Discount retailers investing in point of sale October 26, 2011.
The UK’s discount retailers are looking to make the most of the current economic climate by appealing to cash-strapped consumers through the use of point of sale products.
According to industry leader UK Point of Sale, orders from businesses which specialise in offering discount products have increased significantly over the past 12 months. As consumers’ disposable income continues to be squeezed, these companies are keen to appeal to shoppers looking for high street bargains and are using point of sale items such as pavement signs and cable displays in order to attract them through the doors.
According to UK Point of Sale, products such as shelf talkers, signs which can be mounted on the edge of shelves, are being used to advertise low prices and grab shoppers’ attention. Such items are also favoured as they can be used to maintain the company’s brand image.
Debra Jamieson, sales and marketing director at UK POS, said: “We have recently seen a huge surge in orders from a number of these discount retailers, which has coincided with news that these cut-price stores are consistently growing in popularity. Items being ordered by these retailers seem to be similar, as they are all aiming to achieve large sales figures by promoting low prices.”
Dump bins, which can hold a large number of products and are often used by retailers to attract attention at the tills and encourage impulse purchases, have proved to be increasingly popular over recent months. Likewise, double hook wires which are used to suspend ceiling posters are proving popular with discount firms keen to grab the attention of consumers in their aisles.
Debra added: “These retailers can also be creative with their branding in order to have a greater visual impact, which in turn leads to an opportunity to cross-sell in the aisles or at the tills. Although online shopping is becoming increasingly popular, these stores have an advantage in terms of point of sale, and they are definitely acting on it.”