PetSmart announces the opening of its new store in Hadley, Mass.

Public Invited to Attend Grand Opening Celebration and Ribbon-Cutting Event April 29

PHOENIX, AZ, 2017-Apr-27 — /EPR Retail News/ — PetSmart is pleased to announce the opening of a new store in Hadley, Mass., located at 367 Russell St. To celebrate, PetSmart is having a grand opening event Saturday, April 29, starting with a ribbon-cutting ceremony at 8:45 a.m. Media and pet parents are encouraged to attend and to bring their four-legged friends to join in the fun!

The Hadley store location will feature PetSmart’s new Pinnacle Pet Nutrition section, an expanded collection of pet food products featuring high-protein, natural, grain-free, minimally processed and raw pet food. This pet food type is the fastest growing in the overall pet food category and includes brands such as Only Natural Pet®, a natural pet brand featuring holistic, paleo-inspired natural foods featuring wholesome high-protein recipes that are dehydrated, freeze-dried and air-dried. PetSmart is the exclusive national retailer for Only Natural Pet.

The first 50 shoppers will receive a mystery gift card (values range from $5 up to $50), and all shoppers will receive free giveaways such as t-shirts, pet treat samples, pet toys and discount coupons.*

Members of the Hadley Select Board will be on hand for the ribbon-cutting celebration to welcome the PetSmart team to the neighborhood.

What: PetSmart Grand Opening celebration

When: Saturday, April 29, 8:45 a.m.

Where: PetSmart, 367 Russell St.

The new store features more than 17,000 square feet of space, providing pet parents with a comprehensive line of pet products. The new store also offers useful services such as pet training and adoption services, as well as a full-service grooming salon where dogs and cats receive hands-on care from academy-trained, safety-certified stylists dedicated to making pets look and feel their best.**

PetSmart, The Adopt Spot™, is where people save pets and pets save people. Since its founding in 1987, PetSmart recognized the pet homelessness problem and made the decision to never sell dogs or cats. To help end pet homelessness and save lives, PetSmart joins PetSmart Charities®, PetSmart Charities™ of Canada and nearly 3,000 local animal welfare organizations across North America on a range of powerful adoption events in PetSmart stores.

PetSmart is a leader in ending pet homelessness through in-store adoptions that happen every day in its stores, and through National Adoption Weekends, held four times a year, where more than 20,000 pets find forever homes in a single weekend. Each year, millions of pets enter shelters across North America and some 3 million healthy, adoptable pets are euthanized.

Every PetSmart store, including this store in Hadley, builds long-lasting relationships with local animal welfare organizations to utilize its stores as adoption centers. PetSmart and its adoption partners have reached a significant milestone – more than 7.3 million pets adopted since 1994! For every 30 seconds a PetSmart store is open a pet’s life is saved, totaling about 1,400 lives saved every day.

*All grand opening giveaways available while supplies last.
**Services are subject to availability. See store for details.

# # #

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as 204 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with nonprofits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.3 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, PetFoodDirect.com, Pet360.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017***.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

***Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need. See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold. The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.

SOURCE: PetSmart Store Support Group, Inc.

Contact: Lauren Sawyer
PetSmart Media Line:
623-587-2177

Only Natural Pet sponsors the Dog Demonstration Park at X Games Aspen 2017

A Leading Natural, Sustainable Pet Brand, Only Natural Pet, Sponsors Dog Demonstration Park, Popular Attraction at X Games Aspen’s X Fest at the Base of Buttermilk Mountain

ASPEN, Colo., 2017-Jan-27 — /EPR Retail News/ — One of the nation’s leading natural pet lifestyle brands, Only Natural Pet, announced today ( Jan. 26, 2017) it is sponsoring the Dog Demonstration Park, a popular attraction at X Games Aspen 2017, held Jan. 26-29 in Aspen’s Buttermilk Mountain area. The X Games confirmed that this is the first time a pet brand has sponsored the event, showcasing the deepening trend toward people enjoying life and all its activities with their pets – even on the ski hill.

The Dog Demo events will be held several times throughout the day over the weekend of X Games Aspen and has been a popular activation on-site with spectators, showcasing world-class rescuing techniques, including safely burying people in the snow to be located, uncovered and rescued by the canine team.

Only Natural Pet will be on site with an exhibition booth featuring a demonstration of the brand’s Wholesome Homemade product, a line of dehydrated dog food where a pet parent simply adds water and in 10 minutes can serve up a freshly made stew to their dog. Only Natural Pet’s Wholesome Homemade formulas are protein-rich with chunks of high-quality cooked meat and nutrient-rich dehydrated fruits and vegetables like sweet potatoes, carrots, cranberries and spinach. Only Natural Pet’s food and treats are paleo inspired – meaning high in protein and low in carbs – to mimic the ancestral diets of dogs and cats.

“We are thrilled to be the first pet brand to sponsor an on-site activation at X Games and to introduce X Game-goers to our unique natural pet lifestyle brand,” said Marty Grosjean, founder and CEO of Only Natural Pet. “Just last month we also grand opened our second Only Natural Pet flagship store here in Aspen, and so we are pleased to be here at X Games and in Aspen as a more permanent fixture to share the good news on our natural, wholesome lifestyle brand with the Aspen community and visitors to the area.”

The Only Natural Pet Aspen store is located at 416 East Cooper Ave. in the Cooper Ave. pedestrian mall.

About Only Natural Pet

Only Natural Pet is a comprehensive line of natural pet supplies that takes a holistic approach to optimizing the health of dogs and cats. The brand’s product range includes food, treats, vitamins, supplements, grooming, and flea & tick control – all meeting Only Natural Pet’s rigorous ingredient standards to ensure that the products are natural and healthy.

Only Natural Pet’s food and treats are paleo inspired – meaning high in protein and low in carbs – to mimic the ancestral diets of dogs and cats. The company is focused on fresh ingredients, minimal processing, and small batch production to provide optimal nutritional value. The company’s food and treats use quality ingredients such as free-range chicken, wild-caught fish, grass-fed lamb and beef, as well as low-glycemic carbohydrates like sweet potatoes, lentils and garbanzo beans, and real fruits and vegetables such as apples, cranberries, celery, pumpkin, broccoli, cabbage and more.

Through the brand’s strict ingredient standards, products do not contain artificial preservatives, flavors, sweeteners or colors and are generally grain-free. Only Natural Pet’s flea & tick control products are based on natural botanical ingredients, not chemicals or pesticides. As a founding member of the Pet Sustainability Coalition, Only Natural Pet is also committed to sustainable and “green” business practices utilizing wind power and carbon offsets.

Only Natural Pet was founded in 2004 in Boulder, Colo., with a commitment to finding the most effective and natural pet products for every facet of a pet’s life. Today, it is a leading online retailer in the natural pet supplies market. The company operates an e-commerce site (onlynaturalpet.com), two flagship retail stores, and a catalog business featuring more than 3,900 products including Only Natural Pet, as well as other leading brands in the natural, organic and eco-friendly pet supply market.

To make the unique and special natural pet lifestyle brand more accessible to pet parents, Only Natural Pet is now also available in more than 700 PetSmart stores across North America. PetSmart serves as the exclusive national retailer for the brand, and store locations can be found at onlynaturalpet.com/petsmart.

Media Contact:

Danielle Bickelmann
dbickelmann@golin.com
469.680.2503

Source: PetSmart Inc.

Only Natural Pet expands its presence in Colorado with the opening of its second store in Aspen

Second Flagship Store Joins Boulder Location; Features Paleo-Inspired, Natural Pet Food, Treats, Supplements, Chews and More for Dogs and Cats

BOULDER and ASPEN, 2016-Dec-13 — /EPR Retail News/ — One of the nation’s leading natural pet lifestyle brands, Only Natural Pet, announced today (Dec. 12, 2016) it is expanding its retail presence in its home state of Colorado with the official grand opening of its second flagship store on Dec. 17 in Aspen. This popular skiing and outdoor recreation community is well-suited for an Only Natural Pet store because the residents, visitors and pets reflect and enjoy the healthy natural lifestyle that is core to the brand.

The Boulder, Colo.-based natural pet food brand said it will open the new 2,000-square-foot Only Natural Pet store on the Cooper Avenue pedestrian mall in the central retail and entertainment district of Aspen. Grand opening events will be held Dec. 17 and 18, just in time for the height of the holiday ski season. The new store will feature a comprehensive collection of Only Natural Pet products including holistic, paleo-inspired natural foods featuring wholesome high-protein recipes that are dehydrated, freeze-dried and air-dried to offer healthy diets that bring dogs and cats back to their ancestral wolf and wildcat roots.

The Aspen store will carry a variety of Only Natural Pet products including pet food, treats, chews, vitamins, supplements and other pet solutions, as well as additional brands that share its natural brand philosophy including home-grown Colo.-based brands such as Hoot & Co. and Down Dog Snacks. The new store will also carry eco-chic gift products like collars, leashes, clothing and toys.

“We are excited to have a retail space that will introduce Only Natural Pet to pet parents in the Aspen area and to serve as a convenient retail option for locals already loyal to the brand,” said Marty Grosjean, founder and CEO of Only Natural Pet. “Aspen was our top choice for our second flagship store as the city’s community of passionate pet owners who seek the natural, wholesome lifestyle for themselves and their pets is a great fit for the Only Natural Pet brand.”

What: Only Natural Pet Aspen Store Grand Opening for Media and Pet Parents (dogs and cats welcome!)
When: Dec. 17-18. Special ribbon cutting ceremony on Dec. 17 at 10 a.m.
Where: 416 East Cooper Ave. in the Cooper Ave. pedestrian mall, Aspen
Grand Opening Details: Product samples, discounts, giveaways and personalized consultations will be offered at each of the three grand opening events*. Dec. 17-18 10 percent of sales from 3-7 p.m. will go to the Aspen Animal Shelter.

The store’s employees spend weeks training to get up-to-date on the latest natural pet food and products to offer the best advice and information to each pet parent visiting the store. The kick-off weekend will be followed by extended grand opening events on New Year’s Eve and New Year’s Day, as well as Jan. 14 and 15.

*While supplies last and subject to availability.

About Only Natural Pet

Only Natural Pet is a comprehensive line of natural pet supplies that takes a holistic approach to optimizing the health of dogs and cats. The brand’s product range includes food, treats, vitamins, supplements, grooming, and flea & tick control – all meeting Only Natural Pet’s rigorous ingredient standards to ensure that the products are natural and healthy.

Only Natural Pet’s food and treats are paleo-inspired – meaning high in protein and low in carbs – to mimic the ancestral diets of dogs and cats. The company is focused on fresh ingredients, minimal processing, and small-batch production to provide optimal nutritional value. The brand’s food and treats use quality ingredients such as free-range chicken, wild-caught fish, grass-fed lamb and beef, as well as low-glycemic carbohydrates like sweet potatoes, lentils, and garbanzo beans and real fruits and vegetables such as apples, cranberries, celery, pumpkin, broccoli, cabbage and more.

Through the brand’s strict ingredient standards, products do not contain artificial preservatives, flavors, sweeteners or colors and are generally grain-free. Only Natural Pet’s flea and tick control products are based on natural botanical ingredients, not chemicals or pesticides. As a founding member of the Pet Sustainability Coalition, Only Natural Pet is also committed to sustainable and “green” business practices utilizing wind power and carbon offsets.

Only Natural Pet was founded in 2004 in Boulder, Colo., with a commitment to finding the most effective and natural pet products for every facet of a pet’s life. Today, it is a leading online retailer in the natural pet supplies market. The company operates an e-commerce site (onlynaturalpet.com), two flagship retail stores, and a catalog business featuring more than 3,900 products including Only Natural Pet, as well as other leading brands in the natural, organic and eco-friendly pet supply market.

Media Contact:
Golin for PetSmart Inc.
Danielle Bickelmann
dbickelmann@golin.com
469.680.2503

Source: PetSmart Inc.

Only Natural Pet’s carbon neutral PowerFood dog and cat food line available at PetSmart Stores

Natural Pinnacle Brand Founded on Sustainability; Leads Pet Food Industry with Carbon Neutral Products that Help Preserve the Amazon Rainforest in Brazil; Available at 135 PetSmart Stores

PHOENIX and BOULDER, Colo., 2016-Apr-21 — /EPR Retail News/ — In celebration of Earth Day on April 22, Only Natural Pet today announced that its PowerFood dog and cat food line that has been manufactured and distributed in 2016 is 100 percent carbon neutral.

This distinction is made possible through a partnership with Carbon Credit Capital, a company that analyzes the energy consumed by the ingredient processing, manufacturing, packaging and distribution of products and offers carbon offset credits to be purchased by companies and brands. The funds from purchased credits are donated to global climate improvement projects to offset the resulting carbon emissions.

“The process of offsetting a product’s carbon emissions by investing in global sustainability projects is a more common approach in industries such as airline travel or shipping. But, it’s much newer to the consumer packaged goods industry – especially within the pet food industry,” said Marty Grosjean, founder and CEO of Only Natural Pet. “We’re thrilled to be a leading pet food brand that is applying these innovative practices to help improve our environment. And, by also partnering with PetSmart, we can make this sustainable, natural food line available to environmentally conscious pet parents across the U.S.”

Carbon Credit Capital allows brands, products and companies to fund various global projects aimed at reducing carbon emissions into the atmosphere. As its global project of choice, Only Natural Pet chose ADPML Portel-Para REDD, a sustainability project located in the Pará region of Brazil. The initiative is helping to preserve the Amazon forest that is at risk of being deforested. The project expects to prevent more than 22 million tons of greenhouse gas emissions from being released into the atmosphere over the course of its lifetime.

Through the PowerFood Carbon Neutral program, in 2016 Only Natural Pet expects to donate more than $10,000 to this sustainability project, offsetting more than 800 metric tons of carbon emissions over the course of the year.

As a founding member of the Pet Industry Sustainability Coalition, Only Natural Pet is committed to sustainability and “green” business practices. The company utilizes wind power, carbon-neutral shipping and sustainable packaging, as well as pursues a zero-waste goal at all its facilities.

PetSmart is the exclusive national retailer for the Only Natural Pet pinnacle natural pet food brand and the product is available now in 135 stores across the nation. PetSmart expects to expand the brand later this year to more stores across the nation and additional products featuring new flavors for dogs and cats.

About Only Natural Pet
Only Natural Pet was founded in 2004 in Boulder, Colorado, with a commitment to finding the most effective and sustainable natural pet products for every facet of a pet’s life. Today, the company is a leading online retailer in the natural pet supplies market offering an e-commerce site, retail store, and catalog business with more than 3,900 products from leading manufacturers in the natural, organic, and eco-friendly pet supply market. Only Natural Pet produces more than 500 of its own highly popular Only Natural Pet branded products, including food, vitamins, supplements, and flea prevention and treatment.

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,444 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding,PetSmart Doggie Day Camp day care services and pet adoption services in stores. Our portfolio of digital resources for pet parents – includingPetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of nearly 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart  

Contacts:

Danielle Bickelmann
Golin for PetSmart
972-341-2503
dbickelmann@golin.com
 

PetSmart Media Line
623-587-2177