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Waitrose’s Pick Your Own Offers initiative proved a success with 700,000 customers signing up in just three months

Waitrose boosts scheme with hundreds of extra products

LONDON, 2015-9-11 — /EPR Retail News/ — ‘Pick Your Own Offers’, the game-changing initiative from Waitrose, has proved a success with 700,000 customers signing up to the scheme in just three months, with more products now being added to the offer.

The ground-breaking scheme gives customers the chance to control their own savings. Every myWaitrose member has the power to choose which ten products they’d like to save 20 per cent on every time they shop – online or in a branch.

From today, customers will have even more products to choose from as the supermarket is adding over 250 extra items to ‘Pick Your Own Offers’, including babycare, free from (including gluten free), health and beauty and additional grocery items.

Customers will also have the option to change their picks from this week sothey can make the most of the new products and change their choices for thenew season. Customers can make ten changes which will remain in place until 10 November, and from 11 November they will be able to make ten more changes, in time for the Christmas period.

Rupert Thomas, Marketing Director, Waitrose, ‘We know our customers like straightforward offers they can trust and that are relevant to them – and their incredibly positive response to Pick Your Own Offers demonstrates exactly that’.

Rupert Thomas, Marketing Director, Waitrose, continues: ‘The idea of saving regularly really appeals to shoppers, with many selecting items that they usually buy to generate on-going savings. In combination with Brand Price Match and our other promotions, ‘Pick Your Own Offers’ shows that we offer exceptional value for great quality products.’

Top Ten Picks Since Launch

(June 2015)

Price Price With Pick Your Own Offers
essential Waitrose bathroom tissue, white £3.50 £2.80
Waitrose Blacktail free range eggs, large £1.99 £1.59
Waitrose cherry vine tomatoes £2.20 £1.76
essential Waitrose British chicken breast fillets £7.19 £5.75
Waitrose Scottish Salmon fillets £6.99 £5.59
Lurpak spreadable slightly salted £3.25 £2.60
essential Waitrose British small whole chicken £4.39 £3.51
Waitrose Hereford Beef Mince Lean 10% fat £4.29 £3.43
essential Waitrose mini chicken breast fillets £4.29 £3.43
Waitrose Blacktail free range eggs £2.05  £1.64
Total £40.14 £32.11

Total saving £8.03

The list of products for ‘Pick Your Own Offers’ has been selected from the most popular items Waitrose customers usually put in their shopping baskets and offers a combination of branded and own brand groceries.  The ‘Pick Your Own Offers’ website has also been updated to help customers find the right items easier and quicker. The ‘Pick Your Own Offers’ promotion is part of the range of benefits Waitrose offers through the myWaitrose scheme which now has over 5 million members, with 70% of Waitrose sales made using a myWaitrose card.

Waitrose already offers a high number of promotions giving customers value through quality and price. This includes its Price Match Scheme where Waitrose prices on more than 8000 branded grocery products are identical to Tesco’s, excluding promotions. Waitrose has also lowered the price on hundreds of own label lines and increased promotional participation and depth of promotions offered.

Notes to editors
How does ‘Pick Your Own Offers’ work?

  • Customers can sign up to or log on to their account  to make their selection online, choosing ten  products from hundreds available for a 20 per cent discount.
  • Once confirmed, the customer’s selection then remains fixed for a set period.
  • Each time the customer buys their selected products in store or online, the 20 per cent discount will be automatically applied.
  • For this to happen, the customer’s myWaitrose card must be swiped in store, and linked to their account online.

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 338 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014


For further information please contact:

Hannah Chance, Corporate Communications Manager
Telephone: 01344 826804

EPR Retail News