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Discount Retailers Investing In Point Of Sale

Discount retailers investing in point of sale October 26, 2011.

The UK’s discount retailers are looking to make the most of the current economic climate by appealing to cash-strapped consumers through the use of point of sale products.

According to industry leader UK Point of Sale, orders from businesses which specialise in offering discount products have increased significantly over the past 12 months. As consumers’ disposable income continues to be squeezed, these companies are keen to appeal to shoppers looking for high street bargains and are using point of sale items such as pavement signs and cable displays in order to attract them through the doors.

According to UK Point of Sale, products such as shelf talkers, signs which can be mounted on the edge of shelves, are being used to advertise low prices and grab shoppers’ attention. Such items are also favoured as they can be used to maintain the company’s brand image.

Debra Jamieson, sales and marketing director at UK POS, said: “We have recently seen a huge surge in orders from a number of these discount retailers, which has coincided with news that these cut-price stores are consistently growing in popularity. Items being ordered by these retailers seem to be similar, as they are all aiming to achieve large sales figures by promoting low prices.”

Dump bins, which can hold a large number of products and are often used by retailers to attract attention at the tills and encourage impulse purchases, have proved to be increasingly popular over recent months. Likewise, double hook wires which are used to suspend ceiling posters are proving popular with discount firms keen to grab the attention of consumers in their aisles.

Debra added: “These retailers can also be creative with their branding in order to have a greater visual impact, which in turn leads to an opportunity to cross-sell in the aisles or at the tills. Although online shopping is becoming increasingly popular, these stores have an advantage in terms of point of sale, and they are definitely acting on it.”

Via EPR Network
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UK POS Extends Its Expertise To The Hospitality Industry With Its New Brochure Launch!

With the hospitality industry one of many hit by the economic downtown, UK Point Of Sale (UK POS) is introducing a new range of point of sale to help encourage consumers to see the value in dining out despite the climate, in its new brochure, which is available from September.

Including stylish wooden chalk boards and menu holders, UK POS already supplies the hospitality range to major key accounts but is now introducing it to the mass market thanks to its fantastic reception.

With families now said to be £470 a year poorer due to petrol, food and utility price increases* and the subsequent drop in consumer spending affecting the hospitality industry, UK POS understands that every penny counts. The leading manufacturer of point of sale is therefore working to help hoteliers, restaurateurs and bar and café owners continue to attract customers and highlight their all important offers and promotions.

As well as the new range of products tailored towards the hospitality industry, UK POS has revamped and rejuvenated its brochure, to cater for the needs of its extensive client base and, as always, is reiterating its commitment to supplying quality products at competitive prices. Those interested in receiving a copy of the new brochure are being encouraged to request one in advance by calling the sales team directly on 0161 431 4400.

UK POS’ Sales & Marketing Director, Debra Jamieson, said: “It’s no secret that the last few years have been tough for quite a few industries and we make a special effort to identify areas where we can help. The new hospitality range is sophisticated and stylish whilst also functional; we’ve had tremendous feedback from they key accounts that have been using it to date and are looking forward to introducing it to some new venues and monitoring its success.”

UK POS has been manufacturing point of sale products for over 20 years and is continually adapting to changing market trends when it comes to working with customers to market their offers. Best selling products include Acrylic menu holders, PVC shelf talkers, banner stands, snap frames, pavement stands and cable displays. For more information on UK POS please visit www.ukpos.com.

Via EPR Network
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UK POS Encourages Retailers to Purchase Promotional Materials to Take Advantage of the Easter Shopping Period

UK Point of Sale Limited have urged UK Retailers to take advantage of their low prices on essential advertising and point of sale accessories during the build up to Easter, with offers on pavement signs and other eye-catching products.

The Point of Sale products specialist has been a leading provider of many essential products to help retailers entice customers into their shops as well as clearly mark out store layouts and offers to improve the retail experience that will be key to success this Easter…

A number of retail businesses have struggled in recent years to keep customers coming through their doors so by marketing themselves more aggressively and getting their brand and offers in front of their customers has become instrumental in keeping consumers coming back in light of reduced consumer spending in recent years.

UK POS lead the field in providing clear advertising and marketing opportunities by using A Boards and banner stands to showcase offers and deals that customers will want to see and hear about.

With Easter just around the corner along with many other upcoming events such as Father’s Day and the Royal Wedding too many retailers will be looking to stand out from the crowd and effective use of UK POS’ point of sale products will help to promote the business.

Debra Jamieson, Sales & Marketing Director at UK Point of Sale said, “Now, more than ever, shop owners both big and small are finding that the competition is fierce and effective use and management of their store layout and promotion is quickly becoming essential.

“Well thought out retail window displays are going to advertise a shop’s key deals and offers and this in turn will encourage more customers through their doors.”

UK Point of Sale sell a wide range of point of sale products online at their website ukpos.com, where businesses can browse and buy items online, with 24 hour delivery of all in-stock items right to the customer’s door it is easy to see how UK POS have built up their reputation as the UK’s number one P.O.S. manufacturer.

Via EPR Network
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Remember December The 22nd – The Cut Off Date For All Your January Sales Point Of Sale Orders At UK POS

UK Point of Sale, the UK’s leading supplier of many point of sale accessories and retail supplies has urged businesses to get their orders in before the Christmas cut off date to make sure they are fully prepared for the January sales!

Whilst many shoppers are rushing round trying to get the last of their festive shopping completed many retailers will be anticipating one of the most busy times of year for the industry – the January sales – and to help maintain some sort of order during this hectic time of year UK POS have urged owners and store managers to stock up on the vital point of sale accessories they’ll need from Window Displays to Snap Frames.

UK POS provides all of these and many more to help make sure businesses are able to enhance their customers’ shopping experience with clearly labelled sections and easy to read offers and shop displays to boost sales. But if businesses plan to be ready when the January sales starts then they will have to hurry to make sure their orders are delivered before the New Year.

UK POS’ last day for orders before Christmas is the 22nd of December; all other orders made after this date over the festive period will only be processed on the 4th of January 2011 which may be too late for some businesses. The good news though is that all orders made on the 22nd will be delivered the very next day (the 23rd of December) allowing retailers to be armed and ready for the sales crowds.

Debra Jamieson of UK POS urged businesses to act now, saying, “With the January sales being the perfect way to start the new year for a lot of retailers it is important that they are able to clearly display promotional items and mark sections of their shop out to the crowds”

“When it comes to shopper satisfaction, having a strong point of sale presence whether this be pavement signs to draw customers in or PVC ticket holders showing prices clearly, it all creates a better experience for the customer”.

Via EPR Network
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UK POS Helps Retailers Shine In The Classroom

As figures have been released showing that parents pay out up to £201, 809 a year raising each child, and up to£37 a month on school uniforms*, UK POS is launching a campaign to help retailers strengthen their focus on their target audience through visual display holders and point of sale solutions as back to school is once again on the agenda.

No longer is there one local shop supplying uniforms to the surrounding schools. The age of the mass market is well and truly underway, with big name retailers stocking box pleat skirts, pale blue shirts and knee length charcoal grey socks which means there is even more reason to fight to stand out from the crowd with back to school offers.

The back to school market has changed dramatically over the last decade, with retailers now offering whole uniform sets for under £10. It is for this reason that UK POS is fighting to help the high street market their merchandise.

UK POS’ Sales & Marketing Director, Debra Jamieson, said: “We’ve noticed a shift in terms of customer buying patterns, especially over the last few years. Retailers are opting for more flexible solutions where they can update and change their offers regularly. We’re finding our Acrylic Freestanding leaflet Holders to be a really popular product at the minute. They sit on the head of a gondola with the image of the offer on display. Offers need to be visual in today’s competitive market place – the increase in sales of our poster holders support this.”

Via EPR Network
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UK POS Launches Window Of Opportunity For Estate Agents

Leading point of sale (POS) manufacturer, UK POS, has this month launched its new window display section online specifically for estate agents who are looking to draw customers in all year round through visually engaging marketing.

With easy navigation, the new section hosts a range of window display solutions to help clearly display vacancies and other information and offers. With estate agent displays, window displays, snap frames and cable display systems, the new section includes:

* Modern chrome and satin chrome display fittings
* Versatile window displays for any product
* All-in-one kits or custom displays for a complete solution for dressing your store
* Displays ranging f r o m estate agent displays to retail window displays
* Unique and versatile cable and rod display systems available

UK POS’ Sales and Marketing Director, Debra Jamieson, said: “We have a lot of customers in the estate agency field and wanted to launch a specific, user-friendly section that can be accessed f r o m the home-page specifically for them. The majority of our sales at the moment are coming through the website so its continued development is a high priority for UK POS.”

For more information on UK POS please visit www.ukpos.com or speak to a member of the experienced customer services team on 0161 431 4400. The new section can be accessed f r o m the homepage by selecting ‘Window Displays’ f r o m the left hand side.

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UK POS Kick Starts 2010 World Cup Promotion With POS Kit

Leading manufacturer and supplier of point-of-sale products is offering retailers a 2010 World Cup Point of Sale kit.

UK POS Kick Starts 2010 World Cup Promotion With POS Kit

With the 2010 World Cup only a few of weeks away UK Point of Sale Group Ltd (UK POS) is launching a 2010 World Cup POS kit to help retailers maximise their World Cup promotions this summer. The promotional kit, which includes such things as snap frames, will be offered at a special rate of £225 as a further incentive to encourage retailers to maximise sales during this event period.

The 2010 World Cup, which takes place between 11th June and 11th July, is predicated to give the UK’s economy a much needed boost this summer. According to a South African online news source, Daily News: “the British Retail Consortium estimates that the 2006 World Cup generated £1.25bn in retail sales and anticipates similar for 2010, with more if England progress further.”

Sales and Marketing Director of UK POS, Debra Jamieson said:“The World Cup POS kit has been devised with independent retailers in mind. It is designed to optimise World Cup promotions in a cost effective way, but without compromising on the overall quality of the materials provided. We are advising our customers to make the most out of the World Cup by preparing for it in advance and even dedicating a space in-store for all related sales promotions.”

“The level of sales we expect will be in comparison to other seasonal events such as Christmas and Easter. The fact it only comes around every four years makes it even more important, so we expect that both consumers and retailers will be making the most of it.”

The pack includes:
• A1 Pavement Signs
• Two A1 Snap Frames
• 10 A4 Snap Frames
• 100 Shelf Talkers
• 100 Wobbler Arms
• 100 Suspended Ceiling Hangers
• 100 Extending Wire for ceiling posters

The promotion kit includes some of UK POS’ leading products to maximise the use of space both inside and front of store. The kit provides retailers with the essential tools to fulfil all their PoS requirements and help guide customers through the store.

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Campaigning Politicians Inspire Businesses to Invest In Their Own Display Advertising Strategy

UK Point of Sale (UK POS) has recently reviewed the election campaigns of all three major political parties to discover whether any lessons can be learnt from the politicians when it comes to businesses increasing their visibility and marketing in the real world.

Campaigning Politicians Inspire Businesses to Invest In Their Own Display Advertising Strategy

UK POS provides many point of sale accessories such as pavement signs and snap frames that can help improve customers’ experience when inside the shop but there have been a few parallels with the focus on the UK General Elections and how a lot of the marketing strategies could help boost UK businesses to win the public’s vote when deciding where to do their shopping.

Posters are a tried and tested method of advertising businesses but one key point of sale accessory is the suggestion box, something not unlike the ballot boxes that the whole of the country will be visiting to vote for their chosen party in May.

Debra Jamieson, marketing and sales director for UK POS commented: “It may be a New Year which generally means a new start, but as retailers face the same threat of low consumer spending in 2010, it would seem that customer influence and demand will make a bigger impact than it has in previous, more financially buoyant years. Generally consumers have stripped back their spending habits so it’s important to know what they want from their shopping experience and retailers will be expected to do act on the feedback generated.”

Some businesses during the recession may have cut back on display advertising but much like in the political arena businesses and stores need to show they have a plan to recover and generate money/sales. The strategic use of suggestion boxes whether they are placed in store or used as a part of a prize giveaway for an added incentive can give the business a key insight into what the consumers think of the layout and range of products as well as the customer service and overall experience of shopping at that particular store.

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UK POS Believes In The All Important Finishing Touches

Behind any retailers strategically designed POS should be a fixing which adds a suitable and discreet finishing touch, according to leading UK manufacturer of point of sale materials, UK Point of Sale Group Ltd (UK POS). Offering a varied range of display accessories and fixings is important for customers to complete their POS packages whether that be a bespoke or off the shelf product.

It is necessary to highlight the value of quality display accessories and fixings, such as suspension fixings, ceiling fixings, wobbler strips and suction cups, to retailers. As Sales and Marketing Director of UK POS, Debra Jamieson, explains:“Retailers will have a process from which they design and print their POS to how and where it is displayed. But how is it going to be attached and fixed without the fixings looking unsightly and intrusive? The answer is to offer a variety of options whatever the shape, size and weight of the POS and an experienced customer services team who can advise on the best option. As a manufacturer of these products, we can even design and manufacture unique items especially for customers.”

“For example a leading furniture retailer approached us in the hope that we could solve a longstanding nuisance. It found that flexible wallets were always supplied with white adhesive buttons, which really stood out when placed on furniture. Having tried to source clear buttons for a while, our design team went that extra mile to mould clear alternatives to the retailer’s desired specification.”

UK POS’ range of ceiling, wall, window and shelf fixing options ensures retailers have the accessories to finish the job. The range includes suspension and ceiling fixings, which come in a variety of designs to offer uplifting promotions or to guide customers around stores. Wobbler strips provide off the shelf solutions for impulsive offers, whilst suction cups are discreet and secure making them perfect for window displays.

Currently UK POS is offering bulk buy discounts on it entire display accessories and fixings range. Customers can order products from the range online at www.ukpos.com or call 0161 431 4400 to speak to a member of the experienced customer service team.

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