Let Customers Know You’re Backing Britain, UKPOS Tells Firms

Businesses in the UK which offer locally-produced goods for sale should shout about the fact, according a leading point of sale product manufacturer.

Now that a double-dip recession has become a reality, consumers want to support British businesses more than ever, says Stockport-based UK Point of Sale. The firm, which has more than 25 years’ experience of helping companies successfully market their goods and services using quality point of sale solutions such as window displays and pavements signs, believes they should be doing everything possible in the current climate to drive business.

Research commissioned by UKPOS found that more than half (55 per cent) of consumers in the UK and the Republic of Ireland would be more likely to go into a shop which displayed a sign saying it sold goods ‘Made in Britain’ in the window. As a result, it has recommended that companies take note of the patriotic mood of consumers and make sure that they are sufficiently promoting the fact that they stock British products.

The survey of more than 2,200 people also found that older consumers tend to be more patriotic than younger shoppers. More than two-thirds of respondents aged 65 and over said they would be more inclined to enter a shop after seeing a ‘Made in Britain’ sign in the window, compared to just under half of 18 to 24 year-olds. Pro-British sentiment was high in Birmingham, Manchester, Norwich and Liverpool, where 60 per cent of respondents said they would support shops backing British businesses.

Debra Jamieson, Sales and Marketing Director at UKPOS, said: “One of our aims in supporting the Made in Britain campaign is to offer expert advice to retailers who want to support companies that manufacture in Britain. These findings clearly indicate that ‘Made in Britain’ isn’t just a catchy slogan, but a genuine consumer influencer.

“We realise that, in the current climate, retailers are having to be more creative in the tactics they use to drive footfall into their stores and this research has shown that supporting Made in Britain has the potential to boost sales by enticing people into shops.”All retailers know that the shop window is their main way of promoting what they sell, but these findings should get the creative juices flowing and encourage retailers to try something new with their window space.”

Via EPR Network
More Retail press releases

Discount Retailers Investing In Point Of Sale

Discount retailers investing in point of sale October 26, 2011.

The UK’s discount retailers are looking to make the most of the current economic climate by appealing to cash-strapped consumers through the use of point of sale products.

According to industry leader UK Point of Sale, orders from businesses which specialise in offering discount products have increased significantly over the past 12 months. As consumers’ disposable income continues to be squeezed, these companies are keen to appeal to shoppers looking for high street bargains and are using point of sale items such as pavement signs and cable displays in order to attract them through the doors.

According to UK Point of Sale, products such as shelf talkers, signs which can be mounted on the edge of shelves, are being used to advertise low prices and grab shoppers’ attention. Such items are also favoured as they can be used to maintain the company’s brand image.

Debra Jamieson, sales and marketing director at UK POS, said: “We have recently seen a huge surge in orders from a number of these discount retailers, which has coincided with news that these cut-price stores are consistently growing in popularity. Items being ordered by these retailers seem to be similar, as they are all aiming to achieve large sales figures by promoting low prices.”

Dump bins, which can hold a large number of products and are often used by retailers to attract attention at the tills and encourage impulse purchases, have proved to be increasingly popular over recent months. Likewise, double hook wires which are used to suspend ceiling posters are proving popular with discount firms keen to grab the attention of consumers in their aisles.

Debra added: “These retailers can also be creative with their branding in order to have a greater visual impact, which in turn leads to an opportunity to cross-sell in the aisles or at the tills. Although online shopping is becoming increasingly popular, these stores have an advantage in terms of point of sale, and they are definitely acting on it.”

Via EPR Network
More Retail press releases

UK POS to Share the Love this Valentine’s Day

UK POS, the market leader in the point of sale industry, has announced it will be keeping prices low in time for Valentine’s Day, despite this month’s VAT increase and soaring acrylic costs.

On January 4, the government increased VAT by 2.5 per cent to 20 per cent, while acrylic costs have also risen for the eleventh consecutive month. The price of acrylic rose by 40 per cent rise in the first six months of 2010 alone. UK POS uses 300 tonnes of the material every year to make its range of products such as Menu Holders and leaflet holders

As usual, demand is expected to peak in the run up to Valentine’s day as retailers look to increase brand and product awareness through point of sale advertising. And in an effort to support its customers, UK POS has looked at alternatives to raising prices, such as rationalising product lines and streamlining internal processes to avoid waste. Bulk buying and forward planning have also helped lower costs and stopped the company from having to pass on significant price increases to customers. UK POS has now pledged to continue in this vein throughout 2011.

Jason Leslie, managing director of UK POS, said Valentine’s Day, on February 14, is the next major date for the retail industry following the January sales, and the company will be ensuring customers have access to the highest quality point of sale items like Leaflet dispenser and Poster holder at competitive prices.

He said: “Acrylic prices have been at an all time low for the last five to six years, so the price increases during 2010 certainly came as a shock.

“UK POS is a family run business and has very traditional values at its core. There was never any doubt that we would do all we could to avoid passing any kind of inflation on to our customers. All departments of the business have pulled together to manage margins and this has enabled us to keep prices at a competitive level.” UKPOS will continue to make savings in order to offset rising costs throughout 2011 in order to keep prices low.

Via EPR Network
More Retail press releases

Quick Delivery For Special Calendar Dates Means Retailers Can Sweep Customers Off Their Feet With Romantic Valentine Displays

Leading PoS materials manufacturer, UK Point Of Sale Group, is demonstrating its love of all those special calendar dates by offering a 24-hour order to delivery service to its customers. The service comes just in time for the start of the promotions season including the Valentine’s Day rush and the special event-packed months of March and April.

Quick Delivery For Special Calendar Dates Means Retailers Can Sweep Customers Off Their Feet With Romantic Valentine Displays

UK POS Group’s Sales and Marketing Director, Debra Jamieson explained:“Every year, Valentine’s Day marks the beginning of a busy time for retailers, and the last thing they need to worry about is planning too far ahead when it comes to PoS promotions. By offering a 24-hour service on a range of our sample products and bulk-ordered PoS materials, we hope to ease the strain a little.

“Fundamentally, our customers require a cost-effective, reactive and responsive firm to fulfil their promotional requirements to help them make the most of the year’s ‘red-letter days’, and that is what UK POS has set out to achieve.”

With a range of products such as shelf talkers, merchandise strips and PoS fixings delivered within 24 hours of order, the service will provide any retailer with the chance to maximise the effect of their product displays well ahead of the year’s special days, and promote last-minute offers. It will also give stores the chance to make quick display turnarounds, especially as Valentine’s Day, St Patrick’s Day, Mother’s Day, Easter and St George’s Day all follow each other in rapid succession.

In addition, the experienced team can offer advice on product suitability and specification. What’s more, for customers with specific requests, UK POS has a bespoke design service, which can tailor materials to their specific requirements whether you need A Boards, Water Based Pavement Signs or Leaflet Dispensers; amongst many other Point of Sale materials…

Via EPR Network
More Retail press releases