Toys“R”Us® introduces Play Chaser its new, free-to-play, augmented reality (AR) app

Playtime Is On as The Company’s Free-to-Play AR App Rolls Out to Stores Nationwide 

WAYNE, NJ, 2017-Oct-30 — /EPR Retail News/ — From championing unstructured play for kids of all ages, to making its stores more than just a place to shop with Play Labs, Toys“R”Us® is continuing its mission to set play free with the introduction of Play Chaser, its new, free-to-play, augmented reality (AR) app. Following a 23 store test that saw thousands of kids racing monster trucks, peeking into a world of safari animals, playing virtual basketball and more at their local stores earlier this month, Play Chaser has now rolled out to all Toys“R”Us locations nationwide.

Toys“R”Us enlisted some of the brightest tech brains in the toy industry to develop the app: PlayFusion, the creators of Lightseekers (an action adventure role playing game that fuses together AR, physical trading cards, digital action figures). With the help of PlayFusion’s proprietary computer vision technology, the app activates different AR games and play experiences on the screen of a customer’s smartphone or tablet. With the app open, players use their devices to unlock experiences by scanning designated Play Chaser signage featured throughout Toys“R”Us.

“We know consumers want more than just a place to shop – they want experiences – and at Toys“R”Us, they want to play,” said Richard Barry, Global Chief Merchandising Officer, Toys“R”Us and Babies“R”Us®. “With Play Chaser, we’re transforming shopping into something beyond just the products we sell, bringing our stores to life with interactive, unique content that will resonate with customers and importantly the players – kids!”

The first scan point, a front-of-store sign featuring everyone’s favorite giraffe, activates a virtual Geoffrey who pops out of a toy box and welcomes kids to the store, then sends them off on their quest for play. The more than 10 interactive play experiences have something for every kid: fishing in a virtual pond, popping virtual balloons floating around the store or caring for a digital baby doll.

For more details, and to download video and images of Play Chaser in action, visit the company’s blog, No Assembly Required.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants.  For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

SOURCE: Geoffrey, LLC.

Artsplash™ named as the first-ever winner of ABC’s “The Toy Box”

EL SEGUNDO, Calif., 2017-May-22 — /EPR Retail News/ — After eight weeks of viewing over 35 toy inventions the kid judges have spoken, and Artsplash™ (formerly known as Liquid Art) prevailed as the first-ever winner of ABC’s “The Toy Box.”  Artsplash™ is now available for purchase online exclusively at Toysrus.com and will be available only at Toys“R”Us® stores nationwide beginning tomorrow, Saturday, May 20.

Artsplash™ is a one-of-a-kind art set unlike anything on the market today. This new toy gives kids tools to create limitless 3D art with water by simply dipping the Aquapen into various colored dyes and then placing the colored water onto any of the six different Artsheets. When kids are finished they just wipe the Artsheet clean and start again.

“Ever since I was young, inventing was my dream, and I created Artsplash™ to give kids a new way to create their own masterpieces, with something other than just a paint brush and paper,” said Ryan Stewart, winner of ABC’s The Toy Box. “To be able see something I created on-shelf at Toys”R”Us is a childhood dream come true.”

“For seven weeks I have seen everything from candy cannons to dolls with wigs!” said Eric Stonestreet, host of ABC’s The Toy Box. “Artsplash™ is something I would have loved to have as a kid. I think parents and kids will enjoy playing and creating with Artsplash™ together.”

ABC, Mattel and Hudsun Media developed “The Toy Box” to give audiences across the country a sneak peek into the world of toy invention.

“The Toy Box has given us a new way to connect with talented inventors and celebrate the creativity and innovation it takes to make a toy.” said Richard Dickson, President and COO, Mattel.

Over the course of the series, inventors presented their toy concepts to a group of mentors that included Dylan’s Candy Bar owner Dylan Lauren, toy guru Jim Silver and Pixar Creative Director of Consumer Products Jen Tan. Once the toy maker made it past the mentors, they moved on to The Toy Box where a panel of young, no-holds-barred judges that included Sophia Grace Brownlee (“The Ellen Degeneres Show”), Aalyrah Caldwell (“Uncle Buck”), Toby Grey (“The Unexpected John Cena Prank”) and Noah Ritter (“The Ellen Degeneres Show”) decided which toy would move on to the finals and be crowned the winner. After deliberating over the finalists, the judges selected Liquid Art, now known as Artsplash™, as the grand prize winner.

“When Mattel came to us about ‘The Toy Box,’ we knew it was a winning idea and that Toys“R”Us was the only retailer who could help make Ryan’s dream a reality,” said Richard Barry, Executive Vice President and Global Chief Merchandising Officer, Toys“R”Us and Babies“R”Us. “Fans of the show will be excited to find Artsplash™, Ryan’s imaginative, original toy concept, in our Hot and New feature shop – at the front and center of all Toys“R”Us stores – when we open our doors tomorrow morning.”

Artsplash™ is now available at online exclusively at Toysrus.com and will be available for purchase at all Toys“R”Us stores nationwide beginning tomorrow. For more information on ABC’s “The Toy Box,” and the winning toy visit http://abc.go.com/shows/the-toy-box.

About Mattel

Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends™, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 883 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 60,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $130 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Disney-ABC Television Group

Disney|ABC Television Group is comprised of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, and radio business.  This includes ABC Studios, a global leader in the development, production and distribution of entertainment content across broadcast, cable and on-demand platforms; the ABC Owned Television Stations Group; and the ABC Television Network, which provides entertainment and news programming to viewers via more than 200 affiliated stations across the U.S.  It also includes Disney Channels Worldwide, a portfolio of 116 kid-driven, family-inclusive entertainment channels, including Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama, and Radio Disney brands, as well as cable network Freeform, which targets Millennials. Disney|ABC Home Entertainment and Television Distribution and Disney Media Distribution round out the portfolio. Disney|ABC Television Group also has equity interests in A+E Networks and Hulu.

Contact:

Candice Jacobson
Mattel Global Communications
310-252-4619
Candice.Jacobson@Mattel.com

Nicole Hayes
Toys“R”Us Public Relations
973-617-4371
Nicole.Hayes@toysrus.com

Source: Toys“R”Us, Inc.

Babies“R”Us® brings The Honest Company’s products in stores and online

Family-Favorite Brand Known for its Commitment to Safe and Effective Products and On-Trend Designs is Now Available at Nation’s Leading Baby Product Retailer

Wayne, NJ, 2017-Mar-30 — /EPR Retail News/ — When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.

With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.

“The partnership between Babies“R”Us and The Honest Company goes deeper than an assortment of product on shelves; it’s about uniting two brands that value the importance of connecting with customers and celebrating the honest journey of parenting,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us and Babies“R”Us. “We share in the excitement with our customers who have been looking forward to seeing this family-favorite brand on our shelves.”

“I started The Honest Company to help make the transition to parenthood a little easier for people. Through products, education and community, we aim to simplify what can be a very confusing and stressful time” said Jessica Alba, Founder, The Honest Company. Partnering with Babies“R”Us was a natural fit because they are the go-to store for new parents who are looking for all of their baby essentials and we offer a wide range of products that address the needs of modern consumers who want healthy options for a happy, healthy life.

The Honest Company was founded in 2012 by actress, advocate, and New York Times bestselling author and mother of two Jessica Alba, and bestselling author and father of four Christopher Gavigan. The mission-driven company provides more than 100 trusted, effective, and delightful products across a wide range of consumer categories, including baby, personal care, beauty, home care, and vitamins & supplements, to a passionate community of consumers united by values and style.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About The Honest Company

The Honest Company is dedicated to helping people live happy and healthy lives. Founded in 2012, the mission-driven company provides 100+ trusted, effective, and delightful products across a wide range of consumer categories, including baby, personal care, beauty, home care, and vitamins & supplements, to a passionate community of consumers united by values and style. Honest products are available across the U.S. via honest.com and honestbeauty.com and at more than 13,000 retail locations across North America. The Honest Company is privately held and headquartered in Los Angeles, California.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us

Toys“R”Us® becomes the first retailer to bring Lightseekers to all of its stores nationwide

  • Line of Smart Figures, Trading Cards and More Available First at Toys“R”Us Stores Nationwide Starting, Saturday, July 1
  • Pre-sale to Begin Online at Toysrus.com on Monday, April 17

OAK BROOK, IL, 2017-Feb-20 — /EPR Retail News/ — TOMY International, the master toy licensee for Lightseekers, announced today (February 18, 2017) that the world’s leading dedicated toy retailer, Toys“R”Us®, will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories and more to all of its stores nationwide beginning Saturday, July 1. Pre-sale for the assortment will begin online at Toysrus.com starting on Monday, April 17.

Lightseekers, the critically-acclaimed action adventure role-playing game from PlayFusion, is far more than just a game; it’s the fusion of fantasy and reality powered by a proprietary technology platform. Integrating video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards and more, Lightseekers creates the most ambitious transmedia entertainment platform ever envisioned. TOMY will manufacture, distribute and market the entire toy line.

“As the leading toy retailer with a history of supporting some of the most innovative products in the marketplace, we’re very pleased to partner with Toys“R”Us as our exclusive in-store retail launch partner for the Lightseekers toy line,” said Masayuki Nagatake, President and Chief Operating Officer of TOMY International. “We’ve worked with the team at PlayFusion for more than two years to develop a product offering that will disrupt the category and the toy industry as a whole, and are excited to see it on Toys“R”Us shelves this summer.”

Gamers need to be prepared for smart toys and connected play like never before! Lightseekers, a story-rich action adventure RPG (role playing game), built for mobile and tablet. The FusionCore, the high-tech, powerful mini-computer embedded within each action figure and the “brains” behind the smart connected toys, completely eliminates the need for cumbersome NFC portals, allowing the game to seamlessly connect to TOMY’s 7” collector-quality, articulated smart action figures. The characters’ unique attributes, accomplishments, social circle and lineage are stored on the FusionCore in perpetuity. In other words, the game automatically remembers the last character played, enabling on-the-go play without figures in the state that it was when it was last connected. Lightseekers melds together augmented reality trading cards, smart action figures, interchangeable accessories and more.

“We’ve worked with TOMY and PlayFusion to bring Lightseekers to market and see it as a truly unique player in the video game category,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us and Babies“R”Us. “With six decades of toy industry experience behind us, we are constantly searching for new, innovative products to bring to our shelves and are excited to be the first brick-and-mortar retailer to bring this toy line to our customers, making Toys“R”Us the go-to destination for all Lightseekers fans.”

A crucial piece to the transmedia world is the interactive collectible trading card game, with 385+ cards at launch,that further enhances the Lightseekers universe. The digital game, the physical trading cards and figures can be enjoyed independently of one another, but when played together it creates an even more-enhanced game play. Each card, when scanned by the Lightseekers game, delivers immersive augmented reality experiences, rewards game players and unlocks powerful in-game abilities. In addition to cards, the Lightseekers game can reward players for interacting with almost anything—songs on the radio, shows on TV, movies, posters on the wall and much more. Beginning Saturday, July 1, gamers can also find signage at all Toys“R”Us stores across the country that will unlock in-game activities and rewards – providing players with the ultimate gaming experience.

Lightseekers also offers next level interchangeable accessories. Equipping a weapon or accessory onto an action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character by moving the toy.

“Two years ago, PlayFusion set out with a vision to create the future of transmedia entertainment. Today is the first time we’re providing the industry with an opportunity to experience our platform, and we’re delighted that industry leader Toys“R”Us, recognized the innovation and potential of Lightseekers, has come aboard as our retail partner,” said Mark Gerhard, CEO and Co-Founder of PlayFusion. “We’re thrilled to partner with toy industry icons like TOMY and Toys“R”Us to help bring our vision to life.”

About TOMY

TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Chuggington, Sonic the Hedgehog, Lamaze, Zootopia, Inside Out, Miles from Tomorrowland, The Good Dinosaur, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International’s mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

About Toys“R”Us

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 795 international stores and over 259 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About PlayFusion

PlayFusion is an independent, employee-owned, game and technology developer with studios in the UK and USA that is pioneering the future of mixed media connected play. PlayFusion’s proprietary technology platform uniquely fuses video games, robotics, toys, and transmedia entertainment for game developers, toy manufacturers, and other content and brand owners. PlayFusion recently unveiled their new original IP Lightseekers coming in 2017 along with smart toys and trading cards from master toy licensee TOMY.

Contact:

Tel: 1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us, Inc.

Toys“R”Us® kicks off Cyber Week on Saturday, November 26

Retailer Kicks Off Cyber Week Earlier than Ever, Offering Week-Long Savings, Daily Surprise Offers Online and, for the First Time Ever, In-Store Deals on Cyber Monday

WAYNE, NJ, 2016-Nov-24 — /EPR Retail News/ — Shoppers can prepare for a hefty second helping of savings after the deals and discounts Toys“R”Us® is dishing out this Thanksgiving Weekend. The specialty toy and baby products retailer today (November 23, 2016) announced it will kick off Cyber Week early on Saturday, November 26- ensuring the holidays will be merry and bright for its customers. Thousands of “cyber” deals will be available on Toysrus.com and Babiesrus.com all week long with more than 100 top savings available for the first time in the company’s brick-and-mortar stores exclusively on Cyber Monday. Toys“R”Us is helping customers save on the season’s must-have gifts whenever, wherever and however they want to shop this holiday season.

Before consumers recover from the frenzy of Black Friday, Toys“R”Us and Babies“R”Us® will set the stage for its biggest Cyber Monday ever, offering 15% off any regular priced item site-wide on Sunday, November 27 (online only; exclusions apply). What’s more, savvy-savers can return to Toysrus.com and Babiesrus.com to get $10 off any purchase of $100 or more on Monday, November 28(online only; exclusions apply).

“We want customers to know that the savings don’t end on Black Friday. Between our value offerings and industry-leading assortment, there is no reason to shop anywhere else for toy and baby gift-giving needs this season,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “As we pave the way for a massive Cyber Monday event, we’re offering customers major savings all week long – whether they want to shop online or in-store – on the best of baby products from Graco and Fisher-Price to hot toys from NERF and Barbie.”

Shoppers Get a Head Start on Thousands of Savings
Cyber Week is starting early and lasting longer, amplified only by new surprise deals launching each day. Below are select discounts available online on Saturday, November 26 at Toysrus.com and extending in store beginning on Sunday, November 27 through Saturday, December 3, while supplies last (no rain checks):

• 75% OFF LeapFrog LeapTV- Sale $14.99 (Regularly priced $59.99)
• SAVE $40 on Playskool Sesame Street Play All Day Elmo- Sale $19.99 (Regularly priced ($59.99)
• 50% OFF Zoomer Chomplingz- Sale $19.99 (Regularly priced $39.99)
• 50% OFF FurReal Friends Baby Cuddles My Giggle Monkey- Sale $9.99 (Regularly priced $19.99)
• 40% OFF Shopkins Glitzi Collector’s Case or Sweet Spot playset- Sale $11.99 (Regularly priced $19.99)
• 40% OFF Hot Wheels Auto Lift Expressway- Sale $47.99 (Regularly priced $79.99)
• SAVE $50 ON ALL LEGO Dimensions Starter Packs (Regularly priced $79.99-$89.99)
• 30% OFF Barbie Malibu House- Sale $69.99 (Regularly priced $99.99)
• 25% OFF ALL Avigo bikes
• 20% OFF ALL DC Comics figures and dolls, roleplay and playsets

Serving Up Big Cyber Savings on Top Baby Products
Expectant and new parents can conveniently click their way to savings from home or on-the-go during Cyber Week. Following are select deals valid only on Babiesrus.com beginning on Saturday, November 26 through Tuesday, November 29, while supplies last (no rain checks):

• 50% OFF selected Ju-Ju-Be diapers bags & accessories
• Up to 30% OFF top brands of baby gear including Graco, Fisher-Price, Chicco, Baby Trend, Baby Einstein, Zobo, Safety 1st, 4moms, Britax, Baby Jogger
• 25% OFF ALL Dutailier gliders & ottomans
• 25% OFF ALL Dr. Brown’s 3-pk bottles & gift sets
• 20% OFF Huggies value boxes of diapers regularly priced $42.99-$45.99
• 15% OFF ALL regular-priced cribs (Use promo code CRIBSAVE15 at checkout)
• 25-60% OFF ALL clothing, shoes and accessories (beginning 11/27; some exclusions apply)

Shoppers Rejoice: Cyber Monday is Bigger than Ever Before
The sales are so big they could not be contained online. For the first time ever, customers are invited to Toys“R”Us stores for the notoriously-virtual shopping day to take advantage of more than 100 hot deals. And, as a special gift to its most loyal shoppers, on Cyber Monday, November 28, when Rewards“R”Us members place a $19 or more online order for in-store pickup, they will receive a $5 Reward coupon (exclusions apply). Following are one-day-only deals available on Toysrus.com and in-store on Monday, November 28, while supplies last (no rain checks):

• 30% OFF ALL Barbie Spy Squad dolls & accessories
• 30% OFF Avigo 6 Volt Range Rovers
• 25% OFF Select Peppa Pig Preschool Toys
• 20% OFF ALL Full Price Hasbro Board Games
• SAVE $50 on Sony PS4 Slim Uncharted

To stay up-to-date on the latest news from Toys“R”Us, visit Toysrusinc.com/Press and follow @ToysrusNews.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 765 international stores and over 245 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:

Tel: 1(973) 617-5900
Email: press@toysrus.com

Source: Toys“R”Us, Inc.

Toys“R”Us® to bring “awesome” holiday moments to its stores nationwide this season

Stores Nationwide Kick Off November with The Great Big AWWWESOME Holiday Toy Fest, Professional Santa Photo Opportunity and More

WAYNE, NJ, 2016-Nov-02 — /EPR Retail News/ — As the calendar turns to November and customers ready for the inherent holiday shopping to come, Toys“R”Us® today (November 1, 2016) unveiled plans to bring “awesome” holiday moments to its stores nationwide this season. Beginning this weekend, the company’s brick and mortar locations across the country will begin to look – and feel – a lot like Christmas, from professional Santa photo package opportunities to a special event where kids and families can test the season’s hottest toys before sending their Wish Lists to the North Pole.

“Toys“R”Us is offering something truly unique and unmatched for customers by delivering the magic of the holidays right in-store,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “Whether it’s a Santa Claus sighting, holiday music and merriment or our toy-testing events, customers can expect to find magical moments big and small when they visit our stores.”

Santa Readies His Sleigh, Heads to 100 Select Toys“R”Us and Babies“R”Us Stores
This Saturday, November 5, Jolly Old Saint Nick will retreat from the North Pole and take up temporary residency at every kid’s favorite toy store – making for an incredible combination of fun and holiday cheer. To help parents check off their own wish lists this season, they can now skip the hours-long line at the nearby mall, meet and take photos with Santa at 100 select Toys“R”Us and Babies“R”Us stores across the country and complete their holiday shopping all in one stop. As an extra gift to moms and dads, they’ll find the photo packages competitively-priced at $29.99 (plus tax) and reservations a cinch at www.toysrus.com/visitsanta** .

Click to Tweet: Hear those sleigh bells jinglin’? Santa’s coming to town! Reserve your spot at a @ToysRUs or @BabiesRUs near you! www.toysrus.com/visitsanta

In-Store Toy Celebration Helps Build Excitement and Wish Lists
As gift-givers grow anxious about delivering the magic of the holidays to the kids in their lives, Toys“R”Us is offering an opportunity for customers to experience first-hand the toys that will truly bring smiles to kids’ faces this holiday season. With live demos of NERF blasters, the Think & Learn Code-a-Pillar, Paw Patrol Zoomer Marshall, Brightlings and more, parents, grandparents, aunts and uncles can take note of the playthings that are absolute must-haves. The “Great Big AWWWESOME Holiday Toy Fest” is designed to be a truly unique experience and the opportunity to interact with the toys that will surely top Wish Lists this season. The event will take place at Toys“R”Us stores nationwide on Saturday, November 5 from 12:00 pm to 2:00 pm, complete with raffles, make-and-take activities and giveaways while supplies last.

Baby’s First Christmas Events
There is no shortage of holiday merriment in-store for the newest of parents this season. On Saturday, November 5, 12 and 19, Babies“R”Us will host Baby’s First Christmas Events at its stores nationwide from 10:00 to 11:00 am for families celebrating their little ones’ very first holiday. Customers can design an “Ugly Christmas Sweater,” take photos in front of winter-themed backdrops and peruse in-store “Baby’s First Christmas Shops,” which provide parents with first mementos, fun apparel and more.

Customers are invited to visit online or at their nearby locations for Babies“R”Us in-store events and Toys“R”Us in-store events. For company news and updates throughout the holiday season, please visit https://www.toysrusinc.com/press or follow @ToysRUsNews on Twitter.

**Santa will be in stores on Saturdays and Sundays from November 5 to December 11. Beginning on December 12, Santa will be in the stores every day of the week through December 22 at Toys“R”Us and December 24 at Babies“R”Us locations.

About Toys”R”Us, Inc.
Toys”R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys”R”Us and Babies”R”Us stores in the United States, Puerto Rico and Guam, and in more than 765 international stores and over 245 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys”R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys”R”Us and Babies”R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:

Candace Disler
973-617-5518
candace.disler@toysrus.com

Taylor O’Donnell
973-617-5634
taylor.odonnell@toysrus.com

Source: Toys”R”Us

Toys“R”Us 2016 Holiday Hot Toy List

WAYNE, NJ, 2016-Sep-09 — /EPR Retail News/ — Toys“R”Us® debuted today (September 8, 2016) its 2016 Holiday Hot Toy List, the company’s annual go-to holiday shopping resource for parents and gift-givers – straight from the toy experts. Comprised of 40 items categorized by age from Baby’s First Christmas to Big Kids, the Toys“R”Us team spent the last year narrowing down thousands of new toy introductions and selecting the items sure to be at the top of all wish lists this holiday season. Shoppers can see the full list at Toysrus.com/HotToys and follow the conversation on social media using #TRUHotToyList.

Click to Tweet: Note to Santa: The @ToysRUs #TRUHotToyList is here! Visit www.Toysrus.com/HotToys to check out the must-have toys of 2016!

“It’s serious business creating a list of must-haves that helps parents and gift-givers stay ahead of their kids’ requests,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “Our mission is to ensure parents feel confident in their toy buying decisions – whether they choose to check off their kids’ wish lists now or right before Christmas.”

THE TOYS“R”US “FABULOUS 15”
Among the 40 items named to the Toys“R”Us Holiday Hot Toy List are the “Fabulous 15,” those expected to be the most sought-after and anticipated items of the year:

  • DREAMWORKS ANIMATION TROLLS HUG TIME POPPY Doll from HASBRO®
  • Hatchimals™ from Spin Master™
  • Light ‘n Go 3-in-1 Activity Walker from Little Tikes®
  • Little Live Pets™ Snuggles My Dream Puppy from Moose Toys™
  • NERF N-STRIKE ELITE TERRASCOUT RC DRONE Blaster from HASBRO®
  • Num Noms Lipgloss Truck™ from MGA Entertainment®
  • PAW Patrol™ Zoomer Marshall™ from Spin Master™
  • PJ Masks Headquarters Playset from Just Play™
  • POKÉMON Z-RING from TOMY®
  • Power Wheels® Wild Thing™ from Power Wheels®
  • SelfieMic™ from Moose Toys™
  • Shopkins™ Tall Mall from Moose Toys™
  • Sky Viper® v2400FPV Streaming Drone with FPV Headset from Skyrocket Toys™
  • STAR WARS™ InteracTech Stormtrooper Figure from HASBRO®
  • Think & Learn Code-a-pillar™ from Fisher-Price®

Whether scoring deals in-store or online, customers can get started at Toysrus.com/HotToys to browse the list of playthings grouped by age, toy category, current promotions and more. Toys“R”Us will also honor its Price Match Guarantee policy. Click here for additional details.

Don’t miss a beat! Customers can follow Toys“R”Us on the social media platforms below and share favorite holiday toy moments by tagging Toys“R”Us and using #TRUHotToyList.

ABOUT TOYS“R”US, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 871 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and 250 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source:  Toys“R”Us

Toys“R”Us® to feature American Girl shop-in-shops in select stores and to carry American Girl’s Truly Me™ line of dolls

Middleton, WI, 2016-Sep-01 — /EPR Retail News/ — American Girl®, a premium brand for girls and subsidiary of Mattel, Inc. (NASDAQ:MAT), today (August 31, 2016) announced a multi-year partnership with the world’s leading dedicated toy and baby products retailer, Toys“R”Us, Inc. The collaboration will make Toys“R”Us® the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s popular Truly Me™ line of contemporary 18-inch dolls, doll outfits and accessories. The move marks the first time the company has extended such a broad assortment of its doll product outside of its existing channels.

The inclusion of American Girl product at Toys“R”Us stores is in addition to American Girl’s 20 proprietary U.S. stores and its online shop, americangirl.com. This expansion also comes on the heels of the launch of American Girl’s newest doll and content line, WellieWishers™, designed for girls ages 5 to 7 years.

“For years, girls and their families have been asking for more immediate and convenient ways to shop for and experience American Girl,” says Katy Dickson, president of American Girl. “Partnering with a top retailer like Toys”R”Us allows us to meet our customers where and when they want to shop and to take our timeless life lessons to even more girls. We’re excited about increasing access to our brand by inspiring and connecting with more families in more places than ever before!”

From Sunday, September 4 through Saturday, September 10, American Girl’s new WellieWishers product line will begin hitting shelves at Toys“R”Us stores nationwide. Following in late October, Toys“R”Us will debut an American Girl shop-in-shop in 97 select locations across the country. Ranging in size up to 700 square feet, each shop-in-shop will feature an exclusive selection of American Girl’s signature Truly Me 18-inch dolls, doll outfits and accessories, plus WellieWishers. Additional Toys“R”Us stores will open shop-in-shops in 2017.

“We are focused on finding new, exciting ways to bring our stores to life, and are thrilled to be launching this exclusive American Girl shop-in-shop in nearly 100 Toys“R”Us locations across the country just in time for the holiday season,” said Richard Barry, Global Chief Merchandising Officer, Toys“R”Us, Inc. “The American Girl experience is something that our customers won’t want to miss and reinforces our position as the leading retailer for all consumers’ toy needs.”

ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a creations company that inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, experiences, and entertainment to empower and unite girls of all ages. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™. American Girl’s mission is to help build girls of strong character—a goal that has already earned the loyalty of millions and the praise and trust of their parents and educators. The company sells products through its award-winning catalogue, on americangirl.com, and in its experiential retail stores nationwide. Select American Girl product is also sold via Toys“R”Us. Outside of the U.S, American Girl products are sold at specialty boutiques with Indigo™ and Chapters™ in Canada and with El Palacio de Hierro in Mexico City. To learn more about American Girl or request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com, www.facebook.com/americangirl, or www.twitter.com/american_girl.

ABOUT TOYS“R”US, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 871 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and 250 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:
Julie Parks
American Girl
608.830.4631
julie.parks@americangirl.com

Meghan Sowa
Toys“R”Us
973.617.4947
Meghan.Sowa@toysrus.com

Source:  Toys“R”Us

Toys“R”Us® announced its Thanksgiving Weekend plans

Loyal Customers Given Exclusive Availability to Shop More Than 100 Black Friday Sales in Advance of the Holiday Shopping Crowds

WAYNE, NJ, 2015-11-16 — /EPR Retail News/ — Toys“R”Us® today announced its Thanksgiving Weekend plans, revealing the season’s hottest doorbusters on this year’s most sought-after playthings, including more than 350 offers and $8,000 in savings. With Toys“R”Us stores nationwide opening at 5pm on Thursday, November 26*, deal-seeking customers can save on items at the top of kids’ wish lists including, Shopkins, Star Wars®, NERF® and more. Bringing extra yuletide joy to the company’s 19 million loyalty members, Toys“R”Us will provide exclusive, early access in-store and online to more than 100 Black Friday items beginning Sunday, November 22.

“Whether gift-givers are looking to save before the Thanksgiving turkey defrosts, shop online or join the excited crowds at their local store, Toys“R”Us is THE one stop that toy shoppers can’t afford to miss this Black Friday,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “Toys“R”Us customers can expect unbeatable Black Friday deals on hundreds of toys we know are going to bring smiles to kids’ faces on Christmas morning. And, our most loyal consumers can beat the crowds and get a jump start on shopping with additional, exclusive offers.”

Spreading Holiday Cheer to Rewards“R”Us Loyalty Members with Early Access and Big Savings
Toys“R”Us is providing its most loyal shoppers with more than 100 Black Friday doorbusters in advance of the busy shopping weekend – both in-store and online – beginning Sunday, November 22. Rewards“R”Us members have the added benefit of accumulating points on their purchases, thus extending their holiday savings, with the ability to apply those points to last-minute presents or wait to use them for Toys“R”Us shopping in the New Year.

Throughout November and December, “R”Us Credit Cardholders are eligible to receive an additional 10% off their Toys“R”Us and/or Babies“R”Us purchases when they use their “R”Us Credit Card in-store on Thursdays, including Thanksgiving. Through December 19, existing Cardholders can also save 10% every Saturday when they use their “R”Us Credit Card in-store**. Shoppers who elect to open an account in-store on Saturdays can stack this offer along with our everyday 15%*** off purchases or 6-month special financing offer****, granting shoppers maximum ways to save this holiday season. Those who wish to apply for an “R”Us Credit Card can simply visit any “R”Us store nationwide or Toysrus.com/Rewardsrus.

Carving In To Deals from the Comfort of Home
Consumers looking to prep the turkey and set the table while still saving, can shop the majority of the Toys“R”Us Thanksgiving Weekend offers from home. Deals will begin at 9pm ET – one hour earlier than last year – on Wednesday, November 25 at Toysrus.com/BlackFriday.

Helpful Services from THE Toy Authority
With the Toys“R”Us “Navigators,” also known as the “G.P.S.” (Gurus for Play Stuff), a speedy checkout at a dedicated Express Lane and the new $19 shipping minimum for online purchases*****, Toys“R”Us is dedicated to making Black Friday shopping an #AwesomeMoment for families.

“AWWWESOME” Black Friday Ads and a #BlackFridayMadeEasy Twitter Party
As the “AWWWESOME” “Shelf Talker” holiday marketing campaign continues to roll out, new advertisements spotlight the Black Friday deals available to Toys“R”Us shoppers. In one spot touting the Rewards“R”Us members’ early access, a very excited My Little Pony® re-envisions the shopping holiday with pink sparkles and glitter, much to the dismay of her friends on the shelf.

In addition, the company is also encouraging fans to join a Twitter Party on Tuesday, November 24 at 2pm ET by using #BlackFridayMadeEasy. Hosted in partnership with The Mommyhood Chronicles, consumers will learn more about Black Friday doorbusters and in-store services designed to make shopping quick and simple, as well as receive suggestions from THE toy experts about hot toys and much more.

Following the party, fans can continue to engage with Toys“R”Us socially on Facebook at Facebook.com/Toysrus, on Twitter at Twitter.com/Toysrus, on Instagram at Instagram.com/Toysrus, as well as subscribe to the Toys“R”Us channel on YouTube (YouTube.com/Toysrus), and follow the company on Snapchat (@ToysRUsOfficial) to see big offers, excited gift-givers shop on Black Friday and more this holiday and beyond.

For media use: Photos, b-roll and “AWWWESOME” ads related to Thanksgiving Weekend and Black Friday at Toys“R”Us, are available at https://toysrus.sharefile.com/d-sd577dc0d4b6485b8.

For company news and updates throughout the season, please visit “R” Holiday Press Room.

Following are highlights of doorbusters available at Toys“R”Us stores only nationwide beginning Thursday, November 26 from 5pm to midnight, while supplies last (no rain checks).

  • SAVE $15 on Fisher-Price® Bright Beats Dance & Move BeatBo – Was $39.99; Now $24.99
  • 50% OFF Paw Patrol Rescue Training Center – Was $29.99; Now $14.99
  • SAVE $70 ON EXCLUSIVE Imaginarium 55-Piece Train Set with Table – Was $109.99; Now $39.99
  • BOGO 80% OFF ALL Skylanders® SuperChargers Single Figures and Vehicles
  • BOGO 60% OFF ALL LEGO® Dimensions Fun Packs
  • SAVE $150 ON EXCLUSIVE 12-volt Black or Barbie® Escalade – Was $449.99; Now $299.99
  • 50% OFF EXCLUSIVE Journey Girls® Limited Edition 2-Doll Gift Pack – Was $99.99; Now $49.99
  • 50% OFF EXCLUSIVE NERF® N-Strike LongShot CS-6 Blaster – Was $39.99; Now $19.99
  • SAVE $20 on EASY-BAKE Ultimate Oven – Was $44.99; Now $24.99
  • $5 EXCLUSIVE Shopkins Season 3 Ornaments (each) – Two exclusive Shopkins in each ornament!

Following are examples of additional savings that will be available beginning Thursday, November 26 at 5pm through Saturday, November 28 at midnight, while supplies last (no rain checks). Those who want to shop online as early as 9pm ET on Wednesday, November 25, will be delighted to find the majority of the following deals available at Toysrus.com.

  • 40% OFF ALL High-back Chairs & Flip Open Sofas
  • 50% OFF VTech® Alphabet Activity Cubes – Was $49.99; Now $24.99
  • 30% OFF ALL EXCLUSIVE LEGO® Ultra Agents Construction Sets
  • 50% OFF Fisher-Price® Medical Kits – Was $14.99; Now $7.49
  • OVER 60% OFF EXCLUSIVE Crayola® Fabulous Art Kit, Super Art & Craft Kit or Super Art Coloring Kit – Was $26.99; Now $10.00
  • 50% OFF EXCLUSIVE Barbie® Rock ‘n Royals Super Star Limo – Was $59.99; Now $29.99
  • SAVE $150 on Razor® Crazy Cart – Was $399.99; Now $249.99
  • UP TO 65% OFF  ALL Disney Princess Petite Princess 6 Toddler Dolls –
  • Was $10.99 –$14.99; Now $5 each
  • 2 FOR $25 ALL “R” Superbuy Video Game Software

Following are select deals available on Friday, November 27 from 7am through Saturday, November 28 at midnight, as well as online at Toysrus.com, while supplies last (no rain checks):

  • $50 OFF EXCLUSIVE The Home Depot® Big Builders Pro Workshop – Was $129.99; Now $79.99
  • OVER 40% OFF Max Tow Truck – Was $59.99; Now $34.99
  • 50% OFF Disney Princess Little Mermaid Sisters Dolls 7-Pack or Small Doll MagiClip Princess 7-Pack – Was $29.99; Now $14.99
  • SAVE $30 ON EXCLUSIVE VTech® Go! Go! Smart Wheels Smart City Heroes – Was $79.99; Now $49.99
  • 50% OFF Playskool Heroes Transformers® Rescue Bots Optimus Primal Figure – Was $34.99; Now $17.49
  • BOGO Mix & Match – Toys To Life:
    • BOGO 40% OFF ALL Skylanders® SuperChargers and Trap Team Figures, Vehicles and Accessories (excludes Starter Pack)
    • BOGO 40% OFF ALL Disney Infinity Figures, Vehicles and Accessories (excludes Starter Pack)
    • BOGO 40% OFF ALL amiibo Figures, Cards and Accessories (excludes Starter Pack)
  • SAVE $800 on Big Backyard Premium Charleston Lodge Wood Swing Set – Was $1599.99; Now $799.99 (in-store only)
  • SAVE $80 on Step2 Happy Home Cottage & Grill – Was $179.99; now $99.99

*Toys“R”Us stores nationwide will open at 5pm on Thursday, November 26 and remain open until 11pm on Friday, November 27, except for stores in Paramus, NJ, which will open on Thanksgiving from 5 – 11pm and will reopen on Friday, November 27 at 7am, and stores in Watchung, NJ, which will open on Thanksgiving from 5 – 9pm and will reopen Friday, November 27 from 12am – 11pm. Select stores in Maine, Massachusetts, Rhode Island and Puerto Rico will also have varying store open times. All store hours can be found online at www.Toysrus.com/BlackFridayStoreHours.
**Some exclusions/conditions apply. See store for details. Must request 10% off discount at time of purchase on Thursdays and Saturdays through December 19.
***Some exclusions apply. See the “R”Us Rewards program terms or an associate for details.
****Minimum monthly payments required. See an associate or special financing disclosures in store for details.Rewards“R”Us Card offered by Toys“R”Us, Inc. “R”Us Credit Card and “R”Us MasterCard are issued by Synchrony Bank pursuant to a license from MasterCard International, Inc. MasterCard is a registered trade mark of MasterCard International Incorporated.
*****
For more information, please visit www.Toysrus.com/FreeShipping.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 863 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 745 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus, Twitter.com/Babiesrus and Twitter.com/FAOSchwarz.

# # #

Media Contacts:
Toys“R”Us, Inc.
Cheryl O’Brien
973-617-4380
Cheryl.Obrien@toysrus.com

Samantha Xenis
973-617-5306
Samantha.Xenis@toysrus.com

SOURCE: Toys”R”Us

Toys“R”Us® unveiled four trends anticipated to impact toy-buying decisions this holiday season

The World’s Greatest Toy Store™ Identifies Trends Expected to Influence Holiday Toy Purchases Including, “Age of the Dinosaurs,” “Full STEAM Ahead,” “Lil’ Sous Chefs in Training” and “Pets with Personality”

WAYNE, NJ, 2015-10-1 — /EPR Retail News/ — After a year of tracking toy purchases across the globe, the team of experts at Toys“R”Us® has named four trends anticipated to impact toy-buying decisions this holiday season. This year’s trends reflect popular themes seen across screens both big and small, as well as a movement to encourage exploration and creative thinking – proving smart is the new cool. Influenced by pop-culture and cultural shifts, these trends are indicative of the types of toys kids will hope to find under the tree on Christmas morning.

Click to Tweet: Trend Alert: STEAM, Dinos, Pets and Lil’ Chefs! @ToysRUs predicts top toy trends for Holiday 2015! #TRUHotToyList http://toysr.us/PressRoom

“As the world’s leading dedicated toy retailer, Toys“R”Us leverages industry insights, monitors purchase patterns and observes culturally relevant themes to understand what parents and kids gravitate towards each year,” said Richard Barry, Executive Vice President, Global Chief Merchandise Officer, Toys“R”Us, Inc. “Whether it’s cooking up fun pretending to be a chef, caring for a technologically savvy pet or promoting curiosity and learning through play, these trends include some of the hottest new items for the 2015 holiday season.”

The following are the Toys“R”Us Top Trends, as well as select toys exemplifying each category, all of which can be found in stores nationwide and online at www.Toysrus.com:

Age of the Dinosaurs
Inspired by new, hit movies, including the blockbuster, Jurassic World, and the highly anticipated release of The Good Dinosaur, as well as dinosaur-themed shows such as DINOTRUX, it is Mesozoic mania on toy shelves this holiday season. Kids of all ages will have a roaring good time with dynamic dinosaurs ranging from futuristic prehistoric pals and classic plush to giant multi-playthings and pint-sized dinos. The following creatures are extinct no more:

  • DINOTRUX Mega Chompin’™ Ty Rux from Mattel®
  • Imaginext® Ultra T-Rex from Fisher-Price®
  • Jurassic World Hero Mashers Ultimate TRex from Hasbro®
  • Zoomer™ Chomplingz from Spin Master™
  • Zoomer™ Dino Jurassic World Indominus Rex from Spin Master™

Full STEAM Ahead
Play has always stimulated a child’s imagination, but recently toys that inspire interest in STEAM have emerged as one of the most popular trends among parents wanting to introduce the areas of science, technology, engineering, arts and math to children as part of playtime. These unique playthings are dedicated to advancing inquisitiveness while helping to spur strategic and creative thinking:

  • Anki OVERDRIVE Starter Kit from Anki™
  • Bright Beats Dance & Move BeatBo from Fisher-Price®
  • Meccanoid GKS from Spin Master™
  • Project Mc2 Dolls from MGA Entertainment
  • Smart Toy Bear from Fisher-Price®

Lil’ Sous Chefs in Training
Cooking, baking, grilling, oh my! From pictures on social media to an entire network of celebrity chefs, the kitchen is the popular place to be. Whether emulating the culinary adventures of their moms and dads or pretending to be a cuisine connoisseur, kids can’t wait to tie on an apron and create their own lil’ bites. These crafty, delicious toys help spark imagination while creating personalized playtime experiences – not to mention satisfying a sweet (or salty!) tooth:

  • Candy Craft Chocolate Pen from Skyrocket™
  • Play-Doh® Cookout Creations from Hasbro®
  • Teenage Mutant Ninja Turtles Pizza Oven from Wicked Cool Toys
  • The Real Cotton Candy Maker from Cra-Z-Art®
  • Yummy Nummies Mini Kitchen Party Sets from Blip

Pets with Personality
Kids have always found a friend in their favorite stuffed animal and now they are gravitating towards play pets that can interact with them. This year, an abundance of cuddly companions comes equipped with realistic movements and offers all the fun of traditional pets, minus the mess. The following toys are just a few of the playthings kids will be clamoring to adopt into their playroom:

  • Chubbie Puppies Mega Set from Spin Master™
  • Clever Keet from Moose Toys™
  • FurReal Friends JJ, My Jumpin’ Pug from Hasbro®
  • Little Live Pets Lil’ Mouse Deluxe Play Trail from Moose Toys™
  • Zoomer Whiskers from Spin Master™

Those eager to shop items corresponding to these trends, or any of the 36 playthings named to the Toys“R”Us 2015 #TRUHotToyList, can check out Toysrus.com/HotToys for all their gift-giving needs. In addition, the company’s online Gift Finder allows shoppers to browse a vast array of toys grouped by age, toy category, current promotions and more. Toys“R”Us is THE destination for all the trending toys and for unique services like free shipping of online orders with a minimum purchase of $19, Price Match Guarantee and Free Layaway, as well as its Rewards“R”Us loyalty program.

For company news and updates throughout the season, please visit “R” Holiday Press Room.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus, Twitter.com/Babiesrus and Twitter.com/FAOSchwarz.

# # #

Media Contacts:
Toys“R”Us, U.S.
Samantha Xenis
973-617-5306/646-366-8826
Samantha.Xenis@toysrus.com

Cheryl O’Brien
973-617-4380/646-366-8825
Cheryl.Obrien@toysrus.com

Toys“R”Us revealed its lineup of exclusive figures and playthings that will be available at the highly anticipated Comic Convention in San Diego next month

In Celebration of Highly Anticipated Con, Company Introduces “Collector Vector,” a New Destination Dedicated to Products for the Mature Collector Community, in All Stores Nationwide and Online at Toysrus.com

Wayne, NJ, 2015-6-26 — /EPR Retail News/ — Building on its tradition of offering an unbeatable assortment of toys for collectors of all ages, Toys“R”Us today revealed its lineup of exclusive figures and playthings that will be available at the highly anticipated Comic Convention in San Diego next month. Conventioneers and online shoppers will find must-have merchandise based on several fan-favorite entertainment brands, including BATMAN™, MY LITTLE PONY, POWER RANGERS™, Star Wars™, TRANSFORMERS and more at the Entertainment Earth booth (#2343) and online at Toysrus.com/ComicConvention from Thursday, July 9 through Sunday, July 12.*

In conjunction with Comic Convention, Toys“R”Us has introduced a new shop titled, “Collector Vector,” dedicated to collectible action figures, playsets and more for the mature collector community, available now in its stores nationwide and Toysrus.com. This specially designated destination features nearly 100 highly sought-after collectibles from industry leading manufacturers, including Bandai, Diamond Select™, Mezco Toyz, McFarlane Toys and NECA, among others, as well as items based on hit properties, such as BATMAN™, Godzilla, Sons of Anarchy, Predator, The Walking Dead and more. The company’s new digital “Collector Vector” hub, available online at Toysrus.com, features hundreds of additional product options, including items customers can’t find anywhere else.

Click to Tweet: .@ToysRUs reveals exclusive #SDCC merchandise & announces new #CollectorVector in-store & online shop www.toysrus.com/ComicConvention

“Just as pop culture fans have been eagerly awaiting the 2015 Comic Convention all year long, we have been working with our manufacturing partners to bring a lineup of exclusive products to this year’s show that our conventioneers will clamor for,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “We are thrilled to share these collectibles, along with our new, easy-to-navigate, dedicated online and in-store shop, ‘Collector Vector,’ with our avid collector community who has long looked to Toys“R”Us as the destination for these unique items.”

Toys“R”Us Raises the Curtain on Its 2015 Comic Convention Exclusives

Toys“R”Us will provide convention goers the opportunity to be among the first to purchase exclusive merchandise, including BATMAN Classic TV Series Batgirl, Mortal Combat X Glow-in-the Dark Raiden, G.I. JOE DESERT DUEL, MY LITTLE PONY PRINCESS CELESTIA™ and TRANSFORMERS Masterpiece Bluestreak, among others at the Comic Convention in San Diego from Thursday, July 9 through Sunday, July 12*. Select first-look items will become available in Toys“R”Us stores nationwide later this year.

Fans unable to journey to San Diego will also have the opportunity to purchase all of the same products online at Toysrus.com/ComicConvention beginning on Thursday, July 9. All merchandise is available while supplies last, so fans are encouraged to visit Entertainment Earth at booth #2343 or Toysrus.com/ComicConvention early to make purchases.

The following Toys“R”Us exclusives will be available at the Comic Convention and online at Toysrus.com/ComicConvention beginning Thursday, July 9:

BATMAN™ Classic TV Series Batgirl from Mattel®
Brave and beautiful in 6-inch scale, and rendered in actress Yvonne Craig’s likeness, this classic TV series Batgirl features dynamic, iconic colors, a two-sided soft goods cape and 16 points of articulation for ultimate playtime action and posing. Collectors can display her on the included base and choose between one of two retro cityscape backdrops. Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

BATMAN™ vs Harley Quinn from Schleich®
With this two-pack, supervillain Harley Quinn leads her own battle against the formidable and legendary BATMAN™. Complete with her signature black and red harlequin costume, this figure’s false smile hides a sneaky criminal, so BATMAN will need all of his high-flying skills to fight her. Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

G.I. JOE DESERT DUEL from Hasbro®
It’s a fast-firing, high-rolling G.I. JOE-Cobra battle with this DESERT DUEL pack. Complete with a Cobra Basilisk tank and an Elite Horseman figure to drive it, fans can load missiles in the elevating, rotating launcher, making the set’s Cobra Air Trooper figure a rolling nightmare for the G.I. JOE commandos. But with the included Philip “Chuckles” Provost figure, kids and collectors can fold out the camouflage canopy on the F.O.E. Striker 4-wheeler and take aim at enemies with the poseable cannon. And, if the pack’s Night Fox figure has to pursue enemies on foot, the cannon comes off the vehicle. Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

Mortal Kombat X Glow-in-the Dark Raiden from Mezco Toyz
As befits Raiden, the Elder God of Thunder, this 6-inch scale figure features 23 points of articulation, many with ball joints, allowing collectors to recreate all the moves and poses that have made Raiden part of Mortal Kombat gaming legend. Raiden comes complete in a displayable collector-friendly blister card, as well as with alternate lightning hands and a lightening ball. To ensure a game-accurate likeness, each figure is sculpted using the digital files from the game developers themselves. Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

MY LITTLE PONY MAUD ROCK PIE™ from Hasbro®
Fans can join in on Ponymania with PINKIE PIE’S sister, MAUD ROCK PIE™. This detailed and beautiful pony comes complete with an outfit featuring all kinds of flowers, perfect for kids and collectors looking to have the best MY LITTLE PONY adventures. This item will become available at Toys“R”Us stores later this year.

MY LITTLE PONY DARING DO DAZZLE™ from Hasbro®
Fun is on its way with this storybook pony pal who loves adventure. This DARING DO DAZZLE™ figure is an intrepid pony and she’ll bring the magic of friendship to all fans’ MY LITTLE PONY playtime. She’s got the outfit and hat for fun on safari, and fashionistas can style her hair with the included comb so she never looks less than fabulous. This item will become available at Toys“R”Us stores later this year.

MY LITTLE PONY PRINCESS CELESTIA™ from Hasbro®
PRINCESS CELESTIA™ is a kindhearted pony who spreads friendship wherever she goes. This talking figure’s incredible wings light up and move, and she wears the crown of a true princess. Fans can experience their own PRINCESS CELESTIA pony adventure for $20. This item will become available at Toys“R”Us stores later this year.

Star Wars™ The Black Series Jabba’s Rancor™ Pit from Hasbro®
Star Wars™ fans can re-create one of the biggest battles and missions in the Star Wars Saga with this set from The Black Series. Jabba’s Rancor™ Pit includes highly articulated 3.75-inch figures, all of which are featured in the epicReturn of the Jedi scene where Jabba the Hut throws a Gamorrean Guard and Luke Skywalker into the Rancor Pit, while Princess Leia looks on in horror. This item will become available at Toys“R”Us stores later this year.

TRANSFORMERS Masterpiece Bluestreak from Hasbro®
What’s the most unstoppable thing on the battlefield? The mouth of Bluestreak. He never stops talking and he’s not a fan of silence. He likes the Decepticons even less. If words were fireblasts, Bluestreak would have wiped out the Decepticons long ago. This highly detailed figure easily converts from robot mode to sports car mode for added play, and comes with a blaster that jumps out whenever he sets his sights on Decepticons. This item will become available at Toys“R”Us stores later this year.

POWER RANGERS™ Limited Black Edition Legacy Megazord from Bandai™
After 20 years of POWER RANGERS™ action and excitement, fans can return to the beginning with this original MIGHTY MORPHIN POWER RANGERS Megazord. This limited edition Legacy Megazord with premium diecast parts will be available to conventioneers and online shoppers in black and gold. This item will become available at Toys“R”Us stores later this year.

To download high-res images of Toys“R”Us Convention Exclusives, as well as “Collector Vector” signage, please click here.

*All Toys“R”Us Comic Convention exclusive items are limited editions and will be available on a first-come, first served basis, while supplies last; No rain checks.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 866 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

# # #
Media Contacts:
Toys“R”Us, Inc.
Adrienne O’Hara
973-617-4383/646-366-8863
Adrienne.Ohara@toysrus.com

Nicole Hayes
973-617-4371/646-366-8862
Nicole.Hayes@toysrus.com

Toys“R”Us: Get SECRET WARS: ARMOR WARS #1/2 as a FREE Gift with purchase as part of the Company’s Immersive Marvel’s Avengers: The Age of Ultron Retail Program

Beginning May 3, Toys“R”Us Customers Can Receive SECRET WARS: ARMOR WARS #1/2 as a FREE Gift with Purchase as Part of the Company’s Immersive Marvel’s Avengers: The Age of Ultron Retail Program

New York, NY, 2015-5-5 — /EPR Retail News/ — This May, the most anticipated comic event of the year will officially unleash as Marvel Comics launches its epic event, Secret Wars. An initiative that shakes the foundation of the entire Marvel Universe,Secret Wars presents a gripping original series that features new incarnations of Marvel’s iconic heroes and villains, intense battles and the emergence of new worlds. One of the hottest and most anticipated Secret Wars storylines –ARMOR WARS – centers on a civil war in a city of iron men and iron women that threatens to destroy the Stark dynasty. But the origins of this cataclysm all lay within the pages of SECRET WARS: ARMOR WARS #½, which will be released as a free gift with purchase exclusively at Toys“R”Us® stores nationwide and online at Toysrus.com. As part of the company’s massive Marvel’s Avengers: The Age of Ultron retail program, Toys“R”Us customers will receive a complimentary SECRET WARS: ARMOR WARS #½ comic with any Marvel purchase of $25 or more from Sunday, May 3 through Saturday, May 9, while supplies last.*

In this directly connected Secret Wars comic, Eisner Award-winning writer James Robinson (Armor Wars, All-New Invaders) and artist Mark Bagley (Ultimate Spider-Man, Hulk) treat readers to a heart-pounding look at the events that lead to ARMOR WARS.

“This is a really cool prelude that sets the stage for Eisner award-winning writer James Robinson’s SECRET WARS: ARMOR WARS techno-noir thriller. And you’ll love the detail, mood and action that superstar artist Mark Bagley delivers,” says series editor Mark Paniccia. “It’s a great introduction to TECHNOPOLIS and the earth-shattering mystery that’s at its center.”

In the retro-future city of Technopolis, the population is now in the clutches of a disease that makes it impossible for anyone to survive without a suit of armor. Rival brothers Tony and Arno Stark provide the technology that keeps the city alive.

But, there are secrets on the street about the origin of the disease that confine the citizens of Technopolis…and key players begin to make their moves based on data that could take down the protectors of the city Tony Stark (IRON MAN) and Jim Rhodes (THOR).

Who has learned a revelation so stunning it will lead to their end? Find out as Marvel teams up with Toys“R”Us to release this epic 12-page prequel comic book, available for a limited time only through the retailer’s exclusive ARMOR WARS free gift with purchase program. Customers visiting Toysrus.com can also discover the secrets of ARMOR WARS and receive a complimentary comic with their online Marvel purchase of $25 or more from Sunday, May 3 through Saturday, May 9, while supplies last.*

Additionally, fans can now shop a broad assortment of must-have Marvel’s Avengers: The Age of Ultron merchandise at dedicated, front-of-store feature shops in Toys“R”Us stores nationwide, including exclusive products from Hasbro®, such as Marvel’s Avengers Titan Hero Series™ 3-Pack Iron Man, Quicksilver and Marvel’s War Machine, Marvel’sAvengers: Age of Ultron Cycle Blast Quinjet, Marvel’s Avengers: Age of Ultron Avengers HQ Hulk Buster Breakout Playset and Marvel’s Avengers: Age of Ultron Avengers HQ Captain America Tower Defense Playset.

“We are thrilled to be the first retailer to bring SECRET WARS: ARMOR WARS #½ to Marvel Universe fans and collectors nationwide, and to offer them the opportunity to receive this special Secret Wars comic book as a complimentary gift with purchase only at Toys“R”Us,” says Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “Not only can customers experience the secret ARMOR WARS world, they can shop our unparalleled assortment of Marvel products and exclusives, just in time for the upcoming debut of Avengers: Age of Ultron.”

Stay tuned to Marvel.com/secretwars as the new Marvel Universe continues to be forged. Follow Marvel on Facebook at www.Facebook.com/marvel and be sure to join the conversation on Twitter with #Marvel, #SecretWars, and don’t forget to follow us @Marvel.

*Quantities limited; no rain checks. Limit one per customer. Not valid on prior purchases. Offer valid 5/3/15-5/9/15.

SECRET WARS: ARMOR WARS #1/2
Written by JAMES ROBINSON
Art by MARK BAGLEY
Cover by PAUL RIVOCHE & ESTHER SANZ

About Marvel:
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit marvel.com.
© 2015 MARVEL

About Marvel Custom Solutions:
Custom Solutions is Marvel’s in-house creative agency that leverages all the greatest talent within Marvel Entertainment to create highly dynamic and compelling content and campaigns for global brands. Marvel Custom Solutions has the ability to deploy the work it creates through its robust print, digital, social and theatrical platforms, adding scale to the programs it creates.

About Toys“R”Us, Inc.:
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 872 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 725 international stores and over 235 licensed stores in 36 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.

FOR MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT:
Chris D’Lando
MARVEL ENTERTAINMENT
212-576-4061
cdlando@marvel.com

Nicole Hayes
Toys“R”Us, Inc.
973-617-4371
Nicole.Hayes@toysrus.com

Toys“R”Us® brings customers to a galaxy far, far away with a year-long celebration in honor of the epic Star Wars saga

The Star Wars Saga Begins in the U.S. with an In-Store Event, VIP Sweepstakes and Hundreds of Products for Fans and Collectors of All Ages

WAYNE, NJ, 2015-4-29 — /EPR Retail News/ — Toys“R”Us® stores worldwide and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long celebration in honor of the epic Star Wars saga. The adventure begins in the U.S. on Sunday, May 3, with Star Wars Day events taking place at all Toys“R”Us locations across the country, during which young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways and more.* Shoppers can also browse hundreds of products based on the blockbuster franchise, including items they can’t find anywhere else, at Toys“R”Us stores and Toysrus.com/StarWars.

“Since the debut of the Star Wars toy line nearly 40 years ago, Toys“R”Us has been a one-stop destination for generations of Star Wars enthusiasts looking to find the broadest assortment of playthings and collectibles based on the hit series,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “This year, and in the years to come, we are leveraging our global footprint and toy authority position to bring this hot property to fans around the world, providing them with best-in-class products and exclusives, epic in-store boutiques, special events, unique promotions and much more.”

Toys“R”Us, U.S. to Celebrate Star Wars Day in Style, Offer Exclusive VIP Shopping Trip Sweepstakes

On Sunday, May 3, all Toys“R”Us locations in the U.S. will celebrate Star Wars Day with one-of-a-kind in-store experiences. Fans of all ages who visit their local store from 12 noon – 2pm are invited to dress as their favorite Star Wars character, take a picture with Geoffrey the Giraffe and experience a special LEGO® Star Wars build and giveaway, while supplies last.*

Event attendees can also enter to win a $1,000 Toys“R”Us gift card and a trip for four to Toys“R”Us Times Square in New York City for a private Star Wars shopping experience this fall. More information about the Star Wars Midnight Madness VIP Shopping Spree and entry rules surrounding the sweepstakes are available at Toysrus.com/VIPsweeps.

The Force is Strong In-Store and Online

Whether searching for a collectible Luke Skywalker action figure, a must-have Death Star construction set or the latest Darth Vader role play item, Toys“R”Us is a one-stop shop for hundreds of playthings based on classic Star Warscharacters, scenes, vehicles and more. Throughout 2015, customers will find fantastic promotions and discounts on these fan-favorite items in-store and online, starting with an out-of-this-world Buy One Get One 40% OFF ALL Star Wars merchandise offer, valid from Sunday, May 3 through Saturday, May 9 at Toys“R”Us stores nationwide and online at Toysrus.com.**

Additionally, gamers can gear up for adventure by preordering Star Wars Battlefront™, the ultimate Star Wars video game experience, at Toys“R”Us stores nationwide and online at Toysrus.com. Developed by DICE – creators of the award-winning Battlefield series – the game will be available November 17, 2015 and will allow players to immerse themselves in the epic Star Wars battles they’ve always dreamed of and create new heroic moments of their own.

To provide customers with an immersive, digital destination for all things Star Wars, the company has created an online Star Wars hub at Toysrus.com/DestinationStarWars, which will showcase video content, event information and more in the coming months.

In preparation for the debut of the new 2015 film, Star Wars aficionados can add to their collections and shop the following Star Wars Saga products, available now exclusively at Toys“R”Us stores nationwide and online at Toysrus.com/StarWars:

LEGO® Star Wars™ Battle Droid Troop Carrier from the LEGO Group

Bring in reinforcements at the Battle of Naboo with the LEGO® Star Wars™ Battle Droid Troop Carrier. Star Warsenthusiasts can help the Pilot Battle Droids unload the racks of Battle Droids and detachable blaster racks before the Gungan Warrior has time to take aim and fire. As featured in Star Wars: The Phantom Menace, this detailed transporter also features a detachable driver compartment that can be attached at either end, as well as hidden wheels to help it glide across the floor. The set includes a Gungan Warrior minifigure with a weapon, plus 2 Pilot Battle Droids and 12 Battle Droids with weapons. No batteries required. Ages 8 to 14 years.

LEGO® Star Wars™ Coruscant Police Gunship from the LEGO Group.

Slide open the cockpit, jump in and get ready to transport the Clone Shock Troopers into the heat of battle with this 481-piece LEGO® Star Wars™ set. As featured in Season 5 of Star Wars: The Clone Wars animated TV series, the Coruscant Police Gunship has sliding doors, folding wings and landing gear, 2 spring-loaded blasters and a rear weapon compartment containing 3 lightsabers and 2 blasters. Little builders can then deploy any of the 4 included minifigures: Anakin Skywalker, Ahsoka and 2 Shock Troopers. No batteries required. Ages 8 to 11 years.

Operation Star Wars™ Edition from Hasbro®

It’s the game that brings Star Wars to the operating room. Little surgeons will be challenged to find and remove some special Defective Droid parts that are giving C-3PO and R2-D2 trouble. Players will find a Pain in the Neck, a Bad Memory Module, a Hiccupping Hologram, a Cranky Crankshaft and more. They can also earn Galactic Credits for successfully extracting these pesky parts from Droid friends. Caution is required, as R2-D2 will whistle and beep if kids touch the metal sides. Hands will have to be steady to win in this intergalactic version of Operation. Requires 4 “AAA” batteries (not included). Ages 6 years and up.

Star Wars™R2-D2’s in Trouble® Star Wars™ Edition Game from Hasbro®

R2-D2 is stuck in a force field in this Star Wars™ version of the classic Trouble® game, and it’s up to Luke Skywalker and C-3PO to set him free. When players move their pawns all over the board, the Pop-O-Matic die roller even makes real R2-D2 sounds. The player who gets them all to the finish area first, wins! Requires 3 “AAA” batteries (demo batteries included). Ages 5 years and up.

To download the official Toys“R”Us “Destination: Star Wars” logo, please visit:https://toysrus.sharefile.com/d-sfc41a3eeadd4eaf9

*Event intended for children, ages 5 and older. Parental supervision required at all times. All giveaways and event materials are available while supplies last and will be distributed to participating children only. Limit one per child. Quantities limited; no rain checks.
**Discounted item must be of equal or lesser value to the lowest priced item purchased. Excludes nursery and apparel clearance items.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 869Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 725 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.

# # #

Media Contacts:
Adrienne O’Hara
973-617-4383/646-366-8863
Adrienne.Ohara@toysrus.com

Nicole Hayes
973-617-4371/646-366-8862
Nicole.Hayes@toysrus.com

Toys“R”Us® announces its Thanksgiving Weekend plans to serve up hundreds of hot deals and doorbusters

Rewards“R”Us® Members Receive Exclusive Opportunity to Beat the Crowds and Shop 100-Plus Items at Black Friday Prices at Toys“R”Us Stores and Toysrus.com Beginning Sunday, November 23

WAYNE, NJ, 2014-11-18 — /EPR Retail News/ — Toys“R”Us® today announced its Thanksgiving Weekend plans to serve up hundreds of hot deals and doorbusters on the season’s most sought-after playthings, totaling more than $8,000 in potential toy savings for holiday shoppers. As Toys“R”Us stores nationwide open at 5pm on Thursday, November 27*, deal-seeking customers can snap up great gifts from top brands, including Disney Frozen, Barbie®, Skylanders,Crayola®, Minecraft and more. As an added bonus for the company’s nearly 19 million loyalty members, Toys“R”Us will provide exclusive, early access to Black Friday deals on more than 100 items beginning Sunday, November 23. Whether customers are looking to save before the Thanksgiving table sets, browse and buy online, or stand in line for all the plaything on their kids’ must-have lists, Toys“R”Us is the one stop toy shoppers can’t afford to miss this Black Friday.

“We’ve been working all year long to bring incredible Black Friday deals on hundreds of toys to our customers,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “By rewarding our most loyal shoppers with the opportunity to beat the crowds with early access to deals, and introducing ‘Black Friday Made Easy’ initiatives heading into Thanksgiving Weekend, we’re committed to helping gift-givers find the perfect present for the children in their lives.”

Rewards“R”Us Loyalty Members: ’Tis the Season for Extra Savings and More Incentives

This holiday, Toys“R”Us is spreading cheer by offering exclusive benefits, including early access to Black Friday deals, to its most loyal customers. Rewards“R”Us members will receive a special offer, granting them access to Toys“R”Us Black Friday deals on 100-plus items, both in-store and online, beginning Sunday, November 23.

Rewards“R”Us members have the added benefit of accumulating points on their purchases, thus extending their holiday savings, with the ability to apply those points to last-minute Christmas gifts or wait to use the points for Toys“R”Us shopping into the new year.

Throughout November and December, “R”Us Credit Cardholders are eligible to receive 10% off their Toys“R”Us and/or Babies“R”Us purchases when they use their “R”Us Credit Card in-store on Thursdays, including Thanksgiving. Through December 20, existing Cardholders can also save 10% every Saturday when they use their “R”Us Credit Card in-store**. Shoppers who elect to open an account in-store on Saturdays can stack this offer along with our everyday 15%*** off purchases or 6 months special financing offer****, granting shoppers maximum ways to save this holiday season. Those who wish to apply for an “R”Us Credit Card can simply visit any “R”Us store nationwide or Toysrus.com/Rewardsrus.

Night Owls Can Feast on Thanksgiving Weekend Savings Online, Starting Wednesday

Consumers who prefer to make their toy purchases from the comfort of home can shop the majority of the Toys“R”Us Thanksgiving Weekend deals starting at 10pm EST on Wednesday, November 26 at Toysrus.com/BlackFriday.

#BlackFridayMadeEasy at Toys“R”Us

Toys“R”Us stores are dedicated to making Black Friday shopping as easy as possible for consumers. From all-new Toys“R”Us G.P.S. (Guru for Play Stuff) associates ready to provide expert shopping advice on the busiest days of the season, a new Express Lane for gift-givers who have a purchase of two items or less and digital store-specific maps to help shoppers quickly navigate the toy aisles, Toys“R”Us is pulling out all the stops to remove the guesswork and ensure customers will find that perfect gift for the child on their holiday shopping list.

Customers can also join the conversation using the hashtag #BlackFridayMadeEasy and follow Toys“R”Us on Facebook at Facebook.com/Toysrus, on Twitter at Twitter.com/Toysrus and on Instagram at Instagram.com/Toysrus, for regular updates.

For high-resolution photos related to Black Friday, click here.

For company news and updates throughout the season, visit the Toys“R”Us Holiday Press Room.

Following are highlights of the 4-hour doorbusters available at Toys“R”Us stores nationwide beginning Thursday, November 27 from 5pm to 9pm, while supplies last (no rain checks).

Following are examples of additional savings that will be available beginning Thursday, November 27 at 5pm through Saturday, November 29 at midnight, while supplies last (no rain checks). Those who want to shop online as early as 10pm on Wednesday, November 26, will be delighted to find the majority of the following deals available at Toysrus.com.

  • ONLY $10 SPECIALLY MARKED Babies“R”Us® Brand Diapers, Wipes and Laundry Detergent
  • BUY 1 GET 1 FOR $1 on Select DVD and Blu-Ray Movies
  • BUY 1 GET 1 FOR 40% ALL Video Game Software
  • OVER 60% OFF for Crayola® Exclusive Super Art Color Kit and Craft Kit or Fabulous Art Kit – Was $14.99; Now $5.99
  • OVER 60% OFF ALL Disney Treasury Books! – Was $14.99; Now $5.99
  • ONLY $15 for Leapfrog® Explorer™and LeapPad™ Software – Was $24.99 (available early to Rewards“R”Us members)
  • 50% OFF Fisher-Price® Medical Kits – Was $14.99; Now $7.49 (available early to Rewards“R”Us members)
  • 50% OFF ALL KRE-O® Items (available early to Rewards“R”Us members)
  • SELECT GAMES ONLY $3, $5 and $7

Following are selected deals available on Friday, November 28 from 7am through Saturday, as well as online at Toysrus.com, while supplies last (no rain checks):

  • BUY 1 GET 1 FOR 40% OFF ALL Disney Infinity Video Games, Figures, Playsets and Accessories (available early to Rewards“R”Us members)
  • BUY 1 GET 1 FOR 40% OFF ALL Skylanders Trap Team™ Figures and Traps (available early to Rewards“R”Us members)
  • ONLY $49.99 for Skylanders Trap Team™ Starter Packs – Was $64.99-$74.99; Now $49.99 (available early to Rewards“R”Us members)
  • SAVE $20 on Exclusive Disney Frozen Anna’s Frozen Adventure Play Set or Singing and Talking Elsa and Anna 2-pack– Was $49.99; Now $29.99
  • 50% OFF Kurio 7S Android Family Tablet – Was $99.99; Now $49.99
  • SAVE $10 on Camelio II 7-inch Android Family Tablet + BONUS Free Accessory Kit with Purchase ($19.99 value)
  • SAVE $40 on Polaroid 9-inch Dual Core Tablet – Was $99.99; Now $59.99
  • 50% OFF Exclusive Power Rangers Super MegaForce™ Deluxe Morpher and 20 Ranger Keys – Was $69.99; Now $34.99
  • SAVE $50 on any 5th Gen Apple® 16GB iPod Touch® – Was $199.99; Now $149.99
  • ONLY $1 for PlayDoh® 4-Pack; over 70% off – Was $3.99; Now $1

*Toys“R”Us stores nationwide will open at 5pm on Thursday, November 27 and remain open until 11pm on Friday, November 28, except for stores in Paramus, NJ, which will open on Thanksgiving from 5 – 11pm and will reopen on Friday, November 28 at 7am. Select stores in Maine, Massachusetts, Rhode Island and Puerto Rico will also have varying store open times. All store hours can be found online at www.Toysrus.com/BlackFridayStoreHours.

**Some exclusions/conditions apply. See store for details. Must request 10% off discount at time of purchase on Thursdays and Saturdays through December 20.

***Some exclusions apply. See the “R”Us Rewards program terms or an associate for details.

****Minimum monthly payments required. See an associate or special financing disclosures in store for details.Rewards“R”Us Card offered by Toys“R”Us, Inc. “R”Us Credit Card and “R”Us MasterCard are issued by Synchrony Bank pursuant to a license from MasterCard International, Inc. MasterCard is a registered trade mark of MasterCard International Incorporated.

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About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 725 international stores and over 200 licensed stores in 36 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.

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Media Contacts:
Toys“R”Us, Inc.
Samantha Xenis
973-617-5306/646-366-8826
Samantha.Xenis@toysrus.com

Bjorn Trowery
973-617-4380/646-366-8825            
Bjorn.Trowery@toysrus.com

Toys“R”Us® set to “capture” gamers’ imaginations across the globe with the highly anticipated launch of Skylanders Trap Team™

Soon-to-Be Trap Masters Can Capture and Play as Villains for the First Time Ever and Collect All-New Figures, Including the Legendary Series of Toys Available Only at Toys“R”Us; Toys“R”Us, U.S. Stores to Open Early on Sunday, October 5 for Fans Excited to be Among the First to Play the New Game*

WAYNE, NJ, 2014-10-1— /EPR Retail News/ — Toys“R”Us® stores worldwide and Toysrus.com are set to “capture” gamers’ imaginations across the globe with the highly anticipated launch of Skylanders Trap Team™, the latest extension in Activision Publishing, Inc.’s acclaimed Skylanders® franchise launching this Sunday, October 5. Named as one of the“Fabulous 15” on the company’s 2014 Holiday Hot Toy List, this new video game reverses the magic of the Toys-To-Life™ play pattern by introducing an innovation that, for the first time ever, lets players take a digital character and bring it to life in the physical world. For the fourth consecutive year, Toys“R”Us will be the only place fans will find the limited edition Legendary Series of Skylanders toys, including alternative versions of new Trap Team characters and packs, such as Legendary Jawbreaker, Legendary Déjà Vu and Legendary Nightmare Express Adventure Pack, all of which feature enhanced in-game powers.

“Since Activision launched its genre-defining Skylanders franchise, it has continued to deliver new titles that expand the Skylanders universe, providing excitement and rich, imaginative play to a very passionate group of fans. WithSkylanders Trap Team, now reversing the magic of Toys-to-Life, Activision is once again disrupting the video game aisle in a truly engaging way,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “A consistent top-seller at Toys“R”Us the last four years, the Skylanders brand is among the most successful kids’ franchises we’ve seen, and we are thrilled to build on our incredible, global retail collaboration with Activision, bringing an immersive Skylanders Trap Team experience to customers around the world.”

Skylanders Trap Team allows gamers to seek out and defeat the most wanted villains in all of Skylands, then pull them out of the game and bring them to life right in their living rooms. Portal Masters take on the role of Trap Master, placing the magical Trap on a device called the Traptanium Portal™ to capture and hear the villain speaking to them. Fans can then play as both heroes and villains in an all-new adventure and build the ultimate Trap Team with more than 60 Skylanders to collect and over 40 villains to capture. Skylanders Trap Team will be available on Nintendo Wii™, Wii U™, 3DS™,  Xbox 360™ and Xbox One™ video game and entertainment system from Microsoft, PlayStation®3 and PlayStation® 4 computer entertainment system, as well as a variety of iPad®, Kindle Fire and Android™ tablets.

Just in time for the holiday season, Toys“R”Us will have the largest selection of Skylanders characters available, including figures from Skylanders SWAP Force™, Skylanders Giants™ and Skylanders Spyro’s Adventure®, all of which are also compatible with Skylanders Trap Team.

“Skylanders is a franchise that is built on magical innovation, and our commitment is to try to deliver that with each and every new game. Skylanders Trap Team certainly carries on that tradition,” said Eric Hirshberg, CEO of Activision Publishing. “Just as we continue to up our game, Toys“R”Us is doing the exact same thing. The company has been huge supporters of Skylanders from day one, and that continues this year with the best retail execution we’ve seen yet. Toys“R”Us is again helping us bring the magic of Skylanders to life.”

Toys“R”Us Times Square to Unleash a World of Trap-tastic Fun with Special Launch Activities

On Saturday, October 4 and Sunday, October 5, the Toys“R”Us international flagship store in New York City will celebrate the launch of Skylanders Trap Team with one-of-a-kind in-store experiences. Customers who visit Toys“R”Us Times Square from 11am – 5pm on Saturday and Sunday will be among the first to play the new game at dedicated kiosks throughout the store and receive complimentary giveaways, while supplies last. Fans will also have the opportunity to be digitally teleported into a Skylanders Trap Team ‘Most Wanted’ photo alongside the most notorious villains in Skylands, including Kaos and Chompy Mage. Street Teams in Times Square will distribute informational cards throughout the weekend to build excitement and awareness of the upcoming launch.

Toys“R”Us Stores Nationwide Celebrate the Game’s Arrival with Early Opening, Exclusive Toys, Special Deals and Extra Rewards for Loyalty Members

Portal Masters can be among the first to experience the Skylanders Trap Team game and exclusive figures on Sunday, October 5, when Toys“R”Us stores in the United States will open one hour early, at 8am.* Select locations will also open from 12:01 – 1am on Sunday morning to accommodate avid fans eager to master the art of trapping before anyone else. To view the full list of stores opening at midnight, shoppers can visit Toysrus.com/MidnightSkylanders. And, to get kids and families even more excited for the game’s debut, Kaos will be taking over the Toys“R”Us Twitter channel (@Toysrus) on Saturday, October 4 from 11 – 11:50pm ET. With his unique brand of humor, this infamous evil villain will interact with fans and build anticipation for the midnight release.

With the Skylanders Trap Team Starter Pack finally in hand, those customers who participated in the Toys“R”Us exclusive Skylanders Trap Team Legendary Treasure Pre-Order Program will receive their complimentary Skylanderstoy or accessory. They will also be able to enter to win one of the additional Ultimate Legendary prizes, including a $1,000 Toys“R”Us shopping spree, a life-sized MEGA Bloks® Skylander or the ultimate Skylanders bedroom makeover. For more details on how to enter, fans can visit Toysrus.com/LegendaryTreasure.

As an added bonus for the company’s most loyal customers, Rewards“R”Us loyalty members can enjoy special deals on Skylanders software, figures and accessories when they shop from 8am to 10am, and at select stores from 12:01am to 1:00am, on Sunday, October 5. Toys“R”Us recently launched its new Rewards“R”Us loyalty program to offer the more than 18 million existing Rewards“R”Us members, plus those who sign up in-store or online at Toysrus.com/myrewards, an opportunity to bank points for future purchases, enjoy an extended validity period when redeeming their rewards and receive exclusive savings and offers more than ever before. Loyalty members who are also “R”Us credit cardholders earn double Rewards points on any in-store or online “R”Us purchase they make with their card. “R”Us credit cardholders can also take part in 10%** off Thursdays at any “R”Us location. Plus, MasterCard cardholders can also earn points on items purchased at stores other than Toys“R”Us and Babies“R”Us.

Whenever their gaming world is in danger, fans can turn to the limited edition Legendary Series of toys to help defend Skylands against any evil peril. Providing a differentiated shopping experience for Skylanders enthusiasts nationwide, the following magical golden toys can only be found at Toys“R”Us:

Legendary Jawbreaker Trap Master from Activision Publishing, Inc.

This Toys“R”Us exclusive Legendary version of the new Jawbreaker Trap Master character still wields two large Traptanium™ fists, but with an even more packed punch. Hailing from a race of robots who operated machines powering the fabled Skylanders Train, Jawbreaker once led an ordered existence full of rules and regulations. But, after an army of Gear Trolls tried to take over the Skylander Train for their own evil use, Jawbreaker quickly used his massive fists to pummel the trolls into retreat. Thanks to his quick action and ability to think for himself, Jawbreaker was made part of the Trap Team, where kids can use his Traptanium powered fists to deliver mighty blows to evil. No batteries required. Ages 6 years and up.

Legendary Nightmare Express Adventure Pack from Activision Publishing, Inc.

For Portal Masters looking to add to their assortment of Skylanders Trap Team figurines and expand their gameplay experience, this Toys“R”Us exclusive Adventure Pack includes Legendary Blades and two magical objects, Piggy Bank and Hand of Fate, each of which help unlock a new level in the game. Blades came from a long line of dragons who guarded the dungeon of Scalos Castle, where the Golden Fear Serpent slumbered for a century. To protect his land, Blades made a deal with Golden Fear stay in the castle’s dungeon for eternity, even though he dreamed of becoming a knight and was terrified of the serpent. But, since the only way to defeat Golden Fear was to confront fear itself, the serpent vanished and Blades saved the kingdom. News of this bravery found its way to Master Eon, who made Blades a Skylander and gave him the honor of prestigious Legendary Navy and Gold Armor. No batteries required. Ages 6 years and up.

Legendary Déjà Vu Character from Activision Publishing, Inc.

Echoing the abilities of the original Magic Element Skylander Déjà Vu, this Toys“R”Us exclusive Legendary version has been immortalized as golden statue and guardian to stand watch and defend Skylands against any evil that threatens it. Déjà Vu once created a machine that would make the perfect three-minute egg in half the time, which was also wanted by a dastardly group of slugs determined to acquire super speed. Rather than lose her work to evil, Déjà Vu jumped into action and set the clock’s hands to 13, causing a time overload and blast that gave her an amazing control over time. She is now known for her incredible time-shifting powers to turn back the clock on evil, as well as for her catchphrase, “Did That Just Happen?”  No batteries required. Ages 6 to 11 years. This item will become available later this fall.

To download images of exclusive Skylanders Trap Team merchandise, please click here.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 710 international stores and over 195 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.

© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP TEAM, SKYLANDERS SPYRO’S ADVENTURE,  SKYLANDERS GIANTS, SKYLANDERS SWAP FORCE, TRAPTANIUM, TRAPTANIUM PORTAL, TOYS TO LIFE, and ACTIVISION are trademarks of Activision Publishing, Inc.

Opening the game box and using the software constitutes acceptance of the Software License Agreement available at http://support.activision.com/license.

*Toys“R”Us stores nationwide will open at 8am on Sunday, August 5, except for stores in Paramus, NJ, which will be closed, select stores in North Dakota and Puerto Rico, which have varying store open times due to local ordinances. A list of stores that will be open from 12:01 – 1am on Sunday, October 5 can be found online at Toysrus.com/MidnightSkylanders. Toys“R”Us Express and Outlet locations generally follow the hours of their respective shopping centers. All store hours can be found online at Toysrus.com/StoreLocator.
**Offer valid in-store only. Get 10% off your single receipt in-store purchase of in-stock merchandise on Thursdays. Some exclusions apply, see website for details.

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Media Contacts:
Toys“R”Us, Inc.
Adrienne O’Hara
973-617-4383/646-366-8863
Adrienne.Ohara@toysrus.com

Nicole Hayes
973-617-4371/646-366-8862
Nicole.Hayes@toysrus.com