Burton has teamed up with Lionsgate UK to offer a host of prizes to celebrate the launch of the most talked about movie of the year – The Expendables, which is in cinemas nationwide on August 19th 2010.
With a legendary action cast assembled, The Expendables is guaranteed to to be a sure fire hit when it opens in August and Burton has two tickets to the UK Premiere in London’s Leicester Square up for grabs. Plus, Burton is also offering the chance to win a stuntman holiday for two to Rio De Janeiro, including activities like rock climbing Sugar Loaf Mountain, tandem paragliding and surfing lessons. And there are runner ups prizes including exclusive limited edition POLICE sunglasses and black leather wallet, Expendables T-shirts, Expendables Quad Posters and ‘Action DVD’s collection’.
The Expendables is a hard-hitting action blockbuster about a group of mercenaries hired to infiltrate a South American country and overthrow its ruthless dictator. Once the mission begins, the men realise things aren’t quite as they appear, finding themselves caught in a dangerous web of deceit and betrayal. With their mission thwarted and an innocent life in danger, the men struggle with an even tougher challenge – one that threatens to destroy this band of brothers.
Burton have teamed up with The Expendables because it is the perfect partnership with Burton’s key demographic loving action films and guys like Sylvester Stallone, Jason Statham and Jet Li being absolutely the Burton guy.