IKEA U.S. focuses on disadvantaged homeless at this year’s product donation program to the American Red Cross

Conshohocken, PA, 2017-May-16 — /EPR Retail News/ — Now in its third year, IKEA U.S. continues its product donation program to the American Red Cross running May 15th – 31st. This year, IKEA is focusing on the vulnerable and disadvantaged homeless in its 45 local markets through its donation of 4,500 ‘Care Kits for the Homeless.’ These kits consist of backpacks packed with necessity items such as a poncho, washcloths, towels, water and food. Each designated location will receive 100 ‘Care Kits for the Homeless’; backpacks, packed by IKEA co-workers to be distributed nationally.

“IKEA wants to help create a better life for the many people and communities touched by our business,” said Evamay Lawson, Head of IKEA US Community Affairs. “Through our partnership with the American Red Cross, we are hoping to extend a hand of help to the homeless families and individuals in our local communities without access to basic necessities.”

Last year, IKEA worked with the Red Cross and donated over 4,000 care packages for the Disaster Responder Program. These comfort care packages consisted of everyday home items, such as: sheets, pillows, towels and toys to help families get back on their feet.

“We are grateful for the IKEA partnership and their focus on helping homeless and vulnerable populations,” said Barb Larkin, American Red Cross Senior Director of Corporate Relationships. ”These kits will provide comfort to thousands of people – including support for the homeless veteran standowns that the Red Cross supports across the country and vulnerable people who have experienced emergencies.”

The Red Cross depends on the generous support of the American public to fulfil its crucial mission. By making a charitable donation to the Red Cross, you are there for millions of people who face emergencies every year and help as they rebuild their lives. Visit redcross.org or call 1-800-RED-CROSS (1-800-733-2767) to make a donation.

About IKEA:
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 392 IKEA stores in 48 countries, including 43 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

Contact:
Mona Astra Liss
IKEA US Corporate Public Relations Director
Mona.Liss@IKEA.com
(610) 834.0180/ext. 5852

American Red Cross:
Anthony Tornetta
Communications Director
Anthony.Tornetta@redcross.org @atornetta
(267) 246.4375

Source: IKEA

IKEA U.S. is one of the 2017 Fortune 100 Best Companies to Work For

Conshohocken, PA, 2017-Mar-10 — /EPR Retail News/ — It was announced today that IKEA U.S. is one of the 2017 Fortune 100 Best Companies to Work For, according to global research and consulting firm Great Place to Work® and Fortune.

IKEA U.S. is grateful to have been selected by Great Place to Work® and Fortune for the second year in a row for the FORTUNE 100 Best Companies to Work For list. The companies on this list are based on employee ratings of their workplace culture; including the level of trust they feel towards their leaders, the pride they take in their jobs, and the camaraderie they experience with co-workers.

“I am very pleased to thank our 15,000 US co-workers for their outstanding contributions in making IKEA a great place to work, and earning a place on the FORTUNE 100 Best list this year,” said Lars Petersson, IKEA US President and CEO. “Our vision to create a better everyday life for the many people, especially our co-workers, has not wavered or changed. It is our backbone and provides a clear framework, guiding us in everything we do. When we remain true to our values – and make decisions and take actions that are consistent with them – we can build long term relationships with our customers and our co-workers.”

IKEA U.S. has recently been recognized among stakeholders, the media and customers for its new parental leave policy. As of January 1, 2017, IKEA has been offering an expanded parental leave benefit for all co-workers who are welcoming a child into their families providing up to 4 months paid time off.* Additionally in January 2015, IKEA implemented a new minimum wage structure based on the local living costs instead of the cost of labor. In January 2016, IKEA raised local minimum wages again. The average minimum hourly wage is $11.87 and all IKEA stores have a minimum wage above $10 per hour. The average hourly pay rate is $15.45/hour.

IKEA U.S. has also been recognized by Glassdoor (October 2016) for Best Companies for Vacation and Paid Time Off; FORTUNE (December 2016) for 50 Best Companies to Work for Diversity and Inclusion; the Human Rights Campaign for 100% index which measures an LGBTQ inclusive workplace, and others.

“The 100 best workplaces are at the vanguard of an emerging movement,” said Michael Bush, CEO of Great Place to Work®. “It’s a movement of great workplaces for all—for people of all backgrounds, geographies and job titles. The 100 best and those that join them are enjoying better business outcomes even as they build a better society.”

In his editor’s letter, Alan Murray, Editor-in-Chief of Fortune, writes: “With each passing year, this list has become more popular and, we think, more important… In a world where companies are no longer measured by the size of their factories or the reach of their storefronts, human capital has become an ever more important determinant of value. The companies that make our list are there, by and large, by choice. They know their business depends on their ability to attract great people.”

This year marks the 20th anniversary of the Fortune 100 Best Companies to Work For list, and 2017 winners continue to show that a high-trust culture fuels better business results. Great Place to Work research shows that list winners keep outperforming the stock market, beating industry rivals when it comes to talent retention and demonstrating higher levels of productivity than peers.

See the full list here: http://for.tn/2mJQvIB

*Co-workers who have been with IKEA for over one year can take a combined three months of parental leave, receiving 100% of their base wage for the first 6 weeks of parental leave and 50% for an additional 6 weeks. Three or more years, co-workers can take a combined four months of parental leave, receiving 100% of their base wage for the first 8 weeks and 50% for an additional 8 weeks.

Contact: IKEA U.S. Corporate PR Director, Mona Astra Liss, 610.834.0180, ext. 5852
Mona.Liss@IKEA.com

About Great Place to Work®
Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces lists and workplace reviews, Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. In the United States, Great Place to Work produces the annual Fortune “100 Best Companies to Work For®” and a series of Great Place to Work Best Workplaces lists, including lists for Millennials, Women, Diversity, Small and Medium Companies and over a half dozen different industries. Great Place to Work® provides executive advisory and culture consulting services to businesses, non-profits, and government agencies in over 50 countries across six continents.

ABOUT IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 392 IKEA stores in 48 countries, including 43 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

SOURCE: IKEA Systems B.V.

IKEA U.S. helps customers fulfill their wish lists with the launch of new gift registry

Whether for a Wedding, Baby Shower, Housewarming Party – or Other Special Moment – Customers Can Create a “Wish List” Choosing from Thousands of Affordable Products for Every Area of the Home

Conshohocken, PA, 2017-Feb-15 — /EPR Retail News/ — IKEA U.S. announces today (February 13, 2017) a new gift registry which allows customers to create and fulfill wish lists for weddings, baby showers, housewarmings, back to college, or any other special occasion. Whether seeking cozy bedding, the perfect set of wine glasses, a new crib or even a new kitchen, shoppers can easily choose their favorites from thousands of affordable products for every area of the home to add to their registry. To celebrate the new registry, IKEA is offering the chance for three registry entrants to win a $1,000 IKEA gift card to use for their special moment (giveaway period is 2/14/17 – 5/31/17).* IKEA will also offer registrants additional giveaways, prizes – and other surprises! – on an ongoing basis.

“A gift registry has been on our customers’ wish list for years,” said Ashley Wahl, IKEA Gift Registry Project Leader and CRM Specialist. “The new IKEA Gift Registry makes it easy for your loved ones to help you celebrate your special moments, whether it’s your wedding day, a new baby, an exciting move—or just any other reason to shower you with love. We’re thrilled to be able to now offer them this service and to play a small part in helping people celebrate special moments in each other’s lives.”

IKEA Gift Registry:
To create a registry, customers can choose from several options:
1)Download the IKEA Gift Registry app (available for iOS and Android; text “Registry” to 62345 to receive link to download)
2)Visit the IKEA Gift Registry website (www.IKEA-USA.com/registry)
3)Go to an IKEA store and use the IKEA Gift Registry kiosk.

The IKEA Gift Registry is powered by IKEA FAMILY, so to create a registry, shoppers must be a registered IKEA FAMILY member** (simply log in using an existing account, or sign up for IKEA FAMILY – the free IKEA loyalty program – when creating the registry account).

Adding items to a registry list is easy. When in-store, the IKEA Gift Registry app can be used to scan product barcodes, manually enter article numbers or to capture and add entire room settings (multiple products) using the special “snap photo” function. The “snap photo function” also allows shoppers to add IKEA services – like home delivery or delivery with assembly – to their list. On the IKEA Gift Registry website, shoppers can add products by entering their article numbers or by searching/choosing from a categorized product list. Registrants can also select product suggestions from the inspiration section, as the website features gift ideas for any occasion, from weddings to baby basics to new home needs. Additionally, users can add items to their list directly from the IKEA website product pages (www.IKEA-USA.com).

Once completed, the registry list can be shared with guests via text message, email or social media. Users can manage their registries online or on-the-go with their mobile device and can follow what friends and family have purchased, read messages from guests and to send thank you notes.Purchasing products from the IKEA Gift Registry is also easy! Guests can obtain the registry list from the kiosk in the local IKEA store or from the website (www.IKEA-USA/registry). There are four ways to purchase from the registry:

1)Chip-in: Via the IKEA Gift Registry site, users can “chip in” a desired dollar amount towards the total purchase price of the product, a great option for big-ticket items.***
2)Add to Gift Card: Via the IKEA Gift Registry site, users can virtually “buy” an item; the value is then applied to an IKEA Gift Card, as opposed to buying the physical product.
3)Buy Online: Users can purchase a registry item online at IKEA-USA.com and choose to have an item sent to them or directly to the recipient.
4)Buy In-Store: Users can purchase a registry product in any IKEA U.S. store.

For more information on the new IKEA Gift Registry, visit www.IKEA-USA.com/registry. To download the IKEA Gift Registry app, visit the app store (iOS and Android) or text “REGISTRY” to 62345 to get a link to download the app.

The IKEA Gift Registry Giveaway
To celebrate the new registry, IKEA is offering the chance for three registry entrants to win a $1,000 IKEA gift card to use for their special moment (giveaway period is 2/14/17 – 5/31/17).* To enter, customers must create an IKEA registry between February 14, 2017 and May 31, 2017. No purchase necessary. For official rules and additional information about the “IKEA Gift Registry Giveaway,” visit www.IKEA-USA.com/registrylink.

IKEA will also offer registrants additional giveaways, prizes – and other surprises! – on an ongoing basis.

* The Giveaway begins at 12:00:01 AM (ET) on 2/14/2017 and ends at 11:59:59 PM (ET) on 5/31/2017. Visit www.IKEA-USA.com/registrylink for Giveaway rules.

** IKEA FAMILY is a free loyalty program with benefits such as product discounts, free coffee or hot tea in the restaurant, 90 day price protection, extra Småland time, special offers, ideas and inspiration, and more. Visit IKEA FAMILY for more information.

*** Chip-in is only available on single items greater than $50 in value. Not available if registry creator adds 2 or more of an item to their registry

**** Not all IKEA products are available to purchase online. To find out if a product is available to purchase online, when looking at the registry list online on the IKEA Gift Registry website, click on “purchase” to reveal the purchase options for a specific item. Adding the registry number in the shopping cart during the online checkout process will ensure the purchase is attributed to registry. To do this, enter the registry number in the “IKEA FAMILY card number” field in the shopping cart at checkout.

***** Present a gift registry print out or pull up and present the registry number and barcode via a mobile device to the cashier at checkout. The cashier will scan the registry barcode at the register. If the product has a special IKEA FAMILY price, it will be applied once the barcode is scanned as well.

ABOUT IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 392 IKEA stores in 48 countries, including 43 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

Press Contact:
Kathy Boerner
Kathy.Boerner@Ketchum.com
646-935-3914

Source: IKEA

IKEA U.S. to sell only cage-free eggs in all its U.S. restaurants

Conshohocken, PA, 2016-Sep-27 — /EPR Retail News/ — IKEA U.S. announced that as part of its commitment to sustainable food offerings, it will only be selling cage-free eggs* in all its IKEA U.S. restaurants. This supply chain improvement also supports the well-priced food offerings at all IKEA restaurants.

“At IKEA, we want to improve our contribution to a better everyday life through a wider offer of delicious, healthy food that is sustainably produced and well-priced. We trust this latest transition to offering cage-free eggs in all our restaurants will be meaningful to our customers while influencing the advance of animal welfare,” stated Gerd Diewald, IKEA US food manager.

“We are pleased to support IKEA in their transition to serving only cage-free eggs in their restaurants in the U.S. IKEA sets an impressive standard for businesses wanting to give their customers humane and wholesome options. They know that people want food choices that better reflect their core values including sustainability, positive impact, compassion and health. Making the switch to serving only cage-free eggs can deliver that. We applaud IKEA for giving hens in the U.S. a better life,” stated Darren Vanstone, corporate engagement manager for World Animal Protection.

Why cage-free eggs?
IKEA believes that good animal welfare practices is an important criteria for high quality food products, and offering cage-free eggs is integral to the food offering. It’s also good for people and the planet, and good for the business.

Cage-free eggs means the chickens are housed in an open concept barn with access to a nest box, perches and scratch area. The chickens are given 147 square inches of space per bird with plenty of room to move around, nest and roost. IKEA restaurants also serve chickens raised with no antibiotics.

IKEA announced in April 2015 that its restaurants would be serving a new veggie ball, GRÖNSAKSBULLAR, a good alternative to the popular IKEA meatball, offering tasty chunks of vegetables and a good protein level to support a main meal. Then later in September, IKEA announced it would only sell and serve fish and seafood in its stores from sustainable and responsible sources certified by the Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC). This includes all IKEA salmon, certified by the ASC, and all wild caught fish and shrimp served and sold at IKEA, independently certified by the MSC.

*Came into effect August 2016. Whole egg products come from shelled eggs

World Animal Protection’s Top 10 facts about the flock
The inner lives of the intelligent and social hen and the real deal on the eggs they lay

  • A big impact: There are 300 million egg laying hens in North America (about 28 million in Canada and the rest in the U.S.) living in small cages
  • On most farms: Each hen is forced to live her life in a space smaller than an iPad. She has little room to stretch her wings or turn around
  • Be a hero for hens: We have a responsibility to treat the animals who produce our food with respect. Choosing cage-free eggs (organic, free range, free run) gives hens a better life and supports producers and businesses who are doing it right
  • What’s in a name: Cage-free/free run labels mean the hens who lay those eggs can move freely in a barn and express behaviors like dust bathing; free range labels mean hens may also get access to the outdoors
  • A positive trend: Changing consumer attitudes means that leading businesses and chefs are making the switch to cage-free.
  • More than Facebook friends: Chickens form complex social relationships and like hanging out with their peers. A hen can recognize and remember up to 100 other chickens and even tell people apart.
  • Almost an egg a day: The average hen lays over 300 eggs per year
  • A unique family tree: Chickens are the closest living relative to the Tyrannosaurus Rex. And a chicken was the first bird to have its genome sequenced.
  • Sweet dreams! Like people, chickens experience REM (rapid eye movement) sleep, which enables them to dream (probably about endless fields of worms!)
  • A global presence: Humans and chickens have lived together for thousands of years and chickens are one of the few domesticated animals found worldwide.

About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 340 IKEA Group stores in 28 countries, and 40 franchises. There are 42 IKEA stores in the US. In FY 16, IKEA Group had 783 million visitors to the stores and 2.1 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, www.youtube.com/IKEAUSA, www.theshare-space.com, www.theshare-space.com/en/Blog

Contact:
Mona Astra Liss
IKEA Corporate PR Director
Mona.Liss@IKEA.com
610.834.0180, ext. 5852

Source: IKEA

IKEA U.S. ‘Feeding the Future’ program raised over $350,000 during its June campaign

Conshohocken, PA, 2016-Jul-27 — /EPR Retail News/ — Now in its third year, the IKEA U.S. ‘Feeding the Future’ campaign raised over $350,000 during its June campaign. These donations will help provide more than 3.8 million meals for children and families in local IKEA communities through Feeding America®, the nation’s leading domestic hunger-relief organization.

IKEA U.S. thanks its customers for their generous contributions to the IKEA in-store program, which ran June 1–30, 2016 to support local Feeding America member food banks located in IKEA U.S. store communities.

For each purchase of select IKEA healthy kids meals, IKEA U.S. donated $1 to Feeding America. Additionally, IKEA U.S. customers were able to donate $1 at the register at all IKEA cash lanes, customer restaurants, IKEA Bistros and Swedish Food markets.

“Again, our U.S. customers have shown us that supporting our ‘Feeding the Future’ program has great importance in their communities. IKEA is committed to healthy eating and working along with Feeding America helps to support those in need and gives our customers an opportunity to support their local food banks,” commented Gerd Diewald, IKEA U.S. Food Manager.

“One in seven people struggle with hunger in America, including 15 million children,” said Nancy Curby, Vice President of Corporate Partnerships at Feeding America. “We are thankful to IKEA US for its commitment to fighting hunger and for supporting children and families in need.”

Feeding America Food Bank Network
The process of getting food to hungry Americans requires a dynamic infrastructure and sophisticated management. Feeding America secures donations from national food and grocery manufacturers, retailers, shippers, packers and growers – and from government agencies and other organizations. Feeding America then moves donated food and grocery product to member food banks.

The food banks in turn distribute food and grocery items through food pantries and meal programs that serve families, children, seniors and others at risk of hunger. Last year alone, the Feeding America network distributed more than 3.5 billion meals to people in need.

The Feeding America nationwide network of food banks also supports programs that improve food security among the people served; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.

About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 330 IKEA Group stores in 28 countries. Additionally, there are 42 IKEA stores run by franchises. There are 42 IKEA stores in the U.S. In FY 15, IKEA Group had 771 million visitors to the stores and 1.9 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, www.youtube.com/IKEAUSA, www.theshare-space.com, www.theshare-space.com/en/Blog

About Feeding America
Feeding America is a nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantriesand meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

For further information, please contact:
Mona Astra Liss
IKEA US PR Director
Mona.Liss@IKEA.com
610.834.0180, ext. 5852

Source: IKEA

IKEA U.S. #TogetherWeEat Food Truck to visit Chicago and New York City in July

Limited Time Food Truck to Visit Chicago and New York Offering Free IKEA Meatballs and Communal “Pop Up” Seating

CONSHOHOCKEN, PA, 2016-Jun-24 — /EPR Retail News/ — IKEA U.S. announced today that the #TogetherWeEat Food Truck, a limited-time mobile food truck celebrating how food connects people, will hit the road this summer to encourage consumers to take a moment from their busy day, relax with a friend, and enjoy an IKEA snack together. The truck will visit two cities in July – Chicago and New York City – to surprise and delight the public with free IKEA meatballs and other treats, as well as communal “pop-up” seating areas furnished by IKEA.

The food truck will visit Wicker Park Fest in Chicago (July 23 & July 24) and BRIC Celebrate Brooklyn! Festival in Brooklyn, NY (July 30), as well as make “surprise” stops at various locations in these two cities. Visitors to the truck will get a free sample of three IKEA meatball creations made from IKEA chicken, veggie and Swedish meatballs: the Buffalo Chicken Bite, the Veggie California Stack and the KÖTTBULLAR with Lingonberry

“We wanted to allow consumers to taste a variety of delicious and healthy food options found at IKEA Restaurants and IKEA Swedish Food Markets,” said Peter Ho, head of food-product development at IKEA U.S. “But even more than that, we wanted to create an environment that encourages people to gather and enjoy these treats together.”

Communal pop-up seating areas stationed near the food truck at select stops will be outfitted with IKEA furniture and home furnishings. IKEA LATTJO table games, trivia cards and other conversation games will also be available to encourage great conversation with friends, family and other fellow eaters.

“At IKEA, we understand the great power of food in bringing loved ones together, whether that’s over morning pancakes in the kitchen or an afternoon snack at the park,” said Lisa Hajra #TogetherWeEat project leader at IKEA. “Simply being together to talk, share, discuss and laugh over a delicious meal is just as important as the food itself, which is why this year, we’re celebrating all the ways in which food connects people.”

The IKEA #TogetherWeEat Food Truck follows the recent IKEA “Together, We Eat” contest launched last fall, which celebrated how food brings people together through a search for the best stories behind cherished family recipes and food traditions.

To find out more about the IKEA #TogetherWeEat Food Truck, including menu offerings and time/location details for Wicker Park Fest in Chicago and BRIC Celebrate Brooklyn! Festival in Brooklyn, NY, please visit www.TogetherWeEat.com/FoodTruck.

To follow the IKEA #TogetherWeEat Food Truck as it makes its way through Chicago and New York City in a series of “surprise” stops this July, follow IKEA on Twitter @IKEABolingbrook, @IKEA_Schaumburg and @IKEA_Brooklyn.

To download images from the IKEA #TogetherWeEat Food Truck and additional assets, including recipe and event images (available post-events), please visit:

https://drive.google.com/drive/folders/0B44PLg4_2UEdaUY0Y09ud0UyVg or contact Kathy Boerner (Kathy.Boerner@Ketchum.com).

ABOUT IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. here are currently more than 385 IKEA stores in 48 countries, including 42 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

Media Contact:

Kathy Boerner
646-935-3914
Kathy.Boerner@Ketchum.com

Source: IKEA

IKEA U.S. co-workers returns from IWitness Ambassador trips

Assistance Critical to Enabling Red Cross to Respond to Disasters in the United States

Conshohocken, PA, 2016-Jun-15 — /EPR Retail News/ — IKEA U.S. announced today that ten IKEA U.S. co-workers have returned from their IWitness Ambassador trips; five went to Cambodia to visit and experience the IKEA Foundation funded ‘Soft Toys for Education’ programs managed by Save the Children and five others visited the IKEA Group Wind Farm in Cameron, Texas.

The Cambodia trip was a meaningful experience for co-workers to learn more about the IKEA Foundation’s ‘Soft Toys for Education’ campaign. Since 2003, this program has contributed $97.7 million (€88 million) to Save the Children and UNICEF, helping to increase school attendance for some of the world’s most marginalized and vulnerable children. Funds have also helped train teachers, provide educational materials and improve child protection systems in schools and communities.

The trip to Cameron, Texas was arranged to view the Cameron wind farm. For background, in November 2015, The IKEA Group purchased its second wind farm in the United States from Apex Clean Energy: a 165-megawatt wind farm in Cameron County, Texas. This represents the single largest renewable energy investment made by the IKEA Group globally to date. The wind farm will contribute significantly to the IKEA Group 2020 goal of producing as much renewable energy as the total energy the company consumes globally. The Cameron Wind farm is now fully operational.

The IKEA IWitness Ambassador Program supports understanding how improving opportunities for children and their families has great value. Each year, IKEA U.S. co-workers travel around the world to witness first-hand what a difference IKEA support makes in the lives of children and refugees. On a national level, IKEA co-workers experience IKEA U.S. environmental programs. These ‘IWitness Ambassador’ co-workers are selected based on their video and personal applications that include their experience and interest in social and environmental programs.

In 2016, 14 IKEA U.S. co-workers have participated in three different IWitness trips: four co-workers have traveled to rural West Virginia to visit Save the Children literacy programs funded by IKEA USA; five co-workers traveled to Cambodia to visit educational programs funded by the IKEA Foundation Soft Toys for Education program; and five co-workers traveled to rural Cameron, Texas to see the most recent IKEA U.S. wind farm purchase.

The IWitness program is just one of many reasons why IKEA is a great place to work. IKEA U.S. was recently listed on the 2016 FORTUNE 100 Best Companies to Work For® List, which highlighted the company’s strong culture and values of humbleness, willpower, simplicity, and togetherness and enthusiasm.

To see the co-workers’ experiences, click here: https://www.instagram.com/ikeausajourneys/

For further information, please contact:
Mona Astra Liss, IKEA US PR Director, Mona.Liss@IKEA.com, 610.834.0180, ext. 5852

About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this visionby offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 328 IKEA Group stores in 28 countries. Additionally, there are 40 IKEA stores run by franchises. There are 41 IKEA stores in the U.S. In FY 15, IKEA Group had 771 million visitors to the stores and 1.9 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, www.youtube.com/IKEAUSA, www.theshare-space.com, www.theshare-space.com/en/Blog

About Save the Children:
Save the Children (www.savethechildren.org) invests in childhood – every day, in times of crisis and for our future. In the U.S. and around the world, we are dedicated to ensuring every child has the best chance for success. Our pioneering programs give children a healthy start, the opportunity to learn and protection from harm. Our advocacy efforts provide a voice for children who cannot speak for themselves. As the leading expert on children, we inspire and achieve lasting impact for millions of the world’s most vulnerable girls and boys. By transforming children’s lives now, we change the course of their future and ours. Follow us on Twitter and Facebook.

IKEA U.S. announces results of the third annual IKEA Life at Home Report

Survey Results Indicate that Home Extends Beyond the Physical Space and that People Consider the Home Primarily a Place for Relationships

CONSHOHOCKEN, Pa., 2016-Jun-09 — /EPR Retail News/ — IKEA U.S. announced today the results of the third annual IKEA Life at Home Report, which explores the life at home of people all over the world. Surveying more than 12,000 people in twelve cities across the globe, this year’s Life at Home Report explores people’s definition of what makes a home from four basic perspectives: Space, Things, Relationships and Place. The results reflect global perceptions, both anticipated and surprising, of what ingredients form a home, what is happening within these areas, and how people really think and feel about their homes.

“We are always curious about people’s lives. In a world that is constantly changing, it becomes increasingly important to understand more about new ways of living and what is important for people’s perception of a good life at home. IKEA wants to be a catalyst for change by having an even better understanding of people’s emotional and personal attachment to their homes,” says Mikael Ydholm, Research Manager at IKEA of Sweden.

One of the major learnings from the 2016 Life at Home Report is that what makes a home is being redefined. As opposed as just being defined as a physical place (20%), the survey shows that people primarily define home as a place for relationships. Almost half of the respondents (48%) say that they think of home aswhere they have their most important relationships. Spending time with friends and family at home is what people do most (63%) to create the feeling of home. However, the survey also shows that social relationships need to be balanced with time spent alone – more private space is what people want most of all to increase their well-being at home (29%). We need our homes to be flexible enough to provide privacy and to foster relationships

Another key finding from the survey is that home is extending outside the four walls – especially among the younger generation. 38% of respondents consider theirneighborhood as part of their homes and nearly one in three (29%) wouldrather live in a smaller space in a neighborhood they love than in a larger space in a neighborhood they don’t care about. And only 37% of Millennials (18-29) feel most at home in their actual residence.

Additionally, technology and compact living influence people’s feelings and behaviors when it comes to relationships at home. Virtual connections can now enable us to be alone, together. Almost one in four (23%) think that it is more important to have good Wi-Fi than to have social spaces in the home in order to nurture their relationships. Additionally, nearly one in five (19%) feel that it ismore important to keep in touch with friends and family online than to invite them to their homes. However, the main barrier for relationships at home is that people use their devices to a greater extent, indicating that technology can both limit and enable relationships at home.

“Understanding life at home is at the core of our business. We use insights about people’s real needs, dreams and aspirations in our design and product development. We’re on a journey to gain greater insights into how we can help make people’s home lives better and more meaningful,” says Marcus Engman, Design Manager at IKEA of Sweden.

The IKEA Life at Home Report aims to increase awareness of and spark conversation about what better everyday living in the home actually means. Previous reports took a closer look at morning routines and at how people meet and eat in and around the kitchen. This year’s survey was carried out in April and May 2016 in 12 cities: Berlin, London, Madrid, Moscow, Mumbai, New York, Paris, Shanghai, Stockholm, Sydney, Toronto and Zurich. The survey resulted in more than 12,000 responses.

Click the link to explore the IKEA Life at Home Report 2016.

ABOUT IKEA

Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. here are currently more than 385 IKEA stores in 48 countries, including 42 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest

Media Contact: Stephanie Glessner
646-935-4244
Stephanie.Glessner@Ketchum.com

IKEA U.S. announces the results of the Together, We Eat contest

Three Grand Prize Winners Share the Recipes and Stories Behind Beloved Family Dishes

CONSHOHOCKEN, PA, 2015-12-17 — /EPR Retail News/ — Today IKEA U.S. announced the results of the Together, We Eat contest, a quest launched earlier this year to find the fifty best consumer stories behind cherished family recipes. The contest celebrated the power of food and how the many activities around it – from preparing to serving to eating – bring loved ones together in and around the kitchen.

Three grand-prize winners were selected from 4,617 total entries across three contest themes:

  • Wintertime Favorites (Cool Weather & Comfort Food Dishes): Megan Hoffman from Rancho Palos Verdes, Calif. with “Our Doughball Tradition”
    • This pierogi recipe dates back five generations, beginning with Megan’s great-grandmother. Having been passed down generation to generation, the making of the traditional Hungarian dish is an event for the whole family every Christmas Eve, with fathers, uncles, cousins and brothers pitching in to create the pierogis, while the women of the family engage in an annual tradition of craft-making.
  • Serving Up Spring (Fresh Ingredients from Garden to Table): Amy Whitefrom Manchester, Conn. with “Good Fences Make Good Neighbors”
    • Living across the street and having witnessed her neighbor, Barb’s beautiful vegetable garden flourishing, Amy was inspired to start a garden of her own. Today, the neighbors engage in an ongoing friendly rivalry – whose tomatoes are reddest? Whose onions are bigger? The best part is being able to share the fruits of their labor together. One recipe in particular – a Spring Onion and Ricotta Fresca Tart is a group favorite and neighborhood tradition. Barb’s always willing to open her garden for anything Amy needs to make it, so long as she shares!
  • Social Summer (Picnics, Cookouts, Reunions & More): Carol Powell from Williamsburg, Ky. with “The Powell Family Homegrown Salsa”
    • This salsa recipe is a labor of love, beginning with the fresh herbs and vegetables grown by Carol and her husband in their garden. What began as a solution to an overflowing crop of homegrown Roma tomatoes has resulted in a cherished recipe and family tradition – picking and dicing veggies and canning a deliciously fresh homegrown salsa, perfect for sharing at summertime get-togethers.

Judged on relevance to the Together, We Eat theme, originality & creativity of the entry and overall storytelling, the winners’ stories bring to life the idea of food as the great connector, representing the supreme power of food in gathering loved ones together – from growing and sourcing ingredients, to chopping, dicing, serving and ultimately sitting down together at the table.

Hoffman, White and Powell will each receive a prize package including a $1,500 IKEA gift card, a trip for two to New York City and a photo shoot / spread to be included in a future issue of O, The Oprah Magazine and a “Dinner Party Kit” consisting of IKEA kitchen-related products.

Additionally, a total of 47 first-prize winners across all categories were awarded a $250 IKEA gift card. All 50 recipes and stories will be featured on TogetherWeEat.com/contest at various points throughout the year, starting with the three grand prize winners.

“These and the thousands of other wonderful stories we read really exemplify the idea that there is so much more to food than food,” said Lisa Hajra, Together, We Eat Project Leader for IKEA. “Having shared just a few examples of treasured family food moments, we hope to inspire people to create more food-related memories together in what we often refer to as the heart of the home – the kitchen.”

Together, We Eat is a part of a yearlong IKEA effort focusing on everyday life in and around the kitchen – celebrating the many treasured moments that happen there and simple solutions as they relate to growing, cooking, serving and storing food.

For more information and to learn more about the Together, We Eat winners and their stories, please visit TogetherWeEat.com/contest.

About IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 377 IKEA stores in 47 countries, including 41 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

Media Contact: Allie Bostwick
646-935-4118
allie.bostwick@ketchum.com

SOURCE: Inter IKEA Systems B.V.

IKEA U.S. greets its co-workers happy holiday with Roku 2 streaming media player

Conshohocken, PA, 2015-12-10 — /EPR Retail News/ — IKEA co-workers across the U.S.1 received a Roku 2 streaming media player as a ‘thank you’ holiday gift. This was another opportunity for IKEA to show gratitude to its co-workers and say ‘happy holiday’. Just a few days prior, IKEA Group thanked its co-workers with a contribution of $1,182 * into their Tack! Retirement funds.

“IKEA is a great place to work and we’re always looking for ways to make a positive contribution to our co-workers’ lives. With our annual holiday gift, it’s another token of appreciation and gratitude to each and every co-worker. No matter what the level or position, every member of the IKEA team is important and contributes to our success,” commented Lars Petersson, IKEA U.S. President. “This year we are giving co-workers a gift that the entire family can enjoy.”

With thousands of home visits each year, IKEA understands life at home including how new media technology is impacting our home entertainment lifestyles. The Roku 2, a leading web TV device 2, makes it easy to watch a wide range of free channels, subscribe to popular streaming services – like Netflix and Hulu Plus – rent the latest TV episode, or own a major blockbuster. CNN.com’s recent ‘Guide to the Holidays’ listed the Roku 2 on their ‘Great gadget gifts for $100 or less.’

1. Includes all regular and part-time IKEA U.S. co-workers. Does not include hires after November 27th, 2015 or seasonal co-workers. *Plus an additional $140 in ‘re-allocation’ from co-workers who left IKEA before working three full years. Total is $1,322. All full-time co-workers within a country will receive the same amount regardless of unit, position, or salary level. Part-time co-workers will receive a proportional amount in relation to hours worked. Global goals need to be met first for Tack! contributions. The annual funding is divided between all IKEA Group countries, based on each country’s proportion of the total salary and wages. Eligibility for Tack! is based on an IKEA co-worker being actively employed with IKEA for a full fiscal year (September 1-August 31). Money is vested after working three full years and available at retirement age (59 ½.) If a co-worker leaves before working three full fiscal years in a row, the money in their Tack! fund will be removed and re-allocated to other eligible co-workers. 2. Web TV is the genre of original television content produced for broadcast via the World Wide Web, accessible through Wi-Fi.

For further information, please contact: Mona Astra Liss, US Corporate PR Director, Mona.Liss@IKEA.com, 610.834.0180, ext. 5852

About IKEA Group The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 328 IKEA Group stores in 28 countries. Additionally, there are 40 IKEA stores run by franchises. There are 41 IKEA stores in the U.S. In FY 15, IKEA Group had 771 million visitors to the stores and 1.9 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, www.youtube.com/IKEAUSA, www.theshare-space.com, www.theshare-space.com/en/Blog

SOURCE: IKEA Systems B.V.

IKEA to host its Swedish Crayfish Party in the restaurants of participating IKEA U.S. stores on Friday, September 18

Tickets Available for $18.99 Adults / $4.99 Kids 12 & Under; Discounted Prices for IKEA FAMILY* Members

CONSHOHOCKEN, Pa., 2015-8-24— /EPR Retail News/ — IKEA will be hosting its Swedish Crayfish Party – an all-you-can-eat Swedish crayfish buffet – in the restaurants of participating IKEA U.S. stores** on Friday, September 18. A Swedish tradition, the Crayfish Party dates back to the 1800’s when restrictions were placed on crayfish fishing season. August marked the beginning of crayfish season or the “crayfish premier.” To celebrate, families and friends would host late summer parties – congregating in paper hats and colorful crayfish-themed bibs – to enjoy good food and good company.

This season, IKEA is inviting everyone to join in the fun! Tickets are available at your local IKEA store for only $18.99 per person or $4.99 for kids 12 and under (IKEA FAMILY* members eat for $14.99 per person or $2.99 for kids 12 and under), for an all-you-can-eat buffet featuring crayfish, cucumber salad and more.

“Food – and all the activity around it – brings people together,” said Patricia Meumann, IKEA Food Manager. “In Sweden, the Crayfish Party or ‘kräftskiva’ is a loved and celebrated food tradition that brings friends and families together, and we are excited to share this piece of our culture with our customers.”

The IKEA Crayfish Party menu*** includes:

  • Crayfish
  • Tossed green salad
  • Cucumber salad
  • Hardboiled eggs with mayo and shrimp
  • Rhode Island salad with crayfish
  • Najad Salmon with Horseradish or Gravad Lax with Mustard Sauce
  • Crispbread
  • Crisprolls
  • Soft bread
  • Thin bread
  • Assorted Swedish cheeses
  • Meatballs with lingonberries
  • Mashed potatoes
  • Boiled dill new potatoes
  • Cookies and assorted desserts
  • Coffee, tea, fountain beverages

Seating is limited, so those who are interested are encouraged to purchase tickets early at their local IKEA store. To locate and contact the nearest IKEA store for more details – including local seating times – visit the “Store Locator” page on www.IKEA-USA.com and enter your city/state or zip code.

If you can’t make it to your local store to celebrate, consider hosting your own Swedish Crayfish Party with the following items (available at IKEA):

  • KRÄFTOR Frozen crayfish in brine ($18.99): Boiled crayfish in brine with spices. Defrost and serve cold with bread, cheese, various traditional smorgasbord dishes. (Click HERE for tips on how to peel a crayfish).
  • KRÄFTSKIVA FESTPAKET Crayfish party pack ($6.49): The most essential crayfish party accessories (for 4 people); crayfish hats, crayfish bibs, crayfish napkins, crayfish garland and songbooks.
  • KRÄFTSKIVA LYKTA Lantern for crayfish party ($2.99): A paper lantern with a moon motif for use when having a traditional Swedish crayfish party.

* IKEA FAMILY is a benefits program that offers membership perks including special product discounts, sneak previews, free coffee and tea in the IKEA Restaurant, and more. Consumers can sign up for the free program online or in-store.

** IKEA Carson will not host a Crayfish Party in 2015.

*** Menu is subject to change due to product availability.

About IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 360 IKEA stores in 47 countries, including 40 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

Contact: Kathy Boerner
kathy.boerner@ketchum.com

IKEA U.S. launches new kitchen system called SEKTION

CONSHOHOCKEN, PA, 2014-9-19— /EPR Retail News/ — Starting February 2, 2015, IKEA U.S. will begin selling a new kitchen system called SEKTION, which will replace the current AKURUM system. SEKTION is a more modular system and will offer new opportunities for better use of the interior space inside each cabinet plus an option for integrated lighting. The AKURUM and SEKTION systems are not compatible.

Homeowners can continue to plan and purchase the current IKEA kitchen system, AKURUM, until February. Rated by customers as “Highest in Customer Satisfaction” in the J.D. Power 2014 U.S. Kitchen Cabinet Satisfaction Study, IKEA AKURUM kitchen cabinets are a great value. In fact, 7.7 million AKURUM kitchen cabinets have been sold since its introduction in 1995. IKEA will continue to honor the 25-year limited warranty on AKURUM kitchens after it is retired.

SEKTION will be comparable in price to AKURUM. A Q&A is available HERE; more product details and complete pricing for the new SEKTION kitchen system will be available in February.