Displaysense Survey Reveals Weird & Wonderful Usage For Retail Displays

Displaysense has revealed the results of a new survey that shows many of the unique ways customers utilise the company’s products.

Displaysense’s recent survey was originally intended to be a standard survey to gauge the spread of their customers across the UK but it quickly became apparent that an entirely unexpected insight into their customers was to be gained.

Coat hangers being used to create cheap digital aerials and divining rods, mannequins used as paintball targets, wire chrome shelving units as rabbit runs and clothes pegs altered to make extravagant bottle openers are just some of the ways in which customers surprised the company when they reviewed the survey results.

Other ingenious examples uncovered by the survey included a heavy duty clothing rail used as a ‘pull-up’ bar as part of a regular exercise routine, storage jars used as goldfish bowls and even acrylic display blocks used as an assault course for a lucky hamster.

Initially surprised by the results, the company has now set about using the data to improve their marketing and advertising campaigns, hoping to reap the rewards of their customer’s honesty in outlining how they use their products.

Steve Whittle, marketing director for Displaysense commented: “Whilst we’ve come across several strange applications of our products in the past, this survey has shown how varied and widespread alternative uses of our products are. Although the survey provided us with more expected data on customer habits, we’re certainly not going to disregard the more abstract ideas customers have employed.”

Via EPR Network
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The Co-operative Food Goes Green with Roll Out of Recycled Plastic Shopping Baskets

The Co-operative Group have always been known for their industry leading approach to green initiatives, whether it is their Plan Bee campaign to save the bees or opposition to tar sands, The Co-operative has made a point to ensure they operate ethically.

The Co-operative Food Goes Green with Roll Out of Recycled Plastic Shopping Baskets

Now the humble shopping basket is the latest to benefit f r o m a more green approach with a new design made f r o m 100% recycled plastic that would have otherwise been sent to refuse sites and landfills.

The newly designed shopping basket had been tested in selected Co-operative Food stores and after a big thumbs up f r o m shoppers it is hoped that by the end of the year at 1,000 of The Co-operative’s stores that 95,400 new baskets will be used by shoppers which will help save roughly 66 tonnes of plastic f r o m being sent to the landfills or for incineration.

Sean Toal, Commercial Director at The Co-operative Food said, “We’re proud to be at the forefront of green product innovation.

“We’re sure our customers will welcome the new generation of shopping baskets, which, as well as being kinder to the environment, are much easier to carry.”

The new baskets are also benefitting f r o m a more ergonomically friendly shape that contours around the leg to make carrying a basket full of shopping a more comfortable experience and reducing the strain put on the wrist.

Via EPR Network
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