of new merchandise. There is no limit to the number of items a customer can trade in.

Social media users are encouraged to join in the conversation using #BRUGreatTradeIn on the company’s Babies“R”Us channels, Facebook.com/Babiesrus, Pinterest.com/Babiesrus and @Babiesrus on Twitter and Instagram.

Keeping the Focus on Children’s Safety
Toys“R”Us, Inc. offers the following resources to help parents and caregivers keep their children safe:

  • Dedicated Safety Site: Toysrus.com/Safety features information on the company’s industry-leading safety standards for products sold through its stores and websites, product recall information and a “Safety Experts Say” blog with advice from experts on important child safety initiatives.
  • Recall Notifications: Consumers can sign up for product safety and recall alerts through Toysrus.com/Safety. Current recall information is also posted on easily visible Safety boards at each store location.
  • Tools and Resources: A Product Record List and Eight Steps to Keep Kids Safe checklist are available online at Toysrus.com/Safety and in stores upon request. These tools are designed to help parents keep track of the products in use in their homes so they can act quickly to remove unsafe products from use in the event of a recall.

*Trade-in offer available in-store only. Must be used on regular-priced item. Does not apply to: Gear – Halo bassinets and Maxi-Cosi car seats; doorway jumpers and infant carriers; Baby Jogger, Bugaboo, Mamas & Papas, Peg Pérego, Quinny, Stokke; clearance and Red Hot Deal items. Furniture – Mattresses, gliders/ottomans, special orders and clearance items. Valid 1/29 – 1/31/16 for Rewards“R”Us members and valid 2/1 – 2/29/16 for all other customers.
**Credit Card offer: Subject to credit approval. An “R”Us Credit Card must be used as pay type. Coupon provided in store on day of trade-in. One coupon per trade-in item. Cannot be combined with any other “R”Us offer for same item or on prior purchases.
***15% Coupon Discount: Must use coupon code available at Babiesrus.com/GreatTradeIn. Exclusions and limitations apply. Visit website for more details.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 863 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. has an annual workforce of approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

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Media Contacts:
Toys“R”Us, Inc.
Alyssa Peera
973-617-5634
Alyssa.Peera@toysrus.com

Charles Ferrer
973-617-4947
Charles.Ferrer@toysrus.com

Toys“R”Us® announced its 10th “Great Trade-In” event from January 23 through February 21

Highly Anticipated Event Returns to Babies“R”Us® and Toys“R”Us® Stores Nationwide from Friday, January 23 through Saturday, February 21 to Provide Shoppers the Opportunity to Remove Recalled or Outdated Baby Products from Homes; More Than 1.1 Million Used and Potentially Unsafe Products Removed from the Marketplace Since the Program’s Inception

WAYNE, NJ, 2015-1-21 — /EPR Retail News/ — Toys“R”Us® today announced its 10th “Great Trade-In” event, issuing its latest call to action for customers to rid their homes of potentially unsafe, old and second-hand cribs, high chairs, car seats,strollers and more, in exchange for savings on a new item. Since 2009, the company’s Great Trade-In event has resulted in the removal of more than 1.1 million pieces from the marketplace. That number will continue to grow during its latest event, which begins Friday, January 23 and continues through Saturday, February 21 at Babies“R”Us and Toys“R”Us stores across the country.

As many safety standards have changed significantly over the course of the past six years, numerous older products can be deemed non-compliant in accordance to today’s more stringent requirements. Since August 2009, products traded in as part of this national safety program were missing parts, damaged, or others, that were decades old, showed obvious signs of wear and tear. Through the Great Trade-In, Toys“R”Us continues to raise awareness among parents and caregivers about ways to be proactive where children’s safety is concerned.

Over the duration of the Great Trade-In event, stores will accept any used cribs, car seats, bassinets, strollers, high chairs, infant swings, bouncers, travel systems, walkers, entertainers and play yards, in exchange for 25% savings on the purchase of a new baby item, in any of these product categories. There is no limit to the number of items a customer can trade in*. In addition, consumers who do not have items to trade in will receive 15% off a new gear or furniture item with an in-store only coupon available on Babiesrus.com/GreatTradeIn**.

“The Great Trade-In was conceived to bring attention to the dangers associated with potentially unsafe used items in circulation, and we’re proud this program has to-date helped remove more than 1 million items from the marketplace,” said Hank Mullany, President, Toys“R”Us, U.S. “One of our most important responsibilities as a company is to help parents keep kids safe, and we look forward to once again hosting this popular event in our stores to encourage families to turn in old products in exchange for new ones in-line with today’s safety standards.”

Brands participating in the Great Trade-In event include Britax®, Chicco®, Safety 1st®, Graco®, SorelleTM, Evenflo®and more. Customers may exchange any number of used items, from any manufacturer, in the specified product categories. Daycare centers or other organizations that wish to exchange items in bulk are encouraged to contact their local Babies“R”Us or Toys“R”Us store prior to returning their used items to ensure adequate availability of new merchandise.

Those who participate in this highly anticipated Babies“R”Us event are encouraged to engage in the conversation on social media using #BRUGreatTradeIn.

Additional Safety Resources for Parents and Caregivers

In addition to the Great Trade-In event, Toys“R”Us offers the following resources to help parents and caregivers keep their children safe:

  • Toysrus.com/Safety, the company’s dedicated Safety website, features information on the company’s industry-leading safety standards for products sold through its stores and websites, seasonal tips for preventing accidental injury and product recall information.
  • Recall notifications sent via email by signing up through Toysrus.com/Safety.
  • Current recall information is posted on easily visible Safety boards at each store location.
  • Tools and resources for parents to keep track of the products in use in their homes with a Product Record List and Eight Steps to Keep Kids Safe checklist is available online at Toysrus.com/Safety and in-stores upon request. These tools are designed to make relevant product information readily available in the event of a recall so parents and caregivers can act quickly to remove unsafe products from use.

For more information on the Great Trade-In event, customers can visit Babiesrus.com/GreatTradeIn.

*One coupon per trade in. Cannot be combined with any other “R”Us offer for same item or on prior purchase. Visit Babiesrus.com/GreatTradeIn for complete details.
**Trade in offer and 15% coupon offer available in-store only. Must be regular priced item. Some trade in and 15% coupon exclusions apply.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 893 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 735 international stores and over 210 licensed stores in 36 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

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Media Contact:
Toys“R”Us, Inc.
Linda Connors
973-617-4398
Linda.Connors@toysrus.com