Natural Pinnacle Brand Founded on Sustainability; Leads Pet Food Industry with Carbon Neutral Products that Help Preserve the Amazon Rainforest in Brazil; Available at 135 PetSmart Stores
PHOENIX and BOULDER, Colo., 2016-Apr-21 — /EPR Retail News/ — In celebration of Earth Day on April 22, Only Natural Pet today announced that its PowerFood dog and cat food line that has been manufactured and distributed in 2016 is 100 percent carbon neutral.
This distinction is made possible through a partnership with Carbon Credit Capital, a company that analyzes the energy consumed by the ingredient processing, manufacturing, packaging and distribution of products and offers carbon offset credits to be purchased by companies and brands. The funds from purchased credits are donated to global climate improvement projects to offset the resulting carbon emissions.
“The process of offsetting a product’s carbon emissions by investing in global sustainability projects is a more common approach in industries such as airline travel or shipping. But, it’s much newer to the consumer packaged goods industry – especially within the pet food industry,” said Marty Grosjean, founder and CEO of Only Natural Pet. “We’re thrilled to be a leading pet food brand that is applying these innovative practices to help improve our environment. And, by also partnering with PetSmart, we can make this sustainable, natural food line available to environmentally conscious pet parents across the U.S.”
Carbon Credit Capital allows brands, products and companies to fund various global projects aimed at reducing carbon emissions into the atmosphere. As its global project of choice, Only Natural Pet chose ADPML Portel-Para REDD, a sustainability project located in the Pará region of Brazil. The initiative is helping to preserve the Amazon forest that is at risk of being deforested. The project expects to prevent more than 22 million tons of greenhouse gas emissions from being released into the atmosphere over the course of its lifetime.
Through the PowerFood Carbon Neutral program, in 2016 Only Natural Pet expects to donate more than $10,000 to this sustainability project, offsetting more than 800 metric tons of carbon emissions over the course of the year.
As a founding member of the Pet Industry Sustainability Coalition, Only Natural Pet is committed to sustainability and “green” business practices. The company utilizes wind power, carbon-neutral shipping and sustainable packaging, as well as pursues a zero-waste goal at all its facilities.
PetSmart is the exclusive national retailer for the Only Natural Pet pinnacle natural pet food brand and the product is available now in 135 stores across the nation. PetSmart expects to expand the brand later this year to more stores across the nation and additional products featuring new flavors for dogs and cats.
About Only Natural Pet
Only Natural Pet was founded in 2004 in Boulder, Colorado, with a commitment to finding the most effective and sustainable natural pet products for every facet of a pet’s life. Today, the company is a leading online retailer in the natural pet supplies market offering an e-commerce site, retail store, and catalog business with more than 3,900 products from leading manufacturers in the natural, organic, and eco-friendly pet supply market. Only Natural Pet produces more than 500 of its own highly popular Only Natural Pet branded products, including food, vitamins, supplements, and flea prevention and treatment.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,444 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding,PetSmart Doggie Day Camp day care services and pet adoption services in stores. Our portfolio of digital resources for pet parents – includingPetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of nearly 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.
Golin for PetSmart
PetSmart Media Line