Debenhams Becomes First High Street Retailer With Complete Mobile Package

Debenhams has announced the launch of its new mobile-enabled site, allowing customers to access the website and shop on their mobiles, as and when they need, becoming the first on the high street to offer a complete mobile package across all mobile technologies.

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This follows a clear demand from customers with traffic from the Debenhams website accessed from mobile phones increasing by a massive 225% from August 2011 compared to the same time last year.

Complementing the existing Debenhams app on the iPhone, Android and Nokia as well as an iPhone app for the Beauty Club loyalty scheme, the new Debenhams mobile site means that Debenhams is now fully mobile – with a mobile offering suitable for every handset available on the market and the first high street retailer to offer a complete range of mobile offerings – combining mobile apps and a designated mobile site.

The Debenhams mobile site was developed entirely in house and offers the full functionality of the website including store locations and opening hours when on the move. Customers can also watch Debenhams TV through YouTube as well as become a fan on Facebook through the mobile site.

Simon Forster, director for Debenhams.com said: “Mobile continues to form a large part of our digital strategy, as an area which shows no sign of slowing down. We have seen a clear demand for shopping on the go. The addition of the m-site to our mobile offering means that no customer is excluded.”

Debenhams is also championing new technology linked to smartphones, with the addition of initiatives such as Aurasma, bringing together TV and print media, and virtual shopping with the integration of QR codes into smaller stores in order to extend the range on offer.

In the first six months, the Debenhams iPhone app has been downloaded over 500,000 times and has taken over £1million in sales.

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Debenhams Launches ‘Boob Job in a Bra’

Debenhams has announced the launch of the ultimate cleavage bra, aiming to boost women’s assets and give the biggest cleavage boost on the high street.

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Women will be rushing to get their hands on the new Triple Boost Bra which is a short-cut to a bigger, better cleavage. Available in a range of colours, Debenhams is predicting the bra will be an instant hit following its launch in store.

Sharon Webb, Debenhams Head of Lingerie Buying and Design commented: “More and more women are searching for a quick fix, low cost way to boost their assets and change their shape.

“We are constantly seeing a demand for new and innovative solutions lingerie, and the market has shown that people are wanting to enhance their bust, but without the weight, cost or pain of surgery.”

The technology behind the bra is as simple as three steps to the perfect cleavage, and has taken two years to perfect.

The push up bra works using clever cleavage technology. Three separate foam pads in varying densities are pushed in different directions, resulting in a maximum impact cleavage and shape. There are three different sections in the cup to create the effect: a soft foam cushioned pad enhances the shape of the bust; a medium foam cushioned pad lifts the bust and finally, a firm cushioned pad adds the mega push and lift.

Sharon Webb continues: “It wasn’t as simple as putting extra padding into an ordinary bra or revamping a double cup boost bra. It’s basically a boob-job in a bra.”

The bra is the first of its kind, as no other high street retailer has developed a three-step cup to create such a dramatic cleavage.

The triple boost bra is available in sizes 30A – 38DD.

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Debenhams Launches Facelift For Busts

Debenhams has announced the launch of a revolutionary new bra, designed to defy drooping busts.

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With life expectancy soaring, and the over 50’s fighting fitter than ever before, women are ever searching for new diets, cosmetic surgery procedures or magic creams to stop the outward signs of ageing.

The Age Defying Bra is proven to restore a more natural, youthful breast contour through clever, innovative technology.

Debenhams’ Head of Lingerie Buying and Design, Sharon Webb commented: “Every woman eventually succumbs to the downward pull of gravity as they age – our latest bra stops Mother Nature in her tracks.

“The bra is designed to be comfortable, give great support and a fantastic shape. Think of it as a facelift for your bust.”

Breast shape and contour can be affected by countless factors, including numerous pregnancies, weight loss and breast feeding.

The integrated, laminated side support adapts sling-like properties, pushing the bust in, whilst the innovative foam ridge pushes the breasts upwards, creating the look of a full, firm bust.

Debenhams’ research showed that 67% of women over 50 admitted to feeling insecure of their breast shape, when questioned on how happy they were with their bust.

Alarmingly, only 33% responded that they were happy with their breast shape, spurring Debenhams to develop a solution.

The push up bra aims to support, lift and create a sleek silhouette where the youthful shape has been lost – giving older women a confidence boost.

Continues Sharon Webb: “The bra moulds to the body, causing the strap to sit flat on the skin right from the top to where it meets the cup.

“We’ve been developing this bra for over 12 months. Its sole purpose is to take years off the bust in an instant and at a bargain price. There’s really no excuse for super droopers any longer.”

The Age Defying Bra is available in Debenhams stores, online at Debenhams.com and via the Debenhams app for iPhone, Nokia and Android.

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Debenhams launches lightest ever bra

Debenhams has launched its lightest ever t-shirt bra, weighing in at just 48g, as the answer to the perfect everyday bra.

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Debenhams head of lingerie (http://www.debenhams.com/lingerie ) buying and design, Sharon Webb commented: “Many women find that the search for a bra that fits, flatters, is comfortable and functional, is as hard as finding the right man.

“Our research showed that many traditional t-shirt bras were quite heavy due to their dense foam structure, which is required to give an invisible fit.”

Over 90% of women in wearer trials agreed that the bra felt like a second skin.

Back specialist Dr David W. Evans commented: “Since half of the population will at some point probably wear a bra, it is important that they will help more than they hinder.

“A properly fitted, well designed bra, made of light materials that do not restrict movement, is likely to help women stay active, which is the best way to recover from back pain.”

The light as air t-shirt bra (http://www.debenhams.com/lingerie/bras/t-shirt-bras ) has no bulk, and moulds to the body, feeling noticeably lighter than any other bra.

Debenhams Sharon Webb continued: “This is an everyday t-shirt bra, designed to be seam-free under clothes. It has bonded straps and bagged out wings for a luxury finish and added comfort.

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Topshop Announces Instore Summer Campaign

Topshop has announced it will be holding a number of summer-holiday-themed instore promotions in June. The promotions will take place in the Oxford Circus, Manchester Armdale, Dublin Stephen’s Green and Liverpool stores.

The activities will include a ‘Create Your Own Postcard’ pop-up and a frozen yoghurt stand from Frae in selected stores. Dazed Digital will be also be hosting ‘Fashion Photography in the Digital Age’ workshops.

Visitors to the four stores during the promotional period* will be able to create their own ‘Wish You Were At Topshop’ postcard. Following a complimentary styling session and make-up touch-up, a photo will be taken with an iPad 2 against a summer-holiday-themed backdrop, with the option to choose one of several Instagram** filters to change the look and feel of the image.

Once the perfect image has been captured on camera, customers can then upload their image straight onto their Facebook page and Topshop’s own gallery, allowing them to share the photo with friends. There will also be the option to print out the postcard to keep. Plus, customers will be able to ‘LIKE’ Topshop on Facebook, where they’ll then have the opportunity to enter a competition to win a £1000/$1000 summer spree.

Customers will be able to grab a snack from organic frozen yoghurt brand Frae, who will be popping up for a limited period in each of the four stores.

For the true fashion photography fan, Dazed Digital will be hosting four workshops on ‘Fashion Photography in the Digital Age’ in stores. Each workshop will focus on how fashion photography has evolved from a professional art form to the democratisation of social photo sharing and image manipulation, and the effect this has had on fashion shoots and brand campaigns.

Topshop is proud to be the first in the industry to work with Instagram, giving customers a fun instore experience and a postcard they can keep forever.

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Debenhams reveals 85% of women wear wrong sized bra

Debenhams has revealed that embarrassment is causing 85% of the female population to wear the wrong sized bra.

Despite Debenhams carrying out over one million bra fits a year, the majority of women would rather spare their own blushes than go and get measured for a bra that does the job.

The findings came from a survey by Debenhams, which showed that going topless, feeling uncomfortable and being made to feel embarrassed came out as reasons women felt reluctant to go for a professional bra fitting
– all three are completely false.

Debenhams head of lingerie buying and design Sharon Webb commented: “The results of our survey were shocking – it’s astounding how many myths there are surrounding how a bra fit works.

“What’s more a woman can go from a 36B to a shapely 32D in a matter of minutes by getting a good bra fit – no drastic surgery required.”

Britain’s first lady of lingerie, designer Aliza Reger added: “Fit is of paramount importance, a great fitting bra makes you look good on the outside and feel fantastic on the inside.

“It really is staggering how many women get it totally wrong. There really is nothing worse than an unsupported bust or spilling over the top of an ill-fitting bra.”

Until the 22nd May 2011, the hundreds of expertly trained lingerie fitters at Debenhams are fitting as many women as possible, to raise awareness of the importance of wearing the right sized bra and the dramatic difference it can make to a woman’s figure.

Women can take advantage of the free bra fitting service in all Debenhams stores, and those who do so during May will receive £5 off bras when they are fitted.

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Debenhams Reveals Sales Of Nude Underwear Has Soared

Debenhams, the department store, has revealed that women are choosing flesh-coloured lingerie over extravagant sets when it comes to updating their lingerie wardrobe this spring with sales of nude shape wear up 99% in the past four weeks according to Debenhams research.

Debenhams has seen a consistent rise in sales of flesh coloured lingerie available to match any skin tone, from fair to dark, since the onset of spring.

Detailed, patterned lingerie is being saved for special occasions such as Valentine’s Day and Christmas, as women are opting to buy nude everyday sets which can be worn under black, white or bright colours invisibly.

The sales signal the end of mismatched underwear, traditionally worn to coordinate with clothes.

Debenhams head of lingerie buying and design, Sharon Webb said: “It’s no surprise that British women are opting to go nude – it makes perfect sense at a time when we are all watching our pennies.

“We stock a huge choice of natural colours, from cream and beige, through to taupe, tan and chocolate. These aren’t just plain t-shirt bras, but include detail such as jacquard, lace, memory foam moulds and a wide range of control wear in natural shades.

“We are seeing some customers buy two, three or four new bras at a time, in varying shades of neutral rather than the traditional black or white everyday choices.”

In a survey of 1000 shoppers, 66% of women said they would opt for flesh coloured lingerie when shopping. This is reflected in a 72% sales increase across all nude styles compared to this time last year – prompting Debenhams to re-look at stock levels to cope with the demand.

When questioned why they choose to go nude, over 65% of women stated that they prefer the simplicity and ease to wear over traditional black or white, or lavish lace bra and knickers sets.

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Topshop Launches T-Shirt To Support Fashion Targets Breast Cancer

Topshop is delighted to announce its continued support of charity initiative Fashion Targets Breast Cancer this year with the launch of a limited edition t-shirt, available online and instore nationwide.

Topshop has been working with Fashion Targets Breast Cancer since 2005, producing printed canvas bags and t-shirts each year. Following on from the success of 2010’s ‘Love to Love’ vest, this year the charity garment will be a soft jersey t-shirt with the slogan ‘Starts with L and ends in E and in the between are O and V’. The t-shirt comes in white, with the slogan written in black, apart from the letters which spell out love, which are blue in colour.

Enlisting the help of its friends within the fashion industry, Topshop’s blog ‘Inside Out’ has photographed fashion heavyweights such as blogger Susie Lau and stylist Fran Burns wearing the t-shirt in their own unique style to show their support.

With every purchase of this limited edition slogan t-shirt costing £18, £5.40 will be donated to Fashion Targets Breast Cancer. In addition, four styles of friendship bracelets and charity mirrors will also be on sale at till points nationwide.

Topshop’s website also features a section dedicated to its support of Fashion Targets Breast Cancer, which includes photographs of the fashion heavyweights wearing the t-shirt, as well as a guide to checking breasts for signs of breast cancer.

Fashion Targets Breast Cancer is the flagship fashion campaign of Breakthrough Breast Cancer, a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer. Since the campaign launched in the UK in 1996, it has raised over £10.5 million for Breakthrough Breast Cancer’s vital research, campaigning and education work.

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Topshop Announces New Make-up Collection for Spring and Summer

Topshop has announced the launch of its new make-up collection for SS11. Sandstorm is a capsule trend collection which will capture warm tones and neon colours.

With a palette of sorbet tones and sultry hues, Sandstorm contrasts metallic finishes with sun-bleached neons to create a versatile collection. Sandstorm captures a form of self-expression that embodies the spirit of Festival dressing. The capsule collection is a crossover of versatile products and formulas that blend and build from dusk until dawn.

Matte rose-flushed packaging with metallic flecks references sunbeams that gleam over compacts, palettes and lipstick casings. The hand-drawn sketches on the outer casing depict a desert-scape, mirroring the make-up encased within.

Lizzie Dawson, senior designer at Topshop said “Heavily influenced by the colourful and spiritual Burning Man festival based in the Nevada desert, I was very much inspired by the eclectic mix of sun-bleached neons and tarnished, dusty metallics that create the landscape of the festival. I wanted this to translate into a unique and experimental mini spin-off trend range for the make-up collection, one that embodied the essence of SS11. The end result is a collection of one-off formulas in contrasting colours and textures that encapsulate the experimental, festival vibe.”

The Sandstorm collection includes a Cheek Duo which features a two-tone palette that intertwines a sorbet flush with bronze highlights. The Cheek Duo is designed to create a subtle glow to contrast and compliment against the metallic pigments of both eyes and nails.

The collection also features Metallic Mousse Eye-shadow, Eye Duo, Eye Crayon, Liner, Lips, Gloss Stick, Nail Duo and Nails. In line with the new make-up collection launch, Topshop has created two online tutorials which will help create bespoke looks with the Sandstorm products. The ‘Grunge Rock’ look fuses smudged, smoky eyes with colour-pop lips to create a daringly different look. To get the Grunge Rock effect, use Kohl in ‘Dragonfly’ and ‘Pewter’ and Crayon in ‘Plum’ for the eyes, coupled with ‘Hazard’ for the lips.

The second tutorial focuses on creating the ‘Tribal Warrior’ look, perfect for summer festivals. Face art crayon in ‘Zephyr’ is used, along with ‘Desert Sun’ bronzer, lip creme in‘Daze’ and ‘Meteoric’ eye shadow.

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Topshop Launches Christmas Fashion Film

Topshop has launched its new Christmas fashion film, which highlights the key trends for this year’s Christmas period and the party season.

The festive fashion film is directed by Angelo Pennetta and features model Ashley Smith and stylist Francesca Burns showing off the hottest pieces for the Christmas period this year.

The video helps Christmas party-goers create some beautiful looks, whether they plan to stay in with friends or head out on the town.

Some of the keys trends this season include diamante scattered fishtail gown and sequin shift dresses which create the Christmas sparkle. Any look can be toughened up with the help of lace-up boots and chunky knitwear to help keep out the chill on the cold December nights.

The Christmas period is also about tassels and textures, so the addition of leopard print or faux fur can keep any outfit right on trend. And as its Christmas, it’s important to sparkle, so anything with sequins or gems will look perfect.

The new festive fashion video shows that a variety of looks can be created from Topshop’s latest collection, no matter what style customers are going for, as there is something for everyone. Looks can differ from beaded knits, leopard print coats and capes to party frocks with huge bows and pearl encrusted heels to the grungier look of ankle socks and lace-up boots.

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Debenhams Announces Chandelier Sales Soaring Despite Recession

High street store Debenhams have revealed that home owners, eager to lift the gloom of the recession, have created the most unlikely shopping boom of all time – highly ornate chandeliers.

Once the preserve of the rich and well-to-do, demand for the big, ever more elaborate, multi-bulb light fittings has been soaring ever since the first financial tremor hit the stock markets two years ago.

Sales have increased with every successive bit of bad news, to reach an all time high this week, says Debenhams. Customer demand for this type of home lighting has led the store to significantly expand its offer and make the full range available to buy online at Debenhams.com.

Debenhams spokesman Ed Watson said: “While economists are searching desperately for light at the end of the tunnel, home owners are opting for more certainty by putting huge lights into the ceiling over their heads.

“Dark days may lie ahead for the economy, but in front rooms all over the nation, things have never looked brighter.”

Elaborate creations in gold and silver with dozens of reflective crystals and up to 12 bulbs are now common place in even the most modest terrace house, Debenhams revealed.

The most popular designs are miniature sized versions of some of the greatest chandeliers found in stately homes across the country, as not everyone may have the space to accommodate one of the larger models.

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Debenhams Reveals The World’s Most Unlikely Fashion Icon

Debenhams has revealed the world’s most unlikely fashion icon, as the grumpy and notoriously badly dressed hill walker Alfred Wainwright becomes the driving force behind a new dress code appearing on British streets.

Alfred Wainwright’s famous Lake District guides appears to have inspired so many to follow in his footsteps that niche, all-weather clothing styles have made the giant leap from crag edge to the catwalk, according to fashion store Debenhams.

Demand for hiking style jackets, trousers, t-shirts, socks, rucksacks and boots has soared over the last two years following a series of television and radio programmes about Wainwright and his life.

Debenhams Director of Menswear Buying, Paul Baldwin, commented: “We’re calling it ‘Wainwright Chic’. Men and women have fallen in love with the rugged outdoor image the hill climbing clothing style portrays, and want to wear it every day.

“At one time, these specialist clothes would have been bought only by long distance hill walkers and mountaineers.

“Now, however, you’re more likely to see them worn on the streets of Kensington and Chelsea than Scafell or Grisedale Pike”.

The greatest irony is that Wainwright himself had a somewhat eclectic taste in men’s clothing. Many of his epic walks were conducted in an ancient flat cap and a battered, belted coat worn over a frumpy Fair Isle jumper which had seen better days. Badly fitting trousers held up by style-less braces were tucked into thick, grey woollen socks, which he allowed to accumulate in a haphazard manner, around the tops of crude but functional boots.

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Debenhams Unveils Pixie Geldof As Model For New Henry Holland Range

On the day (19th March 2010) Debenhams reported higher sales and profits in the first half of its financial year; the high street retailer also unveiled Pixie Geldof as the model behind the latest addition to its designer portfolio, H! by Henry Holland.

The H! by Henry Holland range will sit alongside the likes of Butterfly by Matthew Williamson, Star by Julien Macdonald and Principles by Ben de Lisi, which was recently re-launched exclusively to Debenhams and is showing a strong customer following already. The H! range is aimed at a younger, more fashion forward shopper, as Debenhams looks to democratise design for new customers across its stores and online e-commerce site.

Pixie Geldof is the perfect choice to model the new range as one of Henry’s close personal friends and muses she epitomises the urban yet playful feel of the collection.

“I am delighted to be a part of the Designers at Debenhams portfolio and to be working alongside a brand of such heritage. Through this collaboration I hope to increase accessibility to my designs and create a high-fashion yet wearable range with widespread appeal.” said Henry Holland.

“Introducing Henry into our designer base is a key move in attracting a new type of fashion customer. We felt that Pixie personified the range perfectly, so was a natural choice to model the launch collection”, said Rob Templeman, CEO of Debenhams.

“We are really excited to launch Henry’s collection in Debenhams, particularly following on f r o m the fantastic reaction we have experienced f r o m our customers and staff to the new Principles by Ben de Lisi range”, Templeman continued.

The H! collection consists of fashion pieces which carry Henry’s famous bold prints and bright colours as well as exclusive bags and accessories designed to establish a young designer brand at the store. The range is priced f r o m £5 to £60 and represents 52,000 square feet of womenswear floor space in 64 stores, supported by an exciting new shop fit featuring the H! logo.

Like all Debenhams’ designer collaborations, H! by Henry Holland is a permanent feature within the department store.

Launch best sellers include a vintage grey marl blazer, ditsy print playsuits and floral print dresses.

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Debenhams Launches Size 16 Mannequins

Debenhams has announced that size 16 mannequins will appear in its windows in a trial to gain feedback from customers to see if they like the idea.

Like most retailers Debenhams currently uses standard size 10 mannequins in all its window displays. However the majority of women in the UK are either a 14 or 16.

Signage next to the mannequins, which will be wearing the recently launched Principles by Ben de Lisi range, will ask customers ‘I’m a size 16, do you want to see more of me?’

Debenhams stocks up to size 26 in its womenswear department, and a huge 42% of sales come from size 14 and 16 garments.

Debenhams Head of Creative, Mark Stevens commented: “We are proud to offer a broad and varied choice for women of all ages, shapes and sizes in store. So we thought we should reflect this in our window displays. If it’s popular with customers we would love to roll it out.”

Susan Ringwood, Chief Executive of charity Beat, which lends help to people with eating disorders and their families, voiced her support for Debenhams’ trial. She said: “Women often feel it is their fault that clothes don’t look as good on them as they do in the shop window, so we congratulate Debenhams on taking this initiative.”

Mark Fast caused waves when he sent size 12 and 14 models down his catwalk last London Fashion Week, and gorgeous size 16 model Crystal Ren has had a huge impact on the fashion industry recently.

The window, which celebrates a realistic interpretation of the British female physique, was unveiled at Debenhams’ Oxford Street branch in February. The size 16 mannequins can be seen in the newly launched Principles by Ben De Lisi window as well. The initiative will be later rolled out across the country, again to get feedback from customers.

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Tesco Exclusive Diamond Boutique Creates New Bra Innovation

The Tesco exclusive lingerie brand, Diamond Boutique has unveiled a pioneering new bra design, The Limitless Bra, which can be worn a never-ending number of ways. This will be Tesco’s most innovative lingerie invention ever to be introduced to stores throughout the UK.

The bra comes in several parts, including two cups and a selection of straps, giving its wearer the power to make it up ‘DIY-style’. Each cup features 24 hook positions and the back strap another 28, making the Limitless Bra one of the first bra designs ever to offer limitless ways of wearing it.

MJM International, the producer of Diamond Boutique has taken over a year and hundreds of hours of testing to perfect the revolutionary bra created exclusively for Tesco customers. The product will retail at £16.00 and will be available in sizes 32-38 A-D in black and nude.

The bra’s inventor Michelle Mone, co-founder of MJM International and creator of Diamond Boutique said; “Diamond Boutique is committed to meeting women’s lingerieneeds, which is why I’m so excited about this phenomenal new design. The Limitless Bra is unlike any other bra available on the market and can be worn hundreds of different ways. Women will be thrilled to find out that this really does deliver every bra style they will ever need, plus some”

She added; “This is without doubt a ‘must have’ garment for every lingerie drawer and is the bra women have been waiting for. These days fashion is so experimental, it’s often a hassle finding the right bra for the right outfit, any girl will tell you. But this bra can be easily constructed and adjusted to sit perfectly underneath any garment, with no straps showing and providing all the support your bust needs. It really is an unbelievable product.”

Jan Marchant, Buying Director of Tesco Clothing, said; “The Limitless Bra is the most innovative and unique lingerie design Tesco has ever seen and we’re incredibly excited about offering it in store. The product offers incredible versatility and just by moving the straps around the edge of the cups women can create any bra style they want. We anticipate that the Limitless Bra will be a must-have for the Christmas party season and that Tesco shoppers will be racing to their nearest store to bag theirs.”

Made f r o m smooth micro-fibre material and available in black and nude, The Limitless Bra is invisible under any outfit. The Limitless Bra is available f r o m Tesco stores nationwide and the Tesco Clothing website.

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Tesco Sign Elen Rivas To Diamond Boutique For Her First Ever Lingerie Campaign

Tesco Clothing has signed Elen Rivas, the Spanish former fiancée of Frank Lampard, the Chelsea and England football star, to help show off the latest collection from Diamond Boutique, the luxury lingerie range available exclusively from 169 Tesco stores.

The 34 year old mother-of-two, who appears in a Spanish inspired-shoot for the supermarket giant, has been chosen to front the latest campaign in which she models the brand’s new Christmas collection. Her pictures will appear in Tesco stores throughout the UK and online through the Tesco Clothing site.

This is Elen’s very first lingerie campaign and her first-ever modeling assignment, but Elen looks confident and relaxed as she poses seductively in a Spanish villa, flaunting her womanly curves and dazzling smile, wearing the luxurious new Diamond Boutique designs.

Elen, who has also made several TV appearances on GMTV this year, said; “I was so delighted when Michelle Mone asked me to front the new Diamond Boutique campaign. I was at first daunted, but I had so much fun on the shoot and I’m so pleased with the final results. I’ve never modeled before and after two kids I wasn’t sure how the pictures would look, but I’m very proud of them.”

She added; “Diamond Boutique delivers everything a designer brand should. The designs are elegant, stylish and fit to perfection. What’s more, even if you buy the entire collection you won’t feel guilty as it’s so easy on the pocket. I wear the range every day, whether I’m off to the supermarket or glamming up for a night out.”

Michelle Mone, creator of the Diamond Boutique range, said; “Elen looks beautiful in the new collection. She has a fantastic personality that shines through and I think women will really relate to her. Not only is she a mother, but she’s incredibly down to earth and exudes an inner confidence and sensuality like only a Spanish senorita can.”

Michelle added; “The new Diamond Boutique range sparkles from every direction. It’s the perfect Christmas collection and the purse-friendly prices mean that everyone can have a slice of luxury in their lingerie drawer this season.”

Terry Green, CEO of Tesco Clothing, said; “The new Diamond Boutique Christmas collection is incredibly luxurious, but continues our focus on value with prices starting from just £7.00. Elen is a great signing for the brand and proves that budget lingerie can look just as good as expensive designer lingerie.”

Available from a purse-friendly £7.00, the new Diamond Boutique Christmas collection comes in sizes 32A to 38D for bras and 8-18 for briefs crafted from silks, satins and lace. The new collection is available from Tesco stores nationwide and online.

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Bedroompleasures Has Reported Increasing Numbers Of People Celebrating Halloween With Sexy Costumes And An Explosion In The Number Of Halloween Related Toys

While most people think that Halloween is just about pumpkins and trick or treating, BedroomPleasures.co.uk, online sex toy retailer, has reported there are a growing number of people celebrating in an altogether different manner.

While Halloween has always been big in the USA, it has only really started to take off in the UK in the past two years. Compared with 2007, BedroomPleasures has noticed an explosion in the number of Halloween related toys and lingerie being sold this year. Rob Stevenson from BedroomPleasures commented, “Our Halloween lingerie related sales have more than doubled from last year and it just seems to be growing and growing”.

This year, more than ever, there seem to be more naughty ways to celebrate Halloween and with this in mind BedroomPleasures.co.uk has released a new range of Halloween inspired sex toys and lingerie. This latest range includes provocative outfits which can either be worn to a Halloween party or for more intimate playful dressing up for a partner in the bedroom.

BedroomPleasures has introduced over a dozen examples of naughty Halloween inspired attire for those looking to spice up this years’ All Hallows’ Eve, such as Red Devil, Wicked Dark Fairy, Reversable Witch and Broomstick Babe costumes for women.

For men looking to make an entrance at a party there is the Dr Rigamortis Costume, a simple yet stylishly handsome lab coat, styled with pockets and decorated with Coroner imagery on the back, or the Leg Avenue Prince of Darkness Costume. Each costume comes complete with a range of appropriate accessories such as hats, horns and tails.

As well as seeing an increase in the sales of themed lingerie and costumes, BedroomPleasures has also noted a rise in the popularity of their Glow In The Dark Cuffs and Funky Bondage Tape.

As an added treat to help entice customers to decide to splash out on a new costume, BedroomPleasures has also decided to introduce a 10% discount on all future orders.

About BedroomPleasures.co.uk:
Formed in 2003, with the aim of selling high class sex aids of any nature on the internet, BedroomPleasures is now one of the largest online sex toy and lingerie companies in the UK, stocking over 3,000 products. BedroomPleasures serves hundreds of happy customers every day and provides same-day dispatches to the UK, Europe and beyond.

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Coco De Mer Has Announced The Opening Of The Newest Addition To Its Chain Of Luxury Erotic Boutiques In South Kensington

Coco de Mer, a leading retailer of erotic items, has opened a brand new erotic boutique in the South Kensington area of London.

The new boutique is located on Draycott Avenue, a street historically known for many incidences of illicit behaviour and, therefore, the prefect locale for Coco de Mer’s newest London store. The new premises is the third shop opened by the company, joining stores in the Covent Garden area of London and another, located on the prestigious Melrose Avenue in Los Angeles.

Coco de Mer has made a name for itself as one of the premier retail outlets in the sex industry, selling a wide variety of luxury erotic items including lingerie, loungewear and erotic jewellery, including exclusive Betony Vernon erotic jewel tools. As well as the aforementioned luxury items the new Coco de Mer store in South Kensington will also sell vintage dress up pieces and offer a corsetry.

Coco de Mer‘s new shop will also feature an erotic library with rare books by Simon Finch and an extensive range of bondage equipment and accessories. Separating itself from other erotic emporiums, the South Kensington shop will also offer an apothecary, or “erotic pharmacy”, to its customers, selling a range of lotions and accessories designed to heighten and prolong the sexual experience.

As well as an extensive variety of erotic merchandise, Coco de Mer will also be bringing its signature live-window performances and sensational salons to the South Kensington store, following on the success of similar installations in their London and Los Angeles boutiques.

About Coco de Mer:
Coco de Mer is a luxury erotic boutique, set up by Sam Roddick, daughter of Body Shop founder Anita Roddick. Coco de Mer has an international presence with two stores in London and another in Los Angeles

coco-de-mer.com is a luxury erotic website showcasing Coco de Mer’s full range of luxury erotica, including Apothecary, Bondage, Designer Lingerie, Erotic Art, Rare Books, Designer Sex Toysand much more. The site also hosts the interactive Coco Club.

Coco de Mer has a very strong and clear set of ethics, ensuring all the products are made with the consideration of environmental and human rights. The company invests in the talents of local artisans. When skills are sought abroad, Coco de Mer works with small Fair Trade projects or cottage industries.

Ultimately, Coco de Mer hopes that their products bring customers joy, inspiration and a recharge of sexual energy that translates in the infinite enjoyment of one of life’s great gifts.

Via EPR Network
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