Topshop is delighted to announce its continued support of charity initiative Fashion Targets Breast Cancer this year with the launch of a limited edition t-shirt, available online and instore nationwide.
Topshop has been working with Fashion Targets Breast Cancer since 2005, producing printed canvas bags and t-shirts each year. Following on from the success of 2010’s ‘Love to Love’ vest, this year the charity garment will be a soft jersey t-shirt with the slogan ‘Starts with L and ends in E and in the between are O and V’. The t-shirt comes in white, with the slogan written in black, apart from the letters which spell out love, which are blue in colour.
Enlisting the help of its friends within the fashion industry, Topshop’s blog ‘Inside Out’ has photographed fashion heavyweights such as blogger Susie Lau and stylist Fran Burns wearing the t-shirt in their own unique style to show their support.
With every purchase of this limited edition slogan t-shirt costing £18, £5.40 will be donated to Fashion Targets Breast Cancer. In addition, four styles of friendship bracelets and charity mirrors will also be on sale at till points nationwide.
Topshop’s website also features a section dedicated to its support of Fashion Targets Breast Cancer, which includes photographs of the fashion heavyweights wearing the t-shirt, as well as a guide to checking breasts for signs of breast cancer.
Fashion Targets Breast Cancer is the flagship fashion campaign of Breakthrough Breast Cancer, a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer. Since the campaign launched in the UK in 1996, it has raised over £10.5 million for Breakthrough Breast Cancer’s vital research, campaigning and education work.