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Only Natural Pet expands its presence in Colorado with the opening of its second store in Aspen

Second Flagship Store Joins Boulder Location; Features Paleo-Inspired, Natural Pet Food, Treats, Supplements, Chews and More for Dogs and Cats

BOULDER and ASPEN, 2016-Dec-13 — /EPR Retail News/ — One of the nation’s leading natural pet lifestyle brands, Only Natural Pet, announced today (Dec. 12, 2016) it is expanding its retail presence in its home state of Colorado with the official grand opening of its second flagship store on Dec. 17 in Aspen. This popular skiing and outdoor recreation community is well-suited for an Only Natural Pet store because the residents, visitors and pets reflect and enjoy the healthy natural lifestyle that is core to the brand.

The Boulder, Colo.-based natural pet food brand said it will open the new 2,000-square-foot Only Natural Pet store on the Cooper Avenue pedestrian mall in the central retail and entertainment district of Aspen. Grand opening events will be held Dec. 17 and 18, just in time for the height of the holiday ski season. The new store will feature a comprehensive collection of Only Natural Pet products including holistic, paleo-inspired natural foods featuring wholesome high-protein recipes that are dehydrated, freeze-dried and air-dried to offer healthy diets that bring dogs and cats back to their ancestral wolf and wildcat roots.

The Aspen store will carry a variety of Only Natural Pet products including pet food, treats, chews, vitamins, supplements and other pet solutions, as well as additional brands that share its natural brand philosophy including home-grown Colo.-based brands such as Hoot & Co. and Down Dog Snacks. The new store will also carry eco-chic gift products like collars, leashes, clothing and toys.

“We are excited to have a retail space that will introduce Only Natural Pet to pet parents in the Aspen area and to serve as a convenient retail option for locals already loyal to the brand,” said Marty Grosjean, founder and CEO of Only Natural Pet. “Aspen was our top choice for our second flagship store as the city’s community of passionate pet owners who seek the natural, wholesome lifestyle for themselves and their pets is a great fit for the Only Natural Pet brand.”

What: Only Natural Pet Aspen Store Grand Opening for Media and Pet Parents (dogs and cats welcome!)
When: Dec. 17-18. Special ribbon cutting ceremony on Dec. 17 at 10 a.m.
Where: 416 East Cooper Ave. in the Cooper Ave. pedestrian mall, Aspen
Grand Opening Details: Product samples, discounts, giveaways and personalized consultations will be offered at each of the three grand opening events*. Dec. 17-18 10 percent of sales from 3-7 p.m. will go to the Aspen Animal Shelter.

The store’s employees spend weeks training to get up-to-date on the latest natural pet food and products to offer the best advice and information to each pet parent visiting the store. The kick-off weekend will be followed by extended grand opening events on New Year’s Eve and New Year’s Day, as well as Jan. 14 and 15.

*While supplies last and subject to availability.

About Only Natural Pet

Only Natural Pet is a comprehensive line of natural pet supplies that takes a holistic approach to optimizing the health of dogs and cats. The brand’s product range includes food, treats, vitamins, supplements, grooming, and flea & tick control – all meeting Only Natural Pet’s rigorous ingredient standards to ensure that the products are natural and healthy.

Only Natural Pet’s food and treats are paleo-inspired – meaning high in protein and low in carbs – to mimic the ancestral diets of dogs and cats. The company is focused on fresh ingredients, minimal processing, and small-batch production to provide optimal nutritional value. The brand’s food and treats use quality ingredients such as free-range chicken, wild-caught fish, grass-fed lamb and beef, as well as low-glycemic carbohydrates like sweet potatoes, lentils, and garbanzo beans and real fruits and vegetables such as apples, cranberries, celery, pumpkin, broccoli, cabbage and more.

Through the brand’s strict ingredient standards, products do not contain artificial preservatives, flavors, sweeteners or colors and are generally grain-free. Only Natural Pet’s flea and tick control products are based on natural botanical ingredients, not chemicals or pesticides. As a founding member of the Pet Sustainability Coalition, Only Natural Pet is also committed to sustainable and “green” business practices utilizing wind power and carbon offsets.

Only Natural Pet was founded in 2004 in Boulder, Colo., with a commitment to finding the most effective and natural pet products for every facet of a pet’s life. Today, it is a leading online retailer in the natural pet supplies market. The company operates an e-commerce site (, two flagship retail stores, and a catalog business featuring more than 3,900 products including Only Natural Pet, as well as other leading brands in the natural, organic and eco-friendly pet supply market.

Media Contact:
Golin for PetSmart Inc.
Danielle Bickelmann

Source: PetSmart Inc.

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