Winner of Topman’s Trip to Chicago Announced

Topman has announced the lucky winner of its recent Generation Chicago competition.

The men’s clothing giant has revealed that Geoff Moffet, 30, will be jetting off to Chicago for a free holiday as well as receiving a £250 personal shopping trip in the city’s iconic store.

The competition was run in tandem with the release of John Hillcoat’s new gangster film ‘Lawless’, which stars Tom Hardy, Shia LaBeouf and Guy Pearce.

In order to enter the competition, readers of Topman Generation had to study an interview with actor Tom Hardy in Issue 6 of the brand’s own original magazine. On offer was the chance to win four nights in a luxury four star hotel in America’s third largest city as well as the free clothing and styling session in its metropolitan outlet if they could name which director Guy Pearce vowed he could never turn down.

After finding out he had won the competition, Geoff said, “‘Thanks so much Topman this prize is amazing. I really can’t wait to experience all that Chicago has to offer and also winning a Topman personal shopping trip is the icing on top of the cake.”

The competition demonstrates the men’s jeans expert’s growing international presence and their extension into non-British markets. The company recently opened its first stores in Sydney, Las Vegas and Sao Paulo as well as having previously opened stand-alone outlets in Japan. The brand’s profile has also been raised in recent years through collaborations with renowned designers such as James Long, Christopher Shannon and Oliver Spencer.

Topman’s boutique Chicago store opened in 2011 and was only the company’s second US-outlet after its Manhattan flagship. Located on the city’s ‘Magnificent Mile’, the Michigan Avenue shop offers a selection of the brand’s stylish and affordable fashion pieces, ranging from skinny jeans to men’s chinos. Additionally, the shop has a range of stylists available for consultation as well as stocking specialist designer partnerships and premium LTD items.

‘Lawless’ is based upon Matt Bondurant’s prohibition era novel ‘The Wettest County in the World’ and tells the story of his grandfather’s and two great uncles’ descent into illegal alcohol bootlegging. Hardy, LaBeouf and Jason Clarke portray the three siblings as they climb their way up the underworld ladder of Franklin County, Virginia and the associated dangers that come with their rise. Gaining a reputation of invincibility, the family’s loyalty and safety is tested as both gangsters and lawmen attempt to halt the Bondurant’s. The fast-paced action-adventure movie was warmly received at the 2012 Cannes Film Festival, with the screenplay being the second by American musician Nick Cave.

The competition was hosted in Topman’s newly launched Generation multi-platform magazine. A fashion and cultural guidebook, the title is headed by former Dazed Digital editor John-Paul Pryor and features articles and interviews by Clash, NME and Quietus contributors. Its free online content is available on smartphones, tablets and traditional computers and requires the new app to access. Generation has so far delved into the world of film and music as well as featuring style trends such as slim jeans and summer jackets.

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Topman’s New Capsule Collection To Raise Money For Teenage Cancer Trust

Topman has teamed up with Teenage Cancer Trust to produce a series of four vibrant t-shirts to raise money for the charity. The high street retailer has been officially supporting Teenage Cancer Trust since 2010.

The t-shirt range has been created by the Topman in house design team and is a cool credible graphic led collection of repeat all over prints and pocket graphics with each t-shirt design being inspired by music and musical instruments.

The limited edition t-shirts are available in stores nationwide and online at topman.com and are priced at £18 with £5 from each sale going directly to the charity.

Simon Davies, Teenage Cancer Trust’s CEO said: “Everyone at Teenage Cancer Trust is thrilled to be working with Topman to raise awareness and vital funds for young people with cancer. Topman came on board as supporters for three years in 2010 and we know the difference they can make will be huge. We are all very pleased that Topman employees are excited about fundraising in stores nationwide for Teenage Cancer Trust and I know the team here are equally keen to support everyone and make this partnership a huge success.”

Teenage Cancer Trust is the only UK charity dedicated to improving the quality of life and chances of survival for the six young people aged between 13 and 24 diagnosed with cancer every day. They build specialist units within NHS hospitals bringing young people together to be treated by teenage cancer experts in a place designed just for them. The charity wants every young person with cancer to have access to this specialist support, no matter where they live.

Traditionally treated alongside children or elderly patients at the end of their lives, young people can feel extremely isolated during treatment, some never meeting another young person with cancer. Being treated alongside others their own age can make a huge difference to their whole experience. Since the start of the partnership with Topman, the charity have opened a further five units, bringing their total to 22.

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Topman Releases Comprehensive Denim Style Guide

Topman has revealed the ‘Denim Room’, a new, comprehensive online denim style guide, featuring a lookbook which showcases on-trend ways to wear the fabric as well as a guide to washes, fits and details, and a size guide.

The lookbook includes edgy fashion shots showing customers how to wear denim this season, with stunning photography that complements Topman’s on-the-pulse approach to men’s fashion.

The Washes section of the guide offers an insight into popular denim washes this season, with details on how different washes are created, and what kind of style customers can create by wearing them. This season, customers can find naturally aged vintage washes, black and grey washes and coloured washes, as well as raw denim and indigo men’s jeans.

The Fit section details what consumers can expect from each denim style so they can decide what fit would suit them best. This season, Topman is showcasing a range of slim and skinny jeans, including traditional skinny fit jeans with roll ups, the stretched skinny fit, classic slim jeans with tapering at the hems and the super skinny spray on fit in figure hugging denim.

The Details section provides detailed information about different aspects of jeans, such as creasing, dyeing processes or rivets. This section will assist customers in understanding every design element of their jeans, and help them choose which ones they like best.

The Size Guide provides detailed information about how to measure jeans. The guide shows key measurement points that are used to create different denim fits and where each size swill fit on different parts of the body so the customer can make an informed decision and allowing them to order the right size first time round.

The ‘Denim Room’ also offers a sneak preview of the Premium Denim range coming soon to Topman. The range will cater to all fit types and will feature premium fabrics coupled with the finest metalwork.

Gracia Amico, Head of Ecommerce Topman.com said: “It’s the ultimate destination to find out all there is to know about Topman jeans. We’re providing our customers with the tools to make the right decision for them, from our washes right down to the differing thigh measurements between styles.”

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Topman showcase SS13 Design collection at London Fashion Week

Topman debuted its SS13 Design collection at London Fashion Week as part of the new ‘London Collections: MEN’ showcase (June 15-17). The fashion show took place at 12pm BST/13:00 CEST/4am PST/ 7am EDT.

Topman Design is the brand’s in-house designed premium collection. It is now in its 7th year and can be found exclusively in global flagship Topman stores as well as online at Topman.com. The collection has become a distinguished wholesale brand in itself and appears throughout Europe, the Far East and New Zealand.

While Men’s Day is now an established feature of the London Fashion Week schedule, the new ‘London Collections: MEN’ showcase spanned across three days, exhibiting a growing interest in men’s fashion and local menswear designers.

Topman Design Director, Gordon Richardson, said: “No longer shoe horned into one condensed hectic day, the newly established London Collections: Men, over three glorious days, now has the space to breathe, flourish and generate the buzz that will put its talented rising men’s fashion stars firmly on the international fashion map.”

The last Topman Design collection featured a range of sharp edge suits, embellished silk shirts, shorts, jackets and bold prints. Speaking to its wide appeal, an eclectic range of male celebrities, including professional athletes, actors and musicians, were seen wearing pieces from the collection.

Topman also plays a pivotal role in shaping and supporting emerging talent within men’s fashion. MAN, the partnership between Topman and FashionEast credited as spearheading the whole Men’s Day movement enters into its 7th year too. Adding exciting new names, Shaun Sampson and Matthew Miller, to its critically acclaimed hall of fame last season, the select panel of industry insiders will continue to ensure this key initiative strives to pioneer those newest of design talent and giving them a much needed platform in which to present.

NEWGEN MEN builds on Topman’s partnership with FashionEast. It has since become instrumental in raising the profile of emerging British designers, using the dedicated Men’s Day at London Fashion Week as a showcasing platform. Picking up where MAN develops, the sponsorship initiative offers its recipients tailored business and mentoring support with a view to increasing the success of their business commercially and building relationships with key press and buyers.

Tim Blanks, Contributing Editor of Style.com and a member of the British Fashion Council’s Menswear committee, commented: “NEWGEN MEN mix this season testifies to the unique personality that’s evolved in British Menswear. Aside from the real breadth and depth, I doubt that any other fashion capital could confidently field a men’s team with this much quirk.”

Topman also encouraged people to get involved via Twitter with its SS13 Tweetwalk. Moments before the model hits the catwalk, @TopmanUK tweeted a photo of the outfit exclusively for its Twitter followers.

Every London Fashion Week Twitter users can join the conversation by using the #TOPMAN hashtag, and the best tweets will be RTd to an audience of over 35,000. These RTs will also feature alongside a live stream on the homepage of Topman’s UK and global sites, which reach over 100,000 people a day. The aim is to get #TOPMAN trending worldwide on Twitter and Google+.

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Topman Launches The Swimwear Project

Topman has launched The Swimwear Project, which is another in a series of projects whereby Topman invite selected designers to recreate a particular staple from a Man’s wardrobe. For this project, Bernhard Willhelm, Jonathan Saunders, Cassette Playa, Gary Card and Todd Selby have all been asked to design their perfect pair of swim shorts.

Gordon Richardson, design director for Topman, said: “The Swim Project is where Topman turns up the print volume. Designers well known for their visual stance have produced a diverse range of graphics and illustrations ranging from photo real images through to faded florals to hand drawn sketches in a collection that goes from poolside to beach in great style.”

Having graduated from the prestigious Royal Academy of Antwerp, German born Bernhard Willhelm is now a regular on the catwalks of Paris Fashion Week. His often avant-garde designs have always caught the eye and this is perfectly demonstrated in his swim design- a short speedo style trunk complete with trompe l’oeil zip and available in a royal blue and red colourway.

Scottish born Jonathan Saunders has now created a cult following both sides of the Atlantic for his technical one of a kind prints. His design is a ¾ lengthy short in turquoise blue with rose, pink and ecru floral prints.

London based designer Cassette Playa has grown a reputation as a designer of street and urbanwear following her collaborations with Nike, Swatch and M.IA. Having previously shown as part of the Topman sponsored MAN event, she was the perfect choice for this project. Her short is knee length with one leg block coloured in pink and the other leg featuring a photographic print of a shark.

Gary Card is a sought after set designer who has worked with the likes of Vogue, Lady Gaga and Stella McCartney in the past. His playful design features prints of his favourite toys and a purple waistband. Card will also be designing the window scheme for this project.

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