Waitrose to make all of its own-label tea products Fairtrade certified by October 2017

London, 2017-Jul-11 — /EPR Retail News/ — Waitrose has today ( 10 July 2017) announced it will be extending its commitment to Fairtrade produce by making 100% of its own-label tea Fairtrade certified by October 2017.

This will mean all 46 Waitrose tea products will be Fairtrade, which clearly symbolises to customers that the tea farmers are benefiting from good working conditions, a fair deal and funds to spend on their local community. Farmers can choose how to spend the Fairtrade Premium generated – whether on developing their business or on community projects such as schools, health clinics or leisure facilities.

Forty-three of Waitrose’s own-label tea products are already Fairtrade certified with the exception of its three Earl Grey tea lines, which will complete the conversion in October.

Rupert Thomas, Commercial Director at Waitrose, said: ‘We’re proud supporters of the Fairtrade Foundation and have seen first-hand their strong track record of supporting farmers who most need it.

‘We’ve found that our customers are extremely loyal towards Fairtrade products and appreciate our long-standing and continued commitment – it highlights the investment in and support for the people, communities and businesses that produce our food.’

Emma Mullins, Tea Supply Chain Manager at Fairtrade Foundation, said: ‘This move means all Waitrose’s own label black and green tea will be 100% Fairtrade. This is fantastic news that will help improve the lives of some of the poorest tea farmers in China, who have previously invested their Fairtrade Premium in schools, sanitation, and tea quality and productivity projects, benefiting farmers and the wider community.

‘Congratulations to Waitrose for taking another vital step in making their supply chains sustainable and making a great cup of tea even greater.’

The retailer currently stocks 250 Fairtrade-certified products. 100% of its own-label speciality sugars are certified Fairtrade, along with the majority of its own-label block chocolate, including its Waitrose 1 Indian Ocean Bar with Coconut, which was recently awarded the much-coveted Gold award in the 2017 Academy of Chocolate Awards. Waitrose was also the first retailer to switch 100% of its bananas to Fairtrade in 2007.

Waitrose first committed to the Fairtrade Foundation in 2007 and both work collaboratively to share best practice, experiences and a joint ambition to build upon their sustainable supply chain models.

Notes to editors

Waitrose – winner of the Best Supermarket¹ and Best Food and Grocery Retailer² awards – currently has 354 shops in England, Scotland, Wales and the Channel Islands, including 64 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, waitrosecellar.com for wine, and waitrosekitchen.com for cookware, utensils and kitchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries

For more information, please contact:

Laura Blumenthal
Press Officer, Corporate, Waitrose
Telephone: 01344 826774
Email: laura.blumenthal@waitrose.co.uk

Source: Waitrose

Waitrose Commercial Director Mark Williamson to retire

London, 2016-Sep-13 — /EPR Retail News/ — Mark Williamson, Commercial Director at Waitrose, is to retire at the end of January 2017.

Rupert Thomas, currently Marketing Director at Waitrose, will move into the Commercial Director role from February 2017.  Rupert’s replacement will be announced at a later date.

Mark joined Waitrose in 2004 and has been on its Management Board for 10 years.  He will continue as Chair of the Leckford Estate – the Waitrose Farm – a role he took up earlier this year.

Rob Collins, Managing Director, said:  ‘Mark has done a fantastic job and achieved  great things on the commercial front; he’s been a valued board colleague, bringing wisdom and experience to our work.  I’m delighted that he continues as Chairman of Leckford  so that we will still benefit from his contribution to our business.

‘Rupert, our very successful Marketing Director, also has strong commercial experience.  He joined Waitrose in 2003 having spent over ten years in various commercial and marketing roles; his first job with us was heading our Grocery and Fruit buying teams.  He is the ideal candidate to pick up the baton from Mark and I wish them both well for the future.’

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries:

For further information, please contact:

Gill Smith
Senior PR Manager (Corporate)
Telephone: 01344 825165
Email: gill.smith@waitrose.co.uk

Source: John Lewis Partnership

Waitrose to launch major campaign showing customers first-hand where their food comes from

Campaign features live footage from Waitrose farm in industry first

LONDON, 2016-Apr-14 — /EPR Retail News/ — Waitrose is to launch a major campaign taking customers beyond the barn door to real farms, giving customers the chance to see first-hand where their food comes from.

The campaign kicks off with a series of TV adverts which will be filmed on the same day of broadcast. The unprecedented short timescales between filming and screening will give the advert immediacy and authenticity.

In an industry first, the supermarket will also ‘live stream’ footage from its own farm, Leckford Estate in Hampshire. From dawn to dusk, commuters at some of the UK’s major train terminals including Waterloo Station will be able to watch live footage from three different locations of the Waitrose farm, including beehives, rapeseed and panoramic views of  the countryside.

The opening TV advert, which will be filmed and broadcast on 15 April 2016, will come from a dairy farm near Newbury that supplies milk to Waitrose.

Waitrose is the only supermarket able to guarantee that all the cows that provide its milk and cream have access to grazing. One of the dairy cows will now take centre stage in the advert by wearing a small, lightweight camera  giving customers the opportunity to see the benefits of their environment for themselves.

Highlighting the quality of its food is not new for Waitrose, but the use of innovative technology means the supermarket can demonstrate its sourcing credentials in a new and contemporary way.

The campaign is in response to the demand Waitrose is seeing for quality food and shoppers wanting to be reassured about its provenance.

Rupert Thomas, Marketing Director, Waitrose, said: ‘We’ve always been proud of where our food comes from, and the care and commitment our farmers and suppliers put into producing it. We have never compromised on quality, and never will – but rather than telling customers what we do, we’ve decided to show them in an open and honest way.’

Further adverts in the campaign will highlight that Waitrose is the only supermarket to guarantee that all its eggs are free-range* and that all its fish is responsibly sourced.

All genuine farms, the advertising campaign will feature David Homer’s dairy farm near Newbury who supply the supermarket with essential Waitrose milk; and a free range hen farm managed by Rachel Rivers near Marlborough, who supply Waitrose with its free range eggs.

Additionally, all national print advertising will only use images of real Waitrose farms that have been taken within 24 hours of publication**.

Notes to editors

*   Supermarkets’ include Tesco, Sainsbury’s, Asda, Morrisons, Aldi, Lidl and Waitrose
**  Excluding The Scotsman and Herald

Waitrose – winner of the Best Supermarket1 and Best Food and Grocery Retailer2 awards- currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialsit online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries

For further information please contact:
Hannah Chance
Communications Manager, Corporate, Waitrose
Telephone: 01344 825080
Email: hannah.chance@waitrose.co.uk

Waitrose launches its first ever customer magazine dedicated entirely to gardening

LONDON, 2016-Mar-22 — /EPR Retail News/ — Waitrose aims to build on its growing share of the horticultural market by launching its first ever customer magazine dedicated entirely to gardening.

The 132 page magazine, called Waitrose Garden, is the first issue in a seasonal series, with issue two following later this year. The magazine will be available for free to all myWaitrose members.

Waitrose Garden has been designed to be both inspirational and practical. The main section of the magazine, on glossy paper, features five very different yet equally magnificent gardens. Each of these gardens is accompanied by a shopping spread for customers to recreate the look themselves, with recommendations from the Waitrose specialist online gardening shop, waitrosegarden.com.

The glossy section also includes a comprehensive guide for the avid garden explorer, featuring advice and recommendations from popular writers, editors and presenters. The new Spring issue sees Simon Calder explore the Essex countryside, Julia Bradbury invite readers on a walk through Epping Forest and Waitrose Good Food Guide Editor, Liz Carter, recommend the finest local South East eateries.

The second part of Waitrose Garden, in the centre of the magazine, is a smaller 24 page pull-out edited by the nation’s favourite gardener, Alan Titchmarsh. Alan’s Garden Know-How is the perfect practical guide for any green-fingered Waitrose customer, packed full of expert tips, advice and step-by-step projects to try at home.

Alan Titchmarsh says: ‘I’m thrilled to be a part of the new Waitrose Garden magazine and I can’t wait to share my gardening tips and tricks with Waitrose customers in my Garden Know-How section.’

Waitrose is now a market-leader in producing editorial content for customers across all channels. As well as the new gardening title, Waitrose also produces Waitrose Weekend, a free newspaper with a weekly circulation of nearly 400,000 readers; Waitrose Food, the supermarket’s popular monthly food magazine; and Waitrose TV, the brand’s online television portal, which has proved a powerful way of talking directly to customers in the digital age.

Rupert Thomas, Waitrose Marketing Director, says: ‘We know that gardening is the second most popular pastime for our customers after cooking, so this represents a real opportunity for our brand. Waitrose Garden is full of varied and captivating content, so whether the reader is new to gardening or a long-term enthusiast, we hope that it is a magazine they will enjoy.’

Waitrose has seen a 13% growth in outdoor plants in the past year, with perennials up 40%. Bedding plants, up 24%, have also driven growth in this area, with Geraniums being the top choice for Waitrose customers.

Notes to editors

  • The magazine is free to all myWaitrose members on presentation and scanning of their myWaitrose card, with a cover price of £1.20.
  • The magazine will be available in core branches, Little Waitrose shops and John Lewis Foodhalls (total of 329 branches), but will not be available in Welcome Break, Little Waitrose at Shell and Channel Island shops.
  • Waitrose Garden will continue to be displayed in these branches until it runs out, so we advise customers to pick up a copy whilst they can.

Waitrose – winner of the Best Supermarket1 and Best Food and Grocery Retailer2 awards- currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialsit online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Source: John Lewis Partnership

Contact:

Elli Share
Press Officer, Corporate
Telephone: 01344 825845
Email: elli.share@waitrose.co.uk

Waitrose launches Pick Your Own Offers its first TV advertising campaign to highlight its money-saving scheme

LONDON, 2016-Jan-21 — /EPR Retail News/ — From this week, Waitrose will launch its first TV advertising campaign to highlight its money-saving scheme Pick Your Own Offers.

Pick Your Own Offers gives customers the power to choose their own savings, as customers can select which ten products from over 1,000 they’d like to save 20 per cent on every time they shop. The scheme has been a success since its launch last year as a million customers now use the ground-breaking scheme to save money.

The new 40 second advert airing from 20 January on ITV1 during the National Television Awards, will highlight the key benefits of Pick Your Own Offers by showing that there are some products customers love to pick again and again. This is demonstrated by how people use their favourite products in different ways throughout the year and showcases some of the most popular products picked since launch including chicken, salmon and toilet tissue.

Rupert Thomas, Marketing Director, Waitrose, says:

‘The idea of saving regularly really appeals to shoppers, with many choosing items that they usually buy every week to generate on-going savings. Along with Brand Price Match and our other promotions, Pick Your Own Offers shows we offer exceptional value for great quality products’.

The campaign also aims to demonstrate the wide choice of products available in Pick Your Own Offers. Customers can choose ten products from a list of hundreds to tailor savings to their needs. Customers will also have the option to change their picks from this week so they can make the most of the new products and change their choices for the season.

Set to the soundtrack of ‘Monday, Tuesday, Wednesday (I Love You)’ by Betty Driver which was recorded in 1949, the advert follows a similar style to the Christmas and Autumn adverts made for Waitrose by creative agency adam&eveDDB.

A full print and digital campaign will follow the TV advert and Waitrose has also created a Pick Your Own Offers app which has been updated to enable customers to edit their picks more easily.

Top Ten Picks Since Launch
(January 2016)
1. essential Waitrose bathroom tissue, white
2. Waitrose Blacktail free range eggs , large (x6)
3. Waitrose cherry vine tomatoes
4. essential Waitrose British chicken breast fillets
5. Waitrose Scottish Salmon fillets
6. Lurpak spreadable slightly salted
7. essential Waitrose  British small whole chicken
8. Waitrose Hereford Beef Mince Lean 10% fat
9. essential Waitrose mini chicken breast fillets
10. Waitrose Blacktail free range eggs (x9)

 

Pick Your Own Offers is part of the range of benefits Waitrose offers through the myWaitrose scheme which now has over five million members, with 70% of Waitrose sales made using a myWaitrose card.

Waitrose already offers a high number of promotions giving customers value through quality and price. This includes its Brand Price Match Scheme where Waitrose prices on more than 8000 branded grocery products are identical to Tesco’s, excluding promotions. Waitrose has also lowered the price on hundreds of own label lines and increased promotional participation and depth of promotions offered.

Notes to editors

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 62 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery serviceWaitrose.com, as well as direct services websites including a specialist wine website (waitrosecellar.com)

¹ Which? Best Supermarket, 2015
² Good Housekeeping Best Supermarket 2015
³ Verdict Best Food and Grocery Retailer 2015

Enquiries

For further information please contact:

Hannah Chance, Communications Manager, Corporate
Email: hannah.chance@waitrose.co.uk
Telephone: 01344 826804

Waitrose’s Pick Your Own Offers initiative proved a success with 700,000 customers signing up in just three months

Waitrose boosts scheme with hundreds of extra products

LONDON, 2015-9-11 — /EPR Retail News/ — ‘Pick Your Own Offers’, the game-changing initiative from Waitrose, has proved a success with 700,000 customers signing up to the scheme in just three months, with more products now being added to the offer.

The ground-breaking scheme gives customers the chance to control their own savings. Every myWaitrose member has the power to choose which ten products they’d like to save 20 per cent on every time they shop – online or in a branch.

From today, customers will have even more products to choose from as the supermarket is adding over 250 extra items to ‘Pick Your Own Offers’, including babycare, free from (including gluten free), health and beauty and additional grocery items.

Customers will also have the option to change their picks from this week sothey can make the most of the new products and change their choices for thenew season. Customers can make ten changes which will remain in place until 10 November, and from 11 November they will be able to make ten more changes, in time for the Christmas period.

Rupert Thomas, Marketing Director, Waitrose, ‘We know our customers like straightforward offers they can trust and that are relevant to them – and their incredibly positive response to Pick Your Own Offers demonstrates exactly that’.

Rupert Thomas, Marketing Director, Waitrose, continues: ‘The idea of saving regularly really appeals to shoppers, with many selecting items that they usually buy to generate on-going savings. In combination with Brand Price Match and our other promotions, ‘Pick Your Own Offers’ shows that we offer exceptional value for great quality products.’

Top Ten Picks Since Launch

(June 2015)

Price Price With Pick Your Own Offers
essential Waitrose bathroom tissue, white £3.50 £2.80
Waitrose Blacktail free range eggs, large £1.99 £1.59
Waitrose cherry vine tomatoes £2.20 £1.76
essential Waitrose British chicken breast fillets £7.19 £5.75
Waitrose Scottish Salmon fillets £6.99 £5.59
Lurpak spreadable slightly salted £3.25 £2.60
essential Waitrose British small whole chicken £4.39 £3.51
Waitrose Hereford Beef Mince Lean 10% fat £4.29 £3.43
essential Waitrose mini chicken breast fillets £4.29 £3.43
Waitrose Blacktail free range eggs £2.05  £1.64
Total £40.14 £32.11

Total saving £8.03

The list of products for ‘Pick Your Own Offers’ has been selected from the most popular items Waitrose customers usually put in their shopping baskets and offers a combination of branded and own brand groceries.  The ‘Pick Your Own Offers’ website has also been updated to help customers find the right items easier and quicker. The ‘Pick Your Own Offers’ promotion is part of the range of benefits Waitrose offers through the myWaitrose scheme which now has over 5 million members, with 70% of Waitrose sales made using a myWaitrose card.

Waitrose already offers a high number of promotions giving customers value through quality and price. This includes its Price Match Scheme where Waitrose prices on more than 8000 branded grocery products are identical to Tesco’s, excluding promotions. Waitrose has also lowered the price on hundreds of own label lines and increased promotional participation and depth of promotions offered.

Notes to editors
How does ‘Pick Your Own Offers’ work?

  • Customers can sign up to Waitrose.com or log on to their Waitrose.com account  to make their selection online, choosing ten  products from hundreds available for a 20 per cent discount.
  • Once confirmed, the customer’s selection then remains fixed for a set period.
  • Each time the customer buys their selected products in store or online, the 20 per cent discount will be automatically applied.
  • For this to happen, the customer’s myWaitrose card must be swiped in store, and linked to their Waitrose.com account online.

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 338 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014

Enquiries

For further information please contact:

Hannah Chance, Corporate Communications Manager
Email: hannah.chance@waitrose.co.uk
Telephone: 01344 826804

Waitrose to air its long-awaited Christmas TV advert with a pioneering soundtrack sung by members of the public

LONDON, 2014-11-7— /EPR Retail News/ — This week, Waitrose will air its long-awaited Christmas TV advert with a pioneering soundtrack sung by members of the public.

Rather than a high profile star, a Partner (employee) will play a lead role in the festive ad which will focus solely on the Waitrose brand for the first time in a number of years.

Following the successful Easter advertising campaign, the Christmas advert will have a subtle focus on the unique culture and values Waitrose has as a co-owned business. Launching in the evening of Sunday 9 November 2014, the advert will aim to convey how the supermarket is owned by its Partners and how this has a direct impact on the service and care that customers receive.

The story in the ad will focus on a little girl trying to make gingerbread biscuits for her school fayre, and after disastrous attempts, she goes to Waitrose for advice. After successfully making the biscuits, she sells them all but saves one back for the Waitrose Partner. The campaign line running through all of the advertising is ‘When you own something, you care a little more. Everyone who works at Waitrose owns Waitrose, so they care more.’

In October, the supermarket launched its ‘Donate Your Voice’ campaign urging singers across the UK to sing the soundtrack for the advert, and in doing so, help to fundraise for three charities by creating a charity single.

In an advertising first, renowned music producer, David Kosten, has mixed the recordings from the public to create a virtual choir. The choral version of the song, made up of the public’s voices, is the official soundtrack for the advert, but is also available to download as a single from 9 November – with 100% of the profits going to charity.

The song for the soundtrack is Dolly Parton’s hit ‘Try’ taken from her latest album. The song’s lyrics are about overcoming adversity and about perseverance which ties into the narrative of the ad.

Rupert Thomas, Waitrose Marketing Director, said:
‘Because our Partners own the business, they are motivated to go that little bit further for customers – and that’s what we want to portray in this advert. The extra dimension of the soundtrack means customers can also give something back. When they donated their voice, they also had a chance to support three worthy charities who will be receiving the profits from the song when it goes on sale as the ad airs.’

When members of the public donated their voice online, they were asked to put a virtual green token in a box to support one of the three charities involved, Age UK, Great Ormond Street Hospital Children’s Charity and The Trussell Trust. It worked in the same way the ‘Community Matters’ scheme works in Waitrose stores, with the votes of those donating their voices determining how much goes to each charity.

Featuring in the ad is ten year old Blaise Allan from Kent. Blaise also bakes in her own time and has performed in many local theatre shows. This will be her first televised commercial.

The Waitrose Partner in the advert is 25 year old Adejumoke Sanusi, who lives in Ilford, and works at the Canary Wharf Waitrose. Known to her colleagues at Waitrose as ‘Jummy’, Adejumoke has worked for Waitrose for a year.

The creative was produced by BBH with direction from Tom Tagholm.

Notes to Editors
Find out more on the waitrose website (www.waitrose.com/donateyourvoice).

The John Lewis Partnership – The John Lewis Partnership operates 43 John Lewis shops across the UK (31 department stores, 10 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2), johnlewis.com, 332 Waitrose shops, waitrose.com and business to business contracts in the UK and abroad. The business has annual gross sales of over £10bn. It is the UK’s largest example of worker co-ownership where all 90,000 staff are Partners in the business.

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the BestSupermarket² and Best Food and Grocery Retailer³ awards – currently has 332 shops in England, Scotland, Wales and the Channel Islands, including 55 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014

Enquiries

For further information, please contact:
Hannah Chance, Communications Manager Corporate
Telephone: 07506 452 222
Email: hannah.chance@waitrose.co.uk