Debenhams has announced the launch of its new mobile-enabled site, allowing customers to access the website and shop on their mobiles, as and when they need, becoming the first on the high street to offer a complete mobile package across all mobile technologies.
This follows a clear demand from customers with traffic from the Debenhams website accessed from mobile phones increasing by a massive 225% from August 2011 compared to the same time last year.
Complementing the existing Debenhams app on the iPhone, Android and Nokia as well as an iPhone app for the Beauty Club loyalty scheme, the new Debenhams mobile site means that Debenhams is now fully mobile – with a mobile offering suitable for every handset available on the market and the first high street retailer to offer a complete range of mobile offerings – combining mobile apps and a designated mobile site.
The Debenhams mobile site was developed entirely in house and offers the full functionality of the website including store locations and opening hours when on the move. Customers can also watch Debenhams TV through YouTube as well as become a fan on Facebook through the mobile site.
Simon Forster, director for Debenhams.com said: “Mobile continues to form a large part of our digital strategy, as an area which shows no sign of slowing down. We have seen a clear demand for shopping on the go. The addition of the m-site to our mobile offering means that no customer is excluded.”
Debenhams is also championing new technology linked to smartphones, with the addition of initiatives such as Aurasma, bringing together TV and print media, and virtual shopping with the integration of QR codes into smaller stores in order to extend the range on offer.
In the first six months, the Debenhams iPhone app has been downloaded over 500,000 times and has taken over £1million in sales.