Sainsbury’s expands its line-up of sportswear brands with officially licensed NFL clothing

Sainsbury’s expands its line-up of sportswear brands with officially licensed NFL clothing

 

  • Tie-up with NFL builds on Sainsbury’s growing line-up of sportswear brands
  • Initial online launch includes 8 T-shirts for each team playing in sold-out London games
  • Wider in-store offer with vintage-effect T-shirts, team hoodies and sweats will follow
  • American football is growing in popularity in the UK, with 13 million fans

London, 2017-Aug-10 — /EPR Retail News/ — As more Brits become fans of American football, Sainsbury’s has launched an exciting new partnership with America’s National Football League (NFL), to sell officially licensed sports apparel ahead of the start of the NFL season in September.

It’s the first time that officially licensed NFL clothing has been sold by a UK supermarket and the initiative strengthens Sainsbury’s existing line-up of successful sports brands which includes Russell Athletic, Admiral and the British Lions and Six Nations rugby kit.

This week and ahead of the NFL International Series taking place in London this summer, team T-shirts for all eight teams playing in the UK will be available on the Tu clothing website (£14). A range of NFL and American football inspired vintage-effect T-shirts are also on offer online and will become available in 123 stores nationwide from August.

To celebrate the end of the season and the Super Bowl, even more NFL team T-shirts, hoodies and sweatshirts will come on stream.

The NFL currently has 13 million UK fans1 and the sport is rapidly gaining more followers.  All four NFL games being played at Wembley and Twickenham this summer – the most London has ever hosted – have sold out.

The NFL collection joins a growing stable of sports brands on offer at Sainsbury’s. The retailer has recently seen a strong performance from its first official British Lions collection, as well as its well-established Six Nations rugby merchandise. Sainsbury’s has also sold clothing for Euro and World Cup Football tournaments.

Sainsbury’s Commercial Director, James Brown, said: “American football has become hugely popular in the UK, so we’re really excited that our customers can show their support with high quality, official NFL sportswear from Sainsbury’s. We’ve got a great track record on clothing for British sporting events and we’re confident that we’re onto another winner with our NFL licensed sportswear.”

Sainsbury’s is the UK’s sixth biggest clothing retailer by volume and tenth by value. Over the past three years, Tu clothing sales have grown by more than 20 per cent.

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Graduate Fashion Week partners with Tu at Sainsbury’s for the second year running

Graduate Fashion Week partners with Tu at Sainsbury’s for the second year running

 

London, 2017-May-31 — /EPR Retail News/ — Graduate Fashion Week is proud to announce its partnership with Tu at Sainsbury’s for the second year running. Following the success of last year, the 2017 partnership will see both a womenswear and menswear graduate receive a scholarship within the Tu design team. What’s more, the lucky graduates will embark on a year-long mentorship with acclaimed British designers Henry Holland and Oliver Spencer as they create a Graduate Fashion Week collection for Tu’s SS18 range.

Building on Sainsbury’s commitment to support new emerging talent, the winning graduates will both complete a paid 12 month placement with Tu’s design department, culminating in the launch of their own collection in-store. The winners will be coached by the in-house teams and gain insight into the fashion industry from buying though to design. This follows the success of 2016’s winner, Genevieve Devine, who repurposed her winning final year collection for Tu at Sainsbury’s with mentoring British designer, Holly Fulton.

The winning womenswear and menswear graduates this year will have access to Henry Holland and Oliver Spencer, their renowned personal industry mentors, whose involvement in the programme will include monthly meetings with the graduates and creative sessions to review the winner’s collection for Tu. In addition to this, Holland will also invite the womenswear winner to experience a day in his design studio, as will Spencer with the menswear winner.

“I am delighted to be working with GFW and TU @ Sainsburys. This gives a great opportunity for graduates to get first-hand knowledge of working within the industry, from the factory floor to the shop floor. In an age where sustainability and quality are such a driving force it is important that we show the way for the next generation so they can tread a sustainable pathway within our industry.” Oliver Spencer

“I am thrilled to have been asked to be a part of the Sainsbury’s Graduate Fashion Week mentorship scheme. So much of my learning over the years has been learning from my mistakes so if I can help someone else not follow in my footsteps and guide them through the challenges in any way then I am so happy to be able to do so. I received nothing but help and support from so many people I encountered on my journey and I’m happy to be able to do the same for someone else. I’m excited to get started!” Henry Holland

“2017 is a truly exciting year for Graduate Fashion Week. Based on the triumph of last year’s Scholarship Award winner being mentored by Holly Fulton, Tu have expanded the 2017 Award to two winners working with catwalk designers

Henry Holland and Oliver Spencer, giving more graduates the amazing and unique opportunity to win a paid placement year and their own collection.” Martyn Roberts, Creative& Managing Director of Graduate Fashion Week.

“It’s wonderful to be part of Graduate Fashion Week for another year as we deepen our commitment to supporting new design talent. Good luck to all graduates participating, we look forward to meeting you, viewing your collections and guiding you through your first foray in the fashion industry.” James Brown, Director of Commercial for Sainsbury’s.

As part of the continued partnership, Tu at Sainsbury’s will be present during Graduate Fashion Week hosting a Tu hub within the sponsorship floor. This interactive space will be set-up for graduates to visit with their portfolios to obtain advice and apply for recruitment opportunities directly from the Tu at Sainsbury’s team, as well as exciting masterclasses for all attendees.

Tu at Sainsbury’s will also be hosting engaging talks within the GFW Talk Live! studio with key industry and team members. They include ‘Gok Wan The Inside Story’ and ‘Gok Wan Panel Talk – The Truth on the Fashion Industry’.

GFW is the world’s largest event for BA Fashion talent and will be taking place on the 4th-7th June 2017 at The Old Truman Brewery, Shoreditch, London.

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury

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Sainsbury’s Home research: 1 in 10 Brits last sent a handwritten card or letter over five years ago

Sainsbury’s Home research: 1 in 10 Brits last sent a handwritten card or letter over five years ago

London, 2017-Apr-29 — /EPR Retail News/ — New research reveals true extent of the demise of handwritten correspondence in the 21st century; Tech generation set to revive flagging penmanship skills.

  • The average Brit last sent a handwritten card or letter 17 months ago (with 45-54 year olds the worst offenders)
  • 1 in 10 Brits last sent a handwritten card or letter over five years ago
  • 1 in 10 men haven’t sent a handwritten card or letter for over 11 years
  • However: 7 in 10 Brits would prefer to receive a handwritten card or letter rather than an email or e-card
  • 74% of 16-24 year olds would prefer to receive a handwritten note from friends rather than e-communication

A whopping 74% of 16-24 year olds would prefer to receive a handwritten note from friends rather than a typed note busting the myth that young people have moved on from writing by hand. Ironically the iGeneration could be the ones to save the dying practice of penmanship.

The research, commissioned by Sainsbury’s Home, found the average Brit hasn’t sent a handwritten card or letter in nearly a year and a half (17 months ago); whilst the average 45-54 year old hasn’t sent a handwritten card/letter for 20 months. Over 1 in 10 Brits (11%) said they have not sent a handwritten card/letter in the past five years.

Yet despite these statistics it’s clear the nation is still in love with traditional penmanship – almost 7 in 10 (68%) Brits prefer to receive a handwritten letter or card rather than a less personal email or e-card.  A carefully penned love letter appears to be the stuff of fantasy in the UK; 12% of men haven’t sent a handwritten card or letter for over 11 years although 71% of women would prefer to receive a handwritten note from their loved one than an email.

The national survey of 2,000 people across the UK shows a significant decline in handwritten communications although in contrast the national supermarket chain has seen a 10% YOY uplift in pen & pencil sales.  Suggesting the nation is using their pens & pencils to write shopping lists, doodle & draw or take notes at work rather than handwrite cards and letters for friends and family.  Over 4 and a half million pens and pencils were sold across Sainsbury’s stores last year – which if lined up end to end in a single line would be long enough to stretch the length of Great Britain (approximately 700km long).

Director of Non Food Trading at Sainsbury’s, James Brown commented, “Tapping and texting on a keyboard has taken over as the primary method of communication in the modern age and although that’s unlikely to change anytime soon, we hope that by revealing these figures we might encourage the nation to send more handwritten cards and letters and revive the dying art of penmanship. We know receiving something handwritten makes the recipient feel special so an easy win with friends and family would be to swap to writing something by hand rather than tapping into a device.”

NOTES TO EDITORS

  • Data: Sainsbury’s Home commissioned Censuswide to poll over 2,000 UK consumers, April 2017
  • National Stationery Week runs in the UK from 24th April to 30th April 2017

Regional breakdown for “Would you prefer receiving a handwritten letter or card from a friend than an email/e-card?” in descending order:

  • London 73.2%
  • South West 72.3%
  • West Midlands 70.3%
  • South East 69.9%
  • Yorkshire & Humber 69.3%
  • North East 69%
  • Scotland 68.8%
  • East 66.6%
  • North West 63.5%
  • Wales 62.4%
  • East Midlands 62%
  • Northern Ireland 60.3%

Regional breakdown for mean number of months since last sending a handwritten card or letter in descending order:

  • London 27months
  • East Midlands 20 months
  • Wales 19 months
  • Yorkshire & Humber 18 months
  • South East 17 months
  • North East 16 months
  • North West 16 months
  • Northern Ireland 16 months
  • East 15 months
  • West Midlands 13 months
  • Scotland 13 months
  • South West 12 months

For corporate press enquiries please contact press_office@sainsburys.co.uk or call 020 7695 7295.

SOURCE: J Sainsbury plc

Russell Athletic clothing for both men and women launches at Sainsbury’s

Russell Athletic clothing for both men and women launches at Sainsbury’s

LONDON, 2017-Apr-20 — /EPR Retail News/ — This week Sainsbury’s will launch its new alliance with the iconic American sportswear brand Russell Athletic. A wide range of Russell Athletic clothing for both men and women, as well as accessories for men, will be available on Sainsbury’s Tu clothing website as part of the retailer’s strategy to offer customers choice across different channels.

The partnership with Russell Athletic will mark the first time female customers are able to buy branded clothing alongside Sainsbury’s Tu range. For men, it follows the success of leisurewear brand Admiral.

Sainsbury’s launched its first branded partnership with Admiral in stores and online in August 2015. The brand has seen strong growth since then, with sales up 155 per cent compared with the initial launch. The collection was originally available in 100 Sainsbury’s stores but quickly expanded to 170 stores with a wider range to keep up with growing customer demand.

The partnership with Russell Athletic comes as the trend for wearing sports-style clothing for everyday activities continues to grow. ‘Athleisure’ sales have grown 42 per cent over the past seven years and the market is worth £204 billion globally and £7 billion in the UK.

The move will enable Sainsbury’s to further grow market share and compete with high-street brands by offering customers the same style and quality at supermarket prices.

Inspired by University and College sports and worn by world class USA athletes including major league baseball and NFL players, the Russell Athletic range delivers classic vintage styling through premium jersey fabrics teamed with the iconic arch logo.

Sainsbury’s Commercial Director, James Brown, said: “Sainsbury’s clothing business is quickly becoming a destination fashion brand, growing strongly over recent years and continuing to gain market share. Through working with brands we are able to offer our customers an even greater choice alongside our popular Tu range. Russell Athletic shares our approach to great quality at fantastic value and we are delighted to be able to offer our customers its iconic sportswear. Admiral has proved successful on menswear and we are sure that both our male and female customers will love this new range.”

VP Future Brands Ltd Russell Athletic, Zubair Mal, said: “We’re excited to be launching Russell Athletic clothing and accessories in Sainsbury’s. With its growing online offer, customers will be able to find new ways to shop our products with a brand they know and trust. Whether on or off the field, inside the gym or out, Russell Athletic provides stylish products that are both comfortable and performance driven and we’re confident Sainsbury’s customers will be big fans of the range.”

Sainsbury’s Tu clothing saw growth of 15 per cent in the last two years. The supermarket is the UK’s sixth biggest clothing retailer by volume and tenth by value.

SOURCE: J Sainsbury plc

For corporate press enquiries please contact press_office@sainsburys.co.uk or call 020 7695 7295.

Sainsbury’s expands Valentine’s Day offering to addresses growing demand for more diverse greeting cards

Sainsbury’s expands Valentine’s Day offering to addresses growing demand for more diverse greeting cards

 

London, 2017-Feb-08 — /EPR Retail News/ — Sainsbury’s is spreading the love this Valentine’s Day as it launches same-sex cards for the first time. The new range addresses growing demand for more diverse greeting cards and provides all of its smitten customers the opportunity to choose the perfect card for their partner.

  • Range meets growing demand for a more diverse selection of greeting cards as 3.1 million Britons now identify as LGBT
  • All lovebirds now have the opportunity to find the perfect card for their partner

A selection of the cards feature illustrations of two men and two women with the words ‘You + Me’. Prices start at £1.99 and the cards will be stocked in nearly 500 stores across the UK.

The UK greeting card industry is worth an estimated £1.7 billion and keeps growing, with Brits buying an average of 31 cards per year. About £40.2 million of that is spent on Valentine’s Day cards, the highest spend among special occasions.[1] Last year, the total UK retail spend for Valentine’s Day reached nearly £1 billion, a £15 million increase from 2015.

James Brown, Director of Commercial, Sainsbury’s Argos: “Choosing the perfect Valentine’s Day card is a personal and sentimental experience, which is why we’re pleased to offer new same-sex cards and give all of our love-stricken customers the ability to choose the card that’s right for them.”

Sainsbury’s has long supported the LGBT community as part of its vision to be the most inclusive retailer where people love to work and shop. Last year, over 2000 Sainsbury’s colleagues attended 28 Pride events across the UK. The supermarket has an active LGBT network of nearly 600 members including colleagues, stakeholders and organisations that come together regularly to share experiences and contribute ideas to further support LGBT colleagues.

Customers will fall in love with Sainsbury’s Valentine’s Day offering this year, which consists of over 300 cards starting from 99p and 12 wrapping papers. Approximately 75 per cent of card sales come in the final week leading up to Valentine’s Day as shoppers scramble to purchase gifts for their loved ones.

Press Enquiries:
press_office@sainsburys.co.uk
020 7695 7295.

Source: Sainsbury

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Sainsbury’s expands its Tu clothing formal menswear range

Sainsbury’s expands its Tu clothing formal menswear range
Sainsbury’s expands its Tu clothing formal menswear range

 

London, 2016-Nov-23 — /EPR Retail News/ — Sainsbury’s is expanding its Tu clothing menswear range to ensure that the modern man – who wants to buy high street style and quality at supermarket prices – can find everything he needs under one roof. As the sixth largest retailer of clothing by volume and market-leading positions in childrenswear and womenswear, clothing for men presents a strong growth opportunity for Sainsbury’s.

  • Sainsbury’s menswear sales up double digits despite a declining market[1]
  • Sainsbury’s quality formalwear collections delivering strong growth
  • Harris Tweed jackets, wool-rich suits and blazers now in-store and online
  • Menswear market set to reach £17.2bn in 2020

[1] In the six months to 25th September, Sainsbury’s menswear sales grew 13 per cent in comparison to the menswear market, which saw 3 per cent decline

Despite a declining clothing market overall, Sainsbury’s continues to grow its market share. In the last sixth months alone, menswear sales grew by 13 per cent. With sales of men’s clothing expected to reach £17.2 billion in 2020[1], developing and delivering high-quality on-trend menswear is becoming an increasing priority.

The trend for men buying more quality formalwear is emerging. Sainsbury’s Tu formalwear collections delivered growth of over 40 per cent in the twelve months to September 2016. The retailer added 17 new lines – representing a 33 per cent increase in the range in the period. Wool-rich suits and blazers have been a stand out category, seeing 75 per cent sales growth in the last six months.[2]

Sainsbury’s commitment to offer men high-quality, stylish products is further highlighted by last week’s launch of two Harris Tweed men’s jackets in around 10 stores across the UK. The retailer has also launched other new premium lines such as 100% Merino wool jumpers from Admiral, the iconic heritage sportswear brand, lambswool-rich knitwear and tailored suits.

The £110 Harris Tweed jackets, which have been available online since mid-September, offer customers fantastic value for the iconic Scottish fabric. Both jackets will be available alongside Harris Tweed accessories, including flat caps, gloves and wallets.

The trend for men buying clothing for themselves is also growing. 54 per cent of Tu menswear is now bought by men for themselves, an increase of 23 per cent over two years.[3]

Sainsbury’s Argos commercial director, James Brown, said: “The menswear clothing market is an exciting area of growth. Men are increasingly shopping for themselves and we’re focussed on making it easier and more convenient for them. The modern man wants choice and our Tu ranges are ideal as they offer on-trend and quality styles at fantastic value. We continue to invest in our ranges to ensure that our customers find the great quality and choice they expect from Sainsbury’s and our formalwear collections are proving to be a hit. Our Harris Tweed jackets are a great example of how we’re innovating to ensure we’re offering our customers – male and female – a choice of high-quality products at great prices.

“Shopping for clothing in supermarkets has become firmly established and our strategy of offering customers high street style at supermarket prices in an attractive, department store-style setting has helped us to increase our market share.”

Sixty five per cent of people – both men and women – now buy clothes in supermarkets and £1 in every £10 spent on clothing, footwear or accessories is in a supermarket. Last year, over 35 million Sainsbury’s baskets contained clothing.[4]

Press Enquiries:
press_office@sainsburys.co.uk
020 7695 7295.

Source: Sainsbury

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Sainsbury’s launches new women’s clothing collection – Tu Premium

Sainsbury’s launches new women’s clothing collection - Tu Premium
Sainsbury’s launches new women’s clothing collection – Tu Premium

 

LONDON, 2016-Sep-05 — /EPR Retail News/ — On 6 September, Sainsbury’s launches a new women’s clothing collection – Tu Premium. The quality and styling of the collection will rival Hobbs, L.K. Bennett and Whistles but with a key difference – significantly lower prices that start at £12 rising to £50 for a wool blend wrap coat.

  • Sainsbury’s launches TU PREMIUM clothing range for women – in stores and available online Tuesday 6 September
  • Part of the retailer’s strategy to grow its non-food business, maximize retail space and offer customers more choice across quality products that are great value
  • 65% of people in the UK buy clothes in supermarkets

Shopping for clothes in supermarkets has become firmly established.   Last year, over 35 million Sainsbury’s baskets contained clothing, helping the retailer become the UK’s sixth largest clothing retailer by volume (Kantar),  selling more clothing than John Lewis, H&M, New Look and Debenhams.

The UK clothing market is worth £35.7bn, and 65% of people now buy clothes in supermarkets.  In fact, £1 in every £10 spent on clothing, footwear or accessories is in a supermarket (Kantar).  Sainsbury’s clothing turnover is approaching £1bn and it is one of the company’s biggest areas of growth.

The Tu Premium collection takes its inspiration from the catwalk, but with significantly lower prices.  The range includes daywear, outerwear and footwear, and ‘Hero’ pieces include Wool blend wrap coat £50; silk shirt £30; leather ankle boots £50.  It will be available in 160 stores across the UK and online.

Sainsbury’s Director of non-food trading, James Brown, said, “Shopping for clothing in supermarkets has become firmly established, and our strategy of offering customers high street style at supermarket prices in an attractive, department store-style setting has helped us to increase our market share.  Our customers recognize quality and great value and they want to buy clothes with classic styling and upgraded fabrics from us.”

Press Enquiries please contact: press_office@sainsburys.co.uk or call 020 7695 7295.

Source: Sainsbury

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