LONDON, 2016-Sep-05 — /EPR Retail News/ — On 6 September, Sainsbury’s launches a new women’s clothing collection – Tu Premium. The quality and styling of the collection will rival Hobbs, L.K. Bennett and Whistles but with a key difference – significantly lower prices that start at £12 rising to £50 for a wool blend wrap coat.
- Sainsbury’s launches TU PREMIUM clothing range for women – in stores and available online Tuesday 6 September
- Part of the retailer’s strategy to grow its non-food business, maximize retail space and offer customers more choice across quality products that are great value
- 65% of people in the UK buy clothes in supermarkets
Shopping for clothes in supermarkets has become firmly established. Last year, over 35 million Sainsbury’s baskets contained clothing, helping the retailer become the UK’s sixth largest clothing retailer by volume (Kantar), selling more clothing than John Lewis, H&M, New Look and Debenhams.
The UK clothing market is worth £35.7bn, and 65% of people now buy clothes in supermarkets. In fact, £1 in every £10 spent on clothing, footwear or accessories is in a supermarket (Kantar). Sainsbury’s clothing turnover is approaching £1bn and it is one of the company’s biggest areas of growth.
The Tu Premium collection takes its inspiration from the catwalk, but with significantly lower prices. The range includes daywear, outerwear and footwear, and ‘Hero’ pieces include Wool blend wrap coat £50; silk shirt £30; leather ankle boots £50. It will be available in 160 stores across the UK and online.
Sainsbury’s Director of non-food trading, James Brown, said, “Shopping for clothing in supermarkets has become firmly established, and our strategy of offering customers high street style at supermarket prices in an attractive, department store-style setting has helped us to increase our market share. Our customers recognize quality and great value and they want to buy clothes with classic styling and upgraded fabrics from us.”
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