The Co-operative Group have always been known for their industry leading approach to green initiatives, whether it is their Plan Bee campaign to save the bees or opposition to tar sands, The Co-operative has made a point to ensure they operate ethically.
Now the humble shopping basket is the latest to benefit f r o m a more green approach with a new design made f r o m 100% recycled plastic that would have otherwise been sent to refuse sites and landfills.
The newly designed shopping basket had been tested in selected Co-operative Food stores and after a big thumbs up f r o m shoppers it is hoped that by the end of the year at 1,000 of The Co-operative’s stores that 95,400 new baskets will be used by shoppers which will help save roughly 66 tonnes of plastic f r o m being sent to the landfills or for incineration.
Sean Toal, Commercial Director at The Co-operative Food said, “We’re proud to be at the forefront of green product innovation.
“We’re sure our customers will welcome the new generation of shopping baskets, which, as well as being kinder to the environment, are much easier to carry.”
The new baskets are also benefitting f r o m a more ergonomically friendly shape that contours around the leg to make carrying a basket full of shopping a more comfortable experience and reducing the strain put on the wrist.